Leading Brand Positioning Experts

I help leaders turn brand into their most powerful lever for growth. For more than three decades, I’ve operated at the intersection of strategy and competition, guiding Fortune 500s and high-growth startups to create brand advantage. My work spans industries from technology and finance to luxury, healthcare, and CPG. I've advised companies like Coca-Cola, Verizon, and Walmart, as well as VC-backed disruptors from Sequoia, Andreessen Horowitz, and Google Ventures. As Founder and Chief Strategy Officer of Fazer, I've pioneered De-Positioning, a hard-strategy methodology that renders competitors irrelevant by solving customer pain points better than anyone else. I believe differentiation is dead. In today’s hypercompetitive markets, white space disappears instantly. The new era of marketing is the era of problem-solving. Dominant brands like Apple prove this repeatedly. They win not by chasing difference, but by solving customer pain points with relentless clarity and discipline. This is the true engine of market dominance. At Fazer, we work direct-to-leadership, helping executives sharpen their competitive position in markets where rivalry is relentless and advantage is fleeting. De-Positioning is the framework that turns brand into a system of advantage. It's a discipline that unites business, brand, marketing, and sales into one strategic force. I am the author of "De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage", which codifies this methodology into six principles for building brands that don’t just compete, but control the terms of competition itself. We live in a new era where brand is not a marketing function. It is a strategic lever for growth, trust, and leadership. The companies that embrace this truth will define the future of their industries. The rest will be de-positioned.

I’m Cristy Verdeja Zaldívar—a strategic communications and marketing leader with over 15 years of experience transforming how brands connect, grow, and lead. As CEO of Pointe Connect, I consult for companies across industries—from nimble startups to global Fortune 500s—offering high-level strategy rooted in clarity, creativity, and results. I specialize in diagnosing challenges, crafting messaging that resonates, and building marketing and communications frameworks that drive real business impact. Known for my sharp instincts and innovative thinking, I’m the person teams call when they need to elevate their brand, reset their approach, or navigate complexity with confidence. My expertise spans corporate communications, PR, digital strategy, crisis and issues management, and multicultural marketing. I’ve advised industry giants, led global campaigns, and built cross-functional teams that deliver. I’m a bilingual storyteller (English/Spanish + conversational French) with a global mindset and a deep belief in the power of connection. Whether I’m guiding an executive team or rolling up my sleeves with a small business owner, I bring vision, structure, and momentum to every engagement.

I'm Christian Görgen, founder of FYI Marketing & Consulting. I've spent over a decade in the financial industry, leading global brands like eToro, Pepperstone and Fidelity International. Today, I help Forex, Prop Trading, and FinTech companies scale through smart strategy, content that converts, and marketing leadership that’s built to last. My focus is on driving real growth — not just running campaigns.

I’m Pavel Buev, a growth strategist at the intersection of SEO, SEM, GEO expansion, content strategy, content development, and branding. I help companies turn intent into predictable pipeline by aligning technical foundations, editorial systems, and paid acquisition—so search, content, and ads compound rather than compete. My work starts with demand mapping: who’s searching, where, and why. From there I build the scaffolding—site architecture, internal linking, schema, and Core Web Vitals—then layer a content matrix that reflects real buying journeys. On the paid side, I structure campaigns to echo organic themes, tighten match between queries and value props, and capture incremental share without cannibalizing organic gains. I’m metrics-first (conversion paths, CAC/LTV, assisted conversions), but I’m equally protective of brand voice and editorial quality. Industry-wise, I’ve shipped programs in finance, software development, medicine, and iGaming. That means working within strict compliance, long evaluation cycles, and crowded SERPs. In each case I’ve paired authority building (E-E-A-T, digital PR, high-value backlinks) with content you can actually measure—comparison pages, calculators, playbooks, and programmatic SEO where it makes sense. I’ve led cross-functional teams of copywriters and link builders and set up editorial operations with clear briefs, review checklists, and quality bars. On the technical side, I translate growth goals into engineering tickets: from crawl budget fixes and hreflang logic to structured data, analytics instrumentation, and experimentation frameworks. I like roadmaps that ship weekly, not quarterly: quick wins first, durable systems next. What I bring most of all is a bias for clarity—simple plans, visible metrics, and feedback loops that help teams learn faster. If you need growth that scales across regions and channels without losing brand coherence, that’s exactly where I’m comfortable.

Strategic PR & Brand Manager with a passion for crafting compelling narratives and elevating brand presence in the digital space. At Digital Gravity, I specialize in developing data-driven communication strategies that amplify brand visibility, foster meaningful engagement, and drive business growth.

