Trusted Account-Based Marketing (ABM) Experts 2025

I’m a B2B marketing expert specializing in Social Selling and Go-To-Market strategies for technology and enterprise companies operating in global markets. I’m an entrepreneur and the founder of ModumUp — a B2B GTM and Social Selling agency focused on building scalable, trust-based growth systems for B2B companies. My professional background was shaped at Microsoft, where I worked as Social Media Marketing Lead, overseeing digital initiatives as well as Social Selling and Employee Advocacy programs across 33 countries. Working in complex, multi-market environments gave me deep hands-on experience in long-cycle B2B sales, trust-driven communication, and building executive-level visibility at scale. After leaving Microsoft, I founded ModumUp — a GTM agency specializing in Social Selling, Account-Based Marketing, executive and expert personal branding, and community-led growth as a strategic ABM channel. Today, I lead a team of over 30 professionals delivering projects for international technology companies across Tech, AI, IT infrastructure, logistics, finance, and digital services in the United States, Europe, LATAM, and MENA. We work with Microsoft and AWS partners, as well as large enterprise organizations and educational institutions. I’m a frequent speaker at industry conferences, a jury member of the Effie Awards, and a member of the American Marketing Association. I’m also a speaker at the Stanford Me2We conference. My expert commentary and authored materials have been published in leading business and industry media. I’m regularly invited to provide independent analysis on B2B marketing transformation, the impact of AI on professional communication, and the evolving role of LinkedIn as a core business channel.

Senior Marketing Technologist and Fractional MarTech Consultant with 18+ years of experience in digital marketing, including over a decade specializing in marketing automation and analytics. Worked with leading companies such as AutoScout24, ALSO International, Lucanet, PlusDental, and DCMN, helping them streamline workflows, improve customer journeys, and drive measurable growth. My expertise spans GA4, Google Tag Manager, HubSpot, Marketo, ActiveCampaign, Zapier, Make, OpenAI and BigQuery—bridging marketing, data, and technology to solve complex challenges. I have founded and scaled multiple ventures, and delivered growth through CRM strategies, advanced tracking, and automation frameworks. A frequent speaker on data-driven marketing, I also share insights through my blog, YouTube channel, and LinkedIn community. Known for blending strategic vision with hands-on execution, I help B2B and B2C businesses unlock efficiency, scalability, and growth in today’s fast-changing MarTech landscape.

I have been in marketing for nearly two decades after watching the movie "What Women Want" and telling myself I wanted to work in marketing. Starting at the age of 16 as a telemarketer, I managed to work up the different levels and now specialize in demand generation, content marketing, and marketing automation, working with a variety of tools such as HubSpot, Wistia, PartnerStack, Pendo, Riverside, StoryLane, Google Adwords, and WebFlow. Over the years, I have been fascinated by all things marketing and technology. Even though my career started with telemarketing, trade show demonstrations, and graphic design, it quickly transitioned into web design, digital marketing, and content marketing in 2009. The reason I love digital marketing is that it is always changing. Although businesses should stay true to their brand, values, and strengths, they always have new ways of sharing their stories, values, and advice through different channels. I am continuously excited to discover and implement these new strategies in the companies I work for. Having experience with small businesses and startups as well as working for marketing agencies and Fortune 500 companies, I understand the benefits of creating processes and structure so that all members of the team can engage and collaborate and create a positive experience for customers. I truly believe that if you want to go fast, go alone; but if you want to go far, go together. By working together and building off the strengths of everyone on the team, the sky truly is the limit.

Stefano Mandola is a digital marketing manager with 6+ years of B2B SaaS marketing experience at tech companies. Based in Berlin, Stefano writes about digital marketing strategy, marketing automation, and AI tools for B2B marketers.

