Leading Emotional Branding Experts

I help leaders turn brand into their most powerful lever for growth. For more than three decades, I’ve operated at the intersection of strategy and competition, guiding Fortune 500s and high-growth startups to create brand advantage. My work spans industries from technology and finance to luxury, healthcare, and CPG. I've advised companies like Coca-Cola, Verizon, and Walmart, as well as VC-backed disruptors from Sequoia, Andreessen Horowitz, and Google Ventures. As Founder and Chief Strategy Officer of Fazer, I've pioneered De-Positioning, a hard-strategy methodology that renders competitors irrelevant by solving customer pain points better than anyone else. I believe differentiation is dead. In today’s hypercompetitive markets, white space disappears instantly. The new era of marketing is the era of problem-solving. Dominant brands like Apple prove this repeatedly. They win not by chasing difference, but by solving customer pain points with relentless clarity and discipline. This is the true engine of market dominance. At Fazer, we work direct-to-leadership, helping executives sharpen their competitive position in markets where rivalry is relentless and advantage is fleeting. De-Positioning is the framework that turns brand into a system of advantage. It's a discipline that unites business, brand, marketing, and sales into one strategic force. I am the author of "De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage", which codifies this methodology into six principles for building brands that don’t just compete, but control the terms of competition itself. We live in a new era where brand is not a marketing function. It is a strategic lever for growth, trust, and leadership. The companies that embrace this truth will define the future of their industries. The rest will be de-positioned.

I’m redefining what brand leadership & visibility means for experts and leaders in the age of AI and authenticity. My expertise sits at the intersection of strategy, story, and self-expression - I show leaders, brands and businesses how to turn deep expertise into brand clarity, visibility, & lasting influence. * 25+ years helping business leaders & brands refine their positioning & build brands that have global reach and impact. * Author of Marketing Me®: Take Charge of Your Personal Brand & Make Your Mark on the World (book 2 coming early 2026). * Certified Practising Marketer (CPM), Fellow (FAMI) of the Australian Marketing Institute. AMI State Chair (Vic) for 6 years (2018-2024), In 2022 was recognised as AMI Life Member. * 20 years leading one of Australia’s top marketing agencies (recognised as Best Marketing Agency at the Australian Marketing Excellence Awards in 2018.) * Serial Business owner and dot-com start up founder (with successful exit) - know how to create impact quickly and strategically integrate personal & business brands. * Tech Founder - With 20+ years in the B2B tech space and as the co-founder of Virtually Myself®, strategy-led, human-guided visibility engine for unique, distinct voices, I stay at the forefront of AI and marketing technology. * As a mother of five children (birthing 5 in 8 years!) I understand the nature of business/life challenges and have a pragmatic and refreshingly realistic approach to marketing. *** My passion is taking the timeless marketing principles of strategy, creativity, and influence - adapting them to the current landsacpe, and translating them to make them accessible to people and brands who have a message that matters. Who need that message to be heard, without burning out in the process, so they can play the long game. That’s what I build - and write about. I name what others sense but can’t articulate. Then I build the systems to make it actionable. Ideas that shape culture. Frameworks that shift thinking. Visibility that doesn’t burn you out. Right now I'm helping leaders and businesses build sustainable brand ecosystems for leaders rewriting the rules, those shaping “what next” in this brave new world. Through my books, blogs and speaking I'm leading a conversation around what it means to build a cohesive and sustainable brand ecosystems for experts and founders shaping the future. If you'd like me to contribute to your article or project - reach out, I'd love to chat!

I help brands bridge the gap between technical visibility and human connection. As the Founder of Empire State SEO and a Branding & Marketing Strategist, I specialize in building organic growth engines that don't just drive traffic, but build lasting authority. My approach combines data-driven SEO execution with high-level brand positioning. I believe that a brand’s greatest asset is its ability to command attention in a crowded digital landscape, which is why I also host the "Sit Down with Sid" podcast. Through this platform, I facilitate global dialogues with industry leaders, exploring the intersections of leadership, marketing, and the future of digital communication. Whether I'm deep in an SEO audit or interviewing a global executive, my goal remains the same: helping businesses scale through strategic growth and authentic storytelling.

