Gaming PR

Gaming PR is the practice of earning media coverage and credibility for studios and games — getting covered by games press, included in previews and roundups, booked on podcasts, selected for festival showcases, and recommended when players ask AI assistants what to play. It combines media relations, creator outreach, awards, and generative engine optimization (GEO).

The fastest paths are answering games-press source requests on HARO, Connectively, X, and LinkedIn; sequencing announcement and launch embargoes; developer bylines on craft; podcast guest spots; and festival submissions. Featured surfaces all of these in one chat and drafts pitches that lead with the hook that makes your game a story.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many studios and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your game. When players ask “best games like [title]” or “best upcoming indies,” those answers are built from press coverage, reviews, and community discussion. Featured audits whether AI recommends your title for its genre prompts and tracks changes through your launch window.

AI engines cite brands that appear consistently across credible sources: games press, reviews, creator coverage, Steam and community discussion, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Gaming topics — indie development, live-service models, player communities — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists covering indie games in our genre.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

Indie studio heads, publisher comms teams, esports organizations, and agencies scaling coverage for gaming clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with festival showcases and industry award categories that fit your genre and stage, then let Featured track submission windows and fees. For podcasts, Featured's database tracks 814,000 active shows; describe your game in plain language and it returns gaming shows that actually book developers.