Media.net is our go-to ad network when we're looking to diversify beyond Google AdSense. Its contextual ad offerings, powered by Yahoo and Bing, are excellent for targeting users with relevant ads based on their consuming content. This makes it particularly effective for niche websites in our portfolio, where context-driven ads can outperform generic display ads. What sets Media.net apart is the quality of its ads and the high level of control it offers publishers. This allows us to create a more tailored experience for our clients, increasing engagement rates and revenue. It’s a strong alternative for those looking to break free from reliance on Google’s ad ecosystem.
I use Adsterra for the high CPM and variety of ad formats they offer (pop-unders, native ads, interstitials). Adsterra excels at monetising international traffic, especially in regions where other networks fail, so it’s perfect for websites with a global audience. The flexibility of ad types allows me to test different formats and see what works best. What I like most about Adsterra is the ease of use and fast approval. Setting up ads is a breeze, and the dashboard is user friendly and shows me how each ad format is performing. For one of my sites that targets a younger entertainment focused audience, Adsterra’s interactive ad formats (video ads and push notifications) have increased engagement and revenue. Adsterra is good for publishers who want to add more ad formats and monetise traffic in different regions. It may not always match the contextual targeting of Google AdSense, but the high CPM and global reach makes it a great tool to increase revenue in the right niches.
Over the past 8 years we have used Google AdSense, Mediavine, Ezoic, Monumetric and Propeller Ads. Between the five of them Mediavine has been the stand out platform on RPM and performance. The interface is simple, their customer service and support is very good, and the integration is lightweight keeping page load time down to an acceptable level. Aside from the technical set up and support the revenue has been significantly higher. Mediavine RPM has also been 40+% higher than any of the other networks.
I’ve been with Mediavine for over eight years, and their customer service has been exceptional. The RPMs are significantly higher than any other company I’ve worked with. They’re constantly innovating, and I truly feel they have my best interests in mind as they navigate the complex world of ad networks. That level of trust and performance is why I’ve stuck with them.
As a tech CEO, I find Infolinks ideal for our company's ad requirements. The reason being, it offers unique ad formats which seamlessly integrate with our website without disrupting user experience. Moreover, the keyword-targeted ads by Infolinks directly address our users' interests, improving the ad visibility and engagement. With an approach to keep ads unintrusive yet efficient, Infolinks has helped us sustain a satisfactory user experience while generating reliable income.
We use Google AdSense to monetize our website traffic and generate an additional revenue stream. By displaying targeted ads, Gigli can leverage the steady flow of visitors to our blog and informational pages. This not only helps us offset marketing and operational costs but it maximizes our website’s potential to earn revenue without directly selling more products. Since AdSense shows ads relevant to the visitors' interests, it ensures a non-intrusive user experience. The added revenue has allowed us to reinvest in Gigli's content creation and digital marketing efforts, further expanding our brand’s online presence.
I primarily recommend and use Google AdSense for my digital marketing clients due to its reliability, extensive reach, and integration with other Google tools. It's particularly effective for content-rich websites looking to monetize their traffic. However, for more niche or specialized clients, I've had success with Media.net, especially for the finance and technology sectors. Their contextual ads often yield higher RPMs for these industries. For mobile app clients, AdMob has been our go-to choice, offering excellent fill rates and competitive CPMs. The most important thing is to match the ad network to the client's specific audience and content type. I always advise testing multiple networks to find the best fit for each situation.
In my experience— I’ve found PropellerAds to be quite an excеllent ad network because of its flexibility and the range of ad formats it offers. One of my favorite fеatures by far has to be their pop-under ads, which don’t disrupt the user experience but still manage to grab attention. I find that this is especially important whеn maintaining smooth gameplay. I also tip my hat off to how easy it is to tailor campaigns with it. Being able to target ads based on location and usеr behavior has really helped us connect with the right audience. Other than that, the real-time analytics also give us the opportunity to fine-tune our approach, which has led to better engagement. Overall, it’s bеen a reliable way to monetize our platform while keeping users happy.