12+ Years of Proven Methods to Increase Your Digital Presence. I help CEOs, founders, and C-level executives increase their online presence through personalized content strategy, and proven methods in personal branding. I am a verified personal branding expert, award-winning digital marketer and SEO consultant. His work has been featured in esteemed publications such as The New York Times, Forbes, HuffPost, and Entrepreneur. My work has appeared in major publications like The New York Times, Forbes, Huffpost, Entrepreneur US, Times of India, Hindustan Times, Buzzfeed, Outlook India, Tribune India, Mid Day, Livemint, The Print, Business Wire India, APN News, Inventiva, Business Standard, Featured.com, CIO Influence, DNA India YourStory, The Hindu, Deccan Herald, Forbes India, Clutch, Goodfirms. Founder of Write Right, Estorytellers, Taletel, KalamKagaz, Bloggism, dealing with B2B Content Writing Services, B2C content and Creative Writing Services. With 1000+ clients, 2000+ Online Reviews, 10M+ words written and 50+ Dedicated Writers, Write Right is currently the highest reviewed Content Writing Agency in India by Google My Business, G2, Quora, Clutch, Goodfirm, Sortlist, Trustpilot and Glassdoor. When I am not reading and solo traveling, I tag myself as a Professional Content Writer and Digital Marketing Consultant, Author of 7 published books including The Weak Point Dealer, Will You Walk A Mile, How to start your own content Writing agency, How to become a Digital Marketing Consultant and The Unproposed Guy. If Gods ask me, ‘What is your purpose in life?’ I would happily answer, ‘I am seeking it via content. I am searching it somewhere in and around storytelling. Sooner or Later, I will find it. The purpose of life is, for me, nothing but EMPOWERMENT of content creators and storytellers. Exited Dad of Ad in 2021, Write Right & all subsidaries in 2023.

Olena Zaitseva is an independent Brand & AI Systems Strategist working at the intersection of brand strategy, emerging technologies, and decision intelligence. She advises founders, leadership teams, and technology companies on how brands are interpreted, ranked, and trusted by AI systems, generative search, and automated decision models. Her perspective is grounded in years of hands-on experience as a creative director and industrial designer, where she led brand, product, and visual systems in high-stakes commercial environments. This background allows her to translate abstract AI behavior into concrete strategic and design decisions. Her work focuses on AI visibility, narrative stability, and entity-level brand integrity, helping organizations understand where authority is lost, distorted, or misread by algorithms. She is the founder of Geonyx, a research-driven framework and platform for diagnosing how brands appear across AI-driven ecosystems, and regularly comments on AI, brand trust, and algorithmic reputation.

From global newsrooms to celebrity green rooms, I’ve spent over 20 years turning bold ideas and expert voices into stories that resonate. My journey began in journalism, reporting for CNN, NBC and Euronews, where I interviewed world leaders, artists, change makers and entrepreneurs. I later stepped into the world of PR, leading purpose-driven campaigns with iconic figures like Jane Goodall, Dame Judi Dench, and Ricky Gervais, landing headlines and interviews in the BBC, CNN, Reuters, ABC, Newsweek, ITV, and beyond. I’ve written across every format and platform: from news tickers to press releases, video scripts to public speeches. Whether for a major broadcaster or a personal brand, my work helps voices cut through the noise and connect with audiences that matter. Today, I use that experience to help thought leaders, experts and businesses craft their message, shape their public-facing profiles, and connect with global media. Whether you're shaping a brand, sharing a mission, or finding your voice, I’m here to turn your story into something bold, original, and unforgettable.

