In today's competitive business environment, effective marketing and sales alignment is crucial for driving revenue growth and customer satisfaction. Featured.com offers a curated directory of top marketing and sales alignment experts who have been featured in leading publications, sharing valuable insights on strategies to bridge the gap between these critical departments. Our platform connects publishers and media outlets with trusted voices who can provide authoritative commentary on topics like lead qualification, content marketing, and collaborative goal-setting. For experts, it's an opportunity to increase visibility and establish thought leadership in the field. Whether you're a journalist seeking expert quotes for an article on cross-functional teamwork or a business leader looking for guidance on optimizing your marketing and sales funnel, our directory provides easy access to industry-leading professionals. Explore our expert profiles to find the perfect match for your next story or project on marketing and sales alignment.
Showing 20 of 1,694 experts
B2B Marketing Strategist for B2B
With over nine years of experience in B2B marketing, Sheri has driven significant business outcomes using demand-generation and lifecycle strategies while owning the strategic vision and execution of business growth plans measured by sales-qualified pipeline, MQL CVR, MRR, and ROI. Channels used in execution include email, chat, webinars, live events, paid search, SEO, and Internet PR. Sheri was 1 of 5 members to lead a team of 100 HubSpot marketers, helping to advance the business function of experimentation as measured by a 28% increase in employee Net Promoter Score YoY. Campaigns led by Sheri have included setting and managing stakeholder expectations and have resulted in triple-digit percentage increases in lead-to-opportunity conversion rates. Sheri was a mentor for HubSpot employees and a recognized leader, Sales coach, and trainer in the B2B marketing industry. Her mission is to drive business growth, create new and efficient ways for contacts to convert into customers, and inspire other marketers to do their best work.
Featured In:
Founder | Hubspot Marketing & RevOps at Contineofy
I have been in marketing for nearly two decades after watching the movie "What Women Want" and telling myself I wanted to work in marketing. Starting at the age of 16 as a telemarketer, I managed to work up the different levels and now specialize in demand generation, content marketing, and marketing automation, working with a variety of tools such as HubSpot, Wistia, PartnerStack, Pendo, Riverside, StoryLane, Google Adwords, and WebFlow. Over the years, I have been fascinated by all things marketing and technology. Even though my career started with telemarketing, trade show demonstrations, and graphic design, it quickly transitioned into web design, digital marketing, and content marketing in 2009. The reason I love digital marketing is that it is always changing. Although businesses should stay true to their brand, values, and strengths, they always have new ways of sharing their stories, values, and advice through different channels. I am continuously excited to discover and implement these new strategies in the companies I work for. Having experience with small businesses and startups as well as working for marketing agencies and Fortune 500 companies, I understand the benefits of creating processes and structure so that all members of the team can engage and collaborate and create a positive experience for customers. I truly believe that if you want to go fast, go alone; but if you want to go far, go together. By working together and building off the strengths of everyone on the team, the sky truly is the limit.
Featured In:
Sales Manager at Sino Import Solutions
I live for transforming “maybe” into “market leader.” Whether it’s arming teams with AI-powered sales insights, securing game-changing suppliers, or executing stealth acquisitions to outpace competitors, I thrive on making growth inevitable. My expertise spans: ↳Data-Driven Sales: Turning buying intent signals into closed deals. ↳China Sourcing: Cut costs with vetted China partners—no regulatory headaches. ↳Strategic Acquisitions: Identifying, negotiating, and integrating targets to dominate markets. For me, it’s not just about growth—it’s about owning the game.
