Leading Emotional Branding Experts

I help leaders turn brand into their most powerful lever for growth. For more than three decades, I’ve operated at the intersection of strategy and competition, guiding Fortune 500s and high-growth startups to create brand advantage. My work spans industries from technology and finance to luxury, healthcare, and CPG. I've advised companies like Coca-Cola, Verizon, and Walmart, as well as VC-backed disruptors from Sequoia, Andreessen Horowitz, and Google Ventures. As Founder and Chief Strategy Officer of Fazer, I've pioneered De-Positioning, a hard-strategy methodology that renders competitors irrelevant by solving customer pain points better than anyone else. I believe differentiation is dead. In today’s hypercompetitive markets, white space disappears instantly. The new era of marketing is the era of problem-solving. Dominant brands like Apple prove this repeatedly. They win not by chasing difference, but by solving customer pain points with relentless clarity and discipline. This is the true engine of market dominance. At Fazer, we work direct-to-leadership, helping executives sharpen their competitive position in markets where rivalry is relentless and advantage is fleeting. De-Positioning is the framework that turns brand into a system of advantage. It's a discipline that unites business, brand, marketing, and sales into one strategic force. I am the author of "De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage", which codifies this methodology into six principles for building brands that don’t just compete, but control the terms of competition itself. We live in a new era where brand is not a marketing function. It is a strategic lever for growth, trust, and leadership. The companies that embrace this truth will define the future of their industries. The rest will be de-positioned.

I’m redefining what brand leadership & visibility means for experts and leaders in the age of AI and authenticity. My expertise sits at the intersection of strategy, story, and self-expression - I show leaders, brands and businesses how to turn deep expertise into brand clarity, visibility, & lasting influence. * 25+ years helping business leaders & brands refine their positioning & build brands that have global reach and impact. * Author of Marketing Me®: Take Charge of Your Personal Brand & Make Your Mark on the World (book 2 coming early 2026). * Certified Practising Marketer (CPM), Fellow (FAMI) of the Australian Marketing Institute. AMI State Chair (Vic) for 6 years (2018-2024), In 2022 was recognised as AMI Life Member. * 20 years leading one of Australia’s top marketing agencies (recognised as Best Marketing Agency at the Australian Marketing Excellence Awards in 2018.) * Serial Business owner and dot-com start up founder (with successful exit) - know how to create impact quickly and strategically integrate personal & business brands. * Tech Founder - With 20+ years in the B2B tech space and as the co-founder of Virtually Myself®, strategy-led, human-guided visibility engine for unique, distinct voices, I stay at the forefront of AI and marketing technology. * As a mother of five children (birthing 5 in 8 years!) I understand the nature of business/life challenges and have a pragmatic and refreshingly realistic approach to marketing. *** My passion is taking the timeless marketing principles of strategy, creativity, and influence - adapting them to the current landsacpe, and translating them to make them accessible to people and brands who have a message that matters. Who need that message to be heard, without burning out in the process, so they can play the long game. That’s what I build - and write about. I name what others sense but can’t articulate. Then I build the systems to make it actionable. Ideas that shape culture. Frameworks that shift thinking. Visibility that doesn’t burn you out. Right now I'm helping leaders and businesses build sustainable brand ecosystems for leaders rewriting the rules, those shaping “what next” in this brave new world. Through my books, blogs and speaking I'm leading a conversation around what it means to build a cohesive and sustainable brand ecosystems for experts and founders shaping the future. If you'd like me to contribute to your article or project - reach out, I'd love to chat!

12+ Years of Proven Methods to Increase Your Digital Presence. I help CEOs, founders, and C-level executives increase their online presence through personalized content strategy, and proven methods in personal branding. I am a verified personal branding expert, award-winning digital marketer and SEO consultant. His work has been featured in esteemed publications such as The New York Times, Forbes, HuffPost, and Entrepreneur. My work has appeared in major publications like The New York Times, Forbes, Huffpost, Entrepreneur US, Times of India, Hindustan Times, Buzzfeed, Outlook India, Tribune India, Mid Day, Livemint, The Print, Business Wire India, APN News, Inventiva, Business Standard, Featured.com, CIO Influence, DNA India YourStory, The Hindu, Deccan Herald, Forbes India, Clutch, Goodfirms. Founder of Write Right, Estorytellers, Taletel, KalamKagaz, Bloggism, dealing with B2B Content Writing Services, B2C content and Creative Writing Services. With 1000+ clients, 2000+ Online Reviews, 10M+ words written and 50+ Dedicated Writers, Write Right is currently the highest reviewed Content Writing Agency in India by Google My Business, G2, Quora, Clutch, Goodfirm, Sortlist, Trustpilot and Glassdoor. When I am not reading and solo traveling, I tag myself as a Professional Content Writer and Digital Marketing Consultant, Author of 7 published books including The Weak Point Dealer, Will You Walk A Mile, How to start your own content Writing agency, How to become a Digital Marketing Consultant and The Unproposed Guy. If Gods ask me, ‘What is your purpose in life?’ I would happily answer, ‘I am seeking it via content. I am searching it somewhere in and around storytelling. Sooner or Later, I will find it. The purpose of life is, for me, nothing but EMPOWERMENT of content creators and storytellers. Exited Dad of Ad in 2021, Write Right & all subsidaries in 2023.

