As open enrollment looms, it's important for HR teams to ensure their communication plans take into consideration the needs of all employees. By doing so, they can help ensure a smooth and stress-free open enrollment process. When it comes to developing an effective communication plan, it's important to consider the needs of your employees. This means taking into account things like who the primary stakeholders are, clarity of communication, and the best platform for communication (email, SMS, in person?). HR teams should also take the time to listen to employees during open enrollment. This will help them better understand what employees need and want from their benefits package.
Technology platforms can help educate your team about open enrollment options, but don’t let these valuable tools be the only ones in your tool belt. Open enrollment is too essential to completely leave to automation, especially for teammates who may not be naturally tech-savvy. Encourage one-on-one conversations and reach out to each team member individually to book a meeting to discuss their options. Walk them through their best solution while you show them how to use the platform. Leave the door open for them and check in with them afterward to help answer any follow-up questions.
Although, we often focus on health insurance during the open enrollment, but make sure other benefits are also considered. Employees need to make selections keeping in mind all their benefits. One of the best ways to reduce rising healthcare costs is to encourage other less-pricey perks or lifestyle benefits that help employees save their hard-earned money. Such benefits are offered to employees who understand the bigger picture and are willing to invest in their overall health, well-being, and financial security.
HR teams need to offer a personal touch. Yes, employees are often self-starters who like to be more independent, especially in our remote world, however, when it comes to choosing a health plan, it’s good for employees to have one-on-one support so they can find the exact plan that fits all their needs. For example, studies have shown just over 10% of employees chose a self-service option when setting up their benefits, meaning that nearly 90% of employees would like to have a dedicated person to talk to about their benefits and walk them through the various options. When your HR team offers one-on-one meetings and assistance to help your employees choose the benefits that fit them, you are supporting your employees' best interests and creating a healthy and happy team.
One of the hardest parts of open enrollment for employees is finding the time to get informed about offered benefits. People are slammed at work and don’t have idle time to watch webinars at fixed times or read lengthy emails. So one cool thing I’ve seen HR teams do is set up dedicated “coffee breaks” in the break room, where employees can pop by and ask any questions they have during open enrollment. During mid-morning and mid-afternoon hours, when people take breaks most frequently, an HR team member will grab a corner spot in the break room and essentially hold open office hours. Employees can pop by 5 minutes while they’re having a coffee and ask any lingering questions they might have, or just chat about their options. It’s all about accessibility. And there's generally nothing more accessible than an HR team member sitting in the break room next to the coffee machine ready and willing to take questions.
Open enrollment is a great way for employees to make adjustments to their benefits package depending on their needs. They might be more interested in one benefit over another, or might not even know what they need to change at all. This is where HR can be a huge support in guiding employees to discover the importance of each benefit so employees can decide what to prioritize and what to let go. Helping employees through the process of eliminating any unnecessary benefits can help them personalize their benefits package to their own preferences, which can keep them at the company longer because they don't want to give up their specialized benefits package. Personalizing benefits to meet the needs of different employees is a helpful way to meet everyone's needs. People have different demands when it comes to health & lifestyle, and acknowledging that one size doesn't fit all is a progressive way for HR to make sure each employee is taken care of and satisfied with their work experience.
During the open enrollment period, I would highly recommend bringing in a local healthcare agent or broker for a Q&A session with employees. I've found this is the most effective and helpful way to get employees the answers they need regarding healthcare plans. In the past, I've tried to put together one-pagers and charts for employees to review, but often times, this just leads to more confusion. However, by bringing in an expert, it allows employees to get direct answers on specific questions that may not be covered in the standard benefit packets that insurance companies provide. As a result, employees feel much more confident and comfortable making a decision as to which healthcare plan best suits the needs of themselves and their family.
One example of how HR teams can support employees during open enrolment is by holding benefit fairs. Benefit fairs allow employees to learn about all the different benefits offered and ask questions about them. HR teams can also use surveys to collect employee feedback on the benefits offered and make changes accordingly. HR teams can ensure that employees have a positive experience during open enrollment and get the most out of their advantages.
One thing that can overcomplicate open enrollment is when too many steps must be taken before anyone can complete their application. The process can already be tedious. That's why employers should find a way to simplify their instructions so that more employees can clearly understand what they are supposed to do. Application materials and other contents should be shared in one communication channel that is available to all. There should also be daily notices for the progress of the enrollment.
One thing that your HR team can do to ensure that employees are getting the best possible benefit coverage for their needs is to engage them every step of the way. This means sending out short surveys at each stage of the employee's coverage selection process. By doing this, you will be able to get a better understanding of what your employee's needs really are and you can adjust your offerings accordingly. You can also get employee feedback through this process, which will allow you to identify any areas of the process that are confusing or frustrating.