Featured In:
Marketing Strategist at J&Y Law
My name is Dan Moyer and I'm from Los Angeles, CA by way of Hightstown, NJ, where I graduated from Rutgers University with a Bachelor's Degree in English, Arts & Sciences. As VP of Sales & Marketing at RA Fischer Co., I led Inside Sales, Treatment Specialists, and New Business Development, overseeing all revenue-generating functions across both D2C and B2B channels. I was responsible for driving national lead generation, building high-performing teams, and launching integrated campaigns across Google, Meta, Display TV, email, and SEO.I worked closely with medical professionals to align marketing strategies with patient care goals. One of my proudest achievements was leading the launch of The Fischer, an FDA-cleared iontophoresis device for hyperhidrosis. As the first metal-free iontophoresis option on the market, it modernized a 50-year-old treatment and delivered a safer, more effective, and more accessible solution for patients.During my tenure, RA Fischer quadrupled in size and achieved record-setting annual revenue. I led the Medicare launch of the PureWick system, managed cross-functional project timelines, and designed patient outreach campaigns. In parallel, I hired and trained staff, and built our internal CRM and LMS onboarding system.Formerly, as the Director of Marketing for Cal Net Technology Group, I worked with small to mid-sized organizations across the country to help them understand the important role technology plays in their future success. My core responsibilities were to manage the organization's nationwide Google Ad campaigns, execute vertically-focused email marketing strategies, demonstrate thought leadership on behalf of the Executive Leadership Team through targeted PR placement, grow the company's overall digital footprint through new platforms, and maintain a competitive edge in the MSP industry by adopting innovative marketing tools, technology, and ideas. In 2016, as the National Director of Social Media for Closet Factory, I oversaw the creation and implementation of all social, digital, and PR content across a network of 52 nationwide franchise locations.
Lead - Sales at Vajra Global Consulting
Having a website that ranks on Google is not sufficient to draw customers. SaaS brands require a well-structured and effective plan before investing in marketing. It is vital to connect with the prospect at every stage of the evaluation and purchase process. I create compelling and customized value propositions that bring Sales Qualified Leads to your platform. I diagnose the customers' strengths and weaknesses to develop ways that will strengthen the brand and improve customer retention. I have enabled strategic moves that have helped established companies generate 7-figure annual recurring revenue. With over seven years of experience developing and implementing strong marketing strategies for companies in the retail, technology, and healthcare industry, I take startups from problem/solution fit to product/market fit via growth marketing and scalable customer development.
Sr. Director of Global Marketing at Celigo
An experienced B2B marketing leader with 3 senior executive roles, 2 exits, and one unicorn under my belt. Over the past 10 years, I've been helping early to mid-stage companies get from zero to double-digit ARRs. I’ve worked in both execution and senior leadership roles - building, guiding, and retaining high-performance marketing teams.My experience includes orchestrating ABM and PLG strategies, defining positioning, crafting messaging, and overseeing all aspects of brand and demand to drive sustainable revenue growth.
Featured In:
Marketing Director at Tradesk Securities, Inc.
A senior marketing strategist with over two decades of experience leading high-impact growth initiatives across fintech, consumer, and digital first industries. I specialize in building marketing infrastructures from the ground up aligning data, creative, and customer behavior to drive measurable business outcomes. Currently, I serve as Director of Marketing at Tradesk, where I’ve been leading go-to-market, performance, and retention strategy in one of the most regulated and competitive verticals in tech. From launching a FINRA compliant behavioral loyalty engine to building our CRM and funnel architecture, I’ve helped shape how we acquire, educate, and retain users with a strong focus on long-term AUM growth and platform engagement. Over the years, I’ve run campaigns across Meta, Google, and every major biddable media channel, driving consistent gains in CAC efficiency, ROI, and mid-funnel conversion. But my strength isn’t just in execution it’s in translating complex, often fragmented insights into clear, strategic narratives that move teams and customers alike. I’ve worked both agency-side and in-house, and I’ve seen firsthand how the best growth comes from systems that connect brand, product, and performance not just from tactics. I take pride in building those systems, mentoring teams, and creating marketing that earns attention because it adds value. If there's one through line in my work, it’s this, clarity wins. Whether you're building a brand or educating a user, the ability to communicate simply and strategically is the most underused advantage in modern marketing.
Featured In:
Sales Director at SERPninja
I run SERPninja.io, a white label link building agecy proudly rated 5 stars on Clutch and TrustPilot. Trusted by over 300 agencies, we specialize in helping businesses achieve their own or their clients' link-building goals effectively. SERPninja.io has been featured on major publications like HubSpot, Backlinko, Forbes, G2 blog and Entrepreneur. Drop us a message if you want to crush your link building goals. Check out our YT channel at https://www.youtube.com/@serpninjasupport
Featured In:
International Marketing Strategist at Go Fish Digital
Léo Pinon is an International Marketing Strategist at Go Fish Digital. Léo specializes in pay-per-click and social media advertising for local and global businesses. With a passion for driving results, his expertise ranges from developing lead generation strategies for B2B companies to maximizing online sales for e-commerce stores.
