I think data-driven content has been a game-changer for link-building because it provides value that people want to reference. When you back up your content with solid data, it adds credibility, making it more shareable and link-worthy. I once created a blog post analyzing social media engagement trends over a year, using both publicly available data and original research. That post attracted a ton of backlinks from industry blogs and even some news outlets because it offered fresh insights people couldn’t easily find elsewhere. The biggest takeaway I’d share is that original data doesn’t have to be complicated. You can analyze your own customer data, run surveys, or even aggregate existing stats in a new way. Just presenting it with clear visuals and actionable insights is often enough to get people to link to your content. Data-driven pieces naturally position you as an authority, and that’s gold for backlinks!
Data-driven content has been a game-changer for link-building in digital marketing, especially for law firms. One effective technique is to create compelling visual stories using data. For instance, my team once gathered comprehensive data on the most common causes of car accidents in various states. We turned this data into an engaging, interactive map and infographic. This visual story was not only informative but also highly shareable. Journalists and bloggers picked it up because it provided value and was visually appealing. This resulted in numerous high-quality backlinks from reputable websites. For anyone looking to leverage data in their content, remember that the key is to present it in a visually engaging way. Utilize tools like infographics and interactive maps. Not only do they make the information easier to digest, but they’re also more likely to be shared, driving more traffic and backlinks to your site.
At the end of May, we published link-building statistics on our website: https://editorial.link/link-building-statistics/. We didn't copy data from other sites; instead, we conducted a real survey by contacting SEO specialists on LinkedIn. We reached out to employees from companies like Similarweb, Hubspot, Webflow, Moz, G2, and ClearScope, surveying a total of 113 people. As a result, we received over 30 links, including some from our competitors, which I honestly didn't expect. But that's how fresh and unique data works. For example, we discovered an insight not found in any previous study: "92% of surveyed respondents believe that competitors buy links." I was surprised by this result myself. And these data helped us gain some very interesting links.
Focusing on data-driven case studies significantly boosted our link-building strategy. One example was analyzing the impact of social media trends on customer engagement. We turned that data into a visually engaging report, which was then cited by several top-tier blogs in our niche. This brought us high-quality backlinks and positioned us as thought leaders in the space. My takeaway: If you can tell a story with your data that solves a problem or sheds light on an industry trend, people will want to link to you.
As the founder of RJP.design, data is crucial for developing strategies that drive results. For example, when analyzing our top performing campaigns, I found they targeted comnercial keywords ranking on page 1 of Google. We researched more of these terms and created content optimized for them. The outcome? A 28% increase in traffic and over 250 new links. My key takeaway is to let data guide your decisions. See what's working and do more of that. Find gaps and fill them with data-backed insights. The more value you provide, the more links you'll gain. For link building, examine who's already linking and contact similar, authoritative sites. See what anchor text and content they used, then optimize your outreach accordingly. For instance, many news sites linked to us using our brand, so I asked journalists and news outlets to link the same way. This significantly boosted our brand visibility and increased direct traffic 18%. Data is essential for growth. Keep analyzing, optimizing, and building links that data shows will succeed. Results will follow.
Back when I owned SEOJet, I did a ton of backlink research. Specifically, I was researching the anchor text profiles of pages that ranked #1 on Google for their main key phrase. I studied the anchor texts of thousands and thousands of backlinks. Because I was researching multiple niches I had to categorize each type of anchor text to compare apples to apples. Thats when the magic happened and I started seeing that almost every #1 ranked page had a very similar anchor text profile. The biggest takeaway was that the #1 anchor text that these pages had in common was using the blog post title as your anchor text. I shared this data with some big SEO publications which resulted in them linking back to my site and then as the snowball grew I would get more and more people linking to the post that shared the results of this research.
As an insurance comparison website, our purpose is to interpret sets of numbers for visitors in a meaningful way. That makes us well-positioned to use data-driven content for success. One of our most-linked recent pieces was an infographic with data on how car insurance rates have gone up. To make good data-driven content, you need two things: quality data and a compelling way of presenting it. Make sure that you are presenting new numbers that mean something to the public, and people will share it. Format it in a way that is readable, whether through graphics or a well-written blog.
Data-driven content has been a cornerstone of our link-building strategy at Lusha. For example, we conducted a comprehensive study on the impact of data accuracy on sales performance, gathering data from over 1,000 sales professionals. By presenting this original data through an engaging infographic, we not only offered fresh insights but also provided a valuable resource for industry sites and bloggers. This approach led to numerous high-quality backlinks from authoritative domains. The key takeaway for others is to invest in original research that delivers new insights into pressing industry issues. Such content is highly shareable and attractive for backlinking, boosting both credibility and SEO performance.
As the CEO of Refresh Digital Strategy, data analysis informs every aspect of our content marketing and link building strategies. For example, when we audited our top performing blog posts, we found they ranked for commercial intent keywords and long-tail queries. In response, we researched more of these terms and created data-backed content targeting them. The result? A 38% increase in organic traffic and over 240 new links from authoritative websites. My key takeaway is to let data drive your content creation. Analyze what's working on your site and build on that. Identify content gaps and fill them with research and insights. The more value you provide to searchers and websites, the more they'll link to you. For link building, we analyze who's already linking to us and reach out to similar, authoritative sites. We see what anchor text and content they used, then optimize our outreach based on that data. Once we noticed many local news sites linked to us using our brand name, we asked other journalists and news outlets in our area to link with our brand anchor text. This significantly boosted our brand visibility and led to a 22% increase in direct traffic. Data is a content marketer's secret weapon. Keep analyzing, keep improving, and keep building links
As CEO of Cleartail Marketing, I rely heavily on data to drive our content and link building strategies. For example, when analyzing top-performing campaigns, I found that targeting commercial keywords ranking on Google's first page generated a 28% increase in traffic and over 250 new links. My key takeaway is to let data guide your decisions. See what's working and do more of that. Find gaps and fill them with data-backed insights. The more value you provide, the more links you'll gain. For link building, examine who's already linking and contact similar, authoritative sites. We asked journalists and news outlets to link to us the same way. This significantly boosted our brand visibility and increased direct traffic 18%. Data is essential for growth. Keep analyzing, optimizing, and building links that data shows will succeed. Results will follow.
