Effective marketing budgeting is the cornerstone of successful campaigns and optimal ROI in today's dynamic business environment. At Featured.com, we've curated a directory of top marketing budget strategists who excel in allocation, forecasting, and performance tracking. These experts have been quoted in leading publications, sharing insights on everything from zero-based budgeting to multi-channel campaign finance. For publishers and journalists, our directory offers quick access to authoritative voices in marketing finance, ensuring your content is backed by proven expertise. For marketing professionals, it's an opportunity to showcase your knowledge and connect with major media outlets seeking expert commentary. Whether you're looking to enhance your content with expert insights or share your budgeting prowess with a wider audience, our directory is your gateway to marketing budget mastery. Explore our expert profiles below to find the perfect marketing budget specialist for your next article, interview, or project.
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Showing 20 of 1,915 experts
Marketing Manager at Ciente
I lead digital marketing initiatives with a clear focus on performance, accountability, and growth. With over 5 years of experience across B2B and B2C environments, I manage complex projects, own client relationships, and guide teams to deliver measurable, business-driven results. I specialize in SEO-led growth strategies, PPC execution, and high-impact content planning, backed by strong expertise in HubSpot’s Marketing, Sales, and Service Hubs. I don’t just run campaigns—I align digital efforts with business objectives, optimize continuously, and ensure every initiative contributes to revenue and market positioning. Client trust is built through results and clarity. I work closely with stakeholders to understand challenges, set realistic expectations, and deliver tailored solutions through structured communication and disciplined execution. I take ownership of timelines, budgets, and KPIs, ensuring consistency and transparency at every stage. As a people leader, I create focused, collaborative teams that execute efficiently and adapt quickly. I believe in clear direction, data-driven decision-making, and continuous improvement to stay ahead in a competitive digital landscape. I am driven by solving problems, scaling impact, and building digital strategies that move businesses forward.
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Digital Marketing Lead at Nutcracker Agency
I help brands grow by connecting smart strategy with practical execution. I’m a digital marketing strategist and growth marketer focused on building growth engines not just campaigns. My background spans the kids’ entertainment, gaming, and music industries, which taught me how to understand audiences, not just target them. Now agency-side, I bring that same curiosity into every campaign, figuring out what makes people act, not just click. I work across paid and organic search, DSP marketing, marketing automation, and experiential campaigns. Whether it’s designing a go-to-market plan or finding the operational gaps that stop growth, I focus on turning attention into revenue. Right now, I’m exploring how AI and data can make marketing more personal and more ethical, the same theme I’m tackling in my MSc dissertation on balancing privacy and performance in personalised marketing.
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Full Service Digital Marketing Agency at Digitalzoop
Digitalzoop takes pride in being a result oriented digital marketing agency, we are based and provide services in Sydney. Our bespoke marketing solutions such as SEO, Google Ads, PPC, Social Media, Web Design and E-Commerce are intricately curated for new and upcoming brands to dominate their online journey.
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Paid Media, Digital Marketing Expert at Burakmermi.com
I'm a performance marketing strategist with hands-on experience across Google Ads, Meta, SEO, CRO, and email funnels. I've worked with global DTC brands, SaaS companies, and education platforms - helping them cut wasted ad spend and scale profitably.
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Sr. Digital Marketing Manager at Stefano Mandola - B2B Marketing
Stefano Mandola is a digital marketing manager with 6+ years of B2B SaaS marketing experience at tech companies. Based in Berlin, Stefano writes about digital marketing strategy, marketing automation, and AI tools for B2B marketers.
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Digital Marketing Executive at Kloud7
Dynamic Digital Marketing Executive with 5+ years of experience driving organic growth, improving online visibility, and optimizing digital performance for brands across technology, healthcare, and e-commerce sectors. Skilled in SEO, content strategy, website optimization, and data-driven marketing, with hands-on expertise in tools such as SEMrush, Ahrefs, Shopify, and Amazon Seller platforms. Proven track record working with organizations like Semalt, MCG Technologies, and Kloud7, where I improved search rankings, strengthened content frameworks, and contributed to consistent traffic and lead-generation growth. Adept at technical SEO, keyword research, on-page and off-page optimization, and full-funnel content planning. Certified in Software Engineering and multiple SEO and digital marketing courses, I bring a strong analytical mindset, problem-solving approach, and a commitment to delivering measurable results. Passionate about helping businesses build stronger digital footprints and sustainable long-term growth.
