When I get stuck for ideas, I go for a walk. There is something about moving at a steady pace that clears the mind while keeping the body active. The blood is flowing, but the mind is free to wander. It is no coincidence that some of history's most creative thinkers did their best work on foot. Aristotle is said to have taught while walking. Charles Darwin planned his books while pacing the paths around Down House. Steve Jobs was famous for his walking meetings, which often sparked his most productive conversations. For me, walking creates the space to imagine not just the idea itself, but what the finished piece of content might look and feel like. As I walk, I picture myself reading or watching it as an audience member. I ask: what questions would I want answered, what tone would feel natural, and what examples would bring it to life? By the time I return, the outline has already formed in my head, shaped by that combination of movement, reflection, and a looser state of thinking. It is a simple technique, but consistently one of the most powerful for breaking through blocks and generating ideas that are both original and usable.
Taking a break might seem like an easy answer, but there's more to it than that. While taking a break is indeed a powerful first step, the key is to transform that break from passive avoidance into an active, creative recharge. You can't push through and hope you figure it out. So, don't just sit there staring at the blank page. Physically remove yourself. But do it with a mission. Go for a walk, but leave your phone behind. Visit a museum, a coffee shop you've never been to, or even a different aisle in the grocery store. Your goal is not to find content ideas directly, but to become a collector of interesting, unrelated stimuli. Pick up a random magazine, browse a subreddit for a hobby you know nothing about, or simply people-watch. Actively observe shapes, colors, conversations, and problems in an environment completely unrelated to your topic. This is the fertile ground where new ideas can sprout. After 20-30 minutes of disengagement, return to your desk. Now, instead of facing the void, you have raw material. Think through the following: 1. Briefly list your subject matter. 2. List 5-10 interesting words, images, or concepts you just encountered. 3. Systematically force a connection between your cire subject matter items and the 5-10 interesting words/images you encountered. The results are often absurd, but can frequently be brilliant. This technique often works because it bypasses your brain's well-worn neural pathways. You're forced to form new connections, using the random stimulus as a catalyst for originality. The break is essential, but by making it an active scavenger hunt and following it with this simple, structured exercise, you transform frustration into a predictable, repeatable process for generating genuinely fresh, unexpected content ideas.
Whenever I hit writer's block, I step away from the screen and do a simple 'brain dump' exercise. I set a timer for 10 minutes and write down every idea, question, or thought that comes to mind about my niche without worrying about structure or perfection. More often than not, those raw notes spark fresh content angles I wouldn't have thought of while staring at a blank page. The trick is to free yourself from overthinking and let creativity flow first; polishing comes later!
Writer's block? I treat it like a slow Wi-Fi connection. Refresh the page, change the scenery. I grab a random object on my desk, like a coffee mug, and force myself to write three headlines about it. One serious, one witty, one absurd. That absurd one usually sparks ideas because it breaks the pressure to be perfect. Another trick: I talk to myself. Out loud. Sounds weird, but conversation unlocks angles typing can't. "What would my audience argue with me about?" That question alone gives me five new topics. Finally, I keep a "swipe file" of odd phrases, overheard comments, even bad puns. When I'm stuck, I mix two unrelated items; like SEO and pizza delivery, and see what happens. Suddenly, there's a story. The secret? Movement. Mental or physical. Shift gears, and ideas follow.
One of my favourite techniques to overcome writer's block is through mindmapping. A mindmap is a visual brainstorming tool in which a central idea is placed in the middle of the page and related words, themes or concepts branch off of it. This method works well because it allows ideas to flow freely without the pressure of structuring them right away. Instead of staring at a blank page, I start with a small, impactful thought and let it grow in many directions. Often, this process helps dislodge hidden or half-formed thoughts into ideas I never realised were there. By the end, the mindmap produces various potential angles or topics to work with, making it much easier to transform them into a clear piece of text.
My go-to move when I hit writer's block is to flip the script and write something completely wrong on purpose—like the worst advice I could possibly give on the topic. It usually cracks me up, and weirdly enough, it loosens up my brain to find the real angle. Half the time, the "bad" list sparks ideas for sharp, contrarian takes that actually turn into great content. It's basically tricking myself out of staring at a blank page.
Demand Generation - SEO Link Building Manager at Thrive Digital Marketing Agency
Answered 25 days ago
When I experience writer's block, I turn to a strategy I call the "Reverse Spotlight Technique." Instead of staring at an empty page, I intentionally pluck one of the seeds or keywords from an observation and ask myself: "What's the counterargument? What's the behind-the-scenes perspective that most people miss?" Say, I'm writing about SEO strategy, and I don't want to just give people another compilation of "best practices" — sometimes, I want to dive into "the mistakes 90% of small businesses are still making" or "why doing less can actually help your rankings." This flips my brain to off autopilot and makes me think about content that's less popular online. I've also found this helps me get creative more quickly than trying to force a brainstorm with broad topics. Since I tend to be more productive at night, I'll also reserve these idea-stretching sessions for when it is late, and my mind is naturally more restless and curious. I have a running doc where I log these "reverse takes," and typically 2-3 turn into fully fleshed articles. The result? My content is packed with fresh angles, and I'm not running in circles when drafting my content - which led to a more succinct and impactful content that drive conversion to our service pages.
