Best Marketing Metrics and KPIs Advisors Experts

My name is Matthew Redford and I founded DATA HIT in 2024 with the goal of providing an effective data and optimisation resource to small to medium sized businesses. Our primary service areas are consultancy, tracking implementation, conversation rate optimisation, and insights / reporting. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.

I’m a Digital Marketing Strategist and Certified Performance Marketer with a passion for turning data into growth — sustainably and smart. As the founder of NeuralGrowth Collective, I combine deep expertise in SEO/SEA, UX/UI design, and web analytics with a tech-savvy approach to help brands, creators, and conscious entrepreneurs scale responsibly. With a foundation in Sustainable Business Management and hands-on experience in AI-driven campaign strategies, I specialize in: • Performance Marketing Audits powered by AI • (Personal) Brand Building across social & search • Smart Tracking & Data-Driven Decision-Making My mission? Helping you grow online — with impact, intention, and integrity. 🚀 Transforming Digital Marketing through AI-Powered Strategy & Sustainable Growth From analyzing massive datasets to crafting compelling brand stories – I help forward-thinking companies and creators bridge the gap between cutting-edge technology and human-centered marketing. 🎯 WHO I HELP: • B2B/B2C companies seeking scalable, data-driven growth • Personal brands ready to amplify their digital presence • Conscious entrepreneurs building sustainable businesses • Marketing teams looking to integrate AI into their workflows 🔧 CORE EXPERTISE: • Performance Marketing & Conversion Optimization • AI-Driven Marketing Automation & Prompt Engineering • SEO/SEA Strategy & Data Storytelling • Brand Positioning & Content Strategy • Marketing Analytics & Growth Hacking • Sustainable Marketing Practices 🌱 MY MISSION: Combining the analytical power of AI with authentic storytelling to create marketing that doesn't just convert – but connects. Every strategy I develop prioritizes long-term brand value over short-term gains. 💬 READY TO SCALE SMART? Whether you need a comprehensive marketing audit, AI integration consulting, or a complete digital transformation – let's discuss how data-driven creativity can accelerate your growth. 📩 Connect with me to explore how we can elevate your brand together.

Madelene Wadelius is a Digital Marketing Strategist and AI Adoption Consultant who helps businesses navigate the fast‑changing digital landscape with clarity and confidence. Through her company, WSI WebAnalys, she works with organizations in Sweden and internationally to build strong digital strategies, improve visibility, and adopt AI in ways that genuinely support their goals. Her background spans more than a decade of hands‑on marketing work, an MBA in International Marketing from Hawaii Pacific University, and a BBA from Schiller International University, where she studied across campuses in Switzerland, France, the United States, and the United Kingdom. During her graduate studies, she contributed two chapters to the book The Companies We Keep by Bob Sigall as part of his Integrated Marketing program. From 2011 to 2014, she was appointed an Ambassador for Women’s Entrepreneurship by Tillväxtverket, the Swedish Agency for Economic and Regional Growth — a national initiative that selected 800 women entrepreneurs to serve as role models and inspire more young women to pursue entrepreneurship. She also served as Chairman of the Board for Alderholmens Företagarförening from 2012 to 2024, leading the business association’s efforts to strengthen local enterprise and community collaboration. Madelene is especially passionate about making complex marketing and AI topics understandable and actionable for small and midsize teams. She focuses on ethical, sustainable, and human‑centered AI adoption, multilingual optimization, and evidence‑based digital strategy, and she contributes insights on digital marketing, AI, and consumer behavior for media and thought‑leadership features.

Digital Solutions & E-commerce Expertise (20+ years) in Omnichannel Marketing & CX | Customer Insights & Market Intelligence. PhD candidate in Human-Computer Interaction. Independent consultant with 8+ years coaching micro, small and medium enterprises in digital transformation and online business development. Proven track record supporting 3.000+ SMEs across Latin America, Central Asia, and Africa through international development programs (UN-ITC), and national business accelerators. Expert in e-commerce platforms, digital marketing, SEO, and online business strategy with extensive workshop facilitation and mentoring experience.