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CEO at VATCalculatorUK
Ghous Bukhsh is a digital creator and publisher known for building accurate, user-friendly online calculators and tools that help people make better financial and everyday decisions. He develops practical resources such as GST, VAT, PAYE, and salary calculators for New Zealand, Australia, the UK, and other regions. His platforms—including GST Calculator NZ, GST Calculator Australia, VAT Calculator UK, and Pay Calculator Australia—deliver fast, transparent calculations without complexity, making them useful for workers, businesses, and students. Beyond finance tools, Ghous also creates lifestyle resources like dog-name generators and pet-naming guides that attract large audiences due to their simplicity and engaging user experience. With strong expertise in SEO-optimized content, usability, and digital product creation, he focuses on producing tools that solve real problems and offer genuine value to everyday users. Ghous is available for expert insights related to online financial tools, taxation calculators, consumer decision-making, salary/pay structures, and web usability.
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Senior Marketing Manager at Bizon Digital Marketing
FB AND GOOGLE SETTINGS competitor analysis; strategy and funnel formation; Content specifications; preparation for the launch; A-B hypothesis testing; full launch; daily analytics; report. BRAND PACKAGING logo branding (corporate identity); printing; outdoor advertising; animation (gif-motion); web design. SMM competitor analysis; strategy; corporate identity; content production; copywriting; posting; holding contests; advertising with opinion leaders. PRODUCT TESTING customer interviews; market analysis; strategy; branding; packaging; launch of an advertising campaign
A Digital Marketing Company at Digital Brains Tech
A trusted digital marketing company aiming to build a strong brand equity and business online. We work to take your business to another level by using unique marketing strategies like PPC Campaign, SEO Services, & Guest Posting. We envision turning your every internet-related action into the most profitable one. From conducting in-depth competitive analysis to curating outcome-based online marketing strategies, we do it all.
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Digital Marketing Lead for AEC at Tejjy Inc
I lead the voice of Tejjy Inc., one of the USA’s top AEC firms. Over the past 15 years, I’ve grown alongside the company, leading its marketing journey from humble beginnings to becoming one of the most trusted names in architectural and engineering solutions in the USA. As Marketing Director, I lead the full spectrum of our brand strategy, shaping everything from digital presence and content to outreach campaigns and industry showcases. My focus has always been clear: to position Tejjy Inc. as more than just a service provider, but as a forward-thinking, trusted name in the AEC landscape. Every platform, every initiative, and every interaction is designed to not only reflect who we are, but to elevate how we’re perceived. I’m also proud to have hosted a successful webinar, focusing on how digital AEC practices can support pre- and post-disaster resilience and management in the U.S., an area I believe is critical in today’s world. In 2023, I represented our firm at the AHR Expo in Atlanta, where I showcased our projects and built relationships with fellow industry leaders. I come from a background of discipline and resilience. Being an Army wife has shaped my ability to lead with grace under pressure. I bring that same spirit into every campaign, every challenge, and every new learning opportunity. I’m a firm believer in staying curious, constantly researching trends, and always exploring what’s next. Beyond strategy and execution, I take pride in being a mentor and guide, both to my team and to those who are starting out in this field. If there’s one thing I’ve learned, it’s that marketing is not just about selling a service, it’s about earning trust. And that’s exactly what we do at Tejjy Inc., every day. As I continue to navigate the ever-evolving world of marketing, I remain inspired by the promise of authentic growth and creative innovation.
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Marketing Executive at Rocketseed
Marketing Executive at Rocketseed with a demonstrated history of working in the digital marketing space. Skilled in various B2B SaaS marketing aspects with a key focus on social media, email marketing, lead generation and content creation. I hold a Bachelor's degree focused in Marketing & Business Management from Damelin.
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Sr Digital Marketing Manager at Whiz Consulting
Currently, I am working as a Sr Digital Marketing Manager at Whiz Consulting.
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Marketing Executive at Bird Digital Marketing Agency USA
I am ambitious, creative, hard working, passionate about Digital Marketing, Learning and…
B2B Marketing Strategist for B2B
With over nine years of experience in B2B marketing, Sheri has driven significant business outcomes using demand-generation and lifecycle strategies while owning the strategic vision and execution of business growth plans measured by sales-qualified pipeline, MQL CVR, MRR, and ROI. Channels used in execution include email, chat, webinars, live events, paid search, SEO, and Internet PR. Sheri was 1 of 5 members to lead a team of 100 HubSpot marketers, helping to advance the business function of experimentation as measured by a 28% increase in employee Net Promoter Score YoY. Campaigns led by Sheri have included setting and managing stakeholder expectations and have resulted in triple-digit percentage increases in lead-to-opportunity conversion rates. Sheri was a mentor for HubSpot employees and a recognized leader, Sales coach, and trainer in the B2B marketing industry. Her mission is to drive business growth, create new and efficient ways for contacts to convert into customers, and inspire other marketers to do their best work.
