Integrated Campaign Professionals to Watch 2025

Results-driven digital marketing specialist with expertise in Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), and Search Engine Optimization (SEO). Adept at designing and managing high-impact paid advertising campaigns across platforms like Google Ads, Microsoft Advertising, and social media channels, while leveraging data-driven strategies to maximize ROI and drive targeted traffic.

I’m George, a Creative Director at InboxArmy with a passion for creating modular email design systems. I specialize in building scalable, accessible systems that ensure every email is functional, user-friendly, and visually compelling. Helping teams work smarter while keeping the user at the center of everything is what drives me. I thrive on collaborating with designers, developers, and clients to bridge the gap between creative vision and technical execution, making sure every detail aligns perfectly. I’m passionate about what I do because I believe great design makes the world a better place.

With a career spanning across ESPs, agencies, and technology providers, Garin Hobbs is an expert in growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them. The amount of knowledge he has about MarTech and email marketing is phenomenal but, it's not just the depth of information, it's Garin's perspective and how he communicates the application and impact that set's him apart. Garin is a fantastic and enthusiastic leader, collaborator, and strategist, as well as an amazing human.

I am an online marketing specialist with a Bachelor's in Computer Application from Karnataka State Open University and a Digital Analytics course from CXL. I have acquired multiple certifications in digital marketing, SEO, and email and newsletter marketing from reputable platforms such as LinkedIn and Delhi School of Internet Marketing. My most recent work experience was as a Tech Process Associate at Google, where I facilitated phone consultations with customers on Google Tag Implementation techniques and created Shopping Campaigns. I also communicated with advertisers and webmasters via various channels and used my knowledge of Google Ads, Analytics, and Tag Manager to assist them. Before that, I worked as an Inbound Assistant Manager at Insnap Technologies, where I optimized website content and meta tags, conducted keyword research, executed technical audits, and edited website copy and landing pages to improve SEO and organic traffic. I also created and monitored website performance and SEO progress reports, provided recommendations on website design and layout, and identified and implemented changes to website architecture. I am skilled in online marketing, SEO, web analytics, and social media marketing. I am passionate about helping businesses grow online and achieve their goals. I am always eager to learn new skills and technologies, and to collaborate with diverse and talented teams.

High-level digital marketing professional with over 20 years' experience in a contemporary, large-scale business environment. Skilled in producing strong content to optimize business sites that increase visibility and brand awareness. Credited with combining excellent problem solving skills, extensive SEO, reputation management, and marketing experience to drive sales, control costs and maximize profitability. AREAS OF STRENGTH Reputation Management (Removal and Burying of negative content/reviews) PR (Promoting branded content on top tier sites and publications) SEO (Ranking for industry keywords that convert into leads and sales)

Anu Sood is a senior marketing leader who supports start-ups and small to medium-sized enterprises with their go-to-market strategies, digital and content marketing, product marketing, and brand messaging.

I lead the voice of Tejjy Inc., one of the USA’s top AEC firms. Over the past 15 years, I’ve grown alongside the company, leading its marketing journey from humble beginnings to becoming one of the most trusted names in architectural and engineering solutions in the USA. As Marketing Director, I lead the full spectrum of our brand strategy, shaping everything from digital presence and content to outreach campaigns and industry showcases. My focus has always been clear: to position Tejjy Inc. as more than just a service provider, but as a forward-thinking, trusted name in the AEC landscape. Every platform, every initiative, and every interaction is designed to not only reflect who we are, but to elevate how we’re perceived. I’m also proud to have hosted a successful webinar, focusing on how digital AEC practices can support pre- and post-disaster resilience and management in the U.S., an area I believe is critical in today’s world. In 2023, I represented our firm at the AHR Expo in Atlanta, where I showcased our projects and built relationships with fellow industry leaders. I come from a background of discipline and resilience. Being an Army wife has shaped my ability to lead with grace under pressure. I bring that same spirit into every campaign, every challenge, and every new learning opportunity. I’m a firm believer in staying curious, constantly researching trends, and always exploring what’s next. Beyond strategy and execution, I take pride in being a mentor and guide, both to my team and to those who are starting out in this field. If there’s one thing I’ve learned, it’s that marketing is not just about selling a service, it’s about earning trust. And that’s exactly what we do at Tejjy Inc., every day. As I continue to navigate the ever-evolving world of marketing, I remain inspired by the promise of authentic growth and creative innovation.

With almost 5 years in SEO & content marketing, I've successfully helped various businesses grow their revenue, create effective campaigns for brand recognition, and establish top-notch editorial teams for unique content.

As a seasoned freelance SEO expert with over 13 years of experience, I specialise in enhancing online visibility and driving organic traffic for diverse clients across various industries. My expertise encompasses comprehensive keyword research, on-page and off-page optimisation, technical SEO audits, and the development of data-driven strategies aligned with clients' business objectives. I have a proven track record of achieving top search engine rankings, increasing website traffic, and improving conversion rates through ethical and innovative SEO practices. My proficiency with industry-standard tools such as Google Analytics, SEMrush, and Ahrefs enables me to deliver actionable insights and measurable results. Committed to staying abreast of the latest SEO trends and algorithm updates, I ensure that my clients maintain a competitive edge in the ever-evolving digital landscape. My strong analytical skills, attention to detail, and dedication to excellence make me a valuable asset to any organisation seeking to enhance its online presence and achieve sustainable growth.

I am a Digital Marketing Strategist with a strong focus on SaaS SEO, Google & Meta Ads, and data-driven growth strategies. With a passion for helping brands scale, I specialize in organic search optimization, paid advertising, and performance marketing to drive measurable results. As a SaaS SEO Specialist, I craft high-impact SEO strategies that enhance organic search visibility, improve site architecture, and generate quality leads. My expertise extends to Google and Meta Ads, where I design and optimize campaigns that maximize ROI and customer acquisition. I thrive on analysing data, identifying growth opportunities, and implementing conversion-focused marketing strategies to help businesses achieve sustainable success in the digital landscape.