I lead the voice of Tejjy Inc., one of the USA’s top AEC firms. Over the past 15 years, I’ve grown alongside the company, leading its marketing journey from humble beginnings to becoming one of the most trusted names in architectural and engineering solutions in the USA. As Marketing Director, I lead the full spectrum of our brand strategy, shaping everything from digital presence and content to outreach campaigns and industry showcases. My focus has always been clear: to position Tejjy Inc. as more than just a service provider, but as a forward-thinking, trusted name in the AEC landscape. Every platform, every initiative, and every interaction is designed to not only reflect who we are, but to elevate how we’re perceived. I’m also proud to have hosted a successful webinar, focusing on how digital AEC practices can support pre- and post-disaster resilience and management in the U.S., an area I believe is critical in today’s world. In 2023, I represented our firm at the AHR Expo in Atlanta, where I showcased our projects and built relationships with fellow industry leaders. I come from a background of discipline and resilience. Being an Army wife has shaped my ability to lead with grace under pressure. I bring that same spirit into every campaign, every challenge, and every new learning opportunity. I’m a firm believer in staying curious, constantly researching trends, and always exploring what’s next. Beyond strategy and execution, I take pride in being a mentor and guide, both to my team and to those who are starting out in this field. If there’s one thing I’ve learned, it’s that marketing is not just about selling a service, it’s about earning trust. And that’s exactly what we do at Tejjy Inc., every day. As I continue to navigate the ever-evolving world of marketing, I remain inspired by the promise of authentic growth and creative innovation.

Data-led marketer with experience scaling social media and SEO for D2C brands and media platforms. Sharing practical, no-fluff insights on what actually works in digital marketing today.

Creating online presence instantly & create buzz to ensure traction from day one. Specialties: Universal Social Search Strategy & Implementation, Organic SEO, Online Marketing Strategy & Planning, Search Engine Marketing, Social Media Marketing, Online Advertising, Web Analytics, Web Product Management, Project Management, Campaign Management and Online Branding.

Hey, I’m Emily Ruven Brand strategist and web designer for women entrepreneurs and small businesses ready to turn their dream business into reality. I’m your friendly neighborhood brand identity strategist from Estonia (aka the Stubborn Overdreamer). I help female entrepreneurs build strategic brands and websites that feel right and actually work behind the scenes to help you grow—boosting confidence, letting you charge your worth, and attracting clients who value you. My approach is rooted in creative strategy: your brand should not just look good, it should help you scale. Based in Mexico, designing worldwide.

12+ Years of Proven Methods to Increase Your Digital Presence. I help CEOs, founders, and C-level executives increase their online presence through personalized content strategy, and proven methods in personal branding. I am a verified personal branding expert, award-winning digital marketer and SEO consultant. His work has been featured in esteemed publications such as The New York Times, Forbes, HuffPost, and Entrepreneur. My work has appeared in major publications like The New York Times, Forbes, Huffpost, Entrepreneur US, Times of India, Hindustan Times, Buzzfeed, Outlook India, Tribune India, Mid Day, Livemint, The Print, Business Wire India, APN News, Inventiva, Business Standard, Featured.com, CIO Influence, DNA India YourStory, The Hindu, Deccan Herald, Forbes India, Clutch, Goodfirms. Founder of Write Right, Estorytellers, Taletel, KalamKagaz, Bloggism, dealing with B2B Content Writing Services, B2C content and Creative Writing Services. With 1000+ clients, 2000+ Online Reviews, 10M+ words written and 50+ Dedicated Writers, Write Right is currently the highest reviewed Content Writing Agency in India by Google My Business, G2, Quora, Clutch, Goodfirm, Sortlist, Trustpilot and Glassdoor. When I am not reading and solo traveling, I tag myself as a Professional Content Writer and Digital Marketing Consultant, Author of 7 published books including The Weak Point Dealer, Will You Walk A Mile, How to start your own content Writing agency, How to become a Digital Marketing Consultant and The Unproposed Guy. If Gods ask me, ‘What is your purpose in life?’ I would happily answer, ‘I am seeking it via content. I am searching it somewhere in and around storytelling. Sooner or Later, I will find it. The purpose of life is, for me, nothing but EMPOWERMENT of content creators and storytellers. Exited Dad of Ad in 2021, Write Right & all subsidaries in 2023.

With a passion for digital growth, I help brands achieve sustainable and scalable online visibility. I’ve worked with clients worldwide, crafting strategies that blend technical precision with marketing insight to drive real, lasting results. My focus areas include SEO, high-quality link building, and building frameworks that support long-term organic growth. Every strategy is shaped by a deep understanding of each brand’s goals, backed by data and aligned with user intent. What sets me apart is the ability to bridge gaps between teams, translating technical needs into actionable marketing steps, and aligning departments for better collaboration. This cross-functional approach creates more cohesive, efficient digital ecosystems. I don’t chase trends. I focus on what works: strategies built on trust, authority, and relevance. Whether it’s a technical audit, a content strategy, or digital partnerships, my goal is always the same deliver measurable impact and long-term value.

