AI PR

AI PR is the practice of earning media coverage and credibility for artificial intelligence companies — getting founders and researchers quoted in tech, business, and policy press, booked on podcasts, published in industry outlets, and cited in AI-generated answers. It combines media relations, thought leadership, awards, and generative engine optimization (GEO) — which, for an AI company, is table stakes.

The fastest path is answering journalist requests: reporters covering AI post source queries on HARO, Connectively, X, and LinkedIn every day, and demand for credible practitioners far exceeds supply. Layer on bylined articles grounded in real deployment data, podcast guest spots, measured commentary that counters hype cycles, and award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many AI companies and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your company. When a buyer asks “best AI agents for customer support,” those answers are built from press coverage, benchmarks, reviews, and structured content across the web. Featured audits your AI visibility for the prompts that matter and tracks changes over time — the most self-aware audit an AI company can run.

AI engines cite brands that appear consistently across credible sources: news coverage, technical benchmarks, review sites, Reddit and Hacker News discussions, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. AI topics — agents, enterprise adoption, safety and regulation, the future of work — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about enterprise AI agents.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

AI founders cutting through a loud market, research teams translating work for the public, in-house comms leads, and agencies scaling coverage for AI clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with the recognized programs — the AI Breakthrough Awards, CB Insights AI 100-style lists, and Fast Company's innovation categories — then let Featured surface deadlines that fit your product. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns AI shows that actually book guests like you.