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Featured vs. Intelligent Relations
Featured is an AI co-pilot for PR: software that finds media opportunities and drafts pitches for you to send, from $0 to $299 a month. Intelligent Relations offers Preston, an AI PR agent that can send outreach on its own, with human PR staff on its higher plans, from $250 to $7,000 a month. Pick Featured to run PR yourself. Pick Intelligent Relations to hand more of it off.
Updated Prices and plans checked November 12, 2026Sources
The short answer
Featured vs. Intelligent Relations: the short answer
Featured and Intelligent Relations both use AI to get companies into the news. The difference is how much work each one takes off your plate, and what that costs. Featured is an AI co-pilot for PR. It finds journalist requests, podcasts, awards and speaking slots that fit you and drafts each pitch, and you review and send. Plans are Free, Lite at $39 a month, Pro at $99 and Pro+ at $299, with at least 20% off for annual billing.
Intelligent Relations describes itself as an AI-powered public relations platform. Its agent, Preston, reads your website, builds a journalist list and a three-month campaign, and can pitch journalists on a schedule. It is free to start. Paid programs are $250 a month for the platform alone, $999 with a PR advisor, and $4,000 or $7,000 a month for a managed service with a team. All are month to month.
If you want software that keeps you in control at a low monthly price, choose Featured. If you would rather an agent or a PR team run outreach for you, look at Intelligent Relations.
Choose Featured if
- You want to review and send every pitch yourself.
- You want paid plans under $100 a month. Featured Lite is $39 and Pro is $99.
- You want inbound requests from reporters, plus podcasts, awards and speaking.
- You want an AI visibility audit in every plan.
Choose Intelligent Relations if
- You want an agent that can pitch journalists without waiting for you. Preston's drafts can be approved, edited or sent automatically.
- You want human PR professionals. The $999 plan adds a dedicated advisor, and the managed plans add a team.
- You want outreach, bylines and press releases produced for you each month.
- You want placement benchmarks. Intelligent Relations lists monthly targets for each program, with placements not guaranteed.
Featured wrote this page, so read it with that in mind. Every Intelligent Relations fact below comes from Intelligent Relations's own site, checked on November 12, 2026 and linked in the sources.
Side by side
Featured and Intelligent Relations at a glance
| Featured | Intelligent Relations | |
|---|---|---|
| Category | AI co-pilot for PR | AI PR agent, with optional PR advisor or managed service |
| AI | Chat co-pilot and scheduled workflows | Preston, an AI PR agent |
| Starting price | $0. Free plan | Free to start |
| Paid plans | Lite $39, Pro $99, Pro+ $299 a month. At least 20% off billed annually | $250, $999, $4,000 and $7,000 a month |
| Contract | Monthly or annual. Change plans any time | Month to month, no long-term contract |
| Sending | Drafts for you to review and send | Approve, edit, or let Preston send |
| Human PR staff | No. Software only | Support hours at $250. Advisor at $999. Team at $4,000 and up |
| Journalist requests | Yes. HARO, Connectively, Substack, X, LinkedIn | Not listed |
| Journalist database | Finds writers from recent coverage | 200K+ journalists |
| Founded | 2022 | 2020 |
Checked November 12, 2026. Sources are listed at the end of this page.
Definitions
What each one is
What is Featured?
Featured (featured.com) is the AI co-pilot for PR. It is a chat-first product: ask for journalist requests on your topic, podcasts that book guests like you, or awards your company can win, and Featured returns a matched list and drafts the pitch. Workflows run the same searches on a schedule and deliver results to Slack or email. Featured relaunched in this form on June 2, 2026. The company also owns and operates HARO (Help a Reporter Out) and Connectively, which supply many of its journalist requests. Featured is based in Scottsdale, Arizona.
What is Intelligent Relations?
Intelligent Relations describes itself as an AI-powered public relations platform that helps you build relationships with the right journalists. Its product is Preston, which the company calls an AI PR agent. You enter your website, and Preston builds a journalist list, a three-month campaign, pitch drafts and press releases, then pitches on a daily and weekly schedule and sends a report every Monday. The company was founded in 2020, lists 200K+ journalists in its database and sells four programs that add human PR staff as the price rises.
Key differences
Featured vs. Intelligent Relations: key differences
- 1
Featured drafts and you send. Preston can send for you.
Featured prepares the pitch and leaves the decision to you. Nothing goes to a journalist unless you send it. Intelligent Relations says its Preston agents work autonomously around the clock. Its site says pitch drafts can be approved, edited or sent by Preston, and that press releases are held for approval or auto-sent. Which is better depends on how much review you want over what reaches a reporter.
- 2
Featured works from requests. Preston works from the news.
Featured gathers requests that journalists, podcast hosts and publishers have posted, from HARO, Connectively, Substack, X and LinkedIn. The journalist has already said what they need. Preston scans stories in your space each day and pitches the journalists writing them, along with journalists on the same beat at other outlets. That is cold outreach, timed to the news.
- 3
The price ranges barely overlap.
Featured's individual plans run from $0 to $299 a month, and every plan includes every feature. Intelligent Relations is free to start. Its paid programs are $250 a month for the self-serve platform with support hours, $999 with one PR advisor and up to 5 outreaches run for you, $4,000 for a three-person team, and $7,000 for a senior team. All plans are month to month.
- 4
Intelligent Relations adds people. Featured stays software.
From $999 a month, Intelligent Relations assigns a PR advisor who meets with you monthly. The managed programs add a team, a roadmap, bylines and press releases. Featured does not provide PR staff. It gives a founder, a marketer or an agency the tools to run the work in less time.