Since 2019, I have established myself as a high-impact Content Marketing Strategist and Digital Growth Expert, specializing in the SaaS (Software as a Service) and B2B sectors. My expertise lies at the intersection of technical product development and market-driven communication, helping tech founders transform complex software capabilities into compelling brand narratives that drive user acquisition and retention. As a core strategist at Bitbyte Technology, I oversee digital growth for a diverse portfolio of services, including Custom E-commerce Development, Mobile and Web Application Development, and specialized Digital Marketing for high-intent industries such as Healthcare, Roofing, HVAC, and Pest Control. My deep understanding of the development lifecycle allows me to bridge the gap between "what a product does" and "why it matters to the market." My approach to SaaS marketing is rooted in data-driven decision-making and sustainable growth. I understand that B2B SaaS companies face unique technical hurdles—such as multi-tenancy, integration debt, and scalability—which require more than just traditional advertising. I specialize in crafting comprehensive marketing frameworks that align product roadmaps with market demand, ensuring that every feature developed serves a clear business goal. I am particularly passionate about helping founders navigate the competitive landscape through long-term content strategies and SEO-focused authority building. Whether it is refining a go-to-market strategy for a new application or scaling a service-based business through targeted lead generation, my goal is to deliver measurable ROI through a blend of technical insight and creative marketing precision. With over six years of experience in the trenches of digital marketing, I continue to empower businesses to build a robust digital presence, optimize their conversion funnels, and achieve sustainable scale in an ever-evolving tech ecosystem.

I lead digital marketing initiatives with a clear focus on performance, accountability, and growth. With over 5 years of experience across B2B and B2C environments, I manage complex projects, own client relationships, and guide teams to deliver measurable, business-driven results. I specialize in SEO-led growth strategies, PPC execution, and high-impact content planning, backed by strong expertise in HubSpot’s Marketing, Sales, and Service Hubs. I don’t just run campaigns—I align digital efforts with business objectives, optimize continuously, and ensure every initiative contributes to revenue and market positioning. Client trust is built through results and clarity. I work closely with stakeholders to understand challenges, set realistic expectations, and deliver tailored solutions through structured communication and disciplined execution. I take ownership of timelines, budgets, and KPIs, ensuring consistency and transparency at every stage. As a people leader, I create focused, collaborative teams that execute efficiently and adapt quickly. I believe in clear direction, data-driven decision-making, and continuous improvement to stay ahead in a competitive digital landscape. I am driven by solving problems, scaling impact, and building digital strategies that move businesses forward.

With over nine years of experience in B2B marketing, Sheri has driven significant business outcomes using demand-generation and lifecycle strategies while owning the strategic vision and execution of business growth plans measured by sales-qualified pipeline, MQL CVR, MRR, and ROI. Channels used in execution include email, chat, webinars, live events, paid search, SEO, and Internet PR. Sheri was 1 of 5 members to lead a team of 100 HubSpot marketers, helping to advance the business function of experimentation as measured by a 28% increase in employee Net Promoter Score YoY. Campaigns led by Sheri have included setting and managing stakeholder expectations and have resulted in triple-digit percentage increases in lead-to-opportunity conversion rates. Sheri was a mentor for HubSpot employees and a recognized leader, Sales coach, and trainer in the B2B marketing industry. Her mission is to drive business growth, create new and efficient ways for contacts to convert into customers, and inspire other marketers to do their best work.

I'm a B2B marketing leader with 14+ years of experience turning brands into revenue engines. Currently Head of Global Marketing at Yellow.ai, a conversational AI platform which powers customer service and employee experience automation for enterprises through AI agents, where I've led rebrands that quadrupled pipeline, built ABM strategies that closed million-dollar deals, and drove significant organic brand growth across global markets like North America, APAC, India, and the Middle East. In the past I've founded and scaled a content agency, built marketing organizations from scratch twice. My expertise spans brand building, content strategy, demand generation, and navigating the evolving landscape of B2B marketing—particularly at the intersection of AI, automation, and what still requires human creativity and judgment. I write and speak about B2B marketing strategy, building brands, content, leadership, and what it means to be human. in a world obsessed with AI.

Hey! I'm a creative at heart that's addicted to transforming brands and accelerating growth. On a trip down the pSEO rabbit hole right now, and you can always chat with me about messaging, branding, product marketing and all kinds of lean and mean marketing tactics. Also a believer that no one needs to learn to be a good writer, but a good strategist.I've always been a hands-on go-getter who thrives on turning abstract ideas into tangible results. Currently traversing the startup and agency (tech) space and and loving every moment.On the side, I'm a fitness nerd that loves mulling over hypertrophy science and making personal records. Grateful to have impacted hundreds of clients in health and wellness.From sunny Singapore and now halfway across the world in California, because there’s way too much to life.

