One thing I never say in a negotiation is 'Let's work out the details later.' Early in my career, I made the mistake of agreeing to broad terms without nailing down specifics, only to find out later that our understandings were miles apart. This caused delays and nearly derailed the deal. Now, I insist on clarity from the start, ensuring every detail is agreed upon before moving forward. This prevents misunderstandings and builds trust, showing the other party that you're serious about delivering exactly what you promise.
Never say anything to criticize or negate the thoughts/opinions/feelings of the person you are negotiating with. Lead with where you align. Demonstrate your understanding of their position and empathize with their needs and desires. Get on the same team and show that your main priority is working towards a common goal. They are not your opponent! Illustrate how you/your product/your service will solve their problem and get them to where they want to be, and help them to see the value of that. Know the value of what you have to offer (which also means not over-valuing your products/services). If you are delivering true value, they should be happy to pay you what you are asking.
Never say "You can trust me" during a sales negotiation. Ever notice how sometimes a buyer doesn’t seem fully engaged? Often, it’s because there’s a baseline assumption that salespeople aren’t trustworthy, fueled by endless media stories about scams and cons. This skepticism can erode your credibility, extend the sales process, and ultimately cost you sales. Telling a prospect to "trust me" doesn’t actually build trust and can even backfire. People tend to believe what they can see, not just what they hear. My approach? Always provide written material to back up what I’m saying during a presentation or proposal. I make sure to use third-party materials when I can, to gather facts that support my points—this adds an extra layer of credibility. And it’s crucial to document everything said, offered, proposed, promised, suggested, and implied during the negotiation. This transparency helps in building genuine trust.
"We can make this deal happen just for you." Follow-up: Sure, it sounds like you’re rolling out the red carpet, but here’s the thing—clients are smart! They know when they’re being sweet-talked. By making it seem like they’re getting some exclusive , backroom deal, you might just make them wonder what’s going on with everyone else’s deals. Are they really getting something special, or are you just desperate to close? That little bit of snark might seem like a charm offensive, but it could end up making them question your credibility. Better to keep things transparent and let your product or service speak for itself , rather than trying to woo them with a deal that sounds too good to be true. CEO, Strategic Pete: https://strategicpete.com/ Head of Growth, WebStreet: https://webstreet.co/ Linkedin: https://www.linkedin.com/in/petermurphylewis/ peter@fractionalcmousa.com BIO: Peter Murphy Lewis is the CEO and Founder of Strategic Pete and the Head of Growth at WebStreet. With a passion for innovation and digital marketing, Peter leads fully remote teams, leveraging cutting-edge strategies and technologies to drive growth and success. His experience spans across various sectors, making him a sought-after expert in marketing, tech, and leadership.
In negotiations, avoid saying, "I can’t do that." This phrase can signal a hardline stance and limit the possibility of finding creative solutions. Instead, try expressing what constraints you’re working within and invite the other party to help brainstorm alternative approaches. For instance, you might say, "Given our current constraints, let’s explore other options that might work for both of us." This way, you keep the conversation open and collaborative, which can lead to more flexible and successful outcomes.
In my opinion, you should never say "This is our price but we can give you a discount" right off the bat in a negotiation. If you start talking discounts immediately, you essentially devalue your offer from the get-go. Why lower the price without even knowing what they're willing to pay? Offering a discount unasked for just pulls money right out of your company’s pocket. Plus, it might make the client think you were initially trying to overcharge them. Instead, you should first figure out what the client really needs and what they’re prepared to spend on your product. If it turns out the buyer’s budget is tight, you could suggest a scaled-back version of your product instead of slashing prices. If a discount does end up being the right move, make sure it’s part of a win-win strategy, like you might have learned in negotiation training. For instance, offer a discount in exchange for something that benefits your company, like upfront payment or a commitment to long-term, high-volume purchasing. Don’t just cave and drop your prices at the first hint of pressure. Aim for a deal that benefits both sides.
In a negotiation, it is important that you never state, "Normally we don't do this, but..." Some salesmen believe that by stating this, they would seem helpful, but in reality, the reverse is true. Because this sentence has been used so often, particularly by those attempting to appear sly, most prospects now interpret it as an indication of dishonesty rather than honesty. Even though you don't often make that sort of offer, putting it in this manner might damage your reputation. Instead of believing you're being serious, the prospect could believe you're just attempting to con them into a contract. Rather, it's preferable to be precise and unambiguous about what you can and cannot do without resorting to language that gives the impression that you're breaking the law.
