Best Marketing Metrics and KPIs Advisors Experts

My name is Matthew Redford and I founded DATA HIT in 2024 with the goal of providing an effective data and optimisation resource to small to medium sized businesses. Our primary service areas are consultancy, tracking implementation, conversation rate optimisation, and insights / reporting. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.

I’m a Digital Marketing Strategist and Certified Performance Marketer with a passion for turning data into growth — sustainably and smart. As the founder of NeuralGrowth Collective, I combine deep expertise in SEO/SEA, UX/UI design, and web analytics with a tech-savvy approach to help brands, creators, and conscious entrepreneurs scale responsibly. With a foundation in Sustainable Business Management and hands-on experience in AI-driven campaign strategies, I specialize in: • Performance Marketing Audits powered by AI • (Personal) Brand Building across social & search • Smart Tracking & Data-Driven Decision-Making My mission? Helping you grow online — with impact, intention, and integrity. 🚀 Transforming Digital Marketing through AI-Powered Strategy & Sustainable Growth From analyzing massive datasets to crafting compelling brand stories – I help forward-thinking companies and creators bridge the gap between cutting-edge technology and human-centered marketing. 🎯 WHO I HELP: • B2B/B2C companies seeking scalable, data-driven growth • Personal brands ready to amplify their digital presence • Conscious entrepreneurs building sustainable businesses • Marketing teams looking to integrate AI into their workflows 🔧 CORE EXPERTISE: • Performance Marketing & Conversion Optimization • AI-Driven Marketing Automation & Prompt Engineering • SEO/SEA Strategy & Data Storytelling • Brand Positioning & Content Strategy • Marketing Analytics & Growth Hacking • Sustainable Marketing Practices 🌱 MY MISSION: Combining the analytical power of AI with authentic storytelling to create marketing that doesn't just convert – but connects. Every strategy I develop prioritizes long-term brand value over short-term gains. 💬 READY TO SCALE SMART? Whether you need a comprehensive marketing audit, AI integration consulting, or a complete digital transformation – let's discuss how data-driven creativity can accelerate your growth. 📩 Connect with me to explore how we can elevate your brand together.

Madelene Wadelius is a Digital Marketing Strategist and AI Adoption Consultant who helps businesses navigate the fast‑changing digital landscape with clarity and confidence. Through her company, WSI WebAnalys, she works with organizations in Sweden and internationally to build strong digital strategies, improve visibility, and adopt AI in ways that genuinely support their goals. Her background spans more than a decade of hands‑on marketing work, an MBA in International Marketing from Hawaii Pacific University, and a BBA from Schiller International University, where she studied across campuses in Switzerland, France, the United States, and the United Kingdom. During her graduate studies, she contributed two chapters to the book The Companies We Keep by Bob Sigall as part of his Integrated Marketing program. From 2011 to 2014, she was appointed an Ambassador for Women’s Entrepreneurship by Tillväxtverket, the Swedish Agency for Economic and Regional Growth — a national initiative that selected 800 women entrepreneurs to serve as role models and inspire more young women to pursue entrepreneurship. She also served as Chairman of the Board for Alderholmens Företagarförening from 2012 to 2024, leading the business association’s efforts to strengthen local enterprise and community collaboration. Madelene is especially passionate about making complex marketing and AI topics understandable and actionable for small and midsize teams. She focuses on ethical, sustainable, and human‑centered AI adoption, multilingual optimization, and evidence‑based digital strategy, and she contributes insights on digital marketing, AI, and consumer behavior for media and thought‑leadership features.

Digital Solutions & E-commerce Expertise (20+ years) in Omnichannel Marketing & CX | Customer Insights & Market Intelligence. PhD candidate in Human-Computer Interaction. Independent consultant with 8+ years coaching micro, small and medium enterprises in digital transformation and online business development. Proven track record supporting 3.000+ SMEs across Latin America, Central Asia, and Africa through international development programs (UN-ITC), and national business accelerators. Expert in e-commerce platforms, digital marketing, SEO, and online business strategy with extensive workshop facilitation and mentoring experience.

Currently serving as Associate Director at Marcitors and Knowledge Excel, I specialize in driving strategic initiatives in digital marketing, market research, and analytics. My role encompasses leading cross-functional teams to execute performance-driven marketing strategies, leveraging tools like Google Analytics 4 (GA4), customer data platforms (CDPs), and marketing automation systems to optimize campaign effectiveness and ROI. At Marcitors, I focus on developing integrated SEO strategies, PPC advertising campaigns, and social media management frameworks, ensuring data-backed decision-making and impactful client results. In my Knowledge Excel role, I spearhead market research projects and cross-platform tracking solutions, utilizing advanced methodologies to deliver actionable consumer insights and enhance digital transformation efforts. With expertise in marketing technology, analytics platforms, and operational optimization, I align marketing and data-driven processes to deliver measurable growth and value for diverse industries.

Digital Marketing Consultant with over 12 years of experience specializing in performance marketing and international expansion across the US, UK, and DACH markets. Having managed over $100M in ad spend for global brands, Ian focuses on building data-driven growth infrastructure and localized go-to-market strategies that align technical tracking with bottom-line profitability.