Co-founder of BuzzLead, a B2B lead generation agency that's booked 2,900+ sales meetings for clients. 10+ years in sales — started at Gartner, helped launch their Center of Sales Excellence, then was involved in building and sold at two startups before founding Buzzlead in 2022. Failed 6 times before this one worked. We help B2B service companies replace unpredictable referrals with systematic cold email infrastructure that delivers 8-12 qualified meetings per month. Published researcher — won "Best Sales Article of the Year" with CNU faculty.

Erin Mills is an AI-first marketing operator, advisor, and podcast host who helps B2B companies turn complex value propositions into pipelines that close. She builds high-leverage systems, positioning that earns trust, and operating cadences that compound across brand, product marketing, and demand. Her approach is simple, use AI where it creates measurable lift, use people where judgment and context win, and instrument everything so executives can see cause and effect. Erin’s teams run disciplined experiments, shorten feedback loops with sales and product, and keep a tight line between story, channels, and revenue. She speaks about practical AI in GTM, executive metrics that matter, and how to build creative, data-literate, commercially fluent marketing orgs. Editors quote Erin for clean language, actionable frameworks, and examples that translate into copy, headlines, and sources. She advises leaders on hiring and leveling, alignment between product, sales, and marketing, and playbooks that survive leadership changes and market shocks. Erin lives in Los Angeles and partners with companies that want clarity, speed, and results.

Founder of Byte Marketing, one of Guwahati’s leading digital marketing agency. With 8+ years of expertise in digital and performance marketing, he has helped over 150+ businesses scale with high-impact, data-driven strategies. Specializing in Google Ads, Meta Ads, SEO, creative strategy, and full-funnel performance marketing, he is known for delivering measurable growth for startups, SMEs, and established brands. His leadership has shaped Byte Marketing into a results-focused agency driving digital transformation and sustainable brand growth across the Northeast, India.

I am a passionate digital marketer specializing in SEO, helping businesses enhance their online visibility and drive growth. With expertise in website optimization, content strategy, and data-driven marketing, I craft customized solutions to improve search rankings and maximize ROI. Constantly adapting to industry trends, I focus on delivering measurable and sustainable results. Let’s connect and grow together!

Throughout my career in marketing, I've worked with mission-driven businesses to help grow demand, standardize processes, and differentiate brand value within crowded markets. Today, I'm focused on sharing what I've learned along the way - providing fractional marketing strategy and services to SMBs looking to grow and scale, and by mentoring the next generation of marketing talent. My core values are trust, authenticity, partnership, and transparency, and they exist in everything I do, personally and professionally. I am have been a member of Forbes Communications Council since 2017 and have served on the volunteer board of the American Marketing Association's Triangle (NC) Chapter since 2022. I was elected to serve as the chapter president in July 2026.

Rahul Anand is a seasoned digital marketing strategist and Business Manager – Digital Marketing at GMR Web Team, with extensive experience in B2B lead generation, content marketing, and full-cycle digital project management. Over the years, Rahul has led high-performing teams to deliver results across SEO, paid campaigns, social media, and CRM, helping clients—especially in healthcare and service-based industries—achieve meaningful growth. His expertise extends into AI-driven search marketing and content optimization, where he actively integrates tools like generative AI, prompt engineering, and agentic search strategies to drive smarter, faster outcomes. Rahul is certified in "Become an AI-Powered Marketer" by Semrush, has completed BrightLocal’s agency growth program, and holds a recent certification in Prompt Engineering, making him well-equipped to navigate the future of search and AI-first content strategies. Rahul’s strategic vision, combined with hands-on execution, makes him a go-to resource for businesses looking to scale their digital presence with precision and innovation.

I help early and growth-stage startups figure out how to grow their pipeline and revenue without burning through cash. I’ve led demand gen and growth at B2B tech companies like Cvent, Nextiva, and Birdeye, each of which scaled fast and went on to become market leaders in their categories. Alongside that, I built and ran a lean demand gen firm that partnered with 120+ B2B companies. With a team of just 5, we scaled results by productizing services (long before it was cool) and leaning on automation and smart systems to multiply output. Expertise 1. B2B SaaS growth, demand generation, and go-to-market strategy 2. Cold outbound & modern sales playbooks (using signals like funding, hiring, or tech shifts) 3. Organic growth for startups 4. AI and automation in marketing (Clay, PhantomBuster, HubSpot workflows, etc.) 5. Category creation and scaling during hypergrowth I’m most interested in showing how lean teams can punch above their weight—what actually works versus what just sounds good in theory. Proof Points 1. Built ABM campaigns that opened doors with Fortune 500 buyers. 2. Scaled organic traffic up to 80%+ for SaaS brands within 6 months. 3. Helped design demand-gen systems that fueled $100M+ revenue pipelines. 4. Landed a cold outreach response for a Shark Tank investor for a client.