Featured In:
Senior Sales Operations Manager
I bring to the table a startup/founder mentality coupled with extensive experience re-imagining sales operations by analyzing and streamlining internal processes with a laser focus on automation and performance analysis to support efficiency and scalability. Want to talk shop? Get ideas on how to transform your sales operations? Connect with me or shoot me an email at jessicacloverr@gmail.com
Featured In:
Sales Operations Manager at Upfront Operations
Seasoned NASBA Certified Salesforce Administrator and Marketing Manager with 8 years of experience, specializing in marketing automation and operations strategy. Successfully led a remote team of 14 employees from website concept design to completion, increasing the site's active customers by 10x in 2020. Known for creative problem-solving within popular CRM platforms such as Hubspot, Salesforce, and Marketo, and making data-driven decisions using Google Analytics 4.Adept at utilizing cutting-edge machine learning, AI-powered tools like OpenAI’s ChatGPT, and effective partner marketing strategies to enhance customer experiences and facilitate shorter sales cycles. Comfortable leading, presenting, and collaborating with others.An articulate and proactive communicator to stakeholders, consistently delivering results that exceed expectations while providing process improvements that align with corporate strategy. Promotes KPI alignment, goal achievement, and team success through fair leadership, clear communication, and a strong focus on enhancing diverse marketing practices.
Featured In:
Senior Marketing Consultant at BeastBI GmbH
I am the founder of BeastBI GmbH, a digital consultancy specializing in digital marketing. Whether it's marketing analysis, restructuring, or migration. We focus on optimize marketing budgets and improve ROIs. HubSpot and Google Ads certified and partner. With over a decade of experience across CRM, Paid Ads, SEO, (B2B) leadgen and marketing analysis, I combine technical know-how with a deep understanding of marketing & business strategy. I work and lead a remote team, scaled international campaigns. I also support companies as interim head of marketing and similar positions.
Featured In:
Digital Marketing Director at Peer Sales Agency
Can't find the words? If you're looking to grab attention, hammer home your brand value, and make your product or service the can't-miss opportunity of a lifetime for your ideal buyers, I'm here to help. For 15 years, I've written for radio stations, newsrooms, websites, social media channels, blogs, agencies, SaaS companies, public speakers, restaurants, and everything in between. Now, as a lead generation strategist, I'm here to turn all that experience into more revenue for your business! Can't find the words? Let's find them together.
Featured In:
Digital Marketing Lead for AEC at Tejjy Inc
I lead the voice of Tejjy Inc., one of the USA’s top AEC firms. Over the past 15 years, I’ve grown alongside the company, leading its marketing journey from humble beginnings to becoming one of the most trusted names in architectural and engineering solutions in the USA. As Marketing Director, I lead the full spectrum of our brand strategy, shaping everything from digital presence and content to outreach campaigns and industry showcases. My focus has always been clear: to position Tejjy Inc. as more than just a service provider, but as a forward-thinking, trusted name in the AEC landscape. Every platform, every initiative, and every interaction is designed to not only reflect who we are, but to elevate how we’re perceived. I’m also proud to have hosted a successful webinar, focusing on how digital AEC practices can support pre- and post-disaster resilience and management in the U.S., an area I believe is critical in today’s world. In 2023, I represented our firm at the AHR Expo in Atlanta, where I showcased our projects and built relationships with fellow industry leaders. I come from a background of discipline and resilience. Being an Army wife has shaped my ability to lead with grace under pressure. I bring that same spirit into every campaign, every challenge, and every new learning opportunity. I’m a firm believer in staying curious, constantly researching trends, and always exploring what’s next. Beyond strategy and execution, I take pride in being a mentor and guide, both to my team and to those who are starting out in this field. If there’s one thing I’ve learned, it’s that marketing is not just about selling a service, it’s about earning trust. And that’s exactly what we do at Tejjy Inc., every day. As I continue to navigate the ever-evolving world of marketing, I remain inspired by the promise of authentic growth and creative innovation.
Featured In:
Sr. Content Marketing Manager at GoLinks
Experienced Marketing Specialist with a demonstrated history of working in the tech industry. Skilled in Strategic Planning, Marketing Strategy, Social Media, Leadership, and Marketing. Strong media and communication professional with a Bachelor’s Degree focused in Marketing from Thomas Edison State College.