Features
Featured vs. Intelligent Relations: feature comparison
| Feature | Featured | Intelligent Relations |
|---|---|---|
| Finding opportunities | ||
| Journalist requests (reporters asking for sources) | Yes. From HARO, Connectively, Substack, X and LinkedIn | Not listed |
| Journalist list building | Yes. Builds lists from recent coverage | Yes. Ranked list from your website |
| Newsjacking | Yes. Newsjacking workflow | Yes. Newsjacking matches |
| Podcasts | Yes. Search 814,000 active shows for guest spots | Not listed |
| Awards and speaking opportunities | Yes | Not listed |
| Pitching | ||
| AI-drafted pitches | Yes | Yes |
| Press releases | Distribution through newswire partners | Drafted by Preston, held for approval or auto-sent |
| Sending | Drafts for you to review and send | Approve, edit, or let Preston send |
| Recurring schedule | Yes. 13 workflow templates | Daily scans, weekly pitching, Monday report |
| Service | ||
| Human PR advisor | No | From $999 a month |
| Managed PR team | No | $4,000 and $7,000 a month |
| Buying | ||
| Free plan | Yes | Free to start |
| Public pricing | Yes | Yes |
| AI visibility audit | Yes. GEO Audit, on every plan | Not listed |
“Not listed” means the feature does not appear on the vendor’s public pricing or product pages as of November 12, 2026.
Pricing
Featured vs. Intelligent Relations: pricing
Both companies publish their prices. These are the prices on each pricing page on November 12, 2026.
Featured pricing
| Plan | Monthly | Billed annually | What changes |
|---|---|---|---|
| Free | $0 | $0 | Every feature, with a starter daily allowance |
| Lite | $39 | $29 a month ($348 a year) | 5x the AI usage of Free |
| Pro | $99 | $79 a month ($948 a year) | 5x the usage of Lite |
| Pro+ | $299 | $239 a month ($2,868 a year) | 20x the usage of Lite |
| Team Lite | $199 | $159 a month ($1,908 a year) | Up to 25 logins sharing one usage pool |
| Team Pro | $499 | $399 a month ($4,788 a year) | 5x the pool of Team Lite |
| Team Pro+ | $1,499 | $1,199 a month ($14,388 a year) | 20x the pool of Team Lite |
| Enterprise | Custom | Custom | Unlimited members, usage billed at API rates |
Every Featured plan includes every feature. Plans differ only by daily AI usage. Source: featured.com/pricing.
Intelligent Relations pricing
| Program | Price | What you get, per Intelligent Relations |
|---|---|---|
| Free start | $0 | Preston builds a journalist list and campaign from your website. No credit card |
| SaaS Platform Only | $250 a month | Self-serve Preston. One initial meeting and up to 4 support hours a month |
| Platform + PR Advisor | $999 a month | One dedicated advisor, monthly meetings, up to 5 outreaches a month run for you |
| Managed Service PR (Light) | $4,000 a month | Three-person team, fortnightly meetings, up to 8 proactive campaigns, 1 byline and 1 press release a month |
| Managed Service PR (Full) | $7,000 a month | Senior team, weekly meetings, six-month roadmap, more outreach and content |
All Intelligent Relations plans are month to month. The company says its benchmarks are directional and placements are never guaranteed. Source: intelligentrelations.com/pricing.
FAQ
Featured vs. Intelligent Relations: frequently asked questions
Is Featured a good alternative to Intelligent Relations?
Yes, if you want to run PR yourself with AI help and keep the cost under $300 a month. Featured finds opportunities and drafts pitches, and you send them. If you want an agent that sends outreach for you or a PR team that manages the program, Intelligent Relations offers that at $250 to $7,000 a month.
How much does Intelligent Relations cost?
Intelligent Relations is free to start. Its paid programs are $250 a month for the platform alone, $999 a month with a PR advisor, $4,000 a month for Managed Service PR (Light) and $7,000 a month for Managed Service PR (Full). All plans are month to month.
How much does Featured cost?
Featured has a free plan. Paid individual plans are Lite at $39 a month, Pro at $99 and Pro+ at $299, or $29, $79 and $239 a month when billed annually. Team plans include up to 25 logins and start at $199 a month. Every plan includes every feature. Plans differ by daily AI usage.
What is Preston AI?
Preston is the AI PR agent from Intelligent Relations. It analyzes your website, builds a journalist list and a three-month campaign, drafts pitches and press releases, pitches on a schedule and sends a weekly report.
Which is better for a startup or small business?
A startup or small business that has someone to spend a few minutes a day on PR can do it on Featured for $0 to $99 a month. A company with no one to do that work, and a budget of $999 a month or more, may prefer to have an Intelligent Relations advisor run outreach.
Does Featured send pitches automatically?
No. Featured drafts pitches and responses for you to review and send. Its workflows run searches on a schedule and deliver results to Slack or email.
Who owns Featured?
Featured is an independent company based in Scottsdale, Arizona. It also owns and operates HARO (Help a Reporter Out) and Connectively.
Sources
Sources and how we checked
Featured wrote this page. Facts about Featured come from our own product and pricing pages. Facts about Intelligent Relations come from Intelligent Relations's public site, read on November 12, 2026. Where Intelligent Relations does not publish a detail, we say so. We do not have access to private pricing.
- Featured pricing (plans, prices, usage multipliers)
- Featured features (feature list and data sources)
- Featured workflows (workflow templates)
- Intelligent Relations (Preston, how it works, free start)
- Intelligent Relations pricing (four programs, what each includes)
- About Intelligent Relations (founding year, database size)
Featured, Intelligent Relations and other product names are trademarks of their respective owners. Spotted something out of date? Tell us at support@featured.com and we will correct it.
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See what Featured finds for you
Ask for journalist requests, podcasts or awards on your topic. Free to start, and no credit card is needed.