Just like the street food trend, it's been great to see entrepreneurs follow their passion and open a pop-up shop to sell their products. It comes at a time when so many shopping centres and city centres are desperately trying to increase footfall and spend, which was lost during the Covid-19 pandemic. What these local makers and creators are also doing is adding identity back into our high streets that have slowly homogenized in content and appearance. They are helping revitalise their home town as a go-to destination. There's also some great global brand pop-up experiences that are creating vibrancy in city centres. A great example is Le Florist - The LEGO(R) Botanicals Truck that is currently touring the world. They have created an artisan-inspired florist that pops-up in city centre locations to showcase and sell their nature-inspired LEGO kits for adults. This pop-up is creating excitement in every location, selling product, and, repositioning LEGO as a hobby for more than just children. It is a brilliant concept.