In today's competitive business environment, effective marketing and sales alignment is crucial for driving revenue growth and customer satisfaction. Featured.com offers a curated directory of top marketing and sales alignment experts who have been featured in leading publications, sharing valuable insights on strategies to bridge the gap between these critical departments. Our platform connects publishers and media outlets with trusted voices who can provide authoritative commentary on topics like lead qualification, content marketing, and collaborative goal-setting. For experts, it's an opportunity to increase visibility and establish thought leadership in the field. Whether you're a journalist seeking expert quotes for an article on cross-functional teamwork or a business leader looking for guidance on optimizing your marketing and sales funnel, our directory provides easy access to industry-leading professionals. Explore our expert profiles to find the perfect match for your next story or project on marketing and sales alignment.
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Showing 20 of 2,289 experts
Sales Executive at AG consulting & apps
Converting complex tech into clear ROI for my clients and my team. As a Sales Executive for an SAP Gold Partner, I architect the future state for enterprises using Signavio and LeanIX. I uncover the "blind spots" that kill growth. But my legacy isn't just the revenue I close; it's the talent I build. I dedicate myself to coaching the next generation of SDRs to become "unflinching" advisors, not just order takers. Tech enthusiast. Transformation expert. Sales mentor.
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B2B Marketing Strategist for B2B
With over nine years of experience in B2B marketing, Sheri has driven significant business outcomes using demand-generation and lifecycle strategies while owning the strategic vision and execution of business growth plans measured by sales-qualified pipeline, MQL CVR, MRR, and ROI. Channels used in execution include email, chat, webinars, live events, paid search, SEO, and Internet PR. Sheri was 1 of 5 members to lead a team of 100 HubSpot marketers, helping to advance the business function of experimentation as measured by a 28% increase in employee Net Promoter Score YoY. Campaigns led by Sheri have included setting and managing stakeholder expectations and have resulted in triple-digit percentage increases in lead-to-opportunity conversion rates. Sheri was a mentor for HubSpot employees and a recognized leader, Sales coach, and trainer in the B2B marketing industry. Her mission is to drive business growth, create new and efficient ways for contacts to convert into customers, and inspire other marketers to do their best work.
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Founder | Hubspot Marketing & RevOps at Contineofy
I have been in marketing for nearly two decades after watching the movie "What Women Want" and telling myself I wanted to work in marketing. Starting at the age of 16 as a telemarketer, I managed to work up the different levels and now specialize in demand generation, content marketing, and marketing automation, working with a variety of tools such as HubSpot, Wistia, PartnerStack, Pendo, Riverside, StoryLane, Google Adwords, and WebFlow. Over the years, I have been fascinated by all things marketing and technology. Even though my career started with telemarketing, trade show demonstrations, and graphic design, it quickly transitioned into web design, digital marketing, and content marketing in 2009. The reason I love digital marketing is that it is always changing. Although businesses should stay true to their brand, values, and strengths, they always have new ways of sharing their stories, values, and advice through different channels. I am continuously excited to discover and implement these new strategies in the companies I work for. Having experience with small businesses and startups as well as working for marketing agencies and Fortune 500 companies, I understand the benefits of creating processes and structure so that all members of the team can engage and collaborate and create a positive experience for customers. I truly believe that if you want to go fast, go alone; but if you want to go far, go together. By working together and building off the strengths of everyone on the team, the sky truly is the limit.
Marketing Manager at Ciente
I lead digital marketing initiatives with a clear focus on performance, accountability, and growth. With over 5 years of experience across B2B and B2C environments, I manage complex projects, own client relationships, and guide teams to deliver measurable, business-driven results. I specialize in SEO-led growth strategies, PPC execution, and high-impact content planning, backed by strong expertise in HubSpot’s Marketing, Sales, and Service Hubs. I don’t just run campaigns—I align digital efforts with business objectives, optimize continuously, and ensure every initiative contributes to revenue and market positioning. Client trust is built through results and clarity. I work closely with stakeholders to understand challenges, set realistic expectations, and deliver tailored solutions through structured communication and disciplined execution. I take ownership of timelines, budgets, and KPIs, ensuring consistency and transparency at every stage. As a people leader, I create focused, collaborative teams that execute efficiently and adapt quickly. I believe in clear direction, data-driven decision-making, and continuous improvement to stay ahead in a competitive digital landscape. I am driven by solving problems, scaling impact, and building digital strategies that move businesses forward.
