Best Marketing Metrics and KPIs Advisors Experts

Anthony Neal Macri is a growth strategist, creative director, and user-acquisition lead who has spent the past decade and a half helping startups and consumer brands stop “marketing loudly” and start scaling intentionally. He blends performance marketing with narrative craft — part data scientist, part storyteller, part “I can fix that funnel” therapist. Before advising founders, he cut his teeth building acquisition engines inside high-pressure, high-competition verticals where every click had to justify its existence. His campaigns have helped turn early-stage products into seven-figure revenue engines, and he has led teams across paid growth, lifecycle, retention, conversion optimisation, and brand positioning — often at the same time, because startups don’t believe in neat job descriptions. In parallel with his tech and growth work, Macri serves as Creative & Marketing Director for Calabria Food Fest, a global-audience cultural festival in Southern Italy that pairs food, entertainment, and celebrity partnerships with tourism development. He oversees creative identity, international positioning, brand storytelling, and digital promotion — essentially: making sure the world realises Calabria is not just a location on a map, but a lifestyle with good espresso. He’s known for mixing strategy with humour (and occasionally espresso-fuelled honesty). Journalists tap him for commentary on what really drives user behaviour, why “growth hacking” died the day privacy laws woke up, and how brands can build audiences without surrendering their dignity to clickbait. When he isn’t planning acquisition funnels or festival run-of-show campaigns, he mentors early-stage founders and doomscrolls new ad platforms so you don’t have to.

Currently serving as Associate Director at Marcitors and Knowledge Excel, I specialize in driving strategic initiatives in digital marketing, market research, and analytics. My role encompasses leading cross-functional teams to execute performance-driven marketing strategies, leveraging tools like Google Analytics 4 (GA4), customer data platforms (CDPs), and marketing automation systems to optimize campaign effectiveness and ROI. At Marcitors, I focus on developing integrated SEO strategies, PPC advertising campaigns, and social media management frameworks, ensuring data-backed decision-making and impactful client results. In my Knowledge Excel role, I spearhead market research projects and cross-platform tracking solutions, utilizing advanced methodologies to deliver actionable consumer insights and enhance digital transformation efforts. With expertise in marketing technology, analytics platforms, and operational optimization, I align marketing and data-driven processes to deliver measurable growth and value for diverse industries.

My name is Matthew Redford and I founded DATA HIT in 2024 with the goal of providing an effective data and optimisation resource to small to medium sized businesses. Our primary service areas are consultancy, tracking implementation, conversation rate optimisation, and insights / reporting. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.

I am the founder of BeastBI GmbH, a digital consultancy specializing in digital marketing. Whether it's marketing analysis, restructuring, or migration. We focus on optimize marketing budgets and improve ROIs. HubSpot and Google Ads certified and partner. With over a decade of experience across CRM, Paid Ads, SEO, (B2B) leadgen and marketing analysis, I combine technical know-how with a deep understanding of marketing & business strategy. I work and lead a remote team, scaled international campaigns. I also support companies as interim head of marketing and similar positions.

Keach Digital Agency is an award-winning digital marketing company in USA that enables businesses to overcome and address digital marketing complexities and assure revenue growth.

Here is my website <a href="https://www.seolondonsurrey.co.uk/">https://www.seolondonsurrey.co.uk/</a> . I'm available for comment - I require a "dofollow" credit link. I specialise in: - online lead generation - Generative Engine Optimisation (GEO) Services focused on Google Gemini & Chatgpt - manual link building services (I don't buy backlinks) - PPC ad management (inc. Google Shopping) - digital marketing and international & multilingual / local SEO strategy - "Google skills" / SEO training - (technical) SEO audits (including keyword research, competitor analysis etc) - store optimisation for Amazon / Ebay & Shopify's Shop App / Shop.app Online Marketplace - SEO copywriting and keyword-researched based content strategy (training) - maximising clients non-paid online visibility on search engines (please ask me about the latter as this involves working to diminish your competitors' websites and profiles online visibility as well)

Driving growth through strategic vision, data-driven insights, and innovation. Expert in media buying, user acquisition, and team leadership. Published author, industry speaker, and judge. 151+ certifications, MBA, and 10+ years in digital marketing. With a decade of experience in marketing strategy, digital innovation, and team leadership, I specialize in turning business challenges into measurable successes. My approach combines strategic vision, data-driven insights, and technical expertise to create impactful campaigns that align with organizational goals and deliver sustainable growth. What I Bring to the Table 1. Digital Marketing Expertise 🌐 I bring advanced knowledge across tools and channels, including programmatic advertising, Google Ads, paid social media, affiliate marketing and emerging technologies. This ensures a comprehensive, future-ready approach to your marketing efforts. 2. Data-Driven Strategies 📊 Leveraging analytics and consumer insights, I design campaigns that maximize ROI while optimizing resource use. My technical background in HTML, CSS, JavaScript, Python, SQL, Power BI, and Tableau ensures data is transformed into actionable strategies. 3. Proven Leadership 🤝 I excel at building and leading high-performing teams. Through mentorship and collaboration, I foster innovation and deliver results that consistently exceed expectations. 4. Lifelong Learning 🎓 With a Bachelor’s and Master’s degree in Digital Marketing, an MBA, and 130+ certifications from industry leaders like Google, Meta, and HubSpot, I stay ahead of trends to deliver cutting-edge solutions. Key Achievements: Published Author: Digital Marketing Roadmap, a practical guide available on Amazon and 15+ marketplaces. 📚 Industry Recognition: Judge for awards like the Stevie Awards and Internet Advertising Competition Awards. 🏆 Thought Leadership: Speaker at IAB Poland and other industry events, sharing actionable insights on marketing innovation. 🎤 Core Competencies ✅ Marketing Strategy & Execution ✅ Brand Management & Positioning ✅ Customer Acquisition & Retention ✅ Media Buying & Campaign Optimization ✅ Data Analytics & Consumer Insights ✅ Team Leadership & Development Let’s Collaborate 🤝 I’m passionate about using marketing and technology to drive growth and innovation. If you're seeking a results-driven CMO to elevate your brand, let’s connect to discuss how I can contribute to your success.