I'm a Creative Director and Brand Strategist with over a decade of experience leading brand identity, packaging, and communication systems for premium, B2B, and cultural brands across Europe and the United States. My work focuses on strategic brand development rooted in behavior, storytelling, and design coherence. I specialize in creating brands that resonate emotionally and function operationally, across platforms, cultures, and touchpoints. I lead projects from strategic positioning through to identity systems, immersive trade show environments, and high-impact packaging. As a Ukrainian creative working globally, I bring a cross-cultural lens to branding. Having led creative direction across different markets, I understand how to translate a brand’s core values into systems people trust and recognize. This perspective has been key in my work with brands undergoing international repositioning, growth, or post-crisis transformation. I’m also the author of the BRAND IS A VERB framework, a behavioral model for brand identity, published as a preprint (DOI: 10.6084/m9.figshare.29009468.v1). The framework has been applied across commercial and cultural sectors and cited for its contribution to strategic communication and trust-building. My creative leadership has been recognized with awards including Red Dot and Pentawards, and my work has been featured in international exhibitions and publications.

I run SERPninja.io, a white label link building agecy proudly rated 5 stars on Clutch and TrustPilot. Trusted by over 300 agencies, we specialize in helping businesses achieve their own or their clients' link-building goals effectively. SERPninja.io has been featured on major publications like HubSpot, Backlinko, Forbes, G2 blog and Entrepreneur. Drop us a message if you want to crush your link building goals. Check out our YT channel at https://www.youtube.com/@serpninjasupport

Transformative Digital Experiences: Who We Are: What fuels us…passion. The team at Zand digital marketing agency Canada understands in order to achieve results and a high degree of excellence we have to love what we do –and we do! As a well-reputed online marketing agency in Canada, we always adopt a customer-centric approach. Our team of highly talented marketers each brings a unique and specialized skill set to help you plan and achieve your desired marketing and business goals. Let us digitally activate your brand, and show you why the brands with the best digital experiences —who engage with their customers the way they want to be engaged—always win. Zand marketing transforming businesses everyday through digital marketing expert in Canada.

Founder and CEO of BEGOOD Agency. Guest lecturer at New York Institute of Technology, Baruch College, Syracuse University, and others. Mentor to women in creative marketing. Central Park Conservancy Women's Committee member.

I help businesses make more money from their digital channels by fixing how they show up online. That includes SEO, lead generation, paid ads, and using AI when it actually helps. I’ve worked with companies across North America, from local service businesses to SaaS and fintech startups. I've been quoted or featured in SEMrush, Content Marketing Institute, and Databox. I’m happy to share insights that are practical and straight to the point.

I’m the founder and CEO of Genius Marketing, a Vancouver-based digital agency that helps local service businesses become the go-to choice in their market. We focus on high-impact strategies like Google Business Profile optimization, local SEO, and smart paid campaigns to get med spas, attorneys, dentists, and home service companies found, trusted, and contacted. Beyond our local work in the Pacific Northwest, my team also runs niche marketing systems for spray foam contractors across the country. Through Spray Foam Genius Marketing, we help insulation businesses rank nationwide and turn search traffic into real, profitable jobs. Over the past decade, I’ve built digital frameworks that get businesses on page one, fill their pipelines, and position them as industry authorities. From rank and rent microsites to authority-building PR, I’m dedicated to giving businesses an unfair advantage in today's rapidly shifting online landscape. When I'm not creating marketing wins, you’ll find me unplugging in the woods for my weekly Forest Friday, testing new vegan recipes, or hanging out with my twin daughters. 🎤 Topics I Speak On ✅ Local SEO and Google Maps domination for service businesses ✅ How to build trust and authority through PR and digital assets ✅ Google Business Profile optimization that drives real leads ✅ AI search and what it means for small business visibility ✅ Rank and rent models for home service niches ✅ Scaling spray foam marketing with digital systems and content ✅ Using content, podcasts, and personal brand to win more work 🏆 Highlights and Recognition ✅ CEO and Founder of Genius Marketing ✅ Million Dollar Agency Club Award (Rank Masters) ✅ Host of Foam to Fortune Podcast ✅ Featured Speaker at Rank Masters Mastermind ✅ Trusted by contractors, med spas, and service pros nationwide

I have a strong background in enterprise software, cloud computing, solution architecture, and complex sales cycles. I hold an MBA from Arizona State University and BA from Simpson College. I'm passionate about delivering value to my clients and partners and enjoy sharing my insights on leadership, business strategy, and technology through my LinkedIn page.Outside of work, I love reading, cooking, coaching, traveling, and learning new things. I live in Denver, CO, with my family and pets and am committed to making a positive impact on the world.

Story before all. I believe in jargon-free copy, singular ideas, and big storytelling. I write a newsletter about business and culture called "Atmosphere."

SEO consultant helping B2B and SaaS companies grow from 6 to 8 figures with strategic SEO, AI optimization and content marketing. I specialize in driving qualified traffic, building authority, and turning organic search into a scalable growth channel.