One cold email I sent recently led to a $30k project...so yes, they still work. I cold pitch a lot via email because I don't like relying on social media and physical networking is difficult as I travel a lot. My top tips? Don't try to be too clever, respect the reader's time and make the email 4-6 sentences long. Know who you are emailing and make sure you're assuming the right level of prior knowledge.
Having been on the receiving end of some horrible cold emails, I knew that I needed to do something different. Not just something that would get noticed but I always try to convey my authenticity as a business owner and a caring person. **This email helped me work with my very first client whom I worked with for close to two years: Hi [name], I hope you're doing well! I have been following your company for a while and I am a big fan. Actually, my sister recently gave me a gift card to [your company] for my previous birthday so I'm an active customer. As a copywriter in the sustainability field, I appreciate your mission as a sustainable company and commitment as a 1% for the planet member, as well as plastic free shipping. You clearly know the value in great shareable content as you have an active blog on your website, which I love to see. Right now you're posting 1-2 times per month, which is great, but B2C companies that post 16 blogs per month receive 4.5% more traffic than those that post 0-4 times. I wanted to introduce myself and offer some help to your busy schedule. 👋 My name is Lauren; I’d love to help by writing regular blog posts that help you improve your site’s SEO, drive traffic, and win more customers. When do you have time this week to talk about your content marketing needs? You can check out [my website] as well as this article I wrote [relevant blog]. ***This email helped me work with a big name in my industry and a client I (still) love working with. It was a pitch for a free guest post that turned into ongoing work. Hi [name]! Happy Earth Month! I apologize for barging into your email uninvited so I'll make this quick. Okay, I'll try my best. In addition to being a loyal customer of [their company] (love me those [named a product I liked]) I'm a sustainability copywriter! I'm really passionate about connecting with other people who care about sustainability and helping sustainable brands tell their stories. All that being said, I'd love to work with you on a guest post or two as I noticed your blog hasn't been updated in a while. [inserted outline and keyword research for a guest blog].