Trusted Storytelling in Marketing Experts 2025

Cofounder of Column Five, a b2b marketing agency that specializes in brand and content marketing for SaaS companies. An expert in marketing and brand storytelling, he is the host of the "Best Story Wins" podcast, which features conversations with marketing leaders who are winning hearts, minds, and marketshare. He is also the co-author of “Infographics - The Power of Visual Storytelling” and has taught courses on information design at Columbia University.

As a Legal Storyteller, I bridge the gap between the legal and media worlds, using my background in investigative journalism and video production to deliver powerful narratives for attorneys and their clients. My work centers on crafting settlement documentaries, day-in-the-life videos, and demand videos—stories that go beyond mere facts to resonate with the human experience. I’ve seen firsthand the impact of strategic storytelling on legal outcomes, and I’m committed to helping attorneys communicate their cases in ways that drive results. A former professional screenwriter with nearly two decades of investigative reporting and producing experience, including three Emmy nominations, I bring a high standard of journalism and a creative, impactful approach to every project. My process is research-driven: I dig deep through public records, analyze court documents, and engage with the finer details to uncover elements that give each story its fullest context. Whether it’s uncovering OSHA reports, logging body-worn camera footage, or bringing the voices of families to life, I believe every narrative should be built on a foundation of truth and emotional clarity. I currently lead Clear Eyed Media, specializing in legal media services and leveraging my experience to transform complex legal stories into compelling, accessible content. From wrongful death cases to personal injury, I’m dedicated to creating narratives that support attorneys in securing fair settlements for their clients. I aim to support legal professionals with media that not only informs but also resonates with adjusters, defendants, and sometimes even juries. I also run Tribute Video Pro, producing personalized tribute videos celebrating lives and moments worth remembering. This work has allowed me to bring a similar storytelling approach to personal occasions, blending professional videography with an intimate look at individuals’ lives. Each project reminds me of storytelling's power to connect and convey meaning, whether in a legal context or a personal one. Driven by a belief in the power of story to influence and inspire, I’m here to help attorneys and clients present their cases authentically and precisely. I see storytelling as an essential tool for justice and creating lasting impact.

Tom Haberman, CEO and Creative Director of Studio4Motion, has more than two decades of experience in branding, marketing, and digital innovation. Over the years, he has consistently driven success for photographers and other creative professionals by championing cutting-edge strategies for remote client acquisition and engagement. Through the development of the Ultimate 8-Step Marketing Strategy and the Content Cascade System, Tom has helped countless professionals attract high-quality leads, cultivate strong client relationships, and close deals—entirely online. His approach combines creativity with technology, offering practical, step-by-step methods for building trust and rapport in virtual settings. Tom has written 7-Figure Photography Business Secrets and The Practical Power of ChatGPT, where he merges hands-on experience with forward-thinking solutions. Having traveled to over 50 countries, he draws on a global perspective to understand diverse audiences and cross-cultural nuances in remote selling. Tom has also scaled multiple brands of his own—such as 1HEADSHOT.com, TomsWorldCollection.com, and TomsVisuals.com—giving him firsthand insight into effective remote business strategies. Tom’s philosophy centers on client-first storytelling, a vital element in engaging today’s digital audiences. He is passionate about sharing proven techniques that help businesses thrive in an increasingly connected, online world, making him an ideal voice for anyone looking to enhance their remote sales and marketing success.