Senior Marketing Technologist and Fractional MarTech Consultant with 18+ years of experience in digital marketing, including over a decade specializing in marketing automation and analytics. Worked with leading companies such as AutoScout24, ALSO International, Lucanet, PlusDental, and DCMN, helping them streamline workflows, improve customer journeys, and drive measurable growth. My expertise spans GA4, Google Tag Manager, HubSpot, Marketo, ActiveCampaign, Zapier, Make, OpenAI and BigQuery—bridging marketing, data, and technology to solve complex challenges. I have founded and scaled multiple ventures, and delivered growth through CRM strategies, advanced tracking, and automation frameworks. A frequent speaker on data-driven marketing, I also share insights through my blog, YouTube channel, and LinkedIn community. Known for blending strategic vision with hands-on execution, I help B2B and B2C businesses unlock efficiency, scalability, and growth in today’s fast-changing MarTech landscape.

I am the founder of BeastBI GmbH, a digital consultancy specializing in digital marketing. Whether it's marketing analysis, restructuring, or migration. We focus on optimize marketing budgets and improve ROIs. HubSpot and Google Ads certified and partner. With over a decade of experience across CRM, Paid Ads, SEO, (B2B) leadgen and marketing analysis, I combine technical know-how with a deep understanding of marketing & business strategy. I work and lead a remote team, scaled international campaigns. I also support companies as interim head of marketing and similar positions.

Keach Digital Agency is an award-winning digital marketing company in USA that enables businesses to overcome and address digital marketing complexities and assure revenue growth.

Svetlana is a Global Marketing & Strategy Leader, Mentor, and Awards Jury Member, helping early-stage tech startups and established brands thrive worldwide, from France to Singapore. Svetlana has been an awards jury member for global prestigious contests 2025 New York Festivals Advertising Awards (USA), 2025 SAMMY Awards in Marketing & Sales (USA), 2025 Lisbon Ad Festival, 2025 ACT Care Awards, 2025 Artificial Intelligence Excellence Award (USA), 2025 Internet Advertising Competition (IAC) Awards, 2025 BIG Innovation Awards (USA), 2025 We Love Tech (USA), Shorty Impact Awards 2024 & 2025 (USA), Incentive Awards 2024 (UK), Summit Creative Award 2024 (USA), 2025 & 2024 Stratus Cloud Computing Awards (USA), SLINGSHOT 2023 (Singapore Innovation Week 2023), among others. She spoke at conferences and universities across Asia and Europe and has mentored 150+ startups, incl. those at leading accelerators Techstars, Founder Institute, and Startup Wise Guys. An expert contributor to business & tech media, Svetlana shares her insights on technology, innovation, and marketing. Featured as the Changemaker by the World Intellectual Property Organization, INvolve Heroes Role Model 2025 supported by YouTube, Mentor Powering Asian startup ecosystem by e27, Top 100 Retailtech Influencer 2025 by RTIH, she won the 2024 Global Recognition Award, Social Media Marketer 2025 Award (UK) and served as an EWEMA Ambassador for the Early Warning Europe Network. She is a member of Green The Bid (USA), a nonprofit promoting sustainability in advertising, The AI & Arts Interest Group at The Alan Turing Institute (UK), The Global Leaders Movement by the female factor (Austria), and Chief Marketing Officer Council. She is a Global Young Leader-2024 THINC Fellow by Tencent and Viva La Vida. Tencent, a multinational conglomerate, is among the largest social media, venture capital, and investment corporations. It operates messengers QQ and WeChat, social networks, music, web portals, e-commerce, and payment systems. Viva la Vida is a global platform that empowers people to express and connect through art with partners the UN & ByteDance.

Here is my website <a href="https://www.seolondonsurrey.co.uk/">https://www.seolondonsurrey.co.uk/</a> . I'm available for comment - I require a "dofollow" credit link. I specialise in: - online lead generation - Generative Engine Optimisation (GEO) Services focused on Google Gemini & Chatgpt - manual link building services (I don't buy backlinks) - PPC ad management (inc. Google Shopping) - digital marketing and international & multilingual / local SEO strategy - "Google skills" / SEO training - (technical) SEO audits (including keyword research, competitor analysis etc) - store optimisation for Amazon / Ebay & Shopify's Shop App / Shop.app Online Marketplace - SEO copywriting and keyword-researched based content strategy (training) - maximising clients non-paid online visibility on search engines (please ask me about the latter as this involves working to diminish your competitors' websites and profiles online visibility as well)

I studied economics and statistics, then worked across venture, agency, and startup environments. Now I focus on analytics and attribution at Spectacle. My background includes everything from starting, scaling, brand, user growth to product and funnel optimisation, but the real challenge in marketing isn’t tools > it’s legislation.

I help brands grow by connecting smart strategy with practical execution. I’m a digital marketing strategist and growth marketer focused on building growth engines not just campaigns. My background spans the kids’ entertainment, gaming, and music industries, which taught me how to understand audiences, not just target them. Now agency-side, I bring that same curiosity into every campaign, figuring out what makes people act, not just click. I work across paid and organic search, DSP marketing, marketing automation, and experiential campaigns. Whether it’s designing a go-to-market plan or finding the operational gaps that stop growth, I focus on turning attention into revenue. Right now, I’m exploring how AI and data can make marketing more personal and more ethical, the same theme I’m tackling in my MSc dissertation on balancing privacy and performance in personalised marketing.