From global newsrooms to celebrity green rooms, I’ve spent over 20 years turning bold ideas and expert voices into stories that resonate. My journey began in journalism, reporting for CNN, NBC and Euronews, where I interviewed world leaders, artists, change makers and entrepreneurs. I later stepped into the world of PR, leading purpose-driven campaigns with iconic figures like Jane Goodall, Dame Judi Dench, and Ricky Gervais, landing headlines and interviews in the BBC, CNN, Reuters, ABC, Newsweek, ITV, and beyond. I’ve written across every format and platform: from news tickers to press releases, video scripts to public speeches. Whether for a major broadcaster or a personal brand, my work helps voices cut through the noise and connect with audiences that matter. Today, I use that experience to help thought leaders, experts and businesses craft their message, shape their public-facing profiles, and connect with global media. Whether you're shaping a brand, sharing a mission, or finding your voice, I’m here to turn your story into something bold, original, and unforgettable.

I'm a Creative Director and Brand Strategist with over a decade of experience leading brand identity, packaging, and communication systems for premium, B2B, and cultural brands across Europe and the United States. My work focuses on strategic brand development rooted in behavior, storytelling, and design coherence. I specialize in creating brands that resonate emotionally and function operationally, across platforms, cultures, and touchpoints. I lead projects from strategic positioning through to identity systems, immersive trade show environments, and high-impact packaging. As a Ukrainian creative working globally, I bring a cross-cultural lens to branding. Having led creative direction across different markets, I understand how to translate a brand’s core values into systems people trust and recognize. This perspective has been key in my work with brands undergoing international repositioning, growth, or post-crisis transformation. I’m also the author of the BRAND IS A VERB framework, a behavioral model for brand identity, published as a preprint (DOI: 10.6084/m9.figshare.29009468.v1). The framework has been applied across commercial and cultural sectors and cited for its contribution to strategic communication and trust-building. My creative leadership has been recognized with awards including Red Dot and Pentawards, and my work has been featured in international exhibitions and publications.

“If you asked people what they wanted, they would have said faster horses.” – Henry Ford Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories and engagement strategies that surprise and delight - is what I spend my days trying to achieve. I believe that the most effective and awe-inspiring work comes from simple ideas executed in simple but elegant ways. The process itself is anything but simple or elegant. Fortunately, I love this sort of challenge. In fact, I live for it. It’s been described by some as a sickness and, if I’m being honest, it’s probably closer to an addiction – one that I’m just unusually comfortable having. I’ve had the pleasure of struggling over simple and elegant solutions for clients like Carfax, Denny’s, Delsey Luggage, Precision Tune Auto Care, and Music & Arts to name a few and have had the pleasure of being recognized more than 100 times for the effort – including one textbook mention, which I’m particularly proud to call my own. At last count, I have helped our clients generate more than $2.5 billion in net new revenue. I’ve been fortunate enough to start four successful agencies and shared the joy of working alongside the insanely talented people who have joined them. When I’m not pouring over the latest Discovery Survey or chasing the next creative strategy, you can find me at home with my amazing wife, three beautiful children and our nearly-Wookie-of-a-dog, Oreo. It really doesn’t get any better than this.

Story before all. I believe in jargon-free copy, singular ideas, and big storytelling. I write a newsletter about business and culture called "Atmosphere."

Meet Georgi Petrov, the driving force behind AIG MARKETER, a dynamic digital marketing agency. A multifaceted entrepreneur, he not only owns thriving multi-7-figure online stores but also curates insightful content on his blog at georgiadvice.com. On his YouTube channel, he generously shares his vast experience. Holding an MBA and boasting 13+ years in digital marketing, Georgi has helped countless startups, coaches, and Fortune 500 giants across 13+ markets. A Google and Meta certified pro, Georgi personifies digital success.

