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Featured vs. RunPR
Featured is an AI co-pilot for PR that finds inbound media opportunities and drafts pitches, with a free plan and team plans from $199 a month. RunPR is PR software for agencies that monitors news, matches reporters, writes pitches and sends them after approval, priced per client from $149 a month. Pick Featured for inbound requests. Pick RunPR to run outbound pitching for a client roster.
Updated Prices and plans checked November 13, 2026Sources
The short answer
Featured vs. RunPR: the short answer
Featured and RunPR are both used by PR agencies and consultants, for different halves of the job. Featured is an AI co-pilot for PR. It finds journalist requests, podcasts, awards and speaking slots for each client and drafts the pitch. Plans are Free, Lite at $39 a month, Pro at $99 and Pro+ at $299, with at least 20% off for annual billing, and team plans with up to 25 logins start at $199 a month.
RunPR calls itself the PR operating system. It monitors news for each client, ranks reporters by fit, writes a pitch grounded in the reporter's recent work, routes it for approval, sends it from your domain and reports the results. Plans are priced by client Account: Solo is $149 a month for 2, Studio is $599 for 7 and Agency is $1,499 for 15, each with unlimited seats.
An agency that wants reporters who are already asking for sources will use Featured. An agency that wants a controlled outbound workflow with client reporting will use RunPR. The two do not overlap much.
Choose Featured if
- You want inbound requests for each client: HARO, Connectively, Substack, X and LinkedIn.
- You want podcast guesting, awards and speaking alongside press.
- You want a free plan to start, or a flat team price that does not rise with each client.
- You are a founder or in-house marketer, not an agency.
Choose RunPR if
- You run outbound pitching for several clients and want each one in its own Account.
- You need an approval step before anything is sent. RunPR says every draft waits for human approval.
- You want to send from your own domain with delivery and open tracking.
- You produce monthly client reports. RunPR includes coverage reports on every plan.
Featured wrote this page, so read it with that in mind. Every RunPR fact below comes from RunPR's own site, checked on November 13, 2026 and linked in the sources.
Side by side
Featured and RunPR at a glance
| Featured | RunPR | |
|---|---|---|
| Category | AI co-pilot for PR | PR software for agencies, in-house teams and consultants |
| Self-description | The AI co-pilot for PR | The PR operating system |
| Starting price | $0. Free plan | $149 a month (Solo) |
| Paid plans | Lite $39, Pro $99, Pro+ $299 a month. At least 20% off billed annually | Solo $149, Studio $599, Agency $1,499 a month |
| Priced by | Daily AI usage | Client Accounts. Unlimited seats |
| Free plan or trial | Free plan, no credit card | 7-day trial, no card. 1 client, 5 AI-written drafts |
| Sending | Drafts for you to review and send | Sends from your domain after human approval |
| Journalist requests | Yes. HARO, Connectively, Substack, X, LinkedIn | Not listed |
| AI visibility | GEO Audit across ChatGPT, Claude, Perplexity and Gemini | AI Visibility scans across up to six engines, on every paid plan |
| Managed service | No | Multiply, from $2,000 a month |
Checked November 13, 2026. Sources are listed at the end of this page.
Definitions
What each one is
What is Featured?
Featured (featured.com) is the AI co-pilot for PR. It is a chat-first product: ask for journalist requests on your topic, podcasts that book guests like you, or awards your company can win, and Featured returns a matched list and drafts the pitch. Workflows run the same searches on a schedule and deliver results to Slack or email. Featured relaunched in this form on June 2, 2026. The company also owns and operates HARO (Help a Reporter Out) and Connectively, which supply many of its journalist requests. Featured is based in Scottsdale, Arizona.
What is RunPR?
RunPR describes itself as the PR operating system, built for agencies, in-house teams and consultants. Its site says it finds relevant stories, researches reporters and drafts pitches grounded in a client's expertise, and that your agency makes the call. It is built by Embargo Industries, the team behind the PR shop Hype Lab. Every paid plan includes monitors, reporter matching, AI-written pitches, approvals, sending from a verified domain, tracking and AI Visibility scans. An optional service, Multiply, adds a human operator.
