Trusted Account-Based Marketing (ABM) Experts 2025

I have been in marketing for nearly two decades after watching the movie "What Women Want" and telling myself I wanted to work in marketing. Starting at the age of 16 as a telemarketer, I managed to work up the different levels and now specialize in demand generation, content marketing, and marketing automation, working with a variety of tools such as HubSpot, Wistia, PartnerStack, Pendo, Riverside, StoryLane, Google Adwords, and WebFlow. Over the years, I have been fascinated by all things marketing and technology. Even though my career started with telemarketing, trade show demonstrations, and graphic design, it quickly transitioned into web design, digital marketing, and content marketing in 2009. The reason I love digital marketing is that it is always changing. Although businesses should stay true to their brand, values, and strengths, they always have new ways of sharing their stories, values, and advice through different channels. I am continuously excited to discover and implement these new strategies in the companies I work for. Having experience with small businesses and startups as well as working for marketing agencies and Fortune 500 companies, I understand the benefits of creating processes and structure so that all members of the team can engage and collaborate and create a positive experience for customers. I truly believe that if you want to go fast, go alone; but if you want to go far, go together. By working together and building off the strengths of everyone on the team, the sky truly is the limit.

With over nine years of experience in B2B marketing, Sheri has driven significant business outcomes using demand-generation and lifecycle strategies while owning the strategic vision and execution of business growth plans measured by sales-qualified pipeline, MQL CVR, MRR, and ROI. Channels used in execution include email, chat, webinars, live events, paid search, SEO, and Internet PR. Sheri was 1 of 5 members to lead a team of 100 HubSpot marketers, helping to advance the business function of experimentation as measured by a 28% increase in employee Net Promoter Score YoY. Campaigns led by Sheri have included setting and managing stakeholder expectations and have resulted in triple-digit percentage increases in lead-to-opportunity conversion rates. Sheri was a mentor for HubSpot employees and a recognized leader, Sales coach, and trainer in the B2B marketing industry. Her mission is to drive business growth, create new and efficient ways for contacts to convert into customers, and inspire other marketers to do their best work.

Erin Mills is an AI-first marketing operator, advisor, and podcast host who helps B2B companies turn complex value propositions into pipelines that close. She builds high-leverage systems, positioning that earns trust, and operating cadences that compound across brand, product marketing, and demand. Her approach is simple, use AI where it creates measurable lift, use people where judgment and context win, and instrument everything so executives can see cause and effect. Erin’s teams run disciplined experiments, shorten feedback loops with sales and product, and keep a tight line between story, channels, and revenue. She speaks about practical AI in GTM, executive metrics that matter, and how to build creative, data-literate, commercially fluent marketing orgs. Editors quote Erin for clean language, actionable frameworks, and examples that translate into copy, headlines, and sources. She advises leaders on hiring and leveling, alignment between product, sales, and marketing, and playbooks that survive leadership changes and market shocks. Erin lives in Los Angeles and partners with companies that want clarity, speed, and results.

I help early and growth-stage startups figure out how to grow their pipeline and revenue without burning through cash. I’ve led demand gen and growth at B2B tech companies like Cvent, Nextiva, and Birdeye, each of which scaled fast and went on to become market leaders in their categories. Alongside that, I built and ran a lean demand gen firm that partnered with 120+ B2B companies. With a team of just 5, we scaled results by productizing services (long before it was cool) and leaning on automation and smart systems to multiply output. Expertise 1. B2B SaaS growth, demand generation, and go-to-market strategy 2. Cold outbound & modern sales playbooks (using signals like funding, hiring, or tech shifts) 3. Organic growth for startups 4. AI and automation in marketing (Clay, PhantomBuster, HubSpot workflows, etc.) 5. Category creation and scaling during hypergrowth I’m most interested in showing how lean teams can punch above their weight—what actually works versus what just sounds good in theory. Proof Points 1. Built ABM campaigns that opened doors with Fortune 500 buyers. 2. Scaled organic traffic up to 80%+ for SaaS brands within 6 months. 3. Helped design demand-gen systems that fueled $100M+ revenue pipelines. 4. Landed a cold outreach response for a Shark Tank investor for a client.