A senior marketing strategist with over two decades of experience leading high-impact growth initiatives across fintech, consumer, and digital first industries. I specialize in building marketing infrastructures from the ground up aligning data, creative, and customer behavior to drive measurable business outcomes. Currently, I serve as Director of Marketing at Tradesk, where I’ve been leading go-to-market, performance, and retention strategy in one of the most regulated and competitive verticals in tech. From launching a FINRA compliant behavioral loyalty engine to building our CRM and funnel architecture, I’ve helped shape how we acquire, educate, and retain users with a strong focus on long-term AUM growth and platform engagement. Over the years, I’ve run campaigns across Meta, Google, and every major biddable media channel, driving consistent gains in CAC efficiency, ROI, and mid-funnel conversion. But my strength isn’t just in execution it’s in translating complex, often fragmented insights into clear, strategic narratives that move teams and customers alike. I’ve worked both agency-side and in-house, and I’ve seen firsthand how the best growth comes from systems that connect brand, product, and performance not just from tactics. I take pride in building those systems, mentoring teams, and creating marketing that earns attention because it adds value. If there's one through line in my work, it’s this, clarity wins. Whether you're building a brand or educating a user, the ability to communicate simply and strategically is the most underused advantage in modern marketing.

Helping businesses scale, grow their brand, and navigate the competitive landscape. - Work with clients to understand their needs and provide feedback, assist them in establishing managerial expertise and improving business processes - Analyze market data to gain insights into the marketplace and identify opportunities, threats, and growth areas - Conduct market research to understand customer trends and needs and develop effective overall marketing strategies - Utilize various media and digital platforms according to customer demographics and preferences to reach a broader audience base - Crafting promotional materials, such as brochures, advertisements, and other marketing tools, to increase brand familiarity and recognition among target audiences - Establishing connections with prospective clients and partners to ensure alignment in achieving business goals - Setting objectives for marketing projects and monitoring performance metrics against those benchmarks as part of the decision-making process - Tracking changes in digital technology, consumer behaviors, platforms, etc., to adjust existing strategies or create new ones as necessary - Overseeing budgets for marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels - Analyzing key data points such as engagement numbers and website analytics to measure successes or areas of improvement for future marketing initiatives - Composing comprehensive reports on campaign results with recommendations on how best to move forward with new strategies informed by data analysis

Driving growth through strategic vision, data-driven insights, and innovation. Expert in media buying, user acquisition, and team leadership. Published author, industry speaker, and judge. 151+ certifications, MBA, and 10+ years in digital marketing. With a decade of experience in marketing strategy, digital innovation, and team leadership, I specialize in turning business challenges into measurable successes. My approach combines strategic vision, data-driven insights, and technical expertise to create impactful campaigns that align with organizational goals and deliver sustainable growth. What I Bring to the Table 1. Digital Marketing Expertise 🌐 I bring advanced knowledge across tools and channels, including programmatic advertising, Google Ads, paid social media, affiliate marketing and emerging technologies. This ensures a comprehensive, future-ready approach to your marketing efforts. 2. Data-Driven Strategies 📊 Leveraging analytics and consumer insights, I design campaigns that maximize ROI while optimizing resource use. My technical background in HTML, CSS, JavaScript, Python, SQL, Power BI, and Tableau ensures data is transformed into actionable strategies. 3. Proven Leadership 🤝 I excel at building and leading high-performing teams. Through mentorship and collaboration, I foster innovation and deliver results that consistently exceed expectations. 4. Lifelong Learning 🎓 With a Bachelor’s and Master’s degree in Digital Marketing, an MBA, and 130+ certifications from industry leaders like Google, Meta, and HubSpot, I stay ahead of trends to deliver cutting-edge solutions. Key Achievements: Published Author: Digital Marketing Roadmap, a practical guide available on Amazon and 15+ marketplaces. 📚 Industry Recognition: Judge for awards like the Stevie Awards and Internet Advertising Competition Awards. 🏆 Thought Leadership: Speaker at IAB Poland and other industry events, sharing actionable insights on marketing innovation. 🎤 Core Competencies ✅ Marketing Strategy & Execution ✅ Brand Management & Positioning ✅ Customer Acquisition & Retention ✅ Media Buying & Campaign Optimization ✅ Data Analytics & Consumer Insights ✅ Team Leadership & Development Let’s Collaborate 🤝 I’m passionate about using marketing and technology to drive growth and innovation. If you're seeking a results-driven CMO to elevate your brand, let’s connect to discuss how I can contribute to your success.

I’m Ihor Shulezhko, a marketer and growth hacker with a passion for helping companies grow smarter, not just bigger. With over 10 years in the digital space, I’ve worked across multiple industries—especially in construction, SaaS, and eCommerce—crafting data-driven strategies that deliver real ROI. My approach is grounded in experimentation: I thrive on finding scalable, repeatable ways to acquire users, optimize funnels, and build strong, conversion-focused brand presence. One of my core strengths is blending performance marketing with creative tactics—whether it's building lean paid ad systems that convert, engineering viral growth loops, or uncovering organic traffic opportunities others overlook. I’ve helped brands grow their revenue by double or triple digits, often without massive budgets, just by leaning into smart, agile execution. I love sharing what works (and what doesn’t) through interviews, industry features, and collaborations—and I’m always up for a conversation about growth.

Energetic, organized, and driven marketing consultant who's obsessed with achieving my clients' goals by setting up stellar systems.