Key differences
Featured vs. RunPR: key differences
- 1
Inbound requests against outbound pitching.
Featured collects requests that journalists, podcast hosts and publishers have posted and matches them to your clients. RunPR watches the news with monitors built on Google News and GDELT, finds a story worth pursuing, ranks reporters against the angle and writes the pitch. RunPR's feature list does not include journalist requests, podcasts, awards or speaking.
- 2
Featured prices by usage. RunPR prices by client.
Featured's team plans are $199, $499 and $1,499 a month for up to 25 logins sharing a pool of AI usage, with no limit on the number of clients. RunPR's plans are $149 a month for up to 2 client Accounts, $599 for up to 7 and $1,499 for up to 15, with unlimited seats and a monthly pool of 250, 750 or 1,500 AI-written pitches. Extra pitches are $399 for 500.
- 3
RunPR is built around approval and sending.
In RunPR, every draft waits for human approval, sends go out from your own domain, and delivery, opens and bounces are tracked against the story. RunPR says reply capture is not shipped yet, so replies land in your inbox. Featured stops at the draft. You send from your own email, and nothing is tracked after that.
- 4
Both include AI visibility. RunPR adds client reports.
Featured's GEO Audit runs buying prompts through ChatGPT, Claude, Perplexity and Gemini on every plan. RunPR's AI Visibility runs standard scans on ChatGPT, Perplexity and Exa and deep scans that add Claude, Gemini and Grok, with a set number of scans per plan. RunPR also builds monthly coverage reports for clients: 10 a month on Solo, 50 on Studio and 200 on Agency.
Features
Featured vs. RunPR: feature comparison
| Feature | Featured | RunPR |
|---|---|---|
| Finding opportunities | ||
| Journalist requests (reporters asking for sources) | Yes. From HARO, Connectively, Substack, X and LinkedIn | Not listed |
| News monitoring for pitch ideas | Yes. Newsjacking workflow | Yes. 50 to 250 monitors per Account |
| Reporter matching | Yes. Builds lists from recent coverage | Yes. Ranked by fit |
| Verified reporter contacts | Not a contact database | 50 to 250 contact unlocks a month |
| Podcasts | Yes. Search 814,000 active shows for guest spots | Not listed |
| Awards and speaking opportunities | Yes | Not listed |
| Pitching | ||
| AI-drafted pitches | Yes | Yes. 250 to 1,500 a month |
| Approval workflow | No | Yes. Routed approvals on Studio and Agency |
| Sending | Drafts for you to review and send | From your verified domain, after approval |
| Delivery and open tracking | No | Yes |
| Reporting | ||
| Client coverage reports | Alerts and digests | Yes. 10 to 200 a month |
| AI visibility | Yes. GEO Audit, on every plan | Yes. Standard and deep scans |
| Buying | ||
| Free plan | Yes | No. 7-day trial |
| Seats | Up to 25 logins on team plans | Unlimited on paid plans |
| MCP for AI assistants | Yes | Yes |
“Not listed” means the feature does not appear on the vendor’s public pricing or product pages as of November 13, 2026.
Pricing
Featured vs. RunPR: pricing
Both products publish their prices. These are the prices on each pricing page on November 13, 2026.
Featured pricing
| Plan | Monthly | Billed annually | What changes |
|---|---|---|---|
| Free | $0 | $0 | Every feature, with a starter daily allowance |
| Lite | $39 | $29 a month ($348 a year) | 5x the AI usage of Free |
| Pro | $99 | $79 a month ($948 a year) | 5x the usage of Lite |
| Pro+ | $299 | $239 a month ($2,868 a year) | 20x the usage of Lite |
| Team Lite | $199 | $159 a month ($1,908 a year) | Up to 25 logins sharing one usage pool |
| Team Pro | $499 | $399 a month ($4,788 a year) | 5x the pool of Team Lite |
| Team Pro+ | $1,499 | $1,199 a month ($14,388 a year) | 20x the pool of Team Lite |
| Enterprise | Custom | Custom | Unlimited members, usage billed at API rates |
Every Featured plan includes every feature. Plans differ only by daily AI usage. Source: featured.com/pricing.