Currently serving as Associate Director at Marcitors and Knowledge Excel, I specialize in driving strategic initiatives in digital marketing, market research, and analytics. My role encompasses leading cross-functional teams to execute performance-driven marketing strategies, leveraging tools like Google Analytics 4 (GA4), customer data platforms (CDPs), and marketing automation systems to optimize campaign effectiveness and ROI. At Marcitors, I focus on developing integrated SEO strategies, PPC advertising campaigns, and social media management frameworks, ensuring data-backed decision-making and impactful client results. In my Knowledge Excel role, I spearhead market research projects and cross-platform tracking solutions, utilizing advanced methodologies to deliver actionable consumer insights and enhance digital transformation efforts. With expertise in marketing technology, analytics platforms, and operational optimization, I align marketing and data-driven processes to deliver measurable growth and value for diverse industries.

Digital Marketing Consultant with over 12 years of experience specializing in performance marketing and international expansion across the US, UK, and DACH markets. Having managed over $100M in ad spend for global brands, Ian focuses on building data-driven growth infrastructure and localized go-to-market strategies that align technical tracking with bottom-line profitability.

Senior Marketing Technologist and Fractional MarTech Consultant with 18+ years of experience in digital marketing, including over a decade specializing in marketing automation and analytics. Worked with leading companies such as AutoScout24, ALSO International, Lucanet, PlusDental, and DCMN, helping them streamline workflows, improve customer journeys, and drive measurable growth. My expertise spans GA4, Google Tag Manager, HubSpot, Marketo, ActiveCampaign, Zapier, Make, OpenAI and BigQuery—bridging marketing, data, and technology to solve complex challenges. I have founded and scaled multiple ventures, and delivered growth through CRM strategies, advanced tracking, and automation frameworks. A frequent speaker on data-driven marketing, I also share insights through my blog, YouTube channel, and LinkedIn community. Known for blending strategic vision with hands-on execution, I help B2B and B2C businesses unlock efficiency, scalability, and growth in today’s fast-changing MarTech landscape.

Anthony Neal Macri is a growth strategist, creative director, and user-acquisition lead who has spent the past decade and a half helping startups and consumer brands stop “marketing loudly” and start scaling intentionally. He blends performance marketing with narrative craft — part data scientist, part storyteller, part “I can fix that funnel” therapist. Before advising founders, he cut his teeth building acquisition engines inside high-pressure, high-competition verticals where every click had to justify its existence. His campaigns have helped turn early-stage products into seven-figure revenue engines, and he has led teams across paid growth, lifecycle, retention, conversion optimisation, and brand positioning — often at the same time, because startups don’t believe in neat job descriptions. In parallel with his tech and growth work, Macri serves as Creative & Marketing Director for Calabria Food Fest, a global-audience cultural festival in Southern Italy that pairs food, entertainment, and celebrity partnerships with tourism development. He oversees creative identity, international positioning, brand storytelling, and digital promotion — essentially: making sure the world realises Calabria is not just a location on a map, but a lifestyle with good espresso. He’s known for mixing strategy with humour (and occasionally espresso-fuelled honesty). Journalists tap him for commentary on what really drives user behaviour, why “growth hacking” died the day privacy laws woke up, and how brands can build audiences without surrendering their dignity to clickbait. When he isn’t planning acquisition funnels or festival run-of-show campaigns, he mentors early-stage founders and doomscrolls new ad platforms so you don’t have to.

