Integrated Campaign Professionals to Watch 2025

Results-driven digital marketing specialist with expertise in Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), and Search Engine Optimization (SEO). Adept at designing and managing high-impact paid advertising campaigns across platforms like Google Ads, Microsoft Advertising, and social media channels, while leveraging data-driven strategies to maximize ROI and drive targeted traffic.

High-level digital marketing professional with over 20 years' experience in a contemporary, large-scale business environment. Skilled in producing strong content to optimize business sites that increase visibility and brand awareness. Credited with combining excellent problem solving skills, extensive SEO, reputation management, and marketing experience to drive sales, control costs and maximize profitability. AREAS OF STRENGTH Reputation Management (Removal and Burying of negative content/reviews) PR (Promoting branded content on top tier sites and publications) SEO (Ranking for industry keywords that convert into leads and sales)

Anu Sood is a senior marketing leader who supports start-ups and small to medium-sized enterprises with their go-to-market strategies, digital and content marketing, product marketing, and brand messaging.

With almost 5 years in SEO & content marketing, I've successfully helped various businesses grow their revenue, create effective campaigns for brand recognition, and establish top-notch editorial teams for unique content.

As a seasoned freelance SEO expert with over 13 years of experience, I specialise in enhancing online visibility and driving organic traffic for diverse clients across various industries. My expertise encompasses comprehensive keyword research, on-page and off-page optimisation, technical SEO audits, and the development of data-driven strategies aligned with clients' business objectives. I have a proven track record of achieving top search engine rankings, increasing website traffic, and improving conversion rates through ethical and innovative SEO practices. My proficiency with industry-standard tools such as Google Analytics, SEMrush, and Ahrefs enables me to deliver actionable insights and measurable results. Committed to staying abreast of the latest SEO trends and algorithm updates, I ensure that my clients maintain a competitive edge in the ever-evolving digital landscape. My strong analytical skills, attention to detail, and dedication to excellence make me a valuable asset to any organisation seeking to enhance its online presence and achieve sustainable growth.

I am a Digital Marketing Strategist with a strong focus on SaaS SEO, Google & Meta Ads, and data-driven growth strategies. With a passion for helping brands scale, I specialize in organic search optimization, paid advertising, and performance marketing to drive measurable results. As a SaaS SEO Specialist, I craft high-impact SEO strategies that enhance organic search visibility, improve site architecture, and generate quality leads. My expertise extends to Google and Meta Ads, where I design and optimize campaigns that maximize ROI and customer acquisition. I thrive on analysing data, identifying growth opportunities, and implementing conversion-focused marketing strategies to help businesses achieve sustainable success in the digital landscape.

A senior marketing strategist with over two decades of experience leading high-impact growth initiatives across fintech, consumer, and digital first industries. I specialize in building marketing infrastructures from the ground up aligning data, creative, and customer behavior to drive measurable business outcomes. Currently, I serve as Director of Marketing at Tradesk, where I’ve been leading go-to-market, performance, and retention strategy in one of the most regulated and competitive verticals in tech. From launching a FINRA compliant behavioral loyalty engine to building our CRM and funnel architecture, I’ve helped shape how we acquire, educate, and retain users with a strong focus on long-term AUM growth and platform engagement. Over the years, I’ve run campaigns across Meta, Google, and every major biddable media channel, driving consistent gains in CAC efficiency, ROI, and mid-funnel conversion. But my strength isn’t just in execution it’s in translating complex, often fragmented insights into clear, strategic narratives that move teams and customers alike. I’ve worked both agency-side and in-house, and I’ve seen firsthand how the best growth comes from systems that connect brand, product, and performance not just from tactics. I take pride in building those systems, mentoring teams, and creating marketing that earns attention because it adds value. If there's one through line in my work, it’s this, clarity wins. Whether you're building a brand or educating a user, the ability to communicate simply and strategically is the most underused advantage in modern marketing.

Helping businesses scale, grow their brand, and navigate the competitive landscape. - Work with clients to understand their needs and provide feedback, assist them in establishing managerial expertise and improving business processes - Analyze market data to gain insights into the marketplace and identify opportunities, threats, and growth areas - Conduct market research to understand customer trends and needs and develop effective overall marketing strategies - Utilize various media and digital platforms according to customer demographics and preferences to reach a broader audience base - Crafting promotional materials, such as brochures, advertisements, and other marketing tools, to increase brand familiarity and recognition among target audiences - Establishing connections with prospective clients and partners to ensure alignment in achieving business goals - Setting objectives for marketing projects and monitoring performance metrics against those benchmarks as part of the decision-making process - Tracking changes in digital technology, consumer behaviors, platforms, etc., to adjust existing strategies or create new ones as necessary - Overseeing budgets for marketing efforts to guarantee cost-effectiveness over time while maximizing results across channels - Analyzing key data points such as engagement numbers and website analytics to measure successes or areas of improvement for future marketing initiatives - Composing comprehensive reports on campaign results with recommendations on how best to move forward with new strategies informed by data analysis

I’m Ihor Shulezhko, a marketer and growth hacker with a passion for helping companies grow smarter, not just bigger. With over 10 years in the digital space, I’ve worked across multiple industries—especially in construction, SaaS, and eCommerce—crafting data-driven strategies that deliver real ROI. My approach is grounded in experimentation: I thrive on finding scalable, repeatable ways to acquire users, optimize funnels, and build strong, conversion-focused brand presence. One of my core strengths is blending performance marketing with creative tactics—whether it's building lean paid ad systems that convert, engineering viral growth loops, or uncovering organic traffic opportunities others overlook. I’ve helped brands grow their revenue by double or triple digits, often without massive budgets, just by leaning into smart, agile execution. I love sharing what works (and what doesn’t) through interviews, industry features, and collaborations—and I’m always up for a conversation about growth.

Energetic, organized, and driven marketing consultant who's obsessed with achieving my clients' goals by setting up stellar systems.

In ten years in growth and content marketing, I have mastered the art and science of building marketing programs that drive user acquisition and grow business revenue for SaaS companies. I have a track record of leading high-performing teams, spearheading successful organic and paid programs, and creating innovative, thoughtful content that converts.