Meet Georgi Petrov, the driving force behind AIG MARKETER, a dynamic digital marketing agency. A multifaceted entrepreneur, he not only owns thriving multi-7-figure online stores but also curates insightful content on his blog at georgiadvice.com. On his YouTube channel, he generously shares his vast experience. Holding an MBA and boasting 13+ years in digital marketing, Georgi has helped countless startups, coaches, and Fortune 500 giants across 13+ markets. A Google and Meta certified pro, Georgi personifies digital success.

Data-led marketer with experience scaling social media and SEO for D2C brands and media platforms. Sharing practical, no-fluff insights on what actually works in digital marketing today.

Stefano Mandola is a digital marketing manager with 6+ years of B2B SaaS marketing experience at tech companies. Based in Berlin, Stefano writes about digital marketing strategy, marketing automation, and AI tools for B2B marketers.

I am the founder of BeastBI GmbH, a digital consultancy specializing in digital marketing. Whether it's marketing analysis, restructuring, or migration. We focus on optimize marketing budgets and improve ROIs. HubSpot and Google Ads certified and partner. With over a decade of experience across CRM, Paid Ads, SEO, (B2B) leadgen and marketing analysis, I combine technical know-how with a deep understanding of marketing & business strategy. I work and lead a remote team, scaled international campaigns. I also support companies as interim head of marketing and similar positions.

Experienced Affiliate Manager with a demonstrated history of working in digital fields and expanding affiliate channels. Skilled in Partner Relations and Campaigns, Digital Marketing Strategies, Microsoft and Google Suites, Team Management, and Data Reporting.

20+ years in technical broadcast TV production and marketing in DC and LA Shows worked on: NBC Dateline, Good Morning America, DIRECTV NFL Sunday Ticket Red Zone Channel Clients worked with: Discovery Channel, National Geographic, Warner Brothers Pitched and sold marketing concepts to Chime, Nat Geo, and Pokemon International through the Tongal Creator Program Former brand ambassador for Adobe Express (program shuttered in the U.S.)

With 12+ years of experience scaling startups, I’ve taken businesses from zero to $50M ARR and bootstrapped a side business into a seven-figure exit. I know what it takes to grow fast and efficiently. As CMO at Sendcloud, I built the marketing engine from scratch, leading a team of 45+ that drove 70% of revenue and turned a four-person startup into a 500+ employee scale-up. While doing that, I launched Dealify, a "Groupon for software," scaled it to seven figures, and sold it in 2022. Now, I’m the CMO at Wetracked.io, where I’ve tripled MRR in 12 months, and built a scalable growth engine for the #1 ad tracking solution for Shopify. No hype, just real, efficient growth. Need insights on SaaS, ecommerce, or marketing? Let’s connect.

Hi there I'm the Director of Marketing at Wisedocs.ai, the Founder of B2B SaaS Reviews.com, and the Father of Clara, a beautiful three-year-old girl. Before Wisedocs, I worked for several go-to-market B2B SaaS companies: PartnerStack (Partner Management Platform and Network for SaaS companies), Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).My professional passion is figuring out how software companies can align their go-to-market strategy with today's B2B buying journey. This has led me to user reviews, leveraging the customer's trusted voice, and partnerships, which are also generally more trusted than traditional sales and marketing.If you're in B2B SaaS and want trustworthy advice on getting reviews, prioritizing review sites, and leveraging reviews in your go-to-market strategy, subscribe to my LinkedIn posts and my email newsletter on B2B SaaS Reviews.com.