RunPR pricing
| Plan | Price | What you get, per RunPR |
|---|---|---|
| Free trial | $0 for 7 days | 1 client, 5 AI-written drafts. No card needed |
| Solo | $149 a month | Up to 2 client Accounts, 250 AI-written pitches, 50 contact unlocks, 10 coverage reports |
| Studio | $599 a month | Up to 7 client Accounts, 750 pitches, 100 contact unlocks, 50 coverage reports, routed approvals |
| Agency | $1,499 a month | Up to 15 client Accounts, 1,500 pitches, 250 contact unlocks, 200 coverage reports, priority support |
| Multiply (managed service) | From $2,000 a month | An Embargo Industries operator on the account. RunPR access included |
Seats are unlimited on every paid RunPR plan. Add-on packs: 500 pitches for $399, 20 standard scans for $299, 10 deep scans for $399. Source: runpr.ai/pricing.
Using both
Using Featured with RunPR
An agency can run both without paying twice for the same thing. RunPR handles outbound pitching, approvals and client reports. Featured supplies inbound journalist requests, podcast bookings, awards and speaking calls for the same clients. Both offer an MCP connection for AI assistants.
FAQ
Featured vs. RunPR: frequently asked questions
Is Featured a good alternative to RunPR?
It is a good alternative if you want inbound media opportunities and a free plan. It is not a replacement if you need an outbound workflow with approvals, verified sending and client reports. For that, RunPR is the better fit.
How much does RunPR cost?
RunPR's plans are Solo at $149 a month for up to 2 client Accounts, Studio at $599 a month for up to 7 and Agency at $1,499 a month for up to 15. Seats are unlimited. A 7-day free trial covers 1 client and 5 AI-written drafts, and the Multiply managed service starts at $2,000 a month.
How much does Featured cost?
Featured has a free plan. Paid individual plans are Lite at $39 a month, Pro at $99 and Pro+ at $299, or $29, $79 and $239 a month when billed annually. Team plans include up to 25 logins and start at $199 a month. Every plan includes every feature. Plans differ by daily AI usage.
Which is better for a PR agency or solo consultant?
It depends on where the agency's coverage comes from. For reactive work, such as answering journalist requests and booking podcasts for clients, Featured's team plans give up to 25 logins from $199 a month. For proactive pitching with an approval trail and monthly client reports, RunPR is priced by the number of clients you manage.
Does RunPR send pitches without approval?
No. RunPR's FAQ says nothing goes out without you and that every draft waits for human approval.
Is RunPR software or an agency?
RunPR is software your team uses directly. Multiply is an optional managed service from the same company, Embargo Industries, for teams that want an operator to help with strategy, pitch review and sending.
Who owns Featured?
Featured is an independent company based in Scottsdale, Arizona. It also owns and operates HARO (Help a Reporter Out) and Connectively.
Sources
Sources and how we checked
Featured wrote this page. Facts about Featured come from our own product and pricing pages. Facts about RunPR come from RunPR's public site, read on November 13, 2026. Where RunPR does not publish a detail, we say so. We do not have access to private pricing.
- Featured pricing (plans, prices, usage multipliers)
- Featured features (feature list and data sources)
- Featured workflows (workflow templates)
- RunPR (self-description, workflow)
- RunPR pricing (plans, allowances, trial, Multiply)
- RunPR FAQ (approval, sending, tracking, AI Visibility)
- About RunPR (founders, Embargo Industries)
Featured, RunPR and other product names are trademarks of their respective owners. Spotted something out of date? Tell us at support@featured.com and we will correct it.
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See what Featured finds for you
Ask for journalist requests, podcasts or awards on your topic. Free to start, and no credit card is needed.