HR teams offer feel that they prefer to handle the tasks themselves but it is somehow the mindset of the employees not always the case. For some things, employees prefer to have a talk with someone knowledgeable. In my opinion, by offering One on one enrollment support, HR teams can support consistent messaging and provide real-time opportunities for the employees and assist them with additional knowledge about the resources, plans or programs. HR managers have to make the employees feel they are assisting them personally and individual one-on-one experience should be given to them. I have experienced that a personal touch can help ensure the current employees enjoy the open enrollment.
It's best to keep some form of a booklet or pamphlet containing all the important and orderly information of the open enrollment process. All their options, with the necessary consequences, can be mentioned in detail. Once the meeting ends, you can send links and URLs to make sure employees can further clear out their doubts. You can open a portal on the webpage or some other office platform. This helps in a two-way doubt-solving process: either the management can clear their doubts out, or their employees can. The outcome of this would be better coordination and unity between employees of different departments. Not only does this help the HR's workload, but also helps them ensure a smooth climate within the office. This is a tried and tested solution.
One way HR teams can support their employees during open enrollment is by providing helpful and up-to-date information about the benefits offered. This can be done by sending out reminders prior to the meeting, as well as having someone available to answer any questions employees may have. Additionally, offering a variety of benefits that employees can choose from is another way to support them. This allows employees to find the option that best meets their needs. Finally, conducting a survey after open enrollment is over can help HR teams evaluate which benefits employees found most useful and make changes for the following year if needed. Taking the time to listen to employees about what they want and need from their benefits, as well as looking at data to see which benefits are actually being used. They can also evaluate their offered benefits to ensure that they are meeting employee needs.
More than the frequent reminders about open enrollment, HR needs to make the process seamless and easy to accomplish. The content design guidance produced by HR should be modern and strategic in optimizing the benefits employees get from it. Reaching out and working with experts in this field is imperative and more advantageous in the long run. The HR team can instead focus its resources on communicating the urgency of the process and providing the essentials to make the open enrollment experience fruitful. It's an excellent step in supporting employees during this time and refining the existing support structures the workforce needs.
Founder & CEO at GerdLi
Answered 3 years ago
Hold a company-wide meeting to go over employee benefits and answer questions. It can be daunting for employees to find the exact employee benefits that best fit their needs. The best way your HR team can support employees in choosing their benefits is to hold a meeting where they go over (in great detail) the benefits offered at the company and stay after to answer any and all questions. For instance, employees can come prepared with their questions or concerns, and the HR team can go step by step through the company benefits and what those benefits entail. Afterward, the HR team can answer additional questions, individually. The best way HR can support their employees in choosing the right benefits for their needs is to set a day aside for a “Benefits Meeting” and talk through (in detail) all the benefits so employees feel informed and empowered to make the right choices.
HR teams can provide support to employees during open enrollment by providing helpful information and resources, as well as friendly support. During the enrollment period, employers need to provide their employees with tools and resources to help them make informed decisions about their benefits. This can include providing information on all of the available benefits options so employees can choose the best plan to meet their individual needs. HR professionals can also help employees better understand the different components of the benefits package such as deductibles, copayments, etc.
We’ve found that peer-to-peer support is an effective way for employees to get the answers they need about benefits, plans, and enrollment. HR teams can utilize virtual tools like Zoom to host virtual peer-to-peer events that connect employees who are new to benefits with current team members who have experience. This strategy allows employees to learn from each other and get the answers they need in a safe, comfortable space.
It can be important to pick the right time period for open enrollment. Organizations typically give employees about two to four weeks to decide on their desired choices. This allows employees who vacation or are otherwise overworked enough time to comprehend the plans, become familiar with any modifications, and make their decisions. Clear and frequent communication about these deadlines can ensure that each individual is on the same level and that every employee submits their choices on time. A defined clear structure allows the employees to clear their doubts and get all the information about the benefits from the HR teams on time.
One way HR teams can support their employees during open enrollment and evaluate their offered benefits to truly meet employee needs is by providing clear guidelines on what's being offered and how the employee can access it. They should also be available throughout the process, from enrollment to enrollment completion, to answer questions and provide reassurance. For example, let's say a company wants to increase its profit margin. If they want to do that, they need to be able to make sure that they have great employees who are highly productive. To ensure this, they can ask questions like "Do you think your pay is competitive?" or "What would you like us to do differently to help improve your working conditions?" This is a great method for HR teams because it allows them to not only meet employee needs but also help the business grow. It's a win-win!
Let your employees know they can book a one-on-one meeting with an HR team member to answer questions and review benefit offerings during open enrollment. Some employees have more questions than others that are more well-suited for one-on-one conversations. Open enrollment can be a stressful process for your team – use it as an opportunity to go above and beyond to support your employees.