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Senior MarTech Professional & Founder at TrackFunnels
Senior Marketing Technologist and Fractional MarTech Consultant with 18+ years of experience in digital marketing, including over a decade specializing in marketing automation and analytics. Worked with leading companies such as AutoScout24, ALSO International, Lucanet, PlusDental, and DCMN, helping them streamline workflows, improve customer journeys, and drive measurable growth. My expertise spans GA4, Google Tag Manager, HubSpot, Marketo, ActiveCampaign, Zapier, Make, OpenAI and BigQuery—bridging marketing, data, and technology to solve complex challenges. I have founded and scaled multiple ventures, and delivered growth through CRM strategies, advanced tracking, and automation frameworks. A frequent speaker on data-driven marketing, I also share insights through my blog, YouTube channel, and LinkedIn community. Known for blending strategic vision with hands-on execution, I help B2B and B2C businesses unlock efficiency, scalability, and growth in today’s fast-changing MarTech landscape.
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SEO at Zand Marketing
Transformative Digital Experiences: Who We Are: What fuels us…passion. The team at Zand digital marketing agency Canada understands in order to achieve results and a high degree of excellence we have to love what we do –and we do! As a well-reputed online marketing agency in Canada, we always adopt a customer-centric approach. Our team of highly talented marketers each brings a unique and specialized skill set to help you plan and achieve your desired marketing and business goals. Let us digitally activate your brand, and show you why the brands with the best digital experiences —who engage with their customers the way they want to be engaged—always win. Zand marketing transforming businesses everyday through digital marketing expert in Canada.
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Sr. Content Marketing Manager at GoLinks
Experienced Marketing Specialist with a demonstrated history of working in the tech industry. Skilled in Strategic Planning, Marketing Strategy, Social Media, Leadership, and Marketing. Strong media and communication professional with a Bachelor’s Degree focused in Marketing from Thomas Edison State College.
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CEO at The Go! Agency
I’m Christopher Tompkins — CEO of The Go! Agency, host of The Bulletproof Marketer podcast, and a straight-talking strategist who’s been scaling brands and slashing BS in the marketing world for over 20 years. You won’t find fluff here. I don’t just “do marketing.” I build strategy that drives measurable, aggressive growth — for Fortune 500s, scrappy startups, and every scaling brand in between. Whether it’s crafting high-ROAS Meta campaigns, launching 6-figure email flows, or unlocking organic visibility on LinkedIn, my work is rooted in one thing: results. I’ve led digital transformations across industries — e-commerce, SaaS, pet nutrition, oil and gas, CPG, and beyond. In just the past year, I helped: An international beverage tech company exceed their ROAS goal by 135% (with over $36K/month in revenue). A premium pet brand generate over $47K in email-driven revenue and skyrocket video views by 490%. A B2B manufacturer dominate LinkedIn organically, growing followers by 33.8% and driving a 75%+ response rate to outreach. And yes, all of that was done without generic tactics, “guru” nonsense, or relying solely on paid ads. As a speaker, writer, and podcast host, I cut through the noise with honest insights, sharp predictions, and marketing stories from the trenches. My podcast The Bulletproof Marketer features unfiltered conversations with global marketing leaders, where we tackle what’s really working — and what needs to die already. My core belief? Good marketing doesn’t lie. It aligns, engages, converts, and scales — if you know how to build it. So if you’re tired of the jargon, done with rinse-and-repeat campaigns, and ready to unlock the kind of strategy CMOs wish they had in-house — we should talk. You can find my work featured across top marketing publications, podcasts, webinars, and stages. But more importantly, you’ll find my fingerprints on brands that don’t just look good — they perform.
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Marketing Strategist at J&Y Law
My name is Dan Moyer and I'm from Los Angeles, CA by way of Hightstown, NJ, where I graduated from Rutgers University with a Bachelor's Degree in English, Arts & Sciences. As VP of Sales & Marketing at RA Fischer Co., I led Inside Sales, Treatment Specialists, and New Business Development, overseeing all revenue-generating functions across both D2C and B2B channels. I was responsible for driving national lead generation, building high-performing teams, and launching integrated campaigns across Google, Meta, Display TV, email, and SEO.I worked closely with medical professionals to align marketing strategies with patient care goals. One of my proudest achievements was leading the launch of The Fischer, an FDA-cleared iontophoresis device for hyperhidrosis. As the first metal-free iontophoresis option on the market, it modernized a 50-year-old treatment and delivered a safer, more effective, and more accessible solution for patients.During my tenure, RA Fischer quadrupled in size and achieved record-setting annual revenue. I led the Medicare launch of the PureWick system, managed cross-functional project timelines, and designed patient outreach campaigns. In parallel, I hired and trained staff, and built our internal CRM and LMS onboarding system.Formerly, as the Director of Marketing for Cal Net Technology Group, I worked with small to mid-sized organizations across the country to help them understand the important role technology plays in their future success. My core responsibilities were to manage the organization's nationwide Google Ad campaigns, execute vertically-focused email marketing strategies, demonstrate thought leadership on behalf of the Executive Leadership Team through targeted PR placement, grow the company's overall digital footprint through new platforms, and maintain a competitive edge in the MSP industry by adopting innovative marketing tools, technology, and ideas. In 2016, as the National Director of Social Media for Closet Factory, I oversaw the creation and implementation of all social, digital, and PR content across a network of 52 nationwide franchise locations.
