People get busy, emails get buried. A friendly reminder can make all the difference. Keep it short and sweet. No one wants to wade through a novel in their inbox. Briefly re-introduce yourself and the value you offer, then suggest a next step. Offer something new. Did you just publish a relevant blog post? Mention it! Make it easy to respond. End with a clear call to action, like a quick call or a link to schedule a meeting. The goal is to jog their memory and show you're still interested in helping them achieve their goals.
In the bustling world of SaaS sales, particularly within the dynamic ecosystem of OnCourseCRM.com, the art of the follow-up is pivotal. Drawing from our extensive experience, we’ve crafted emails that not only capture attention but also foster meaningful engagement with our prospects. Here are a few tips tailored to ensure your follow-up emails stand out and resonate: Timing is Key: Allow adequate time between your initial email and the follow-up. We’ve found that waiting about 48-72 hours strikes the perfect balance—it's long enough to give your prospect time to respond, yet it keeps the conversation timely and relevant. Personalization at the Forefront: Go beyond the first name. Reference specific details from your previous interactions or tailor the message based on their business needs or challenges they’re facing. This level of personalization shows genuine interest and understanding of their situation, a strategy that has significantly increased our response rates. Value, Value, Value: Each email should provide additional value. Whether it’s sharing a relevant case study, an insightful article, or a useful feature of OnCourseCRM that addresses a pain point discussed, make sure your follow-up adds to the conversation, not just repeats it. A Clear Call-to-Action (CTA): Be specific about what you’re asking for. Is it a meeting? A phone call? Feedback on a proposal? A clear, concise CTA reduces ambiguity and makes it easier for the prospect to take the next step. Subject Line Strategy: Your subject line should remind them of your previous conversation but also intrigue them to open the email. Phrases like "Quick question about [previous topic]" or "Thoughts on [specific point]" have been effective in re-engaging prospects. By integrating these practices, we’ve not only seen an uptick in responses but also built stronger relationships with our prospects. It's about blending persistence with relevance and respect for the prospect’s time and needs. This approach is emblematic of the OnCourseCRM philosophy—where every interaction is an opportunity to demonstrate value and deepen engagement.
There are many strategies we can implement to break through a non-responsive prospect via follow-up email. The main thing here is to try to assess the likely reasons why a particular prospect might not be responding and then using different approaches to reach them and hoping one of them might click. Drafting a concise, well-informed and creating follow-up email with a catchy subject line, one that can pique their interest is of utmost importance. Keeping a line of continuance to your previous email, personalizing the message as per your target prospect, also need to be kept in consideration. To create a sense of urgency, you can provide a limited time incentive like discounts or special offers that might motivate the prospect to respond more quickly. Strategically sending the follow-up email within a week’s time of the first contact is ideal to gain attention.
In my experience, the key to an effective follow-up email is adding value beyond just reiterating your initial ask. I like to share a relevant article, data point, or insight that reinforces why my offering could benefit the prospect. For example, if I'm following up about a productivity tool, I might share a stat on how much time professionals waste on administrative tasks. This shows I'm not just pestering them, but trying to be genuinely helpful. The follow-up should be concise but impactful - a few thoughtful sentences can go a long way in reviving a stalled conversation.
Here are some tips for following up with unresponsive prospects: Keep it short and sweet. Respect their time. Aim for 2-3 sentences max. Provide value. Share an insight, article, or resource relevant to their business. Make it about them, not you. Use a clear call-to-action. Suggest a quick call or ask an engaging question. Make the next step obvious and easy. Test different subject lines. Experiment to boost open rates. Keep it concise and curiosity-provoking. Space out attempts. Wait 3+ business days between followups. Persistence is good; pushiness isn't. Know when to move on.
