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Featured vs. Propel
Featured is an AI co-pilot for PR that finds media opportunities and drafts pitches, with public pricing from $0. Propel is PR software built around an AI agent, a media database and pitching from Gmail or Outlook, sold by demo. Pick Featured for inbound opportunities you can start on today. Pick Propel to run outbound pitching campaigns with a PR-specific CRM.
Updated Prices and plans checked November 13, 2026Sources
The short answer
Featured vs. Propel: the short answer
Featured and Propel both put AI at the center of PR work. They differ in what the AI is pointed at. Featured is an AI co-pilot for PR: you ask in plain language and it finds live opportunities (journalist requests, podcasts, bylined articles, awards, speaking slots), drafts the pitch and can rerun the search on a schedule. Plans are Free, Lite at $39 a month, Pro at $99 and Pro+ at $299, with at least 20% off for annual billing.
Propel calls itself the first AI agent built for PR. Its agent builds media lists from a database of more than 500,000 journalists, writes a pitch for each one and schedules the send, and Propel tracks the results in what it calls a PRM, a CRM for PR. Propel lists three plans (Essentials, Pro and Premium) and does not publish prices. Each plan has a Book a demo button.
If you want requests that come to you and a price you can see, start with Featured. If your team runs outbound campaigns and wants pitch tracking tied to its own inboxes, Propel is built for that.
Choose Featured if
- You want to answer reporters, podcasts and publishers that are already asking for sources.
- You need to see the price and start today. Featured has a free plan and no demo.
- You want podcast guesting, awards and speaking in the same tool as press.
- You want several people on one plan. Featured team plans include up to 25 logins.
Choose Propel if
- Your work is outbound pitching, and you want each pitch tailored to the journalist and sent from Gmail or Outlook.
- You want a CRM for PR that records every pitch, open and reply across the team.
- You want a media database to search by prompt. Propel lists 500k+ journalists.
- You need to tie coverage to traffic and conversions. Propel lists business outcome reporting.
Featured wrote this page, so read it with that in mind. Every Propel fact below comes from Propel's own site, checked on November 13, 2026 and linked in the sources.
Side by side
Featured and Propel at a glance
| Featured | Propel | |
|---|---|---|
| Category | AI co-pilot for PR | PR software with an AI agent and a CRM for PR |
| Self-description | The AI co-pilot for PR | The first AI agent built for PR |
| Starting price | $0. Free plan | Not published. Demo |
| Paid plans | Lite $39, Pro $99, Pro+ $299 a month. At least 20% off billed annually | Essentials, Pro, Premium. No prices listed |
| Free plan or trial | Free plan, no credit card | None listed |
| Users | Team plans include up to 25 logins, no per-seat fee | Essentials 1 user, Pro up to 4, Premium up to 7 |
| How you work | Chat prompts and scheduled workflows | Prompts to an AI agent, plus plug-ins for Gmail and Outlook |
| Sending | Drafts for you to review and send | From your own inbox. Propel says to double check before clicking Send |
| Journalist requests | Yes. HARO, Connectively, Substack, X, LinkedIn | Journalist Source Requests listed on the plans page |
| Founded | 2022 | Out of beta in 2019 |
| Headquarters | Scottsdale, Arizona | Tel Aviv, with teams in Washington, D.C. and London |
Checked November 13, 2026. Sources are listed at the end of this page.
Definitions
What each one is
What is Featured?
Featured (featured.com) is the AI co-pilot for PR. It is a chat-first product: ask for journalist requests on your topic, podcasts that book guests like you, or awards your company can win, and Featured returns a matched list and drafts the pitch. Workflows run the same searches on a schedule and deliver results to Slack or email. Featured relaunched in this form on June 2, 2026. The company also owns and operates HARO (Help a Reporter Out) and Connectively, which supply many of its journalist requests. Featured is based in Scottsdale, Arizona.
What is Propel?
Propel describes itself as the first AI agent built for PR and says Propel AI is the first LLM built for PR, serving in-house teams and agencies. The product combines an AI agent with a media database of more than 500,000 journalists, pitching through plug-ins for Gmail and Outlook, media monitoring and reporting on business outcomes. Propel calls the category PRM, for public relations management. It was founded by Zach Cutler, came out of beta in 2019 and is headquartered in Tel Aviv.
Key differences
Featured vs. Propel: key differences
- 1
Featured finds the opening. Propel runs the campaign.
Featured starts with a live request: a reporter on deadline, a podcast booking guests, an award with an open deadline. It matches these to your expertise and drafts a reply. Propel starts with your news. You tell its agent what you are announcing, and it finds journalists in its database, drafts a personalized email for each and schedules the send at the time each journalist prefers. Propel's plans page also lists Journalist Source Requests as a feature.
- 2
Featured publishes prices. Propel asks you to book a demo.
Featured lists every plan, from Free to Pro+ at $299 a month, and team plans from $199 a month with up to 25 logins. Propel's plans page lists Essentials for 1 user, Pro for up to 4 users and Premium for up to 7, with no prices. Its FAQ says it offers monthly or annual plans and points buyers to a demo. We did not find independent purchase data for Propel to cite.
- 3
Both draft with AI, and both leave the send to you.
Featured drafts pitches and responses for you to review and send. Propel's agent drafts and schedules emails from your own inbox, and its site tells users to double check the work before clicking Send. Propel says its models were trained on more than 25 million PR pitches.
- 4
Propel tracks the pipeline. Featured covers more kinds of opportunity.
Propel records pitches, opens and replies on a pipeline board and reports on campaign and team performance. It also monitors online, social and broadcast coverage. Featured is lighter on tracking and wider on sources: journalist requests from HARO, Connectively, Substack, X and LinkedIn, a search of 814,000 active podcasts, awards, speaking calls and bylined article openings.