In the fast-paced worlds of fintech, insurtech, and high-tech, I’ve carved out a niche by putting client goals first. My experience is vast, but what really matters is how it translates into solving real-world challenges. Using insights from Account-Based Marketing (ABM) and AI, I focus on creating strategies that genuinely align with your objectives, driving growth and engagement that makes a difference. At the heart of my work is innovation with purpose. Leading teams across the globe, I’ve always aimed to ensure that our projects are not just innovative but also directly impactful for our clients. Your success is the benchmark for mine, not the other way around.Let’s talk about how we can turn your challenges into our next success story.

I know that getting up the courage put your brand out there online to only hear crickets can leave you feeling 1 step closer to quitting, I believe that your purpose should not to get lost amongst the noise. Whether its compelling copy, a flawless strategy, alluring graphics or all of the above, I provide a personalized marketing plan for business growth that gives you the confidence to put yourself out there, grow a true connection with your audience, and grow your sales. Trevor helps clients with customer research, digital & social media strategy, website design & planning automated email campaigns, content strategy, and brand identity transformation. He helps digital marketers and business leaders rely less on agencies and gain confidence in what to do next.

Roger is a globally recognized loyalty thought leader who guides Zeta Global's Loyalty Center of Excellence toward the singular goal of delivering extraordinary outcomes for its loyalty marketing customers. One of the first professionals to earn a Certified Loyalty Marketing (CLMP) designation, Roger has worked with major global brands and over 200 airlines to develop pioneering loyalty strategies for the past 25 years. Roger began his career as an airline frequent flyer program manager, among other marketing, alliance, and revenue optimization roles. He worked for airline industry tech giant Sabre as a global strategist and co-founded various impactful startups where he pioneered Blockchain-powered loyalty marketing and hyperlink engagement.

My name is Melanie, and I am the Founder & CEO of The Email Marketers. We help 8-figure DTC brands make more money and build a strong community through retention marketing: Email, SMS, direct mail, subscriptions, memberships, loyalty programs, and more. We do this by: 1. Functioning as your full outsourced retention marketing department2. Developing your in-house retention marketing department I started The Email Marketers because I felt the agency world was fundamentally broken. I swore I would never start an agency. But life is funny like that because after freelancing for a few months, quickly growing to a size that I alone could not fulfill anymore, I had accidentally started an agency. But I wanted to do it differently. Now, I run The Email Marketers to show that agency partners can actually care about you. That's why we relentlessly strive to provide our brands with a wow-experience. Our vision: To be the Ogilvy of email and SMS marketing.Before I started The Email Marketers, I was the Head of Email Marketing for one of LA's fastest-growing agencies and the first marketing hire for Apt2B (acquired), as well as a marketing consultant for conglomerate brands such as Mercedes-Benz and SMART before that.I have experience working with global brands and start-ups in the e-commerce, B2B, SaaS automotive, beverage, skincare, retail, clothing, consumer electronics space & more.As an avid writer & speaker you can find me speaking at Traffic & Conversion, DC Bangkok, AdWorld, Affiliate Summit, Mailcon, and featured in publications such as Business Insider.I'm passionate about entrepreneurship, customer acquisition and retention - specifically email and SMS marketing - sustainability, foreign cultures, pasta, and - most of all - surfing. Also, I'm the CEO of Dad JokesI love meeting people and learning new things, so please feel free to connect with me and have a chat. If there's anything that I can do for you, please do not hesitate to reach out.Feel free to book a call with me, so we can review your current email & SMS performance together and spot low-hanging fruit: www.theemailmarketers.com/bookNotable Clients: Forbes, Outer Furniture ($50m in Series B funding), Thrasio, Open Store, Almond Cow, Bud.com, Automobili Pininfarina (formerly design house of Ferrari), NERD Skincare, BetterBack, Highwave (Starbucks Supplier), WORLDZ, O-Live & Co.