Driving growth through strategic vision, data-driven insights, and innovation. Expert in media buying, user acquisition, and team leadership. Published author, industry speaker, and judge. 151+ certifications, MBA, and 10+ years in digital marketing. With a decade of experience in marketing strategy, digital innovation, and team leadership, I specialize in turning business challenges into measurable successes. My approach combines strategic vision, data-driven insights, and technical expertise to create impactful campaigns that align with organizational goals and deliver sustainable growth. What I Bring to the Table 1. Digital Marketing Expertise 🌐 I bring advanced knowledge across tools and channels, including programmatic advertising, Google Ads, paid social media, affiliate marketing and emerging technologies. This ensures a comprehensive, future-ready approach to your marketing efforts. 2. Data-Driven Strategies 📊 Leveraging analytics and consumer insights, I design campaigns that maximize ROI while optimizing resource use. My technical background in HTML, CSS, JavaScript, Python, SQL, Power BI, and Tableau ensures data is transformed into actionable strategies. 3. Proven Leadership 🤝 I excel at building and leading high-performing teams. Through mentorship and collaboration, I foster innovation and deliver results that consistently exceed expectations. 4. Lifelong Learning 🎓 With a Bachelor’s and Master’s degree in Digital Marketing, an MBA, and 130+ certifications from industry leaders like Google, Meta, and HubSpot, I stay ahead of trends to deliver cutting-edge solutions. Key Achievements: Published Author: Digital Marketing Roadmap, a practical guide available on Amazon and 15+ marketplaces. 📚 Industry Recognition: Judge for awards like the Stevie Awards and Internet Advertising Competition Awards. 🏆 Thought Leadership: Speaker at IAB Poland and other industry events, sharing actionable insights on marketing innovation. 🎤 Core Competencies ✅ Marketing Strategy & Execution ✅ Brand Management & Positioning ✅ Customer Acquisition & Retention ✅ Media Buying & Campaign Optimization ✅ Data Analytics & Consumer Insights ✅ Team Leadership & Development Let’s Collaborate 🤝 I’m passionate about using marketing and technology to drive growth and innovation. If you're seeking a results-driven CMO to elevate your brand, let’s connect to discuss how I can contribute to your success.

I am a seasoned marketing specialist based in Hallstahammar, Sweden, and the founder of Monkey 17 Marketing. With over 20 years of experience in marketing and communication, I have led strategic initiatives for both public and private sector organizations. Notably, I served as the communications lead for the Swedish Transport Agency’s information campaign during the introduction of the congestion tax in Gothenburg in 2013—one of Sweden’s most high-profile public infrastructure projects at the time. In recent years, my work has focused extensively on magazine design, brand development, and web design, supporting a wide range of businesses and organizations in strengthening their visual presence and reaching their target audiences more effectively. I bring strategic insight, creative execution, and hands-on experience to every project I take on.

Tell me what I can't and I will show you that I can.

SEO Team Lead, Founder of Monitoro.

I help CEOs, Founders, and Visionary Leaders transform their digital presence from a cost centre into their most powerful profit engine. I believe a leader's brand shouldn't just be seen, it should drive business. That’s why I go beyond basic design to build strategic online systems that blend creative storytelling with smart automation, AI, and performance marketing, delivering not just visibility, but measurable ROI. How I Create Scalable Growth & Lasting Impact → Build Authority-Focused Personal Brands: Blending strategic storytelling with SEO to transform leaders into recognised voices who inspire trust and measurable growth. → I build automated growth systems that transform your digital presence into a self-sustaining sales engine, operating 24/7 beyond the limits of ad spend. → Strategic Content & Brand Marketing: Developing Content Strategies, Brand Designs, and Marketing Campaigns that amplify visibility, trust, and conversions. → Ghostwriting for Thought Leaders: Shaping powerful, authentic narratives that elevate your voice, build authority, and position you as a trusted industry leader across digital and editorial platforms. Results: •Proven Impact for Clients: Reduced Customer Acquisition Cost by 60% by replacing paid ads with a Seo personal brand system. •Achieved 5x higher engagement on a founder’s LinkedIn content through optimised posting strategy and storytelling. •Delivered 3.5x ROI in 3 months for a skincare founder via AI-powered content, SEO, and funnel optimisation. Why Partner With Me? Because your online presence isn’t just a brand—it’s a business asset. I ensure it delivers meaning, momentum, and measurable ROI through strategy, storytelling, and systems that scale. Together, we’ll build a brand that doesn’t just tell a story, it drives revenue, builds authority, and creates lasting impact. https://seoportfolio.in/

Léo Pinon is an International Marketing Strategist at Go Fish Digital. Léo specializes in pay-per-click and social media advertising for local and global businesses. With a passion for driving results, his expertise ranges from developing lead generation strategies for B2B companies to maximizing online sales for e-commerce stores.