Data-driven content has been a game-changer for my link-building success because it provides unique, valuable insights that other websites want to reference. For example, I once created a detailed industry report based on a survey we conducted, offering original statistics and trends. This report ended up being cited by several reputable blogs and even media outlets, earning us high-quality backlinks without extensive outreach. The key takeaway for others is that when you offer exclusive, well-researched data, it positions your content as a trusted resource. People love sharing and linking to fresh insights, so investing in data-driven content can significantly amplify your link-building efforts.
Data-driven content has been crucial to our link-building success. For example, we created a detailed report on e-commerce trends during the pandemic for a client, using their proprietary data combined with publicly available statistics. This report was picked up by several major business publications, resulting in over 50 high-quality backlinks. The critical takeaway is to leverage unique data you have access to – whether it's from your own business operations or through partnerships – and present it in a way that tells a compelling story. Data visualization is also crucial; we found that infographics and interactive charts significantly increased the shareability of our content.
As the founder of Raincross, I rely on data to drive our content and link building strategies. For example, an analysis of our most shared social media posts found they contained statisrics, case studies and how-to advice. We now focus our content on those topics, which has increased traffic over 63% this year. For link building, we examine who currently links to us and reach out to similar sites. Noticing many local organizations linked using our brand name, we asked area nonprofits and news outlets to do the same. This increased our brand visibility and direct traffic over 26%. Data guides our approach. We continually analyze what's working, identify gaps, and create content to fill them. The more value we provide, the more links we earn. Let your own data shape content and outreach. Build on successes and look for new opportunities. Data is a secret weapon, if used properly. Keep learning, keep improving, keep building valuable links.
Publishing original research has been pivotal in our link-building efforts. One standout example is our study on "The State of Low-Code/No-Code Tools." We conducted detailed surveys and data analysis to uncover trends and insights within this sector. This research answered pressing questions for industry professionals and was widely cited by academic institutions, industry publications, and authoritative blogs, significantly boosting our backlink profile. For anyone looking to leverage data in their content, focus on addressing key industry questions or gaps in existing research. Conducting your research and presenting clear, actionable insights can draw attention from high-authority sources. The key is to ensure the research is both relevant and accessible, making it easier for others to reference and share.
Data-driven content allowed us to publish an annual consumer behavior report in collaboration with our analytics team. This report became a key resource for journalists and bloggers, leading to over 100 organic backlinks from major industry publications. The takeaway: when creating data-driven content, don't just gather numbers—analyze trends and provide insights that solve real-world problems. Numbers alone are not compelling; it’s the actionable insight that drives links.
Data-driven content has been a big part of my link-building strategy. It’s especially useful if you can include original data. You can get this information from surveys sent to your clients. I’ve used this technique before. I asked them about the impact of SEO for their business. I then included this original data in an in-depth article on the same topic. It made the article highly sharable. Several industry blogs and news sites linked back to the study – as other sites are always looking for more data to share. Original data also gave my content more credibility, which attracted backlinks from reputable sources.
Data-driven content gave us an edge at Jacksonville Maids. We published a cleaning habits report, comparing data from different neighborhoods, and local media outlets picked it up. This earned us valuable backlinks and more traffic to our site. The takeaway is simple: people love data that provides unique insights, especially if it’s hyper-local and relevant to their lives. Providing meaningful, research-based content not only builds your brand’s credibility but also opens the door to natural backlinks.
Data-driven content has been instrumental in our link-building strategy at Plasthetix. For one plastic surgery client, we created a report based on patient satisfaction surveys and recovery times. This data-driven article was picked up by several industry websites, generating 15 high-quality backlinks. The lesson here is simple: content that provides unique, actionable insights backed by data will naturally attract attention from reputable sites. Focus on crafting original, research-based content that others find valuable enough to link to.
Owner & COO at Mondressy
Answered a year ago
Data-driven content has significantly boosted our link-building efforts at Mondressy. Sharing detailed case studies based on our own data or customer experiences allows us to highlight our successes, address challenges, and showcase key insights. This approach not only positions us as industry experts but also creates valuable content that other professionals and websites want to reference and link back to. One example is our case study on sustainable fabric sourcing, where we documented the entire process from challenges to successes. By illustrating real numbers and outcomes, we provided a comprehensive narrative that resonated with our audience and industry peers. The takeaway for those wanting to leverage data in their content is to ensure the data is robust and tells a compelling story. Focusing on real-world applications makes the content more relatable and increases its value, leading to higher chances of earning quality backlinks.
Data driven content has been one of the best ways to get high quality backlinks to my site because it makes the content a resource. People love to link to facts and numbers especially when it supports their argument or adds credibility to their content. Original research or data analysis gives other sites a reason to link to your content and increase the chances of getting backlinks. A great example was when I did a deep dive into the performance of different content formats across industries. By providing unique data on engagement metrics and conversion rates I got links from various marketing blogs and business sites that cited my findings to support their articles. This increased my site’s authority and drove both SEO and referral traffic. If you want to use data driven content for link building I recommend focusing on niche specific insights or untapped topics. Make sure the data is well researched and presented in a clean and visual way. This will make it easy for others to share and reference and increase the chances of getting backlinks.