Leading Brand Positioning Experts

I’m Cristy Verdeja Zaldívar—a strategic communications and marketing leader with over 15 years of experience transforming how brands connect, grow, and lead. As CEO of Pointe Connect, I consult for companies across industries—from nimble startups to global Fortune 500s—offering high-level strategy rooted in clarity, creativity, and results. I specialize in diagnosing challenges, crafting messaging that resonates, and building marketing and communications frameworks that drive real business impact. Known for my sharp instincts and innovative thinking, I’m the person teams call when they need to elevate their brand, reset their approach, or navigate complexity with confidence. My expertise spans corporate communications, PR, digital strategy, crisis and issues management, and multicultural marketing. I’ve advised industry giants, led global campaigns, and built cross-functional teams that deliver. I’m a bilingual storyteller (English/Spanish + conversational French) with a global mindset and a deep belief in the power of connection. Whether I’m guiding an executive team or rolling up my sleeves with a small business owner, I bring vision, structure, and momentum to every engagement.

I help leaders turn brand into their most powerful lever for growth. For more than three decades, I’ve operated at the intersection of strategy and competition, guiding Fortune 500s and high-growth startups to create brand advantage. My work spans industries from technology and finance to luxury, healthcare, and CPG. I've advised companies like Coca-Cola, Verizon, and Walmart, as well as VC-backed disruptors from Sequoia, Andreessen Horowitz, and Google Ventures. As Founder and Chief Strategy Officer of Fazer, I've pioneered De-Positioning, a hard-strategy methodology that renders competitors irrelevant by solving customer pain points better than anyone else. I believe differentiation is dead. In today’s hypercompetitive markets, white space disappears instantly. The new era of marketing is the era of problem-solving. Dominant brands like Apple prove this repeatedly. They win not by chasing difference, but by solving customer pain points with relentless clarity and discipline. This is the true engine of market dominance. At Fazer, we work direct-to-leadership, helping executives sharpen their competitive position in markets where rivalry is relentless and advantage is fleeting. De-Positioning is the framework that turns brand into a system of advantage. It's a discipline that unites business, brand, marketing, and sales into one strategic force. I am the author of "De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage", which codifies this methodology into six principles for building brands that don’t just compete, but control the terms of competition itself. We live in a new era where brand is not a marketing function. It is a strategic lever for growth, trust, and leadership. The companies that embrace this truth will define the future of their industries. The rest will be de-positioned.

I lead the voice of Tejjy Inc., one of the USA’s top AEC firms. Over the past 15 years, I’ve grown alongside the company, leading its marketing journey from humble beginnings to becoming one of the most trusted names in architectural and engineering solutions in the USA. As Marketing Director, I lead the full spectrum of our brand strategy, shaping everything from digital presence and content to outreach campaigns and industry showcases. My focus has always been clear: to position Tejjy Inc. as more than just a service provider, but as a forward-thinking, trusted name in the AEC landscape. Every platform, every initiative, and every interaction is designed to not only reflect who we are, but to elevate how we’re perceived. I’m also proud to have hosted a successful webinar, focusing on how digital AEC practices can support pre- and post-disaster resilience and management in the U.S., an area I believe is critical in today’s world. In 2023, I represented our firm at the AHR Expo in Atlanta, where I showcased our projects and built relationships with fellow industry leaders. I come from a background of discipline and resilience. Being an Army wife has shaped my ability to lead with grace under pressure. I bring that same spirit into every campaign, every challenge, and every new learning opportunity. I’m a firm believer in staying curious, constantly researching trends, and always exploring what’s next. Beyond strategy and execution, I take pride in being a mentor and guide, both to my team and to those who are starting out in this field. If there’s one thing I’ve learned, it’s that marketing is not just about selling a service, it’s about earning trust. And that’s exactly what we do at Tejjy Inc., every day. As I continue to navigate the ever-evolving world of marketing, I remain inspired by the promise of authentic growth and creative innovation.