I have been in marketing for nearly two decades after watching the movie "What Women Want" and telling myself I wanted to work in marketing. Starting at the age of 16 as a telemarketer, I managed to work up the different levels and now specialize in demand generation, content marketing, and marketing automation, working with a variety of tools such as HubSpot, Wistia, PartnerStack, Pendo, Riverside, StoryLane, Google Adwords, and WebFlow. Over the years, I have been fascinated by all things marketing and technology. Even though my career started with telemarketing, trade show demonstrations, and graphic design, it quickly transitioned into web design, digital marketing, and content marketing in 2009. The reason I love digital marketing is that it is always changing. Although businesses should stay true to their brand, values, and strengths, they always have new ways of sharing their stories, values, and advice through different channels. I am continuously excited to discover and implement these new strategies in the companies I work for. Having experience with small businesses and startups as well as working for marketing agencies and Fortune 500 companies, I understand the benefits of creating processes and structure so that all members of the team can engage and collaborate and create a positive experience for customers. I truly believe that if you want to go fast, go alone; but if you want to go far, go together. By working together and building off the strengths of everyone on the team, the sky truly is the limit.

With a career spanning across ESPs, agencies, and technology providers, Garin Hobbs is an expert in growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them. The amount of knowledge he has about MarTech and email marketing is phenomenal but, it's not just the depth of information, it's Garin's perspective and how he communicates the application and impact that set's him apart. Garin is a fantastic and enthusiastic leader, collaborator, and strategist, as well as an amazing human.

After a career in marketing at Dell Technologies and teaching several age groups all over the world, I combined my passion for marketing and education by joining a tutoring start-up. Over the past 8 years I have helped BijlesHuis grow to the biggest tutoring company in Belgium.

With a passion for digital growth, I help brands achieve sustainable and scalable online visibility. I’ve worked with clients worldwide, crafting strategies that blend technical precision with marketing insight to drive real, lasting results. My focus areas include SEO, high-quality link building, and building frameworks that support long-term organic growth. Every strategy is shaped by a deep understanding of each brand’s goals, backed by data and aligned with user intent. What sets me apart is the ability to bridge gaps between teams, translating technical needs into actionable marketing steps, and aligning departments for better collaboration. This cross-functional approach creates more cohesive, efficient digital ecosystems. I don’t chase trends. I focus on what works: strategies built on trust, authority, and relevance. Whether it’s a technical audit, a content strategy, or digital partnerships, my goal is always the same deliver measurable impact and long-term value.

Léo Pinon is an International Marketing Strategist at Go Fish Digital. Léo specializes in pay-per-click and social media advertising for local and global businesses. With a passion for driving results, his expertise ranges from developing lead generation strategies for B2B companies to maximizing online sales for e-commerce stores.

Ricci shares insights on the latest trends and best practices in marketing, LegalTech, strategy, and e-learning in various industry publications. His multifaceted experience allows him to discuss a broad range of topics, from both strategic and hands-on perspectives. Ricci is a seasoned marketing communications professional with over 20 years of experience helping people connect effectively with their audiences. He currently applies his expertise to learning technology and digital adoption strategy as part of the intellek.io team. Intellek provides robust and effective learning technology to support a diverse client base. Repeatedly named as the best LMS for law firms and legal professionals; alongside a broad eLearning content library, training and assessment creation tool, and a unique onboarding digital adoption platform.

A senior marketing strategist with over two decades of experience leading high-impact growth initiatives across fintech, consumer, and digital first industries. I specialize in building marketing infrastructures from the ground up aligning data, creative, and customer behavior to drive measurable business outcomes. Currently, I serve as Director of Marketing at Tradesk, where I’ve been leading go-to-market, performance, and retention strategy in one of the most regulated and competitive verticals in tech. From launching a FINRA compliant behavioral loyalty engine to building our CRM and funnel architecture, I’ve helped shape how we acquire, educate, and retain users with a strong focus on long-term AUM growth and platform engagement. Over the years, I’ve run campaigns across Meta, Google, and every major biddable media channel, driving consistent gains in CAC efficiency, ROI, and mid-funnel conversion. But my strength isn’t just in execution it’s in translating complex, often fragmented insights into clear, strategic narratives that move teams and customers alike. I’ve worked both agency-side and in-house, and I’ve seen firsthand how the best growth comes from systems that connect brand, product, and performance not just from tactics. I take pride in building those systems, mentoring teams, and creating marketing that earns attention because it adds value. If there's one through line in my work, it’s this, clarity wins. Whether you're building a brand or educating a user, the ability to communicate simply and strategically is the most underused advantage in modern marketing.