Bradley Keenan is a British technology entrepreneur, CEO, and co-founder of DSMN8, the Employee Advocacy Platform. With a background in sales, Bradley has built three leading B2B marketing technology companies, used by over 1,000 of the world’s leading brands. He is also the author of Employee Advocacy: 101 Cheat Codes.

Interdisciplinary Global Marketing and Human Resource Development (HRD) executive with over 20 years of experience scaling brand ecosystems across enterprise, high-growth, and startup environments – from Fortune 1 (Walmart) to VC- and PE-backed ventures. Adept at developing emotionally resonant, data-driven brand strategies that drive top-line growth, market share and long-term equity. Proven expertise leading cross-functional and regional teams, launching go-to-market strategies across EMEA, APAC, and the Americas, and overseeing portfolios with budgets up to $100MM. Known for transforming complex market insights into differentiated brand positioning, unifying internal culture with external messaging and operationalizing high-performing marketing infrastructures. Fluent in growth strategy, creative storytelling, product innovation alignment and maximizing ROI through global-local execution.

I’m Rita Isabel Vilhena, a Multimedia Designer, Artist, and Creative Photographer working under the names Rita Isabel and Rita Vilhena. My creative work lives at the intersection of emotion, philosophy, and visual storytelling, where art isn’t just seen, it’s deeply felt. Through photography, digital art, and multimedia design, I build visual narratives that explore themes like heartbreak, grief, identity, decay, and personal transformation. I’m passionate about creating work that evokes emotional depth and invites reflection, whether through surreal self-portraits, fashion editorials, or expressive visual essays. I speak openly about mental health, especially my own experience living with borderline personality disorder. My art is a space where I process intense emotions and give voice to what often goes unspoken. Vulnerability, healing, and emotional honesty are at the core of everything I create. Influenced by psychology, surrealism, Japanese aesthetics, and Portuguese heritage, I combine symbolism, emotional theory, and cultural elements into striking, meaningful visuals. I’ve been internationally awarded for my photography and am currently completing studies in Development of Multimedia Products. With a love for storytelling, fashion, and creative experimentation, I bring a unique voice to every project, turning inner experiences into powerful visual worlds.

In its tenth year, Elder is an award-winning home care platform that matches older adults with self-employed carers for flexible and personalised live-in care across the UK. Founded on the principle that home is the best place to age, Elder is committed to delivering solutions that enhance patient dignity and provide families with peace of mind. Elder has helped to deliver more than 15 million hours of home care across the UK. Elder’s technology: Intelligent, fast matching: Utilising AI, Elder’s proprietary matching technology rapidly pairs people needing home care with self-employed carers based on care needs, lifestyle factors and even personality, hobbies and interests. This streamlines the lengthy social care assessment process. Immediate Capacity: Elder has 5,000 plus carers on its platform across England, Wales and Scotland. Elder can arrange care in days, not weeks. In many cases, Elder has helped arrange care within 24 hours. Peace of mind: Families can speak with carers and read reviews from others before selection. As a result, 9 out of 10 customers find their ideal carer the first time. Safety: All carers on Elder pass a rigorous screening which includes a background check, character and skills assessment, and verifiable professional references. Only two per cent of applicants are successful.

I’m Cristy Verdeja Zaldívar—a strategic communications and marketing leader with over 15 years of experience transforming how brands connect, grow, and lead. As CEO of Pointe Connect, I consult for companies across industries—from nimble startups to global Fortune 500s—offering high-level strategy rooted in clarity, creativity, and results. I specialize in diagnosing challenges, crafting messaging that resonates, and building marketing and communications frameworks that drive real business impact. Known for my sharp instincts and innovative thinking, I’m the person teams call when they need to elevate their brand, reset their approach, or navigate complexity with confidence. My expertise spans corporate communications, PR, digital strategy, crisis and issues management, and multicultural marketing. I’ve advised industry giants, led global campaigns, and built cross-functional teams that deliver. I’m a bilingual storyteller (English/Spanish + conversational French) with a global mindset and a deep belief in the power of connection. Whether I’m guiding an executive team or rolling up my sleeves with a small business owner, I bring vision, structure, and momentum to every engagement.