“If you asked people what they wanted, they would have said faster horses.” – Henry Ford Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories and engagement strategies that surprise and delight - is what I spend my days trying to achieve. I believe that the most effective and awe-inspiring work comes from simple ideas executed in simple but elegant ways. The process itself is anything but simple or elegant. Fortunately, I love this sort of challenge. In fact, I live for it. It’s been described by some as a sickness and, if I’m being honest, it’s probably closer to an addiction – one that I’m just unusually comfortable having. I’ve had the pleasure of struggling over simple and elegant solutions for clients like Carfax, Denny’s, Delsey Luggage, Precision Tune Auto Care, and Music & Arts to name a few and have had the pleasure of being recognized more than 100 times for the effort – including one textbook mention, which I’m particularly proud to call my own. At last count, I have helped our clients generate more than $2.5 billion in net new revenue. I’ve been fortunate enough to start four successful agencies and shared the joy of working alongside the insanely talented people who have joined them. When I’m not pouring over the latest Discovery Survey or chasing the next creative strategy, you can find me at home with my amazing wife, three beautiful children and our nearly-Wookie-of-a-dog, Oreo. It really doesn’t get any better than this.

Founder of Keva Epale Studio, a branding and storytelling house for creatives and entrepreneurs. Keva Epale is an illustrator, brand designer, and writer who uses illustration as a strategic language to build meaningful brand worlds. She infuses strategy, emotion, and lived experience as a red thread throughout her identities, content, and products, helping her clients stand out with vision, clarity and creative confidence. Her studio bridges creative direction, visual storytelling, and product design with a desire to empower others to think, play, build, and lead their worlds.

Story before all. I believe in jargon-free copy, singular ideas, and big storytelling. I write a newsletter about business and culture called "Atmosphere."

Alan Araujo is a Brazilian-American executive speaker and founder known for building and scaling high-performance brands across luxury wellness, hospitality, real estate, and emerging technology. His work sits at the intersection of leadership, innovation, and human experience — helping organizations translate vision into structure and ambition into sustainable legacy. Drawing from decades of cross-industry execution, Alan brings a practical, operator-level perspective to modern leadership challenges. Today, he speaks internationally on legacy-driven leadership, innovation strategy, and the responsible adoption of new technologies. In parallel, he is developing an online course designed to equip leaders with clear frameworks they can apply in real-world decision-making. His career includes founding one of Miami's most-awarded boutique wellness brands and advising on high-value projects across global markets — always with a focus on clarity, excellence, and long-term impact.

As the founder of Brass and Honey Marketing Studio, I combine mindset, marketing, and design to help online business owners find success and fulfillment early in their journeys.

Meet Georgi Petrov, the driving force behind AIG MARKETER, a dynamic digital marketing agency. A multifaceted entrepreneur, he not only owns thriving multi-7-figure online stores but also curates insightful content on his blog at georgiadvice.com. On his YouTube channel, he generously shares his vast experience. Holding an MBA and boasting 13+ years in digital marketing, Georgi has helped countless startups, coaches, and Fortune 500 giants across 13+ markets. A Google and Meta certified pro, Georgi personifies digital success.

Founder of Portraits de Famille, a brand I launched in 2024 to bridge the worlds of fashion and art through wearable pieces of collectible art in collaboration with distinct artists. My mission is to empower artists, preserve personal narratives and create garments that carry meaning, provenance and enduring value. Each capsule collection is a collaboration with distinct artists, blending Mediterranean elegance and contemporary minimalism with high-quality, limited-edition pieces. As an entrepreneur, I’m passionate about reimagining how brands connect with their communities. Through Portraits de Famille, I developed the Collector’s Club for those seeking the ultimate exclusive and collector experience—a cultural hub that offers exclusive access to our most limited-edition pieces from each artist collaboration. This approach transforms product launches into curated experiences, fostering genuine engagement and a sense of belonging among collectors and fans. Recognizing the broader need for transparent, fair-access and community-driven release systems, I’ve productized the Collector’s Club as a SaaS platform. My goal is to help other brands modernize their drops, build trust through exclusivity, and cultivate high-intent communities around their most unique products. I bring hands-on experience in building a brand from scratch, navigating uncertainty and innovating at the intersection of art, fashion and technology. I’m always interested in sharing insights on artist collaborations, collectible product strategies, community-building and the future of limited-edition retail, whether through interviews, expert commentary or collaborative projects. Let’s connect if you’re interested in the evolution of brand storytelling, the power of provenance or new ways to engage and grow a collector audience.

Bradley Keenan is a British technology entrepreneur, CEO, and co-founder of DSMN8, the Employee Advocacy Platform. With a background in sales, Bradley has built three leading B2B marketing technology companies, used by over 1,000 of the world’s leading brands. He is also the author of Employee Advocacy: 101 Cheat Codes.

