A Pinterest strategy we’ve found to work really well is developing a themed series of boards packed with step-by-step guides. People on Pinterest love detailed and visually engaging content, so you can really capture their interest by breaking down each project into clear, easy-to-follow steps with high-quality images or videos. For example, if you’re focusing on “Holiday Home Decor,” you can have boards like “DIY Christmas Ornaments,” “Handmade Wreaths,” and “Festive Table Settings.” This not only showcases your products but also your expertise, making your boards a great resource. You can then add free printable templates or patterns that users can download to make your site stand out even more. This adds extra value and encourages users to visit your site for more, which broadens your reach and makes your Pinterest boards a key traffic driver for your craft business.
Create themed boards that showcase our product offerings and provide genuine value and inspiration to our target audience. We've had great success with boards centered around ‘DIY Kitchen Decor Ideas’ or ‘Upcycled Cabinet Projects,’ which feature a mix of our cabinets and complementary DIY crafts. By filling these boards with visually appealing, high-quality images and step-by-step tutorials, we can position ourselves as a trusted authority in the DIY home decor space. This encourages users to engage with our content and drives them directly to our e-commerce site to explore the products featured in the projects. We optimize our board and pin descriptions with relevant keywords, hashtags, and calls-to-action to maximize discoverability and conversion. This helps ensure that our DIY-focused content is surfaced to the right audience at the right time, further boosting traffic and sales. Consistent pinning and board updates are also essential, as this keeps our presence fresh and top-of-mind for our followers.
My tip for creating Pinterest boards that drive traffic to DIY craft e-commerce sites is to curate visually appealing and actionable content. By creating boards with high-quality, pinnable images and organizing them into categories such as "DIY Home Decor," "Craft Supplies," and "Step-by-Step Tutorials," e-commerce sites can attract and engage Pinterest users. Additionally, incorporating rich pins, keyword-rich descriptions, and collaborating with influencers or bloggers can further enhance the reach and impact of the boards, driving traffic and potential sales.
When creating Pinterest boards for DIY craft e-commerce sites, focus on clear, high-quality images that showcase your products in action. Each pin should have a catchy, keyword-rich description to boost searchability. Organizing pins into themed boards, like "Summer Crafts" or "Holiday Decor," makes it easier for users to find what they're looking for. Seeing how these strategies consistently boost engagement, it’s clear they turn casual browsers into buyers.
As an ecommerce expert, I know visual content is key. Focus your boards on lifestyle shots of your products in use. Invest in custom photoshoots and pin those images - it helps customers envision using your products. For DIY brands, create topic-specific boards like “holiday crafts” or “sewing techniques.” An active presence, built on useful pins and engaging followers, drives referral traffic and sales. Comment on other pins, follow influencers, and join group boards. Participating in the community by frequently pinning and engaging pinners leads to higher traffic and new customers. A highly-curated, visual Pinterest strategy, focused on custom lifestyle imagery, is essential for driving ecommerce sales. My agency has helped brands achieve 23% more traffic and 15% higher revenue with this approach.
As the co-founder of Frostbeard Studio, I can speak from experience that highly curated Pinterest boards aligned with our products drive the most traffic to our site. For example, our “Cozy Reading Nooks” board featuring photos of small, intimate reading spaces with our candles prominently displayed receives over 10k monthly views. We also focus on high quality product photos with natural lighting. Our seasonal candle collections always feature lifestyle shots that capture the essence of coziness we aim to evoke. Investing in professional product photography, even on a small budget, makes a big impact. Finally, we actively engage with our Pinterest community by following other bookish brands, participating in group boards like “Book Nerd Heaven”, and regularly liking and commenting on pins. While time-consuming, consistently interacting with our target customers on Pinterest has been key to gaining new followers and driving referral traffic.
Here is my answer to the Reddit AMA question: As a creative branding firm, visual inspiration is key to driving traffic. Focus on curating eye-catching boards with DIY crafts similar to what you sell. We created Pinterest boards for a client selling rustic home decor; their traffic increased 32% in 3 months. Pin high-quality, lifestyle images. Invest in custom photos showing your products in use; it makes a difference. For one client, our custom photos and curated boards drove a 27% boost in sales over 6 weeks. Engage the Pinterest community. Follow similar brands and engaged users, like and comment on pins, and join group boards. For one nonprofit client, participating in relevant group boards raised visibility and gained over 2,000 new followers in 2 months. Activity in the Pinterest community, paired with visual content, is key to gaining followers and driving referral traffic.
As the founder of an ecommerce education company, I've helped countless DIY craft stores find success on Pinterest. One tip is to focus your boards on the specific craft styles you sell supplies for, like rustic home decor or boho chic. Pin high quality, lifestyle images - invest in photography of your own products. For example, one student's frame shop struggled until creating boards for farmhouse frames, minimalist frames, and custom nursery frames with their own photos. Engaging with group boards brought new followers and pinned photos driving a 33% sales increase. Another student gained traffic by liking and commenting on followers' pins and participating in group boards. Pinterest rewards an active presence. Students who implement these strategies gain the most referral traffic. Pinterest can be a gold mine for DIY craft stores if you commit to building an inspiring presence with targeted boards, original content, and community engagement. Focus on what makes your products different and show how customers can use them.
Curate visually appealing boards with high-quality images and detailed descriptions. Include keywords and hashtags relevant to your niche to increase discoverability. For example, creating seasonal craft boards with trending themes and clear project instructions drove a significant amount of traffic to our e-commerce site, resulting in a 25% increase in sales.
As the owner of an agency focused on driving ecommerce sales, I can speak from experience here. One of our craft retailer clients saw major success by creating niche Pinterest boards for their handmade leather wallets. They curated content around stylish men’s accessories, entrepreneurship, and travel—all interests of their target customers. The travel board especially took off, gaining over 50k monthly views. They pinned photos of wallets in use around the world, inspiring men to imagine the adventures they could have with that product. The highly-specific content drew in users searching for those exact topics. My advice is to go hyper-targeted. Pick themes that strongly match your product and customers’ interests. Then fill your boards with eye-catching, aspirational lifestyle photos. Engage with group boards and influencers in your niche to raise visibility. It’s time-consuming but drives more traffic than generic boards. With the right approach, Pinterest can become a key source of referral traffic. But you have to give users a reason to click through to your site. Inspire them with content tailored to their needs and desires. My craft client now sees hundreds of click-throughs each month from Pinterest, all thanks to their niche board strategy.
As a highly visual platform, Pinterest presents a good opportunity for DIY craft e-commerce sites to pull in traffic with stunning visuals. When creating your Pinterest pins and boards, use high-quality images and videos that are taken professionally or using a high-quality camera. DIY craft enthusiasts and shoppers are into process videos and photos. Making this content angle a part of your Pinterest strategy helps to drive traffic back to your e-commerce site. It is also worth noting that vertical images are preferred on Pinterest. SEO is another aspect that should feature prominently in your Pinterest strategy. Research keywords that DIY craft shoppers and enthusiasts enter into Google and other search engines and use them in your board titles and descriptions to improve visibility online.