Data-led marketer with experience scaling social media and SEO for D2C brands and media platforms. Sharing practical, no-fluff insights on what actually works in digital marketing today.

I run SERPninja.io, a white label link building agecy proudly rated 5 stars on Clutch and TrustPilot. Trusted by over 300 agencies, we specialize in helping businesses achieve their own or their clients' link-building goals effectively. SERPninja.io has been featured on major publications like HubSpot, Backlinko, Forbes, G2 blog and Entrepreneur. Drop us a message if you want to crush your link building goals. Check out our YT channel at https://www.youtube.com/@serpninjasupport

I help businesses make more money from their digital channels by fixing how they show up online. That includes SEO, lead generation, paid ads, and using AI when it actually helps. I’ve worked with companies across North America, from local service businesses to SaaS and fintech startups. I've been quoted or featured in SEMrush, Content Marketing Institute, and Databox. I’m happy to share insights that are practical and straight to the point.

Story before all. I believe in jargon-free copy, singular ideas, and big storytelling. I write a newsletter about business and culture called "Atmosphere."

SEO consultant helping B2B and SaaS companies grow from 6 to 8 figures with strategic SEO, AI optimization and content marketing. I specialize in driving qualified traffic, building authority, and turning organic search into a scalable growth channel.

High-level digital marketing professional with over 20 years' experience in a contemporary, large-scale business environment. Skilled in producing strong content to optimize business sites that increase visibility and brand awareness. Credited with combining excellent problem solving skills, extensive SEO, reputation management, and marketing experience to drive sales, control costs and maximize profitability. AREAS OF STRENGTH Reputation Management (Removal and Burying of negative content/reviews) PR (Promoting branded content on top tier sites and publications) SEO (Ranking for industry keywords that convert into leads and sales) AEO (Influencing Google AI Overviews, ChatGPT, and other LLMs)

Léo Pinon is an International Marketing Strategist at Go Fish Digital. Léo specializes in pay-per-click and social media advertising for local and global businesses. With a passion for driving results, his expertise ranges from developing lead generation strategies for B2B companies to maximizing online sales for e-commerce stores.

What we do: We help companies find new clients by creating effective Marketing that works to help grow their business. How do we do it: With amazing websites that drive users to take action and build brand awareness and leads through Social Media Advertising, email marketing, and traditional marketing. What others are saying: “Audrey is wonderful to work with. Having one point of contact who can handle everything is exactly what we needed. Audrey tailored a plan to fit our needs and desires. She has met every deadline, keeping us on schedule to launch our new website. Any requested changes were handled precisely and within the scheduled time frame. I am looking forward to working with Audrey setting up our marketing with the same efficiency and quality.” Far Hills Build Design Ready to start having the perfect clients call you for your services? Send me a message and we can chat.

I love creating cohesive branding, communications, and digital marketing strategies! I’ve worked in 13 different industries through full-time, part-time, contract and freelance roles to handle all aspects of digital marketing, brand marketing, and communications. I know how to create digital marketing strategies that work for various audiences and goals. I’m also an early adopter of digital technologies so I have a good bit of experience utilizing platforms that help automate marketing activities. My ultimate goal is to provide solutions that align with the end goals of the client/company.

I'm Christian Görgen, founder of FYI Marketing & Consulting. I've spent over a decade in the financial industry, leading global brands like eToro, Pepperstone and Fidelity International. Today, I help Forex, Prop Trading, and FinTech companies scale through smart strategy, content that converts, and marketing leadership that’s built to last. My focus is on driving real growth — not just running campaigns.

I am the founder of BeastBI GmbH, a digital consultancy specializing in digital marketing. Whether it's marketing analysis, restructuring, or migration. We focus on optimize marketing budgets and improve ROIs. HubSpot and Google Ads certified and partner. With over a decade of experience across CRM, Paid Ads, SEO, (B2B) leadgen and marketing analysis, I combine technical know-how with a deep understanding of marketing & business strategy. I work and lead a remote team, scaled international campaigns. I also support companies as interim head of marketing and similar positions.

