SaaS PR

SaaS PR is the practice of earning media coverage and credibility for software companies — getting founders quoted in tech and business press, booked on podcasts, published in industry outlets, placed on “best software” lists, and cited when AI assistants recommend tools. It combines media relations, thought leadership, awards, and generative engine optimization (GEO).

The fastest path is answering journalist requests: reporters and newsletter writers covering software post source queries on HARO, Connectively, X, and LinkedIn every day. Layer on bylined articles about your operating lessons, podcast guest spots, commentary on industry shifts like AI pricing, and software award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many SaaS companies and their agency partners run Featured alongside their existing PR programs.

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your product. When a buyer asks “best CRM for small teams,” those answers are built from press coverage, review sites, and structured content across the web — AI answers are the new software shelf space. Featured audits your visibility for your buying prompts and tracks share of voice over time.

AI engines cite brands that appear consistently across credible sources: news coverage, review sites like G2, “best tools” roundups, Reddit discussions, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Software topics — AI agents, pricing models, remote work tools, startup lessons — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about B2B SaaS and AI agents.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

SaaS founders building distribution through credibility, in-house marketers who own PR, and agencies scaling coverage for software clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

Start with the recognized programs — the SIIA CODiE Awards, G2's Best Software lists, and your category's breakthrough awards — then let Featured surface deadlines that fit your product. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns SaaS shows that actually book guests like you.