Steve is a performance-first marketing operator and agency founder who treats growth like training: measure everything, improve the smallest inputs, and compound results. A former collegiate swimmer with a championship mindset, Steve brings the same precision to paid search/social, SEO and ecommerce growth—previously managing paid ads for Dick’s Sporting Goods and helping scale an agency from $150K to over $6M. Steve has worked with over 500 brands over the last 20 years in Digital Marketing. Steve has started three agencies and sold two, and today leads Digital Position, serving growth-minded brands from $5M–$500M/year in revenue, while also offering fractional CMO support grounded in the principle: “How you do one thing is how you do everything.”

I'm the founder of Y'all, a boutique performance creative and marketing agency working with direct-to-consumer CPG brands. We help DTC companies profitably scale paid acquisition through high-volume creative, data-backed creative strategy, adaptable media buying, and conversion rate optimization across Meta, TikTok, Google, and YouTube. My expertise sits at the intersection of creative strategy and media buying. Most agencies pick one lane; I've built Y'all around the belief that neither works without the other, and that the real levers for DTC growth live in how creative, landing pages, and paid media operate as a single system. That hybrid approach is what's allowed us to take on brands that had hit a ceiling with previous agencies and push through it. I've worked across health and wellness, food and beverage, fashion, and home goods, with partners including FlavCity, Pamos, Save Trees, Allie+Bess, Popsmith, and Loverboy. A few results I'm proud of: scaling Pamos 9x on Meta and Google in a regulated THC category with zero account bans after two prior bans, growing Save Trees' weekly ad spend 800% while holding CAC at 95% of baseline, and lifting landing page conversion rates 300% for ZYN Turmeric after rebuilding their full paid acquisition stack. Y'all is a Meta Business Partner, Google Partner, and Shopify Partner, and is recognized by 1-800-DTC in the top 1% of agencies. I'm based in San Antonio, Texas.

Keach Digital Agency is an award-winning digital marketing company in USA that enables businesses to overcome and address digital marketing complexities and assure revenue growth.

I am a Search Strategy Advisor at Adwen Plus with over 20 years of experience in SEO and digital marketing. I help businesses grow organic traffic, improve search visibility, and generate leads through practical, result-focused strategies. My work focuses on modern search approaches, including AI SEO (AEO), content structuring, and entity-based optimization. I have worked with brands in healthcare, telemedicine, and service industries to improve their online presence and acquire customers through search. I believe in simple, execution-driven marketing combining clear content, user intent, and real-world strategies instead of theory.

Abram Ninoyan founded GavelGrow in 2015 after recognizing that law firms were being underserved by generalist marketing agencies. With 15+ years of experience in digital advertising, conversion rate optimization, and marketing analytics, he has scaled 500+ law firms across 12 practice areas. GavelGrow has generated $38M+ in tracked client revenue with a 92% year-over-year client retention rate. Abram is Google Partner Certified with certifications in Google Ads (Search, Display, Measurement), Google Analytics, HubSpot Inbound Marketing, and Conversion Optimization.

With over 8+ years of hands-on experience in SEO, I’ve worked across diverse industries including Education, Technology, and WordPress-based businesses. I specialize in On-Page, Off-Page, and Technical SEO, helping brands build visibility, drive traffic, and strengthen their online presence. At a WordPress agency, I’ve contributed to the SEO and technical content strategy for well-known plugins like Analytify and LoginPress, optimizing performance and engagement through keyword-focused content and data-driven insights. In addition to SEO, I bring 2 years of experience running Google Search Brand Awareness campaigns for global partners such as HP, Dell, Lenovo, and Microsoft, achieving impressive CTRs of 4%, 7%, 8%, and up to 13% through well-structured ad strategies and continuous performance optimization. I’m passionate about combining analytics, creativity, and strategy to help businesses grow organically and enhance brand visibility in competitive markets.