With 25+ years of experience, I’m a goal-driven, results-focused marketing and brand strategist known for my energy, strategic insight, and ability to drive brands to success. As Director of Marketing at Seuss+ and Founder of OG Solutions, I specialize in helping companies elevate their brand, gain visibility, and navigate growth in competitive industries.Branding isn’t just about logos or messaging. It’s about strategic positioning, clarity, and impact. I’ve worked across industries, from life sciences to corporate brands, transforming organizations through innovative marketing strategies and strong brand foundations.My Expertise Includes:* Brand Strategy & Positioning – Crafting brands that leave a lasting mark.* Marketing Leadership – Driving visibility, growth, and engagement.* B2B & Life Sciences Branding – Translating complex industries into compelling brand stories.* Speaking & Thought Leadership – Sharing insights on branding, marketing, and communication.At Seuss+, I play a pivotal role in shaping the brand and supporting growth in the biotech and clinical research sectors. At OG Solutions, I empower businesses and entrepreneurs to define their brand identity and make an unforgettable impact because brands should be built with strategy, not guesswork. Leave Your Brand Mark. Let’s make it happen. P.S. Want me in your ears every morning? Listen to Morning Cup of Brand Spark on Spotify. (Link’s in my Featured section.)

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Founder and CEO of BEGOOD Agency. Guest lecturer at New York Institute of Technology, Baruch College, Syracuse University, and others. Mentor to women in creative marketing. Central Park Conservancy Women's Committee member.

Currently based in Miami, Florida Philadelphia, PA - (2019- Summer 2023) Los Angeles, California 90028 (2017 - 2019) Clients/Niche': *music artists, *content agencies *magazines, *forward-thinking/re-branding corporate-individuals *start-ups, *tv personalities, *entertainers, *athletes, *staffing, *producers, *models, *actors, *event planners, *schools/*institutions, *conferences, *e-commerce, *talent buyers, *A&R E: ashaspacek@gmail.com 1-310-UR-IMAGE [+13108746243] *virtual, on-location, integrated, travel, private, non-exclusive/exclusive International Business, Fashion, Music, Media/Entertainment: Branding- Consulting - Imaging- Production- Creative Services- Writing- Speaking IG: @ashasangle Fbook/Twitter/G+: @ashaspacek

Farabi Khaleque is the founder of CLOUDZILLA, a health and wellness brand dedicated to promoting mental health awareness, personal well-being, and community empowerment. Launching his entrepreneurial journey at just 15 years old during the global pandemic, Khaleque transformed his passion for mental health advocacy into a recognized platform that inspires, educates, and fosters open dialogue on well-being. CLOUDZILLA has become a trusted voice in the wellness industry, celebrated for its authenticity and meaningful contributions to mental health discourse. Now 20 years old, Khaleque has already built an impressive portfolio of impact-driven work. His Inspiring Stories interview series led to a collaboration with Amazon Prime Video, highlighting changemakers and creatives who are breaking barriers and championing mental health. He also partnered with the Asian Hustle Network for Asian Heritage week, showcasing voices from the Asian community and celebrating cultural identity. Khaleque's exceptional achievements have earned him prestigious nominations as Young Entrepreneur of the Year at both the CanadianSME National Business Awards and the Canadian Choice Awards, spotlighting his remarkable leadership and vision. His work has been featured in leading publications, including CanadianSME Business Magazine, Bold Journey, and Shoutout LA, further establishing him as a trailblazer in the wellness space.

Scott Keever is an internationally recognized expert in online reputation management, SEO, and AI-driven digital strategy. As founder of Reputation Pros and Keever SEO, Scott Keever helps global brands and individuals build visibility, trust, and authority across Google and AI search platforms. Scott Keever is the founder of several award-winning agencies, including Reputation Pros, Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing, each known for delivering measurable results through innovation, precision, and integrity. From small business owners to high-profile clients, Scott has successfully improved the online visibility of hundreds of clients worldwide.

Do You Know Your Team’s Secret Weapon? It’s not just talent, experience, or technology. It's the glue that holds everything together. From many years on the handball court, I discovered a powerful truth: individual excellence is no match for collective unity. I watched many times teams of highly skilled players falter because they lacked the fundamental trust and connection to operate as one. That frustration—the feeling of seeing brilliant people fail to connect—is what led me to create the VICTORY framework. It’s the playbook I now use to help leaders like you build cohesive and unstoppable teams. The VICTORY framework helps you break free from the most common team challenges: **Silos of knowledge and communication breakdowns. **Conflict and competition that get in the way of collaboration. **Indifference and a lack of shared purpose. As a public speaker, corporate trainer, and coach, I help you develop the Glue Element and implement the VICTORY framework. This is about turning a collection of individuals into a team where trust is unbreakable, communication is clear, and everyone feels a powerful sense of purpose. Are you ready to stop managing and start leading a thriving team? Let's connect and let me show you how the VICTORY framework can transform your team's reality.