In a negotiation, you should never let someone know that you're willing to do whatever it takes to make a deal happen. Avoid phrases like: "Whatever it takes to make it happen" "We will get this done regardless" "We'll find a way to make it work" Always be willing to walk away. Draw a firm line in the sand and stick to it. You'll garner much more respect in any negotiation by being willing to walk away, if you can't reach a deal that suits everyone.
One thing you should never say in a negotiation is anything negative about their current solution. Criticizing what they’re currently using can put them on the defensive and damage trust. Instead, focus on how your solution can add value or solve problems they may not even realize they have. Keep it positive and forward-looking.
Avoid saying, "This is my final offer," as it shuts down dialogue and flexibility. Never say, "I can’t go any lower," because it reveals your limits and weakens your position. Don't mention, "Take it or leave it," as it can seem confrontational and dismissive. Instead, ask open-ended questions to understand the other party's needs and find a mutually beneficial solution.
Whenever I'm trying to make a proposal and it's clear that we can negotiate, then I'm careful to appear weak. Obviously, I will not state that I'm open to any negotiation. Customers are mind readers. It's a signal that you don't know your worth and are open to allowing more concessions. One thing that has worked for me is to appear as if I'm irrational. Sounds funny, but it's the truth. If your customer wants the deal, they will make efforts to give in. When you appear unreasonable, they know there must be some hidden value in my products. Also, I never give in to a soft approach, especially when I'm not sure whether what is at hand is open for negotiation. In such a case, I wait for their feedback to know where to hit up the right deal. My advice would be to never state that you're open to negotiations. Instead, ask the other side about their view. There is a way you can frame your idea like this: "I know that your preference is for plan A. However, this can only be applicable if you meet me at a certain point because of ABC." Don't leave it blank and not suggest why you're recommending the trade-off. Again, don't try to appear as if you have no obligation to their proposal. In addition, try to understand their requirements and what is motivating them. This will help reduce the chances of too much negotiation. Let your customers understand that you're willing to find a compromise for their needs as long as they also compromise on your suggestions.
Head of North American Sales and Strategic Partnerships at ReadyCloud
Answered 2 years ago
Never back yourself into a corner with phrases like "this is my final offer." It leaves no room for flexibility and can kill the negotiation. Similarly, avoid personal attacks or emotional outbursts. Keep it professional, even if things get heated. Remember, you're negotiating a deal, not battling in a boxing rin
Here are some key things to avoid saying: 1. "I'm not sure"- if you don't have an answer, it's a lot better to acknowledge and then promise to get back with an accurate answer rather than giving a vague or potentially incorrect response. 2. "No one else is better than us"- It's great to be confident, but make sure you provide evidence and reasons why your solution is the best fit for their needs. 3. "Take it or leave it"- This could push a potential client away. Instead demonstrate a willingness to find a more beneficial solution for them.
Owner & Business Growth Consultant at Titan Web Agency: A Dental Marketing Agency
Answered 2 years ago
One big mistake is overpromising and underdelivering. It’s better to set realistic expectations and exceed them. Another is not listening enough—if you’re talking more than the buyer, you’re missing out on key insights. Lastly, pushing too hard without understanding the buyer’s needs can make you seem more interested in the sale than in solving their problem. Focus on building trust and providing value.
In my ex͏perien͏ce, successful͏ negotiation͏ i͏sn’t ju͏st abo͏ut what you say but also about what ͏you avoid saying. Here͏ are͏ a f͏ew things I believe should never be͏ said during nego͏tiations͏: 1͏. “This i͏s my final offer.” ͏While it might seem li͏ke a strong ͏stance, I’͏ve found that declaring a͏ final offer pr͏emat͏urel͏y can close͏ doo͏rs t͏hat mig͏ht ͏otherwise remain open͏. It’s be͏tter to keep the conversation flowing and flexibl͏e. 2. “͏I’m not͏ su͏re, but͏…” Unce͏rtainty can be a͏ negotiation͏ killer. Instea͏d of hedging with uncerta͏inty, I ͏prefer to ask question͏s͏ or pro͏p͏ose alternatives͏. This keeps the ͏discussio͏n c͏onstruc͏tive and focused on solutions. 3. “I need ͏this deal mo͏r͏e t͏han you d͏o.” This ca͏n si͏gn͏al d͏esperation and weake͏n your position. ͏I͏’ve se͏en that maintaining ͏an ͏air͏ of͏ c͏on͏fidence, rega͏rdless o͏f the͏ stakes, ͏often leads t͏o be͏tter ͏ou͏tcome͏s. 4. “I don’t have any other options.” Admitting this c͏an under͏mine your negotiating power. I͏ always a͏pproach negotia͏tions with a mindse͏t of having alterna͏ti͏ves, even ͏if they're ͏jus͏t the͏oretic͏al. It reinfo͏rces my position and he͏lps me stay i͏n co͏ntrol. The key is to͏ ͏c͏omm͏uni͏cate st͏ra͏tegically͏ a͏nd always keep the di͏alog͏ue open and͏ ͏constructive.