Svetlana is a Global Marketing & Strategy Leader, Mentor, and Awards Jury Member, helping early-stage tech startups and established brands thrive worldwide, from France to Singapore. Svetlana has been an awards jury member for global prestigious contests 2025 New York Festivals Advertising Awards (USA), 2025 SAMMY Awards in Marketing & Sales (USA), 2025 Lisbon Ad Festival, 2025 ACT Care Awards, 2025 Artificial Intelligence Excellence Award (USA), 2025 Internet Advertising Competition (IAC) Awards, 2025 BIG Innovation Awards (USA), 2025 We Love Tech (USA), Shorty Impact Awards 2024 & 2025 (USA), Incentive Awards 2024 (UK), Summit Creative Award 2024 (USA), 2025 & 2024 Stratus Cloud Computing Awards (USA), SLINGSHOT 2023 (Singapore Innovation Week 2023), among others. She spoke at conferences and universities across Asia and Europe and has mentored 150+ startups, incl. those at leading accelerators Techstars, Founder Institute, and Startup Wise Guys. An expert contributor to business & tech media, Svetlana shares her insights on technology, innovation, and marketing. Featured as the Changemaker by the World Intellectual Property Organization, INvolve Heroes Role Model 2025 supported by YouTube, Mentor Powering Asian startup ecosystem by e27, Top 100 Retailtech Influencer 2025 by RTIH, she won the 2024 Global Recognition Award, Social Media Marketer 2025 Award (UK) and served as an EWEMA Ambassador for the Early Warning Europe Network. She is a member of Green The Bid (USA), a nonprofit promoting sustainability in advertising, The AI & Arts Interest Group at The Alan Turing Institute (UK), The Global Leaders Movement by the female factor (Austria), and Chief Marketing Officer Council. She is a Global Young Leader-2024 THINC Fellow by Tencent and Viva La Vida. Tencent, a multinational conglomerate, is among the largest social media, venture capital, and investment corporations. It operates messengers QQ and WeChat, social networks, music, web portals, e-commerce, and payment systems. Viva la Vida is a global platform that empowers people to express and connect through art with partners the UN & ByteDance.

MarTech infrastructure consultant focused on PE-backed mid-market companies. I advise private equity operating teams and portfolio company leadership on commercial data architecture, CRM strategy, and revenue operations. Former CMO-level operator with experience across B2B demand gen, email compliance, and marketing analytics.

Here is my website <a href="https://www.seolondonsurrey.co.uk/">https://www.seolondonsurrey.co.uk/</a> . I'm available for comment - I require a "dofollow" credit link. I specialise in: - online lead generation - Generative Engine Optimisation (GEO) Services focused on Google Gemini & Chatgpt - manual link building services (I don't buy backlinks) - PPC ad management (inc. Google Shopping) - digital marketing and international & multilingual / local SEO strategy - "Google skills" / SEO training - (technical) SEO audits (including keyword research, competitor analysis etc) - store optimisation for Amazon / Ebay & Shopify's Shop App / Shop.app Online Marketplace - SEO copywriting and keyword-researched based content strategy (training) - maximising clients non-paid online visibility on search engines (please ask me about the latter as this involves working to diminish your competitors' websites and profiles online visibility as well)

I studied economics and statistics, then worked across venture, agency, and startup environments. Now I focus on analytics and attribution at Spectacle. My background includes everything from starting, scaling, brand, user growth to product and funnel optimisation, but the real challenge in marketing isn’t tools > it’s legislation.

I help brands grow by connecting smart strategy with practical execution. I’m a digital marketing strategist and growth marketer focused on building growth engines not just campaigns. My background spans the kids’ entertainment, gaming, and music industries, which taught me how to understand audiences, not just target them. Now agency-side, I bring that same curiosity into every campaign, figuring out what makes people act, not just click. I work across paid and organic search, DSP marketing, marketing automation, and experiential campaigns. Whether it’s designing a go-to-market plan or finding the operational gaps that stop growth, I focus on turning attention into revenue. Right now, I’m exploring how AI and data can make marketing more personal and more ethical, the same theme I’m tackling in my MSc dissertation on balancing privacy and performance in personalised marketing.