Throughout my career in marketing, I've worked with mission-driven businesses to help grow demand, standardize processes, and differentiate brand value within crowded markets. Today, I'm focused on sharing what I've learned along the way - providing fractional marketing strategy and services to SMBs looking to grow and scale, and by mentoring the next generation of marketing talent. My core values are trust, authenticity, partnership, and transparency, and they exist in everything I do, personally and professionally. I am have been a member of Forbes Communications Council since 2017 and have served on the volunteer board of the American Marketing Association's Triangle (NC) Chapter since 2022. I was elected to serve as the chapter president in July 2026.

I'm an accomplished digital marketing consultant with more than 27 years of experience. I have an entrepreneurial spirit and has created 4 different companies in the past. Two of them were digital marketing agencies. I specialize in taking the best of technology to obtain the best results in digital campaigns thanks to my unique IT and marketing background. I hold an Executive MBA from IE Business School (Spain) and a BS in Business Information Systems from UWIC (UK). I also earned an Advanced Marketing Management program from Georgetown University. I began my professional career working as an IT consultant for firms like Accenture and Reuters, using different web technologies. I designed my first web page back in 1995 and since then I have always been always in touch with the internet world.

Hey! I'm a creative at heart that's addicted to transforming brands and accelerating growth. On a trip down the pSEO rabbit hole right now, and you can always chat with me about messaging, branding, product marketing and all kinds of lean and mean marketing tactics. Also a believer that no one needs to learn to be a good writer, but a good strategist.I've always been a hands-on go-getter who thrives on turning abstract ideas into tangible results. Currently traversing the startup and agency (tech) space and and loving every moment.On the side, I'm a fitness nerd that loves mulling over hypertrophy science and making personal records. Grateful to have impacted hundreds of clients in health and wellness.From sunny Singapore and now halfway across the world in California, because there’s way too much to life.

Founder of Smarktek, the white-label agency that helps you introduce high performing Local SEO services to your clients. Increasing your Revenue, Client Retention, LTV, and Margins at 0 extra cost.We currently manage 20+ accounts, generating over $100K in revenue with a 74% gross margin for our partners.Beyond Smarktek, I also work with agencies to manage and improve their SEO services, helping them deliver better results for their clients.

I’m Bibin Basil, a marketing strategist with over a decade of experience in digital marketing, lead generation, and business growth. I currently work as the Marketing Manager at Best Solution Business Setup Consultancy in Dubai, where I help entrepreneurs and global companies launch and grow their businesses in the UAE. My expertise lies in creating data-driven marketing strategies, SEO content plans, and automation systems that drive results. I’ve built custom solutions using tools like Frappe , Bitrix24, ChatGPT, Google APIs, Perplexity and N8N to streamline lead generation, team productivity, and content marketing. I also lead the development of AI-powered tools that produce high-quality, intent-based content aligned with Google’s E-E-A-T and NLP standards. I’m deeply focused on building authority, ranking for high-intent keywords, and using automation to scale performance. My goal is to stay ahead of the curve, bring innovation into everyday marketing, and help Business to Grow in Dubai.

Ameet is a revenue and growth strategist who has scaled multiple B2B SaaS companies from concept to multi-million in revenue. As Partner at FPGrowth.io and CRO at SponsorCloud.io, he drives GTM strategy and digital marketing initiatives for technology companies. Through FirstPrinciples Holding Company, he invests in promising tech ventures like Lanteria.com and GreatVet.com. His expertise spans fintech, digital marketing, sales, and strategic growth initiatives. Prior to his entrepreneurial career, Ameet worked at TechStars, KPMG, and Cambridge Capital. He holds a degree in Accounting & Finance from DePaul University in Chicago.

Marcin Pieńkowski has spent 12 years building and scaling Salesforce systems that solve real business problems. As a Head of Salesforce at Think Beyond, he leads a team of over 50 specialists delivering custom solutions across finance, education, e-commerce, non-profit, and automotive. Marcin holds 11 Salesforce certifications and has led hundreds of projects. His approach cuts through complexity: map the process, translate it into Salesforce, and deliver results fast. Marcin built Think Beyond’s delivery model so every team member owns outcomes, not tasks. He focuses on removing friction between business goals and technical execution, especially in high-stakes, data-heavy environments