Features
Featured vs. Propel: feature comparison
| Feature | Featured | Propel |
|---|---|---|
| Finding opportunities | ||
| Journalist requests (reporters asking for sources) | Yes. From HARO, Connectively, Substack, X and LinkedIn | Journalist Source Requests listed |
| Journalist and outlet search | Yes. Builds lists from recent coverage | Yes. Database of 500k+ journalists |
| Podcasts | Yes. Search 814,000 active shows for guest spots | Not listed |
| Awards and speaking opportunities | Yes | Not listed |
| Pitching | ||
| AI-drafted pitches | Yes | Yes. AI Tailored Pitch Writer |
| Press releases | Distribution through newswire partners | AI Press Release Writer |
| Sending | Drafts for you to review and send | From Gmail or Outlook, after your review |
| Pitch tracking and CRM | No | Yes. Pipeline board, opens and replies |
| Scheduled workflows | Yes. 13 workflow templates | Agent schedules sends by journalist preference |
| Monitoring and measurement | ||
| Media monitoring | Yes. News, blogs, podcasts and YouTube | Yes. Online, social and broadcast |
| Business outcome reporting | No | Yes |
| AI visibility audit | Yes. GEO Audit, on every plan | Not listed on the plans page |
| Buying | ||
| Free plan | Yes | No |
| Public pricing | Yes | No |
| Self-serve signup | Yes | No. Demo |
“Not listed” means the feature does not appear on the vendor’s public pricing or product pages as of November 13, 2026.
Pricing
Featured vs. Propel: pricing
Featured publishes its prices. Propel lists its plans without prices and asks buyers to book a demo.
Featured pricing
| Plan | Monthly | Billed annually | What changes |
|---|---|---|---|
| Free | $0 | $0 | Every feature, with a starter daily allowance |
| Lite | $39 | $29 a month ($348 a year) | 5x the AI usage of Free |
| Pro | $99 | $79 a month ($948 a year) | 5x the usage of Lite |
| Pro+ | $299 | $239 a month ($2,868 a year) | 20x the usage of Lite |
| Team Lite | $199 | $159 a month ($1,908 a year) | Up to 25 logins sharing one usage pool |
| Team Pro | $499 | $399 a month ($4,788 a year) | 5x the pool of Team Lite |
| Team Pro+ | $1,499 | $1,199 a month ($14,388 a year) | 20x the pool of Team Lite |
| Enterprise | Custom | Custom | Unlimited members, usage billed at API rates |
Every Featured plan includes every feature. Plans differ only by daily AI usage. Source: featured.com/pricing.
Propel pricing
| Plan | Price | Who it is for, per Propel |
|---|---|---|
| Essentials | Book a demo | Individuals or small teams. 1 user, 10 monitoring alerts |
| Pro | Book a demo | Growing teams. Up to 4 users, 25 monitoring alerts |
| Premium | Book a demo | Medium to large teams. Up to 7 users, 50 monitoring alerts |
Propel's FAQ says it offers monthly or annual plans. We did not find independent purchase data for Propel. Source: propel-ai.com/pricing.
Using both
Using Featured with Propel
A PR team can use Propel for outbound campaigns and relationship tracking, and Featured for inbound requests, podcast guesting, awards and speaking. Featured starts at $0, so trying the pair costs nothing extra. There is no direct integration between them.
FAQ
Featured vs. Propel: frequently asked questions
Is Featured a good alternative to Propel?
It is a good alternative if you want opportunities that come to you, a free plan and a price you can read on the website. It is not a replacement if you need a media database, a CRM for PR and pitch tracking inside Gmail or Outlook. For those, Propel is the better fit.
How much does Propel cost?
Propel does not publish prices. Its plans page lists Essentials, Pro and Premium, each with a Book a demo button, and its FAQ says it offers monthly or annual plans.
How much does Featured cost?
Featured has a free plan. Paid individual plans are Lite at $39 a month, Pro at $99 and Pro+ at $299, or $29, $79 and $239 a month when billed annually. Team plans include up to 25 logins and start at $199 a month. Every plan includes every feature. Plans differ by daily AI usage.
Which is better for a founder, startup or small agency?
A founder or startup without a PR hire will usually get started faster on Featured, which is free to try and brings matched requests to you. A small agency that pitches for several clients and wants every pitch tracked may prefer Propel's CRM and inbox plug-ins.
Does Propel send pitches automatically?
Propel's agent drafts personalized emails and schedules them to send from your own Gmail or Outlook account. Its site tells users to double check the work before clicking Send.
Does Propel have a free plan or a free trial?
Propel's plans page does not list a free plan or a free trial. Each plan has a Book a demo button.
Who owns Featured?
Featured is an independent company based in Scottsdale, Arizona. It also owns and operates HARO (Help a Reporter Out) and Connectively.
Sources
Sources and how we checked
Featured wrote this page. Facts about Featured come from our own product and pricing pages. Facts about Propel come from Propel's public site, read on November 13, 2026. Where Propel does not publish a detail, we say so. We do not have access to private pricing.
- Featured pricing (plans, prices, usage multipliers)
- Featured features (feature list and data sources)
- Featured workflows (workflow templates)
- Propel (self-description, database size, AI agent)
- Propel plans (plans, users, feature list)
- Propel AI Agent (what the agent does, review before sending)
- Propel FAQ (pricing approach, founding, headquarters)
Featured, Propel and other product names are trademarks of their respective owners. Spotted something out of date? Tell us at support@featured.com and we will correct it.
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See what Featured finds for you
Ask for journalist requests, podcasts or awards on your topic. Free to start, and no credit card is needed.