Tell me what I can't and I will show you that I can.

Léo Pinon is an International Marketing Strategist at Go Fish Digital. Léo specializes in pay-per-click and social media advertising for local and global businesses. With a passion for driving results, his expertise ranges from developing lead generation strategies for B2B companies to maximizing online sales for e-commerce stores.

I'm a performance marketing strategist with hands-on experience across Google Ads, Meta, SEO, CRO, and email funnels. I've worked with global DTC brands, SaaS companies, and education platforms - helping them cut wasted ad spend and scale profitably.

Founder & CEO of www.localseoguide.com a leading search consultancy with a specialty in SEO for multi-location businesses, enterprise-level search marketing, and corporate training. He is a regular contributor to SearchEngineLand.com, author of the definitive Google News Ranking Factors survey and AppleMapsMarketing.com, a blog focused on helping businesses navigate Apple Maps and SIRI. Andrew has decades of Internet experience. He was a founding member of NBC’s Internet group and a former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.

As the Virtual Chief Marketing Officer (vCMO) and Founder of SearchJet Digital Marketing Services, I help businesses turn strategy into execution—offering executive-level marketing direction without the cost and complexity of a full-time CMO. Through SearchJet, I currently lead marketing strategy for CFO Business Solutions, Dashcash Loan Solutions, and Next Ride Motors Corporation, driving end-to-end initiatives in brand development, lead generation, digital transformation, and revenue acceleration. SearchJet is more than a consultancy—it’s where I combine C-suite strategy with hands-on implementation, ensuring marketing isn’t just a function, but a driver of business growth. I embed myself into teams, build smart frameworks, and align creative, content, and digital channels with bottom-line goals. Alongside my vCMO work, I’ve maintained a long-standing career as a Freelance Digital Marketing Consultant, which keeps me deeply grounded in execution. That blend of strategic leadership and tactical know-how allows me to see the big picture—and act on it. I’ve worked with clients in the US, Canada, Australia, Singapore, Switzerland, etc., helping them scale visibility, authority, and conversion through integrated digital strategies. From SEO audits and technical optimization to conversion-optimized websites and full-funnel campaigns, I build systems that perform at scale. Here’s what I do best: ✅ vCMO Leadership – executive-level marketing without the full-time overhead ✅ SEO & Visibility – from audits and technical SEO to link building and content optimization ✅ Conversion Strategy – CRO, UX, funnel design, and messaging that moves ✅ Scalable Growth Engines – paid media, automation, and campaigns that deliver results One of my standout strengths is earned media. I’ve secured 1,000+ placements for clients in outlets like Forbes, CNN, HubSpot, Entrepreneur, USA Today, Huffington Post, and more. I’ve also coordinated exclusive interviews in Authority Magazine and Forbes, helping founders establish lasting credibility and thought leadership. If your business is growing but your marketing isn’t keeping up—if you need leadership, clarity, or simply a partner who can translate vision into results—I’m ready to step in. With the precision of a Digital Marketing Consultant and the perspective of a vCMO, I help brands grow smarter—not just louder.

Seasoned fractional CMO in the technology sector. A proven executive level marketing strategist with a track record of driving exceptional results for online businesses. I specialize in driving performance by using a mix of data, creativity and AI. Having consulted with hundreds of businesses ranging from startups to Fortune 500 companies for nearly 20 years, I create marketing strategies that outperform. I frequently share my insights on the technological macro landscape and am always open to opportunities for commentary.