Seasoned SEO & Growth Strategist with over nine years of experience. I'm proficient in various growth marketing facets, including AI & Automation, e-Commerce, and Data Analytics. My track record includes leading over 150 projects, many within the most competitive industries like crypto & CBD.

Marketing Executive at Rocketseed with a demonstrated history of working in the digital marketing space. Skilled in various B2B SaaS marketing aspects with a key focus on social media, email marketing, lead generation and content creation. I hold a Bachelor's degree focused in Marketing & Business Management from Damelin.

I’m Pavel Buev, a growth strategist at the intersection of SEO, SEM, GEO expansion, content strategy, content development, and branding. I help companies turn intent into predictable pipeline by aligning technical foundations, editorial systems, and paid acquisition—so search, content, and ads compound rather than compete. My work starts with demand mapping: who’s searching, where, and why. From there I build the scaffolding—site architecture, internal linking, schema, and Core Web Vitals—then layer a content matrix that reflects real buying journeys. On the paid side, I structure campaigns to echo organic themes, tighten match between queries and value props, and capture incremental share without cannibalizing organic gains. I’m metrics-first (conversion paths, CAC/LTV, assisted conversions), but I’m equally protective of brand voice and editorial quality. Industry-wise, I’ve shipped programs in finance, software development, medicine, and iGaming. That means working within strict compliance, long evaluation cycles, and crowded SERPs. In each case I’ve paired authority building (E-E-A-T, digital PR, high-value backlinks) with content you can actually measure—comparison pages, calculators, playbooks, and programmatic SEO where it makes sense. I’ve led cross-functional teams of copywriters and link builders and set up editorial operations with clear briefs, review checklists, and quality bars. On the technical side, I translate growth goals into engineering tickets: from crawl budget fixes and hreflang logic to structured data, analytics instrumentation, and experimentation frameworks. I like roadmaps that ship weekly, not quarterly: quick wins first, durable systems next. What I bring most of all is a bias for clarity—simple plans, visible metrics, and feedback loops that help teams learn faster. If you need growth that scales across regions and channels without losing brand coherence, that’s exactly where I’m comfortable.

Results-driven and strategic leader with over 22 years of experience in IT and executivemanagement. Proven track record of driving operational excellence, building high-performingteams, and scaling businesses globally. Expert in leading companies through periods ofhypergrowth and transformation, ensuring alignment with strategic objectives and enhancingorganizational efficiency.

Australian marketing leader, with 16+ years of experience in marketing, with the last 7 years in Head of Digital Marketing roles. As a marketing leader, I am passionate about driving digital transformation, growing brands and building high-performing teams through a people-first approach. My leadership style focuses on collaborative and strategic thinking, enabling me to navigate complex challenges with ease. Adam’s journey into the world of strength sports began at 16 in a local gym in Melbourne. Over the years, he has cultivated a deep passion for powerlifting, CrossFit, bodybuilding, and strongman competitions. Professionally, Adam brings extensive experience in digital marketing, having held senior roles in both government and tourism sectors. His expertise in these fields has been instrumental in developing Turtle Strength’s online presence and connecting and building our community of lifters.

A marketing and administration professional with over 30 years of experience, Jane Grismer is known for advancing projects and making them successful.Her creativity motivates her to ignite a brand's strength and bridge the gap between communications and commerce. Jane has successfully applied trend direction to enhancing marketing strategies to connect small business owners.As your content creator and brand strategist, Jane creates promotional vehicles that drive more business, sales, and satisfied customers through compelling written content and visual graphics. In order to cultivate targeted messaging across all channels, Jane goes beyond a brand audit to understand her customers (local and virtual) firsthand.