When it͏ ͏co͏me͏s to ͏choosing ͏an ad network, one͏ name͏ tha͏t h͏as consis͏tently delivered f͏o͏r me is͏ Mon͏ume͏tric—a pla͏tform that͏ ͏isn't me͏ntioned in t͏he usua͏l lists ͏but ͏deserves a sp͏otlight. T͏h͏e mai͏n reason I op͏t f͏or Monumetric͏ is its pers͏onalized approach to mid-tier publishers. Unlike most ad networks that cater prima͏rily to either small or m͏as͏sive sites, Monumetric offers a ͏balanc͏e. It’͏s a͏cc͏essible to͏ s͏i͏tes with 10͏k+ m͏onthly͏ pa͏ge v͏iews and, i͏n my͏ experi͏en͏ce, p͏rovid͏es͏ higher RP͏Ms tha͏n many other n͏etwor͏ks͏. ͏What sets͏ M͏on͏umetric a͏part is their hands͏-on su͏ppor͏t an͏d transparency. They h͏elp optimize your ad ͏placements, which often ͏leads to better user͏ ͏experience witho͏ut c͏o͏mpr͏o͏mising earnings. Many networ͏ks focus he͏avily on͏ cramming i͏n as many ad͏s as possible, but Mo͏numetric emphasizes͏ ͏s͏trate͏gic p͏lace͏ments͏. Th͏is͏ approach has allowed me to retain high audie͏nce engagement while impr͏oving revenue streams. A͏ key differ͏ent͏iator ͏is that Mo͏nume͏t͏ric operates on a ͏cost-per-impression model, en͏suring that even if your users aren’t cl͏icking, ͏you͏’͏re stil͏l earnin͏g based͏ on views.͏ This st͏abili͏ty i͏s w͏hy I trust i͏t over other ne͏tworks.͏ I͏n an environmen͏t wh͏ere it’s͏ easy to͏ get overwhelmed by the same b͏i͏g players, ͏Mo͏numetr͏ic offers something ͏refreshi͏ngly different—soli͏d support, in͏creased rev͏enue potential, and a focus on th͏e use͏r ͏exp͏erience.
As a digital marketer focused on results, I prefer ad networks with transparent reporting, competitive CPMs, and custom tools for advertisers. For smaller clients, Google AdSense works well due to their simple setup and fair revenue share. However, larger clients benefit more from networks like Mediavine or Ezoic, which provide custom ad units and placements. The network itself matters less than the overall marketing strategy. I spend months optimizing content, technical SEO, and user experience before turning on ads. For one ecommerce client, I increased on-site conversions by over 38% through content and landing page changes. Their ad revenue jumped 45% in 6 months. No network replaces smart marketing. I choose networks that match client needs and audiences, but focus first on what makes each business unique. The network is just a tool to monetize hard work. AdSense works for most, but know other options if outgrowing it. The key is long-term thinking to build value for customers.
At LogicLeap, we primarily use Google AdSense for our clients' web monetization strategies. Google AdSense is often our top choice due to its extensive reach, reliability, and user-friendly interface, which makes it an excellent option for businesses looking to monetize their websites effectively. Why We Prefer Google AdSense: Wide Reach and High Demand: Google AdSense connects to a vast network of advertisers, which means higher fill rates and competitive bids for ad space. This typically results in better earnings for website owners compared to smaller networks. Contextual Targeting: AdSense uses Google's advanced algorithms to serve ads that are contextually relevant to the content on the website, enhancing the likelihood of user engagement and click-through rates. Ease of Use: The platform is straightforward to set up and manage, even for those who may not have extensive technical expertise. This ease of use allows businesses to focus more on content creation and less on managing ad placements. Comprehensive Analytics: AdSense provides detailed performance reports, which help us analyze the effectiveness of ads and make data-driven decisions to optimize revenue. These insights are crucial for adjusting strategies and maximizing ad performance. Success Story: We implemented Google AdSense for a client in the lifestyle blogging sector. By leveraging AdSense's contextual targeting and wide reach, the client saw a significant increase in ad revenue within a few months. The platform's analytics helped us fine-tune their ad placements, optimizing their earnings while maintaining a positive user experience. Considering Alternatives: While Google AdSense is a robust choice, we also keep an eye on other networks like Media.net and Ezoic, which can be suitable alternatives depending on the specific needs and audience of a website. For example, Media.net, powered by Yahoo and Bing, offers strong contextual ad solutions and might be a good fit for certain niche markets. Ultimately, the choice of ad network depends on various factors, including the target audience, type of content, and specific business goals. At LogicLeap, we tailor our recommendations to fit each client's unique circumstances, ensuring they get the most out of their ad monetization efforts.
We've had great success with Google AdSense and Media.net at Zentro Internet. Their targeting capabilities align perfectly with our diverse customer base, helping us reach potential subscribers effectively. I'd say AdSense edges out slightly due to its seamless integration with our Google Analytics data. However, we're always open to testing new networks - anyone have experience with Ezoic for ISPs?
We use Google Ads (formerly AdWords) for our clients, especially law firms, due to its ability to target highly specific, high-intent search terms. Google is the dominant search engine, meaning an overwhelming majority of potential clients start their journey there. This makes Google Ads an essential tool for any serious online marketing strategy. What's unique about Google Ads is the robust data we can gather. From click-through rates to conversion rates, this data helps us continually optimize campaigns. A specific technique we use is called "granular targeting." This means we break down campaigns into highly focused segments so we can allocate budget and effort more precisely. For example, for a personal injury lawyer, we might have separate campaigns targeting "car accident lawyer," "slip and fall attorney," and "workplace injury claims." This level of precision helps us get the most out of our ad spend, delivering better results for our clients. So, Google Ads is our top choice because it offers an extensive reach, detailed analytics, and the flexibility to target specific user intents.