Interdisciplinary Global Marketing and Human Resource Development (HRD) executive with over 20 years of experience scaling brand ecosystems across enterprise, high-growth, and startup environments – from Fortune 1 (Walmart) to VC- and PE-backed ventures. Adept at developing emotionally resonant, data-driven brand strategies that drive top-line growth, market share and long-term equity. Proven expertise leading cross-functional and regional teams, launching go-to-market strategies across EMEA, APAC, and the Americas, and overseeing portfolios with budgets up to $100MM. Known for transforming complex market insights into differentiated brand positioning, unifying internal culture with external messaging and operationalizing high-performing marketing infrastructures. Fluent in growth strategy, creative storytelling, product innovation alignment and maximizing ROI through global-local execution.

Driven brand marketer with a strong background in high-impact marketing campaigns, project management, and storytelling. Passionate about fashion, sports, digital content creation, and style publications.

Figs O'Sullivan is a Licensed Marriage and Family Therapist (LMFT) and founder of Empathi, a San Francisco-based couples therapy practice. Known as "the guy other therapists and thought leaders call when their own relationships go sideways," Figs has built a community of 5,000+ course members, 30,000+ app users, and 48,000+ email subscribers. Author of the forthcoming book "Sovereign Ground: Being Human in an Unstable World" (2026), Figs brings a lived, personal approach to understanding love and money as nervous system experiences. He has been featured on NPR, Mark Groves, Daddy Issues, and 50+ podcasts discussing relationships, attachment, and personal growth. Creator of the Empathi Method, Figs specializes in helping couples navigate conflict, rebuild trust, and create lasting connection.

In its tenth year, Elder is an award-winning home care platform that matches older adults with self-employed carers for flexible and personalised live-in care across the UK. Founded on the principle that home is the best place to age, Elder is committed to delivering solutions that enhance patient dignity and provide families with peace of mind. Elder has helped to deliver more than 15 million hours of home care across the UK. Elder’s technology: Intelligent, fast matching: Utilising AI, Elder’s proprietary matching technology rapidly pairs people needing home care with self-employed carers based on care needs, lifestyle factors and even personality, hobbies and interests. This streamlines the lengthy social care assessment process. Immediate Capacity: Elder has 5,000 plus carers on its platform across England, Wales and Scotland. Elder can arrange care in days, not weeks. In many cases, Elder has helped arrange care within 24 hours. Peace of mind: Families can speak with carers and read reviews from others before selection. As a result, 9 out of 10 customers find their ideal carer the first time. Safety: All carers on Elder pass a rigorous screening which includes a background check, character and skills assessment, and verifiable professional references. Only two per cent of applicants are successful.

I’m Cristy Verdeja Zaldívar—a strategic communications and marketing leader with over 15 years of experience transforming how brands connect, grow, and lead. As CEO of Pointe Connect, I consult for companies across industries—from nimble startups to global Fortune 500s—offering high-level strategy rooted in clarity, creativity, and results. I specialize in diagnosing challenges, crafting messaging that resonates, and building marketing and communications frameworks that drive real business impact. Known for my sharp instincts and innovative thinking, I’m the person teams call when they need to elevate their brand, reset their approach, or navigate complexity with confidence. My expertise spans corporate communications, PR, digital strategy, crisis and issues management, and multicultural marketing. I’ve advised industry giants, led global campaigns, and built cross-functional teams that deliver. I’m a bilingual storyteller (English/Spanish + conversational French) with a global mindset and a deep belief in the power of connection. Whether I’m guiding an executive team or rolling up my sleeves with a small business owner, I bring vision, structure, and momentum to every engagement.

✔️ I have a unique way of connecting dots that are not always obvious from the inside or at first glance. ✔️I find real, inspiring, tangible practices to make it more playful brings ease to day-to-day life and responsibilities ✔️ I enjoy being responsive to the people around me. I want to work closely with professional teams and continue learning about life with them. ✔️I want to spend my time with other curious people working in collaboration and contributing to their world in meaningful ways.