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Featured vs. Newsbound
Featured is an AI co-pilot for PR: self-serve software that finds media opportunities and drafts pitches, from $0 to $299 a month. Newsbound calls itself the first agentic AI PR platform. It finds journalists, writes pitches and sends them, with guidance from its in-house PR team, for $3,000 a month. Pick Featured to do PR yourself for less. Pick Newsbound as a lower-cost replacement for an agency.
Updated Prices and plans checked November 13, 2026Sources
The short answer
Featured vs. Newsbound: the short answer
Featured and Newsbound cover many of the same channels: press, podcasts, awards, speaking and newsjacking. They are sold to different buyers. Featured is software you run. It finds opportunities, drafts the pitch and hands it to you to send. Plans are Free, Lite at $39 a month, Pro at $99 and Pro+ at $299, with at least 20% off for annual billing.
Newsbound positions itself against PR agencies. Its site says its PR autopilot scours the web, finds the journalist waiting for your story, writes a personalized pitch and sends it. One plan is listed: Newsbound Unlimited at $3,000 a month, which covers every channel, brings you in to approve each step and includes daily guidance from Newsbound's in-house PR team.
At ten times Featured's top individual price, Newsbound is buying you execution and people. If you have someone to press send, Featured does the finding and drafting for far less.
Choose Featured if
- You have a person who can review and send pitches, even for a few minutes a day.
- Your budget is hundreds of dollars a month, not thousands.
- You want to start today on a free plan. Newsbound starts with a demo.
- You want journalist requests from HARO and Connectively in the same place as podcasts and awards.
Choose Newsbound if
- You are replacing or avoiding a PR agency retainer and want the outreach done for you.
- You want an agent that sends pitches and follow-ups once you approve.
- You want PR professionals checking the work. Newsbound says its team does daily checks and offers weekly calls.
- You have $3,000 a month for PR.
Featured wrote this page, so read it with that in mind. Every Newsbound fact below comes from Newsbound's own site, checked on November 13, 2026 and linked in the sources.
Side by side
Featured and Newsbound at a glance
| Featured | Newsbound | |
|---|---|---|
| Category | AI co-pilot for PR | Agentic AI PR platform with an in-house PR team |
| Self-description | The AI co-pilot for PR | The first agentic AI PR platform |
| Starting price | $0. Free plan | $3,000 a month |
| Paid plans | Lite $39, Pro $99, Pro+ $299 a month. At least 20% off billed annually | One plan: Newsbound Unlimited, $3,000 a month |
| Free plan or trial | Free plan, no credit card | None listed. Demo |
| Sending | Drafts for you to review and send | Agent sends pitches and follows up, with your approval at each step |
| Human PR team | No. Software only | Yes. Daily checks, weekly calls, coaching |
| Channels | Journalist requests, podcasts, bylines, awards, speaking, newsjacking | Newsjacking, announcements, podcasts, awards, speaking, expert requests, data stories |
| How you start | Self-serve signup | Book a demo |
Checked November 13, 2026. Sources are listed at the end of this page.
Definitions
What each one is
What is Featured?
Featured (featured.com) is the AI co-pilot for PR. It is a chat-first product: ask for journalist requests on your topic, podcasts that book guests like you, or awards your company can win, and Featured returns a matched list and drafts the pitch. Workflows run the same searches on a schedule and deliver results to Slack or email. Featured relaunched in this form on June 2, 2026. The company also owns and operates HARO (Help a Reporter Out) and Connectively, which supply many of its journalist requests. Featured is based in Scottsdale, Arizona.
What is Newsbound?
Newsbound calls itself the first agentic AI PR platform. Its site says the product finds the journalist waiting for your story, writes the pitch and sends it, at a fraction of agency fees. It lists six uses: speaking opportunities, podcast appearances, award submissions, newsjacking, company announcements and data journalism. Newsbound adds a human layer, with PR staff who check the agent's work daily and hold weekly calls. It sells one plan, Newsbound Unlimited, at $3,000 a month.
Key differences
Featured vs. Newsbound: key differences
- 1
Software you run against a service that runs for you.
Featured is a tool. It does the searching and the first draft, and you make the call on what to send. Newsbound is closer to an agency built on an agent. It identifies the journalist, writes the pitch, sends it and tracks who replied, and it brings you in to approve each step. Its PR team reviews the output daily.
- 2
$0 to $299 a month against $3,000 a month.
Featured's individual plans are Free, $39, $99 and $299 a month, and team plans start at $199. Newsbound lists a single plan at $3,000 a month. Newsbound's comparison is with agency retainers, and it says it outperforms agencies for a sliver of the spend. Featured's comparison is with doing PR by hand.
- 3
Similar channels, different sources.
Both cover podcasts, awards, speaking and newsjacking. Featured's journalist requests come from HARO and Connectively, which Featured owns, along with Substack, X and LinkedIn. Newsbound lists expert requests among its channels and does not name its sources. Newsbound also packages your data into story angles for reporters.
- 4
Self-serve against demo.