In my experience in marketing strategy and brand activation, having developed numerous successful campaigns for various clients, a standout follow-up email tactic involves offering a new, insight-filled piece of content that adds significant value beyond the initial communication. For example, if the first email introduced our service offerings, the follow-up might contain a case study or a white paper relevant to the prospect's industry challenges, showcasing our expertise and the tangible benefits of engaging with us. This approach has consistently helped in re-engaging prospects by giving them a reason to reconsider our value proposition. Another strategy I've leveraged effectively is what I like to call the "soft check-in" combined with a "mild urgency" nudge. Instead of directly asking why there was no response to the first email, the follow-up may start with sharing an upcoming industry trend or deadline that could affect their business, suggesting that now is an opportune time to discuss solutions or support they might need. This method not only reignites the conversation but also positions us as thought leaders who are genuinely interested in the prospect's success, rather than just trying to close a sale. Personalization at this stage cannot be overstated. Crafting the follow-up email to address the recipient by name, referencing any prior interaction (no matter how small), and tailoring the content based on any visible interests or needs they've exhibited greatly increases the chances of a response. In practice, this meant diving deep into whatever actionable data we had—be it from website interactions, social media behaviours, or prior email engagements—to make the follow-up as relevant and compelling as possible. Combining these elements has proven extremely effective in not only capturing the attention of prospects but also converting them into meaningful conversations and, ultimately, successful business outcomes.
In my first email to a prospect, I deliberately avoid sending any links to work. For a video production company, this seems a bold move, however, it is a move that anticipates no reply. With this expected outcome, I then send a showreel and some relevant work on a Friday afternoon after lunch. Generally at this time, work is slow, people are winding down (and in a better mood) and the promise of some light & relevant video viewing seems to do the trick, increasing our response rate.
Be persistent, but don't overdo it. I've found that a well-timed and thoughtful follow-up email can often get a non-responsive prospect to engage. My advice is to wait about a week or so after your initial outreach, and then send a brief email checking in. Remind them of who you are, reference your previous email, and ask if they had a chance to review it. Offer to resend the information if they need it. The key is keeping it short and polite - you don't want to come across as pushy. I once had a prospect get back to me months after an initial non-response, just because I sent occasional, friendly check-ins without being overbearing. A little persistence pays off more often than you'd expect! For example, I once reached out to a potential client in the retail industry to see if they were interested in a customer loyalty program. After two weeks of no response to my initial email, I sent a short follow-up, saying I hoped my previous message hadn't gotten lost in their inbox and offering to resend any info they needed. Lo and behold, that did the trick - they apologized for the delay and asked me to send over a proposal. Just a little nudge was all it took to get the conversation started and ultimately land us the deal. So don't be afraid to follow up - it really can make a difference.
In my experience, the key to sending a follow-up email after a prospect doesn't respond is to strike the right balance between persistence and respect. It's important to remember that people are busy and their inboxes are often flooded with messages. One tip I have is to keep your follow-up email concise and clear. Start by acknowledging that you understand they may have been busy or missed your previous email. Avoid sounding pushy or desperate, as that can turn people off. Instead, maintain a professional and polite tone throughout. In your follow-up email, remind the prospect of the value or benefit they may have missed by not responding to your initial message. Highlight any specific points or information that may have grabbed their attention initially. This helps to reignite their interest and shows that you're not just sending a generic follow-up, but rather, you genuinely believe your offering can benefit them. Additionally, consider providing an alternative action or offering an alternative method of communication. For example, you could suggest a quick call or meeting to discuss their needs further. This shows your flexibility and willingness to accommodate their preferences. Lastly, always end your follow-up email with a clear call-to-action. Whether it's asking for a response, scheduling a meeting, or requesting a specific next step, make it easy for the prospect to take action. By providing a clear direction, you increase the chances of receiving a response. Remember, the key to a successful follow-up email is to be persistent but respectful. By finding the right balance and focusing on the prospect's needs and interests, you can increase the likelihood of getting a response and moving the conversation forward.
Having honed a follow-up email strategy that gets result, I recommend, first, respecting your prospects' time. We wait 48-72 hours before a follow-up, staying top-of-mind without being pushy. Generic emails get ignored a lot, so we reference specific details from previous conversations, reminding them of the value we offer (e.g., energy-efficient windows). Each follow-up adds value. It's best to include relevant updates like industry trends (e.g., window insulation) or completed projects similar to theirs. This positions you as a trusted advisor. Lasylu, also respect busy schedules. Keep it brief, stating the purpose (meeting, questions, quote) and ending with a clear call to action (reply, schedule, website).
When sending a follow-up email after a prospect doesn’t respond, our advice to our sales team is always to think about what was said in the first email before sending the follow-up. The thing is, even though a prospect didn’t respond, they may have read the first email - so you don’t want to repeat yourself too much. Instead, your follow-up email should compliment the first email and potentially try to arrange a conversation. You can reiterate some of the points from the first email, but these shouldn’t be the main focus of the follow-up.