Featured In:
Senior Demand Generation Manager at Whatagraph
Versatile B2B and B2C Marketing Professional with 9 years of international experience mainly in startup product environment. Proven ability to develop and execute successful multichannel marketing strategies achieving quarterly pipeline goals; strong background in driving product growth in technology companies at various stages. Comfortable working with senior and multiple stakeholders, flexible to operate independently or managing a team, both strategic and hands-on.
Senior Marketing Manager at Merritt Group
Experienced marketing professional in the high-growth startup market. I love developing…
Featured In:
Marketing Lead at The Vintage Compact Shop
I specialise in creating long-form copy that converts for B2B SaaS. I am passionate about researching new topics and exploring additional angles that other resources have not covered by delving deep into understanding the communities who are using new technology first-hand. By undertaking detailed research into upcoming technology I have been able to publish new blog content which ranks in the SERPs within days for terms that attract enterprise-level leads. As a consultant/interim growth marketing manager, I have been responsible for identifying and implementing strategies to drive growth for numerous clients across a variety of industries (including FinTech, hospitality, eCommerce and B2B SaaS). This often involves creating and executing organic growth marketing campaigns, analysing data to understand the effectiveness of current marketing efforts, and continually seeking out new opportunities for growth.
Featured In:
CMO at Event Tickets Center
Curious and analytical marketer with a mixed experience managing strategic relationships with omni-channel retailers and running cross-channel acquisition and retention campaigns for direct-to-consumer e-commerce brands. * Experience with multiple CDP, CRM, and ESP platforms to enable customer segmentation and cross-channel campaign orchestration * Building and scaling paid media campaigns for growth and retention * Leveraging machine learning models and predictive analytics for marketing activations & analysis * SQL and a bit of Python for Data Analysis
Featured In:
Head of Sales & Marketing at Optimum
EXECUTIVE PROFILE Professional Experience: B2B go-to-market executive with expertise in early-stage software companies. Blend of Sales, Channels/Partners, and Demand Generation experience gained primarily at venture-backed software companies. 5 years involved with digital marketing solutions, and multi-channel ad agencies. Strengths: Strategic Go-To-Market Plan Development – With an emphasis on Demand Generation, Sales, and Indirect Channels Sales – Direct, Indirect, Inside - Lead and build teams of quota carrying reps Demand Generation – Blend of traditional and digital marketing across multiple channels. Drive MQL/SQL contribution CRM Best Practices - Email marketing best practices, Sales & Marketing cohesion Indirect Channels/Business Development – Identify and develop incremental revenue streams Coaching and mentoring
Featured In:
Showing 20 of 1694 experts
Connect directly with our network of vetted marketing and sales alignment experts for interviews, quotes, or in-depth analysis.
Many experts respond within hours to media requests
All experts undergo background and credential verification
No fees to connect with experts for legitimate media requests
Marketing and sales alignment refers to the process of synchronizing marketing and sales teams' goals, strategies, and activities. It's crucial for businesses because it enhances lead quality, shortens sales cycles, and improves customer experiences. When marketing and sales work together seamlessly, companies can see up to 20% annual revenue growth. This alignment ensures consistent messaging, better resource allocation, and more effective targeting of potential customers throughout the buyer's journey.
Experts in marketing and sales alignment can provide valuable insights for publisher content by sharing best practices, case studies, and data-driven strategies. They can offer perspectives on overcoming common alignment challenges, implementing effective technologies, and measuring success. These experts can also discuss emerging trends, such as the role of AI in aligning marketing and sales efforts, or how to adapt alignment strategies for different industries. Their expertise helps create compelling, authoritative content that resonates with readers and drives engagement.
Key metrics for measuring successful marketing and sales alignment include lead conversion rates, sales cycle length, customer acquisition costs, and revenue growth. Other important indicators are lead quality scores, percentage of marketing-generated leads accepted by sales, and customer lifetime value. Experts also look at qualitative measures like improved communication between teams and consistent use of buyer personas. By tracking these metrics, businesses can gauge the effectiveness of their alignment efforts and identify areas for improvement.
Featured.com provides a platform where publishers can easily find and connect with verified experts in marketing and sales alignment. Our directory showcases professionals with diverse experiences and specializations within this field. Publishers can browse expert profiles, view their areas of expertise, and request quotes or insights for their content. This streamlined process helps publishers enhance their articles with authoritative voices, while giving experts opportunities to share their knowledge and gain exposure in top publications.
Join our network of professionals and connect with journalists and publishers looking for your expertise.