One of the best ways I've found to overcome writer's block and spark new content ideas is to step away from the blank page and start with inspiration instead of pressure. I usually begin by scanning recent industry newsletters, trending LinkedIn posts, or even tools like Google Trends to see what conversations people are having right now. This helps me anchor my ideas in real, timely topics instead of trying to "force" creativity. Another exercise that works well is mind mapping—I take one broad theme (for example, "email marketing" or "AI in the workplace") and quickly jot down every related word, question, or challenge that comes to mind. Often, one of those branches turns into a fresh angle I wouldn't have thought of otherwise. Finally, I've found that voice-to-text can be a game-changer. Instead of typing, I'll just talk out loud as if I'm explaining something to a colleague. Speaking is often easier than writing, and once those raw thoughts are captured, shaping them into an article feels much smoother. In short: look outward for inspiration, map ideas freely, and remove the pressure of perfection by talking before typing.
Informal interviews with our local guides about their latest cultural finds and community interactions is the best way I know to combat writer's block. This process reliably produces real content ideas based on real neighborhood stories and the people who make it. On days when I struggle with content create, I plan 20-minute calls with guides around the world to ask about seasonal festivals, new artisan partnerships or changing neighborhood dynamics. These conversations often reveal great stories - of heritage practices being kept alive, local feasts, culture challenges - that we are the conduit of that resonates with travellers looking for real, authentic experiences. It works because guides tend to be excited champions of their area, in ways that I simply would not find had I Googled my way to each destination, or done the travel writing equivalent of brainstorming - decoupled from a proper sense of something that is culturally theirs. During a bout of writer's block, for instance, our Rome guide focused on fears that gentrification was putting old family-run restaurants out of business. This was followed by a series on responsible cultural tourism to help keep genuine neighbourhood businesses alive, which became our most engaged series. It's about developing habits of consistent dialog with people who are engaged with your content rather than hyping it up alone and away from real stuff. Think of it as community journalism, where you're writing a story about real people and challenges within your capacity. This way, when you write, you are writing for real people and real situations — not imaginary mates or concepts that are not remotely related to what is on their minds - their interest, their curiosity, their pain, their needs.
When I hit writer's block, I step into the customer's shoes and think about their daily struggles with chronic pain. What questions they're asking, what frustrations they're voicing, and what small victories they're celebrating. One effective exercise I use is a "content brainstorm grid," where I list pain points, solutions, lifestyle improvements, and emotional angles, then mix and match to spark new content ideas. For example, a grid could pair "stiff shoulders" with "simple at-home relief" to inspire a blog or video angle. I also scroll through reviews, testimonials, and even competitor comment sections to capture authentic language that resonates with people. This approach keeps content grounded in real experiences, ensuring it feels fresh, empathetic, and genuinely helpful.
My best tip for overcoming writer's block is to stop staring at the blank page and start listening to your audience. Whenever I'm stuck, I turn to the real conversations happening in comments, communities, or customer support tickets. Buried in those questions and frustrations are content ideas that are not only fresh but guaranteed to resonate. One exercise I use is what I call "the three why's." I take a single question I've seen from my audience and ask "why does this matter?" three times in a row. By the third layer, I usually uncover a deeper theme that sparks a new angle. For example, a simple question about a tool feature might lead to content about productivity habits, decision-making frameworks, or even leadership styles. Suddenly, the block is gone because I'm not inventing ideas in a vacuum—I'm shaping them around real human needs. This works because it shifts the pressure away from "being creative on demand" and reframes it as "responding with empathy." When you create from that place, the content flows more naturally and feels more authentic. And the bonus is that it tends to perform better, because it's grounded in what your audience actually cares about, not just what you think they might care about. Writer's block often comes from trying too hard to create something brilliant in isolation. The moment you plug back into conversations, inspiration feels less like waiting for lightning to strike and more like connecting the dots that are already in front of you.
When I hit writer's block, I've found the best way to get unstuck is by just consuming more content. I'll hop on social media, scroll through Reddit, or read articles on Medium. The more ideas, styles, and formats you're exposed to, the easier it becomes to spark fresh ideas. Seeing how others approach topics always gets my creative juices flowing and helps me think of new angles for my own content. It's like giving your brain a quick reset and a bunch of new inputs to play with.