When a prospect doesn't respond to your email, keep it simple and don’t stress. A concise one-liner is your best bet because at this point, they’re either interested or not. Remember, there’s little you can do to spark interest where there isn’t any. However, interested folks might just need a nudge—they might have forgotten to reply or plan to respond on their own schedule. So, don't sweat it if they're taking a bit longer to get back to you than you'd like. Keep it light, straightforward, and patient.
When sending a follow-up email, be clear and concise. State that you're following up and explain why it's important. Include any deadlines or timelines relevant to your follow-up. This shows that your email is purposeful and helps the recipient understand the context of your message.
CEO at Incendio Wand
Answered 2 years ago
In my experience, one tip I have for sending a follow-up email after a prospect doesn't respond is to keep it concise and reiterate your key message. I find that the shorter and more direct the follow-up, the better. Simply restate why you're reaching out and what's in it for them. Then, ask for a quick call or meeting to discuss further. People are busy, so a short but compelling follow-up email is the best way to remind them of your initial outreach and reignite their interest.
Following up after a lack of response is a simple yet required strategic approach. It should maintain professionalism and connection to the previous message. In the world of digital clutter, it is essential to stay relevant and personalize your message. We, as a touchpoint for clients, must maintain relationships, whether things work or not. This approach to maintaining healthy relationships builds trust and enhances the brand's reputation.
In my experience, when following up after no response, it's essential to keep the email brief and friendly. I suggest mentioning the previous email, providing a quick recap, and expressing understanding for their busy schedule. Offering additional value or a new angle can also rekindle their interest. Lastly, proposing a specific next step, such as a brief call, can prompt a response and move the conversation forward.
Unlocking Prospect Engagement by Striking a Balance Between Persistence and Respect for Clients' Time When crafting a follow-up email after a prospect doesn't respond, it's crucial to strike the right balance between persistence and respect for their time. Start by acknowledging that you understand they're likely busy and may have missed your previous message. Then, reiterate the value proposition or key points from your initial email briefly. One effective strategy is to offer something of additional value, such as a relevant resource or insight, to reignite their interest. Moreover, personalize your follow-up by referencing any previous interactions or shared experiences. For instance, I once followed up with a prospect by mentioning a topic we had discussed during a previous meeting, which not only demonstrated my attention to detail but also reignited their interest in our conversation. Additionally, always include a clear call to action, whether it's to schedule a call, provide feedback, or simply acknowledge receipt of the email. By combining persistence with personalization and value, you can increase the likelihood of re-engaging with your prospect effectively.
" Sending a follow-up email can be awkward for the majority of us, so how do we pierce that barrier without feeling like we are harassing someone, but while also not feeling like we are apologizing for doing something wrong? My trick is fairly simple and straightforward – just make sure to hold something back from your initial email. It doesn’t have to be massively imperative or key to what you are trying to sell, but should be something worth having to bring up. This makes the slide back into a follow-up email a lot easier and makes it feel like less of a sales tactic and more just some additional useful information for the other person. It’s a great way to pique extra interest for those who may not have been interested in the first email and is a genuine reminder for those who just forgot to get back "
I get asked about follow-up emails a lot by other people in the space. But in my experience, if there's something that works way better than sending a bunch of follow-up emails fishing for replies, it's warm-calling leads who've actually shown some interest. Look, I get the instinct to want to rapid-fire those follow-up messages out there. (Even if they're automated) We've all been taught to "nurture" and "stay top of mind" and all that. But at the end of the day, most of those emails are just going to get lost in the prospect inbox. What I've found works a million times better is just straight-up calling the people who raised their hand in some way - opened our email, responded to a campaign. That's a warm lead right there. And the fastest way to connect with someone is to just call them up.
Be persistent, but don't overdo it. I've found that a well-timed and thoughtful follow-up email can often get a non-responsive prospect to engage. My advice is to wait about a week or so after your initial outreach, and then send a brief email checking in. Remind them of who you are, reference your previous email, and ask if they had a chance to review it. Offer to resend the information if they need it. The key is keeping it short and polite - you don't want to come across as pushy. I once had a prospect get back to me months after an initial non-response, just because I sent occasional, friendly check-ins without being overbearing. A little persistence pays off more often than you'd expect!