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Marketing Consultant at FYI.LTD
I'm Christian Görgen, founder of FYI Marketing & Consulting. I've spent over a decade in the financial industry, leading global brands like eToro, Pepperstone and Fidelity International. Today, I help Forex, Prop Trading, and FinTech companies scale through smart strategy, content that converts, and marketing leadership that’s built to last. My focus is on driving real growth — not just running campaigns.
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Marketing consultant at Monkey 17 Marketing
I am a seasoned marketing specialist based in Hallstahammar, Sweden, and the founder of Monkey 17 Marketing. With over 20 years of experience in marketing and communication, I have led strategic initiatives for both public and private sector organizations. Notably, I served as the communications lead for the Swedish Transport Agency’s information campaign during the introduction of the congestion tax in Gothenburg in 2013—one of Sweden’s most high-profile public infrastructure projects at the time. In recent years, my work has focused extensively on magazine design, brand development, and web design, supporting a wide range of businesses and organizations in strengthening their visual presence and reaching their target audiences more effectively. I bring strategic insight, creative execution, and hands-on experience to every project I take on.
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Digital Marketer at The Digital Geek
I am a passionate digital marketer specializing in SEO, helping businesses enhance their online visibility and drive growth. With expertise in website optimization, content strategy, and data-driven marketing, I craft customized solutions to improve search rankings and maximize ROI. Constantly adapting to industry trends, I focus on delivering measurable and sustainable results. Let’s connect and grow together!
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Senior Marketing Consultant at BeastBI GmbH
I am the founder of BeastBI GmbH, a digital consultancy specializing in digital marketing. Whether it's marketing analysis, restructuring, or migration. We focus on optimize marketing budgets and improve ROIs. HubSpot and Google Ads certified and partner. With over a decade of experience across CRM, Paid Ads, SEO, (B2B) leadgen and marketing analysis, I combine technical know-how with a deep understanding of marketing & business strategy. I work and lead a remote team, scaled international campaigns. I also support companies as interim head of marketing and similar positions.
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Growth Executive at BuyRealFollows
Data-led marketer with experience scaling social media and SEO for D2C brands and media platforms. Sharing practical, no-fluff insights on what actually works in digital marketing today.
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Digital Marketing Executive at MeasureMinds Group
I am a digital marketing executive at MeasureMinds. With a background in web development I am happy to handle complex technical SEO tasks, deliver actionable auditing, and provide programmatic SEO to drive traffic that matters and ultimately increase your conversions. I have professional certifications from Google in Digital Marketing, GA4, and other certificates in Technical SEO and Backlink Management.
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Showing 20 of 1915 experts
An effective marketing budget typically includes several key components: advertising costs (digital and traditional), content creation expenses, marketing technology tools, event marketing, public relations, market research, and personnel costs. It should also account for both fixed and variable expenses, allocate funds for testing new channels, and include contingency planning. Experts can provide valuable input on balancing these elements based on your specific industry, target audience, and business goals.
Expert insights can significantly enhance your marketing budget allocation by providing data-driven strategies and industry benchmarks. Marketing budget experts can offer guidance on optimal channel distribution, ROI analysis, and emerging trends, helping you make informed decisions. Their knowledge can lead to more efficient spending, improved campaign performance, and ultimately better returns on your marketing investments.
Common pitfalls in marketing budget planning include underestimating costs, neglecting to account for new technologies or platforms, allocating funds based on past performance without considering current market trends, and failing to align the budget with overall business goals. Other mistakes include not setting aside funds for unexpected opportunities or crises, overspending on a single channel, and not factoring in the cost of analytics and performance measurement. Expert guidance can help avoid these issues and create more robust, flexible budgets.
Marketing budgets should be reviewed and adjusted regularly to ensure they remain aligned with business objectives and market conditions. Most experts recommend quarterly reviews at a minimum, with some advocating for monthly check-ins. This frequency allows for timely adjustments based on campaign performance, seasonal trends, and shifts in the competitive landscape. Regular reviews also provide opportunities to reallocate funds from underperforming channels to those showing better results.