I am an innovative and high-energy digital marketing professional with 16 years of experience leading growth, product marketing, and digital strategy across global markets. My work spans SaaS, telecom, healthcare, real estate, e-commerce, and technology, supporting companies in the USA, Canada, Pakistan, UAE, KSA, Poland, France, Kenya, and Nigeria. Throughout my career, I have worked with organizations such as PureVPN, SehatKahani, Cybtel, OneStream Live, BookingWhizz, Purpose Path, and other international agencies—managing growth initiatives, user acquisition, product positioning, digital campaigns, social media, SEO, paid advertising, affiliate programs, and full-funnel marketing strategies. I have led cross-functional teams, developed go-to-market strategies, built analytics-driven growth systems, and managed large-scale digital campaigns for both B2B and B2C audiences. My experience also includes teaching digital marketing as Visiting Faculty at IoBM and Iqra University, where I mentored students on industry skills and career development. Alongside corporate and academic roles, I have worked with diverse global brands in fashion, telecom, technology, and lifestyle, contributing to brand growth and audience engagement across multiple regions. My core specialties include digital marketing, growth marketing, product marketing, social media strategy, public relations, entrepreneurship, training, and media promotions. I’m passionate about using data, creativity, and strategic insights to help brands scale and connect with audiences worldwide.

Igniting Success through Collaborative Ventures Hello! I'm on a relentless…

I'm Christian Görgen, founder of FYI Marketing & Consulting. I've spent over a decade in the financial industry, leading global brands like eToro, Pepperstone and Fidelity International. Today, I help Forex, Prop Trading, and FinTech companies scale through smart strategy, content that converts, and marketing leadership that’s built to last. My focus is on driving real growth — not just running campaigns.

I’m Pavel Buev, a growth strategist at the intersection of SEO, SEM, GEO expansion, content strategy, content development, and branding. I help companies turn intent into predictable pipeline by aligning technical foundations, editorial systems, and paid acquisition—so search, content, and ads compound rather than compete. My work starts with demand mapping: who’s searching, where, and why. From there I build the scaffolding—site architecture, internal linking, schema, and Core Web Vitals—then layer a content matrix that reflects real buying journeys. On the paid side, I structure campaigns to echo organic themes, tighten match between queries and value props, and capture incremental share without cannibalizing organic gains. I’m metrics-first (conversion paths, CAC/LTV, assisted conversions), but I’m equally protective of brand voice and editorial quality. Industry-wise, I’ve shipped programs in finance, software development, medicine, and iGaming. That means working within strict compliance, long evaluation cycles, and crowded SERPs. In each case I’ve paired authority building (E-E-A-T, digital PR, high-value backlinks) with content you can actually measure—comparison pages, calculators, playbooks, and programmatic SEO where it makes sense. I’ve led cross-functional teams of copywriters and link builders and set up editorial operations with clear briefs, review checklists, and quality bars. On the technical side, I translate growth goals into engineering tickets: from crawl budget fixes and hreflang logic to structured data, analytics instrumentation, and experimentation frameworks. I like roadmaps that ship weekly, not quarterly: quick wins first, durable systems next. What I bring most of all is a bias for clarity—simple plans, visible metrics, and feedback loops that help teams learn faster. If you need growth that scales across regions and channels without losing brand coherence, that’s exactly where I’m comfortable.

With over two decades of experience shaping and scaling digital ecosystems for enterprise and franchise brands, I specialize in the intersection of SEO, AI-Search (AIO), GEO, and structured data strategy — transforming complex algorithms and emerging AI behaviors into actionable, measurable business growth. As a technical strategist and AI adoption leader, I bridge data, content, and automation to future-proof digital visibility. My work focuses on how AI-driven search, voice interfaces, and structured data are redefining discoverability, authority, and conversion — both for brands and the evolving user experience. I’ve led cross-disciplinary teams delivering top-tier results across hundreds of markets, aligning marketing operations, content systems, and analytics pipelines with modern AI-search readiness standards. My approach blends creative insight with analytical rigor, ensuring each initiative contributes to a unified performance architecture — from schema-first frameworks and entity optimization to AI-assisted content production and voice-search strategy. Recognized for thought leadership in SEO innovation, AI implementation, and structured data excellence, I actively contribute to advancing the dialogue around where organic search, automation, and generative models converge. Core Expertise: SEO & AI-Search (AIO) • Local & GEO Optimization • Structured Data & Schema Architecture • Voice Search & Conversational AI • Content Intelligence Systems • Technical SEO • Data-Driven Strategy & Analytics • AI Implementation & Automation Leadership

I’m the founder of Loves Data, where I help people make sense of their data and use it to improve their marketing. I’ve been working with Google Analytics since it first launched, and I’ve had the opportunity to train and consult for brands including 3M, Fuji Xerox, and Google. Today, I share what I’ve learned through my YouTube channel, blog, and online courses, helping people confidently use tools like Google Analytics, Google Ads, Google Tag Manager, and Looker Studio. My approach is simple and practical. I believe data doesn’t need to be complicated or intimidating. When you know what to look for, you can make smarter decisions and get better results from your website and campaigns. Before I focused on analytics, I designed and built websites. That’s where my passion for measurement began, and discovering Google Analytics opened up a whole new way to understand online behavior. Since then, I’ve been helping people around the world use data to connect creativity with performance and get the most from their digital marketing.

With over 16 years of experience as a gig CMO, I've helped organizations develop sales leads and punch above their brand weight through effective content marketing and social media strategies. I have been recognized by Forbes, Marquis Who's Who, Brand Quarterly, and the American Marketing Association for my influence, thought leadership, and innovation in marketing.