For me, writer's block usually means I've been sitting still for too long, both physically and mentally. What I find works best is stepping away from the keyboard and creating space for clarity. Every morning, I start with meditation, which clears the clutter in my mind and helps me reset my focus. Right after that, I head into a 45-minute swim. The rhythm of the water and the movement of my body tend to spark ideas that I wouldn't have found staring at a blank page. By the time I'm done, I've usually got at least one fresh angle or concept waiting to be written down. If you're stuck, try pairing stillness with motion. Quiet your mind first—through meditation, deep breathing, or even sitting silently for a few minutes—then follow it with an activity that lets your thoughts wander naturally. Walking, swimming, or even cooking can do the trick. That combination of calm plus movement can unlock creativity in surprising ways. You can see more of how I blend performance and creativity at https://RandyCharach.com
When I hit a wall with writing, I always come back to what works in practice: listen to what people are actually asking you. After three decades treating patients, I've learned that the same questions come up again and again - and if one person's asking, dozens more are wondering the same thing. A patient comes in confused about why their problem keeps recurring? That's content gold right there. A practice nurse calls asking how to explain treatment options to patients? Another article sorted. I keep a notebook in my clinic and use my phone to jot down questions as they come up. Not just the obvious ones, but the off-hand comments too, "I thought I was doing everything right" or "The chemist said this would work, but..." Those frustrated moments tell you exactly what's not being communicated clearly elsewhere. When I'm stuck staring at a blank page, I grab that list and pick a question. Then I write like I'm talking to the person who asked it, sitting across from them, explaining it properly. Forget about keywords and algorithms for a minute; just focus on helping someone understand. The beauty of this approach is the content stays grounded in real problems. It's not theoretical fluff, it's practical advice that actually helps people. And honestly, that's what builds trust online just as much as it does in the clinic room. Stop overthinking it. Your audience is already telling you what they need, just listen and respond. That's how you create content that actually matters to people.
Breaking the Block: How I Unclog Creative Flow My go-to move when I'm stuck is to stop writing for the audience and start writing as if I am explaining an idea to a friend. That shift usually helps me write what I actually want to say. Another trick? I review old client questions and feedback, and trust me, we can get gold from real conversations. And then turning those ideas into content keeps it grounded and relevant. The most important thing is to stop trying to get everything "perfect" all the time, and start moving with whatever you have got. Once you get into motion, clarity usually shows up somewhere between sentence three and your second cup of coffee. You can never get fresh ideas if you keep staring at a blinking cursor. They come from loosening up, lowering the stakes & listening to what real people have to say.
My most effective strategy for overcoming writer's block is maintaining a running list of potential content ideas that I continuously update whenever inspiration strikes. When I'm feeling particularly creative, I dedicate time to batch-create multiple pieces at once, typically writing 3-4 blog posts in a single sitting. This approach not only capitalizes on natural creative energy but also builds a valuable content buffer that provides peace of mind during busier periods when inspiration might be harder to find.
Guided meditations that deepen visualization help me access vivid characters, places, and adventures drawn from the Akashic Records. Sometimes creative content emerges from what is being buried in the subconscious. It requires courage to release how the work will be received and invites the writer to begin healing deeply rooted stories shaped by past trauma. This is a form of creative therapy, where writing is not intentionally created for public approval, but for writer's approval.
Top tip? Don't try to be a brainiac and just get messy on purpose. Writer's block is basically brain stage fright. The one technique that works best for me is the "bad page" writing. Set yourself up comfortably and insist to yourself that you write the worst possible paragraph you can: corny, cliched, even senseless. It's stretching before a work session, only messier. You trick your brain out of the very perfect mode by lowering the bar low enough that it's on the ground below. Usually, about halfway through the cringe-fest are some genuinely nice ideas. And the bonus move here is to pilfer from yourself. Dig up stale notes, rough-around-the-edges drafts, or even embarrassingly bad teenage poetry. There is always a spark of life in it that you can salvage and reuse. Write 'dreck' first and then 'gold'. Think of it as composting of creativity.
When I hit a creative block, TIME BLOCKING has become my reset. As the President of my company, there are times when my calendar is packed with decisions to make and meetings to attend, but instead of waiting for the time to pass and for inspiration to hit me, I make concentrated, focused blocks of it, usually for no more than 45 minutes. In those blocks I allow myself to write with total wildness, no judgment, usually with just one question or theme to begin with. For instance, I might ask, "What has been a health challenge that I faced personally this month?" That straightforward framework gives the ideas life and makes the content relatable to readers (in real-life experiences that resonate so much more than just ideas). I will also usually have similar topics and present them in various angles or perspectives. I'll usually address the same wellness topic three times, in three different ways, first as a leader sharing company values, second as a consumer figuring out daily wellness habits, and last as someone reflecting on the personal lessons from involvement with this topic. This method creates new angles, and usually one draft leads to a brand new path to explore. By guarding these blocks of time and working a topic from various angles, I have an opportunity to transmute a stuck moment into a productive content session without trying to make creativity happen.
For me, it's all about finding a way to bypass the blank page. Sitting down to fill a content calendar from scratch can feel really daunting for me, so I've leaned more into speaking as a way to generate content ideas. I will speak into voice notes or record my team and client calls as a way to capture content authentically. I then run that content through AI tools like Castmagic, which can pull themes, quotes, and ideas I wouldn't have caught otherwise. Instead of forcing content onto a blank content calendar, this is a way to capture content as it comes to me authentically and it's completely changed my content generation process with my team.