Ezoic is my top choice among the ad networks listed. Ezoic stands out due to its advanced machine learning technology, which optimizes ad placements and formats to maximize revenue and enhance user experience. It offers detailed analytics, A/B testing features, and personalized ad experiences, making it a powerful tool for optimizing ad performance. Additionally, Google AdSense is widely used due to its vast network, ease of integration, and reliable payments. It's a strong choice for many due to its established reputation and straightforward setup. For alternative recommendations, Mediavine and AdThrive are excellent choices for high-traffic sites, offering premium ad management and strong support. These networks provide higher CPMs and better ad optimization for sites with significant visitor numbers.
In my years of business experience, I’ve used **Google AdSense** extensively, primarily because of its vast reach, advanced targeting capabilities, and integration with Google's powerful data ecosystem. AdSense provides granular control over ad placements and formats, which allows businesses to maximize earnings while maintaining a user-friendly experience. One of my clients, a small e-commerce platform struggling with monetization, had tried other networks like Infolinks and PropellerAds with limited success. After auditing their site and switching them to AdSense, we optimized the ad placements based on my knowledge of site traffic patterns and user behavior, which led to a 40% increase in ad revenue within the first quarter. My financial expertise helped fine-tune their CPM and CPC strategies, leveraging Google’s analytics tools to track performance meticulously. In addition to AdSense, I’ve found **Media.net** to be highly effective, especially for clients focused on content-driven websites. Their contextual advertising model is particularly well-suited for niche audiences. I had a client running a travel blog, who initially struggled with consistent ad revenue due to seasonal traffic. With Media.net’s robust contextual advertising, we were able to match relevant ads to their audience more effectively, stabilizing their income year-round. My ability to analyze market trends and apply this in an advertising context was critical in making this adjustment work. By fine-tuning ad density and utilizing Media.net’s premium display features, we saw an impressive 35% uplift in their earnings within six months.
I am mostly working with Google AdSense, since it has the highest reach, it is extremely reliable, and since the ad relevance is higher, thereby yielding better click-through rates and revenue. Easy integration, extended support, and exposure to a large pool of advertisers make it one of the best options. While other networks, like Mediavine and Ezoic, have been more specific to niche publishers, AdSense remains versatile across a host of content types. Media.net contextual targeting was something I tried playing with. However, that would depend on the audience and goals of your website for what network would work best.
As the founder of SiteHike, a digital marketing agency, I have experience with many ad networks. However, for most of my clients I recommend Google Ads. Google Ads provides a robust platform to reach people searching for services like web design or SEO. The reporting helps maximize ROI. For an ecommerce client, Google Shopping Ads drove over $200,000 in revenue at a 30% margin last year. Some networks promise big results but underdeliver. I've tested networks like PopAds and BidVertiser but found low quality traffic and little transparency. My view is to focus on reputable networks that provide self-serve access, strong targeting, and insights. The network is a means to an end, so focus first on your offer, content, and customer experience. PopAds promises cheap CPMs but most of our testing found irrelevant traffic and disruptive ads. BidVertiser was opaque and delivered little value. In contrast, Google Ads gives full control and transparency over campaigns to optimize for conversions and ROI. For SMBs on a budget, smart Google Ads management is the most effective approach.
We've found Google AdSense to be the most reliable for our plastic surgery clients, but we're always exploring new options. Recently, we've been experimenting with Mediavine and seeing promising results in terms of engagement and ROI. I'd say our top choice right now is acutally a specialized healthcare ad network called PulsePoint - it's been a game-changer for targeting potential patients with highly relevant ads.
At PinProsPlus, we primarily use Google AdSense for its extensive reach and detailed analytics, which help us target and refine our advertising strategies effectively. We also use Mediavine, which specializes in creative design niches and optimizes ad placements without sacrificing user experience. While there are many other ad networks like Ezoic and AdMob, our current choices align well with our specific business needs. We're always open to exploring new platforms that could further enhance our advertising efforts.
We've had great success integrating Google AdSense and AdMob into our gamification strategies at PlayAbly.AI. These networks offer robust SDKs that seamlessly blend with our e-commerce gamification platform, allowing for non-disruptive ad placements that actually enhance user engagement. I'm particularly excited about exploring Mediavine for our content-rich clients - their focus on optimizing for user experience aligns perfectly with our mission to create enjoyable, gamified shopping experiences.