Featured Financial Performance Measurement Experts

Specialties: Deal structuring, Credit analysis, Credit Risk, Product design, Fintech, SME Finance, Alternative Finance, Merchant Cash Advance, Business Loans, Financial Due Diligence, business valuations, dispute resolution, accounting reconstruction, data analysis and interrogation, Advisory services, Tax advice and structuring, flow of funds analysis, Litigation support, Forensic/Fraud Accounting investigations.

As a recognized financial leader and one of the Top 25 Software CFOs of New York for 2025, I bring over 20 years of experience in driving strategic financial transformation, building resilient infrastructures, and leading high-performing finance teams across global markets. Currently serving as CFO of WiserBrand and PissedConsumer, I oversee financial strategy, multi-system accounting implementation, and operations spanning the U.S., Canada, and Europe. I specialize in aligning financial frameworks with business objectives to ensure long-term scalability, stability, and profitability—even in times of uncertainty. My expertise includes: Strategic financial planning & analysis M&A readiness & execution SaaS and tech-sector financial modeling Cross-border compliance & risk management Leadership in HR and organizational culture I have led enterprise-wide automation initiatives, introduced advanced risk mitigation systems, and built finance departments from the ground up—ensuring transparency, agility, and data-driven decision-making. My background also includes editorial experience in financial media, which enhances my ability to communicate complex financial insights with clarity and impact. Grounded in transparency, accountability, and results-driven thinking, I believe leadership is about enabling growth, fostering trust, and turning numbers into strategy.

Experienced as Technical Sales Engineer, Partner Manager, Senior Developer, Software Architect and Technical Solutions Consultant in digital media, financial services and geospatial industries - from large enterprise organisations to small start-up businesses.Specialties: Azure Cloud technology, Web and Windows application development, Umbraco CMS, geospatial solutions, technical relationship building and management, pre-sales support, requirements gathering and analysis, solutions architecture, web development.

Laila Khalifa is a specialist in risk management within financial markets. With a background in finance and risk analysis, Laila helps traders develop effective strategies to mitigate risks. Her expertise lies in position sizing, stop-loss strategies, and comprehensive risk assessment, ensuring balance and safety in trading.

As the Head of Finance and Accounting at Lineal, a leading provider of outsourced finance and accounting services for SaaS, Ecommerce, and other high-growth businesses, I oversee a team of seven professionals who deliver high-quality, timely, and strategic solutions to our clients. With over 11 years of experience in corporate accounting, audit, and tax, and a CPA license, I have the expertise and the credentials to handle complex and diverse accounting challenges and opportunities.My core competencies include financial project management, close process, quarterly reviews, intercompany consolidation, capitalization of software costs, audit and tax compliance, and ERP system implementation and transition. I have successfully supported the growth of several high-growth SaaS clients, including Enfusion, where I led the accounting system upgrade to Oracle Netsuite and prepared the company for IPO. I am passionate about delivering value to my clients and my team, and I constantly seek to improve processes, systems, and outcomes.

Professional Summary CA Harshit Goyal is a multi-disciplinary professional who bridges finance, law, and ethics through his specialized work in taxation and advisory services. With deep expertise in GST litigation and indirect taxation, he has established himself as a trusted voice in India's tax landscape—known for bringing clarity, compliance, and credibility to complex regulatory challenges. Academic Credentials Chartered Accountant Institute of Chartered Accountants of India (ICAI) Bachelor of Laws (LL.B.) Dr. B.R. Ambedkar Law University, Jaipur DISA (Diploma in Information Systems Audit) Institute of Chartered Accountants of India Social Auditor Institute of Social Auditors of India (ISAI) Core Expertise GST & Indirect Taxation GST Litigation & Dispute Resolution Compliance Management & Advisory Tax Notice Handling & Representation Financial & Forensic Services Forensic Accounting & Fraud Detection Financial Reporting & Analysis Audit Assignments & Assurance Services Professional Certifications Harshit believes in continuous learning as the foundation of professional excellence. His specialized training includes certificate courses from ICAI and other recognized institutions in: Anti-Money Laundering Laws Concurrent Audit of Banks Forensic Accounting and Fraud Detection Indian Accounting Standards (Ind AS) MSME Advisory NPO Accounting & Compliance Public Finance & Government Accounting Real Estate – Laws and Regulations Startup Ecosystem and Finance Thought Leadership & Public Education Speaking Engagements 50+ Sessions Delivered across ICAI branches, Tax Bar Associations, and academic institutions, focusing on: Published Author 30+ Articles published on CAclubindia and other professional platforms, covering: GST updates and analysis Compliance strategies Regulatory changes and their business impact Digital Influence Founder of @tax_update_by_harshit — a trusted digital platform followed by 10,000+ professionals, providing:\ Real-time GST notifications Simplified compliance tips Practical insights for tax professionals and business owners Connect 📧 Email: [Your Email] 📱 Phone: [Your Contact Number] 🔗 LinkedIn: [Your LinkedIn Profile] 📸 Instagram: @tax_update_by_harshit 🌐 Website: [Your Website] "Every aspect of my professional journey reflects a commitment to integrity, precision, and accountability—the true cornerstones of responsible financial practice." — CA Harshit Goyal

Recent MBA graduate with a deep understanding of finance and economics, nearly ten years of capital markets experience working with some of the world’s largest institutional clients, and refined technical skills. Energetic team player with excellent interpersonal skills and a passion for solving complex business problems. Highlights by category include… Performance Excellence, having won “Team of the Year” on six-person team within line of service consisting of several hundred employees. Relationship Management, having increased broker satisfaction by consistently exceeding performance expectations. Operational Insight, having developed and implemented a VBA program that produced approximately $50 million per month in additional liquidity in order to facilitate greater trade volume and to mitigate risk. Revenue Generation, having added more than $500K in annual revenue by improving one of our processes regarding pricing and overnight investments.

A qualified chartered accountant with an analytical mind and thirst for challenges. I have had great exposure to international markets and huge MNC's which have helped me grow and think in a strategic manner. My main areas of expertise are :- Financial Analysis- Budget Preparation- Feasibility Studies- Variance Analysis

A CFO and Tax Advisor with over 10 years of experience helping businesses navigate complex financial and tax challenges. I focus on delivering strategic financial leadership and practical tax solutions that boost profitability, ensure compliance, and support sustainable growth. My goal is to provide clear, actionable insights so business owners can make confident decisions and achieve long-term success.

A Chartered Professional Accountant (CPA, CA) since 2013.