Growth Marketing Manager at Action Benefits
I'm a licensed life and health insurance agent in Michigan. In my role at Action Benefits, I deliver industry education and training to all of our 50+ employees, as well as the 1,200+ independent agents we support throughout the Michigan, Indiana, and Ohio. I'm charged with digging through health insurance carrier and government policies and press releases to distill the most impactful bits, which our agents can then pass on to customers in the Medicare, ACA Marketplace, and employer group markets. I also use several channels to help spread the word: As part of a marketing team of three, I help to manage our web presence, social media channels, and email marketing. My biggest achievement? Launching our average search position from the high thirties to 9.3 within the span of a year.
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Marketing Lead at Aldea AI
Skilled Multi-lingual/ Multi-Cultural Head of marketing, with strong strategic thinking, functional expertise, analytical skills, leadership and people skills. Experience encompasses definition of global strategies, designing national/ regional integrated marketing plans - implementation/ measurement of execution in the US, Canada, UK, Dominican Republic, Haiti, Jamaica, El Salvador, Brazil, France, Guyana, Trinidad, OECS / in different languages and targeting different cultures. Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive high marketing campaign response rates and execute successful product launches.
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Head of Sales & Marketing at Optimum
EXECUTIVE PROFILE Professional Experience: B2B go-to-market executive with expertise in early-stage software companies. Blend of Sales, Channels/Partners, and Demand Generation experience gained primarily at venture-backed software companies. 5 years involved with digital marketing solutions, and multi-channel ad agencies. Strengths: Strategic Go-To-Market Plan Development – With an emphasis on Demand Generation, Sales, and Indirect Channels Sales – Direct, Indirect, Inside - Lead and build teams of quota carrying reps Demand Generation – Blend of traditional and digital marketing across multiple channels. Drive MQL/SQL contribution CRM Best Practices - Email marketing best practices, Sales & Marketing cohesion Indirect Channels/Business Development – Identify and develop incremental revenue streams Coaching and mentoring
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Fractional CMO at JBNC Marketing Group
Throughout my career in marketing, I've worked with mission-driven businesses to help grow demand, standardize processes, and differentiate brand value within crowded markets. Today, I'm focused on sharing what I've learned along the way - providing fractional marketing strategy and services to SMBs looking to grow and scale, and by mentoring the next generation of marketing talent. My core values are trust, authenticity, partnership, and transparency, and they exist in everything I do, personally and professionally. I am have been a member of Forbes Communications Council since 2017 and have served on the volunteer board of the American Marketing Association's Triangle (NC) Chapter since 2022. I was elected to serve as the chapter president in July 2026.
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Co-founder and Chief Customer Success Officer at SalesPlay X
Co Founder and Customer Success executive at SalesPlay X, a Techstars backed enterprise SaaS company serving B2B sales teams. Focuses on helping teams structure account plans and product messaging so they can align solutions to real customer needs. Builds repeatable GTM workflows and content frameworks used by sales and customer success teams. Has worked directly with enterprise customers in regulated and operationally complex industries.
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Lead - Sales at Vajra Global Consulting
Having a website that ranks on Google is not sufficient to draw customers. SaaS brands require a well-structured and effective plan before investing in marketing. It is vital to connect with the prospect at every stage of the evaluation and purchase process. I create compelling and customized value propositions that bring Sales Qualified Leads to your platform. I diagnose the customers' strengths and weaknesses to develop ways that will strengthen the brand and improve customer retention. I have enabled strategic moves that have helped established companies generate 7-figure annual recurring revenue. With over seven years of experience developing and implementing strong marketing strategies for companies in the retail, technology, and healthcare industry, I take startups from problem/solution fit to product/market fit via growth marketing and scalable customer development.
Sr. Director of Global Marketing at Celigo
An experienced B2B marketing leader with 3 senior executive roles, 2 exits, and one unicorn under my belt. Over the past 10 years, I've been helping early to mid-stage companies get from zero to double-digit ARRs. I’ve worked in both execution and senior leadership roles - building, guiding, and retaining high-performance marketing teams.My experience includes orchestrating ABM and PLG strategies, defining positioning, crafting messaging, and overseeing all aspects of brand and demand to drive sustainable revenue growth.