In negotiations, it's crucial to be mindful of your language to maintain a positive and productive atmosphere. Here are some things you should never say: "This is my final offer." or "Take it or leave it." This can shut down further discussion and leave no room for compromise or collaboration, it creates a confrontational tone and can alienate the other party. "You’re wrong." It's important to remain respectful and open to the other party’s perspective to keep the negotiation moving forward. "We’ve never had a problem with this before." This can come across as dismissive of the other party’s concerns. "I need this deal to close." Revealing desperation can weaken your negotiating position and give the other party leverage. Instead, focus on collaborative language and keep the conversation solution-oriented.
As a sales manager in our water feature e-commerce business, I've learned there are certain things you should avoid saying during negotiations. Here are some key phrases to steer clear of: 1. "This is our final offer." Unless it truly is, this can back you into a corner and end negotiations prematurely. 2. "I need to make this sale." This shows desperation and weakens your position. 3. "I don't have the authority to..." This can frustrate the other party and make you seem unprepared. 4. "Your budget is too low." Instead, focus on value and return on investment. 5. "We've never done that before." This closes the door on creative solutions. 6. "Let's split the difference." This can lead to unnecessary concessions. 7. "You have to decide now." Pressure tactics often backfire and damage relationships. Example: In a negotiation for a large commercial fountain project, I once said, "We can't possibly go any lower on price." The client immediately became defensive, and we nearly lost the deal. I learned to rephrase this as, "Let's explore how we can meet your budget while ensuring you get the quality and features you need." This experience taught me the power of language in negotiations. Now, we focus on collaborative phrases that keep discussions open and positive.
Director of Sales at Zoe Marketing and Communications
Answered 2 years ago
In negotiations, choosing your words carefully is crucial to maintaining a positive and productive atmosphere. Phrases like "take it or leave it" or "this is our final offer" can halt discussions and create unnecessary tension. Avoid saying "we can't do that" and instead, propose alternatives to show flexibility. Statements such as "I'm not authorized to make that decision" can undermine your authority, so it's better to frame it as a team discussion. Never challenge the other party directly with "you're wrong," but rather present differing perspectives respectfully. Avoid rigidity with phrases like "we’ve never done it that way before," and don’t rush by saying "I'll send the contract over right now" without ensuring mutual agreement. Revealing desperation with "I need this deal" weakens your position, as does promising to "match any offer," which can devalue your product.
With over ten years of experience as a florist, I can say that negotiation is an art and a science in equal parts. There are, however, specific things that a negotiator should never say to keep the negotiations positive and productive. 1. "This is my final offer." It's better to say, "Let us see how we can make this work for both of us." It keeps the door open for creativity and compromise. 2. "I can't go any lower." builtin Run on value, not limitations. "Let me show you how this arrangement brings great value to your needs." 3. "Take it or leave it." This tends to be quite final. Instead, say, "How can we adjust this to better meet your needs?" It shows a willingness to collaborate. 4. "You won't find a better deal."—This is boastful. Instead, "Here is what makes our offer one-of-a-kind and why it's good for you." 5. "We've never had a problem before."—This is the minimizing of their concerns. Instead, "I understand your concern. Let us work on finding a solution that ensures your satisfaction." Negotiation is the art of finding common ground and developing long-lasting relationships. If one is aware of these pitfalls, negotiations can turn into an opportunity for mutual growth and satisfaction with constructive dialogue.
I remember a time when I was negotiating a long-term contract for managed IT services with a mid-sized company in the Bay Area. The client was tough, pushing for lower rates and more flexibility. Instead of focusing on the price, I shifted the conversation to the value our services would bring. I discussed how our proactive approach, like regular network assessments and security audits, would prevent costly downtime and protect their business. I never badmouth the competition during a negotiation. Once, a potential client tried to get me to criticize another IT provider they were considering. I didn’t take the bait. Instead, I highlighted what makes Parachute different—our consistent onsite visits, in-house help desk, and personalized CTO services. During that same negotiation, there were a few quiet moments after I made a key point. Instead of nervously filling the gap, I waited. Silence in negotiations can be powerful. It gives the other party time to process what you’ve said and often leads to them revealing their true priorities. Sometimes, the best thing to say is nothing at all.