01. Marketing experience I am a certified marketer. I use marketing strategies and tools in my UGC work to create effective and engaging content. 02. Professional makeup artist My knowledge in skincare and makeup allows me to create perfect looks for shoots. 03. UGC courses I have successfully completed specialized courses in UGC content creation, giving me deep knowledge and skills in this field. 04. Kids content I have two children (ages 5 and 9) who happily participate in content creation, adding naturalness and fun.

I'm an experienced marketing leader with 13 years of proven success in the healthcare, e-commerce, and travel & hospitality industries. Currently, I'm serving as the Director of Consumer Marketing at RedAwning, the industry's leading short-term rental (STR) management company. With a unique hospitality platform, RedAwning leverages technology and AI to help STR owners and managers increase visibility and generate more revenue. Travelers benefit from a seamless travel experience through booking directly on RedAwning.com where they can access 20K+ vacation homes, condos, villas, and more.

Anu Sood is a senior marketing leader who supports start-ups and small to medium-sized enterprises with their go-to-market strategies, digital and content marketing, product marketing, and brand messaging.

As an SEO Manager at RED2 Digital, I specialize in navigating the ever-evolving search landscape, blending deep technical SEO expertise with strategic foresight, especially in the age of AI-driven search. With the rise of generative search experiences and machine learning shaping user behavior, I focus on future-proofing SEO strategies that not only rank, but resonate. My work spans advanced technical SEO, structured data optimization, and content frameworks designed to align with both traditional algorithms and emerging AI systems. From improving crawl efficiency and schema implementation to enhancing search appearance through entity-based SEO, I help brands adapt and thrive in an environment where visibility is no longer just about keywords, but context, quality, and credibility.

With over 10 years of experience in digital marketing, I specialize in engineering the systems that drive growth. My focus is on architecting automated, scalable workflows for SEO, content, and website monetization. The same data-driven methodology I used to build and sell a portfolio of websites for mid-six-figure to high-six-figure. My work exists at the intersection of SEO and AI, always aimed at creating a decisive and profitable competitive advantage. I've gotten clients featured on Forbes, Entrepreneur, Yahoo Finance, NASDAQ, AOL, Progressive, Realtor, to name a few. I enjoy providing results and helping others achieve the results they are after.

I lead the voice of Tejjy Inc., one of the USA’s top AEC firms. Over the past 15 years, I’ve grown alongside the company, leading its marketing journey from humble beginnings to becoming one of the most trusted names in architectural and engineering solutions in the USA. As Marketing Director, I lead the full spectrum of our brand strategy, shaping everything from digital presence and content to outreach campaigns and industry showcases. My focus has always been clear: to position Tejjy Inc. as more than just a service provider, but as a forward-thinking, trusted name in the AEC landscape. Every platform, every initiative, and every interaction is designed to not only reflect who we are, but to elevate how we’re perceived. I’m also proud to have hosted a successful webinar, focusing on how digital AEC practices can support pre- and post-disaster resilience and management in the U.S., an area I believe is critical in today’s world. In 2023, I represented our firm at the AHR Expo in Atlanta, where I showcased our projects and built relationships with fellow industry leaders. I come from a background of discipline and resilience. Being an Army wife has shaped my ability to lead with grace under pressure. I bring that same spirit into every campaign, every challenge, and every new learning opportunity. I’m a firm believer in staying curious, constantly researching trends, and always exploring what’s next. Beyond strategy and execution, I take pride in being a mentor and guide, both to my team and to those who are starting out in this field. If there’s one thing I’ve learned, it’s that marketing is not just about selling a service, it’s about earning trust. And that’s exactly what we do at Tejjy Inc., every day. As I continue to navigate the ever-evolving world of marketing, I remain inspired by the promise of authentic growth and creative innovation.