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Sales and Marketing Manager at Upper Dauphin Vinyl Products
Founded in 2006 by Vernon Petersheim, Upper Dauphin Vinyl Products creates high-quality outdoor living spaces through expert installation of decks, railings, fencing, and more. Based in Elizabethville, Pennsylvania, serving the Greater Harrisburg Area, and guided by the mission to provide services and materials of the highest quality in the industry, the company seeks to give its customers a space to enjoy the outdoors and glorify God’s creation and handiwork.
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Marketing Director at Tradesk Securities, Inc.
A senior marketing strategist with over two decades of experience leading high-impact growth initiatives across fintech, consumer, and digital first industries. I specialize in building marketing infrastructures from the ground up aligning data, creative, and customer behavior to drive measurable business outcomes. Currently, I serve as Director of Marketing at Tradesk, where I’ve been leading go-to-market, performance, and retention strategy in one of the most regulated and competitive verticals in tech. From launching a FINRA compliant behavioral loyalty engine to building our CRM and funnel architecture, I’ve helped shape how we acquire, educate, and retain users with a strong focus on long-term AUM growth and platform engagement. Over the years, I’ve run campaigns across Meta, Google, and every major biddable media channel, driving consistent gains in CAC efficiency, ROI, and mid-funnel conversion. But my strength isn’t just in execution it’s in translating complex, often fragmented insights into clear, strategic narratives that move teams and customers alike. I’ve worked both agency-side and in-house, and I’ve seen firsthand how the best growth comes from systems that connect brand, product, and performance not just from tactics. I take pride in building those systems, mentoring teams, and creating marketing that earns attention because it adds value. If there's one through line in my work, it’s this, clarity wins. Whether you're building a brand or educating a user, the ability to communicate simply and strategically is the most underused advantage in modern marketing.
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Sales Director at SERPninja
I run SERPninja.io, a white label link building agecy proudly rated 5 stars on Clutch and TrustPilot. Trusted by over 300 agencies, we specialize in helping businesses achieve their own or their clients' link-building goals effectively. SERPninja.io has been featured on major publications like HubSpot, Backlinko, Forbes, G2 blog and Entrepreneur. Drop us a message if you want to crush your link building goals. Check out our YT channel at https://www.youtube.com/@serpninjasupport
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Sales & Marketing Manager at B2B Strategy
Innovation is not just about adopting the latest technologies, but also about deeply understanding consumer needs and creating authentic experiences that meet those needs, regardless of the market. With over 20 years of experience in marketing, sales, and business development, I have led teams and developed regional and national brands. I have implemented strategies that resulted in significant increases in brand awareness, profitability, and efficiency. I am defined by: • A continuous focus on results • Strategic thinking • Ability to connect people, ideas and resources to generate sustainable value
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Showing 20 of 2289 experts
Marketing and sales alignment refers to the process of synchronizing marketing and sales teams' goals, strategies, and activities. It's crucial for businesses because it enhances lead quality, shortens sales cycles, and improves customer experiences. When marketing and sales work together seamlessly, companies can see up to 20% annual revenue growth. This alignment ensures consistent messaging, better resource allocation, and more effective targeting of potential customers throughout the buyer's journey.
Experts in marketing and sales alignment can provide valuable insights for publisher content by sharing best practices, case studies, and data-driven strategies. They can offer perspectives on overcoming common alignment challenges, implementing effective technologies, and measuring success. These experts can also discuss emerging trends, such as the role of AI in aligning marketing and sales efforts, or how to adapt alignment strategies for different industries. Their expertise helps create compelling, authoritative content that resonates with readers and drives engagement.
Key metrics for measuring successful marketing and sales alignment include lead conversion rates, sales cycle length, customer acquisition costs, and revenue growth. Other important indicators are lead quality scores, percentage of marketing-generated leads accepted by sales, and customer lifetime value. Experts also look at qualitative measures like improved communication between teams and consistent use of buyer personas. By tracking these metrics, businesses can gauge the effectiveness of their alignment efforts and identify areas for improvement.
Featured.com provides a platform where publishers can easily find and connect with verified experts in marketing and sales alignment. Our directory showcases professionals with diverse experiences and specializations within this field. Publishers can browse expert profiles, view their areas of expertise, and request quotes or insights for their content. This streamlined process helps publishers enhance their articles with authoritative voices, while giving experts opportunities to share their knowledge and gain exposure in top publications.