You can create a Featured account and run a search in a few minutes, with no credit card. Newsbound's site has a login for customers and a Book a demo button for everyone else. It does not list a free plan or a trial.
Features
Featured vs. Newsbound: feature comparison
| Feature | Featured | Newsbound |
|---|---|---|
| Finding opportunities | ||
| Journalist requests (reporters asking for sources) | Yes. From HARO, Connectively, Substack, X and LinkedIn | Expert requests listed. Sources not named |
| Journalist matching | Yes. Builds lists from recent coverage | Yes |
| Podcasts | Yes. Search 814,000 active shows for guest spots | Yes. Finds shows and pitches hosts |
| Awards | Yes | Yes. Tracks awards and drafts submissions |
| Speaking opportunities | Yes | Yes. Scans calls for speakers |
| Newsjacking | Yes. Newsjacking workflow | Yes |
| Pitching | ||
| AI-drafted pitches | Yes | Yes |
| Sending | Drafts for you to review and send | Agent sends and follows up after your approval |
| Scheduled workflows | Yes. 13 workflow templates | Agent runs continuously |
| Service | ||
| In-house PR team | No | Yes. Daily guidance and weekly calls |
| Buying | ||
| Free plan | Yes | No |
| Public pricing | Yes | Yes. One plan |
| Self-serve signup | Yes | No. Demo |
| AI visibility audit | Yes. GEO Audit, on every plan | Not listed |
“Not listed” means the feature does not appear on the vendor’s public pricing or product pages as of November 13, 2026.
Pricing
Featured vs. Newsbound: pricing
Both companies publish their prices. These are the prices on each site on November 13, 2026.
Featured pricing
| Plan | Monthly | Billed annually | What changes |
|---|---|---|---|
| Free | $0 | $0 | Every feature, with a starter daily allowance |
| Lite | $39 | $29 a month ($348 a year) | 5x the AI usage of Free |
| Pro | $99 | $79 a month ($948 a year) | 5x the usage of Lite |
| Pro+ | $299 | $239 a month ($2,868 a year) | 20x the usage of Lite |
| Team Lite | $199 | $159 a month ($1,908 a year) | Up to 25 logins sharing one usage pool |
| Team Pro | $499 | $399 a month ($4,788 a year) | 5x the pool of Team Lite |
| Team Pro+ | $1,499 | $1,199 a month ($14,388 a year) | 20x the pool of Team Lite |
| Enterprise | Custom | Custom | Unlimited members, usage billed at API rates |
Every Featured plan includes every feature. Plans differ only by daily AI usage. Source: featured.com/pricing.
Newsbound pricing
| Plan | Price | What you get, per Newsbound |
|---|---|---|
| Newsbound Unlimited | $3,000 a month | Every channel: newsjacking, announcements, newsletters, podcasts, awards, expert requests and more. Approval at each step. Daily guidance from the in-house PR team |
Newsbound's site does not state a contract length. Source: newsbound.ai.
FAQ
Featured vs. Newsbound: frequently asked questions
Is Featured a good alternative to Newsbound?
Yes, if you have someone who can review and send pitches. Featured finds the opportunities and writes the first draft for $0 to $299 a month. If you want the outreach carried out for you with PR staff overseeing it, Newsbound offers that for $3,000 a month.
How much does Newsbound cost?
Newsbound lists one plan, Newsbound Unlimited, at $3,000 a month. It covers every channel and includes daily guidance from Newsbound's in-house PR team.
How much does Featured cost?
Featured has a free plan. Paid individual plans are Lite at $39 a month, Pro at $99 and Pro+ at $299, or $29, $79 and $239 a month when billed annually. Team plans include up to 25 logins and start at $199 a month. Every plan includes every feature. Plans differ by daily AI usage.
Which is better for a startup or small business that cannot afford a PR agency?
Both are aimed at that buyer, at very different prices. A startup that can spare a little time each day can run PR on Featured for under $100 a month. A startup with $3,000 a month and no time may prefer Newsbound, which says it works for a fraction of agency fees and does the outreach.
Does Newsbound send pitches automatically?
Newsbound says its agent writes and sends pitches and follows up, and that it brings you in to approve each step. Its PR team also checks the work daily.
Does Newsbound have a free trial?
Newsbound's site does not list a free plan or a free trial. New customers start by booking a demo.
Who owns Featured?
Featured is an independent company based in Scottsdale, Arizona. It also owns and operates HARO (Help a Reporter Out) and Connectively.
Sources
Sources and how we checked
Featured wrote this page. Facts about Featured come from our own product and pricing pages. Facts about Newsbound come from Newsbound's public site, read on November 13, 2026. Where Newsbound does not publish a detail, we say so. We do not have access to private pricing.
- Featured pricing (plans, prices, usage multipliers)
- Featured features (feature list and data sources)
- Featured workflows (workflow templates)
- Newsbound (self-description, channels, price, PR team)
Featured, Newsbound and other product names are trademarks of their respective owners. Spotted something out of date? Tell us at support@featured.com and we will correct it.
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See what Featured finds for you
Ask for journalist requests, podcasts or awards on your topic. Free to start, and no credit card is needed.