Healthcare PR

Healthcare PR is the practice of earning media coverage and credibility for health systems, providers, and health companies — getting clinicians and executives quoted in health and local press, booked on podcasts, published in trade outlets, and cited when patients ask AI assistants where to seek care. It combines media relations, physician thought leadership, awards, and generative engine optimization (GEO), all within healthcare's compliance guardrails.

The fastest path is answering journalist requests: health reporters post source queries on HARO, Connectively, X, and LinkedIn every day, and credentialed clinical voices are exactly what they need. Layer on physician bylines, podcast guest spots, evidence-based commentary on trending health stories, and award submissions. Featured surfaces all of these in one chat and drafts responses your clinical review can approve.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many healthcare organizations and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your organization. When patients ask where to seek care or research a condition your specialists treat, those answers are built from press coverage, ratings, and structured content across the web. Featured audits your AI visibility for the prompts that matter and tracks changes over time.

AI engines cite brands that appear consistently across credible sources: news coverage, health trades, quality ratings, patient communities, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Health topics — telehealth, staffing, patient experience, AI in medicine — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about hospital staffing and telehealth policy.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish, plus any internal clinical or compliance review on your side. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

Health system communications teams, digital health founders, physicians building thought leadership, and agencies scaling coverage for healthcare clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with the recognized programs — Modern Healthcare's Best Places to Work-style lists, digital health award programs, and your region's healthcare honors — then let Featured surface deadlines that fit. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns health shows that actually book clinicians and executives.