Top Online Reputation Experts 2025

Championing SEO and E-commerce strategies, my mission is to elevate businesses by enhancing their online visibility and driving sales. With a robust background in digital marketing and content creation, I steer my company towards achieving impactful organic growth. My expertise encompasses technical SEO audits, sales strategy development, and E-commerce platform optimization. The organization thrives under my leadership, benefitting from my proficiency in platforms such as Shopify, WordPress, and Square Space. Collaboration with teams and clients forms the cornerstone of our approach, ensuring tailored digital marketing solutions that resonate with target audiences. Our commitment is to lead clients through the evolving digital landscape, harnessing innovative techniques to scale new heights in lead generation and conversion.

I’m Cristy Verdeja Zaldívar—a strategic communications and marketing leader with over 15 years of experience transforming how brands connect, grow, and lead. As CEO of Pointe Connect, I consult for companies across industries—from nimble startups to global Fortune 500s—offering high-level strategy rooted in clarity, creativity, and results. I specialize in diagnosing challenges, crafting messaging that resonates, and building marketing and communications frameworks that drive real business impact. Known for my sharp instincts and innovative thinking, I’m the person teams call when they need to elevate their brand, reset their approach, or navigate complexity with confidence. My expertise spans corporate communications, PR, digital strategy, crisis and issues management, and multicultural marketing. I’ve advised industry giants, led global campaigns, and built cross-functional teams that deliver. I’m a bilingual storyteller (English/Spanish + conversational French) with a global mindset and a deep belief in the power of connection. Whether I’m guiding an executive team or rolling up my sleeves with a small business owner, I bring vision, structure, and momentum to every engagement.

As a Product Manager at Featured, I work with a team of developers and leadership to create and improve a Q&A platform that connects subject matter experts with top publishers. Our goal is to provide exposure for experts and content for publishers, creating a win-win situation for both parties. I have a BSBA in Marketing from the University of Arizona Eller College of Management, where I was involved in various extracurricular and internship activities, such as AdCats Consulting Club, Markitors SEO Agency, and Each Brain Matters Non-Profit Foundation. I have developed skills in customer relationship management, partnership marketing, and product management, which I apply to my current role and projects. I am passionate about creating engaging and informative content that benefits both experts and publishers, and I am always eager to learn from others and explore new opportunities.

Joanna is the Head of Consumer Research and Marketing at PissedConsumer.com, an online reviews and reputation platform. She has been in marketing for more than 18 years and have analyzed consumer behavior and experiences. Using this knowledge, Joanna shares advice on how businesses can build strong relationships with customers and achieve customer satisfaction. She also researches the latest consumer trends and provides actionable tips on how consumers can avoid issues and make informed purchase decisions.

I help businesses make more money from their digital channels by fixing how they show up online. That includes SEO, lead generation, paid ads, and using AI when it actually helps. I’ve worked with companies across North America, from local service businesses to SaaS and fintech startups. I've been quoted or featured in SEMrush, Content Marketing Institute, and Databox. I’m happy to share insights that are practical and straight to the point.

You already know my name and what I do, but did you know that I have more than 7 years of experience managing enterprise-level SEO projects involving millions of active pages? In recent years, I've dedicated my career to providing exceptional SEO services to MAX Digital's clients and building valuable business connections with industry leaders in design, programming, legal, accounting, and many other fields to ensure the best possible outcomes for every business. Feel free to reach out if you're interested in inviting me for: 🟠 Media interviews (articles, podcasts, TV, etc.) 🟠 Public speaking engagements 🟠 Lecturing opportunities 🟠 Serving as a competition judge 🟠 Partnerships and future business collaboration

As an SEO Manager at RED2 Digital, I specialize in navigating the ever-evolving search landscape, blending deep technical SEO expertise with strategic foresight, especially in the age of AI-driven search. With the rise of generative search experiences and machine learning shaping user behavior, I focus on future-proofing SEO strategies that not only rank, but resonate. My work spans advanced technical SEO, structured data optimization, and content frameworks designed to align with both traditional algorithms and emerging AI systems. From improving crawl efficiency and schema implementation to enhancing search appearance through entity-based SEO, I help brands adapt and thrive in an environment where visibility is no longer just about keywords, but context, quality, and credibility.

Innovative eCommerce and digital marketing leader with 15+ years of experience driving multi-million-dollar revenue growth through SEO, paid media, and omnichannel strategies. Proven track record in building high- performing teams and achieving up to 900% organic sales growth. Expertise in eCommerce platforms, customer retention, and performance marketing.

Deborah Forrister is the co-founder and Business Growth Strategist at Envoca Search Marketing. Since 2002, she has been working with service-based businesses, igniting year-over-year growth by identifying lucrative opportunities and critical gaps in marketing.

Mary Southern is a Resume Writing & Career Branding Expert with 12+ years of experience helping thousands of professionals break into top-tier companies like Google, Amazon, Tesla, IBM, Oracle, Salesforce, NASA, SpaceX, Apple, Microsoft, Pfizer, and more. As the founder of Resume Assassin, she combines deep recruiting insight with modern resume writing and branding strategies to position clients for high-impact career moves. Mary is also the creator of Resume Sidekick, a cutting-edge AI career tool suite featuring a resume builder, 1-click resume generator, cover letter builder, interview prep coach, elevator pitch tool, job analyzer, and more—designed to simplify and accelerate every stage of the job search. She is a leading voice in LinkedIn thought leadership content, known for actionable, no-fluff advice that empowers career changers, job seekers, and professionals looking to level up. Mary also hosts the podcast Resume Assassin Presents: Recruiting Insider, where she brings behind-the-scenes insights from LinkedIn thought leaders, business owners, and recruiters.

Victoria Olsina is a recognized Web3 marketing innovator who has shaped SEO and growth strategies for industry giants like Polkadot, Bankless, Consensys, NEAR & Aztec. With 20+ years in digital marketing, she has helped Web3, crypto, and blockchain projects scale their content 92% faster with AI while dominating search rankings. A Best SEO in Europe nominee (2024) and judge of the European Search Awards, Victoria is a respected thought leader in the SEO industry. Her expertise has been featured in the books “SEO in 2025” and “SEO in 2024”, and she has spoken at major industry events like SEMrush Webinars, BrightonSEO, and Searchmetrics Summit. She is also a mentor at Outlier Ventures, helping Web3 startups accelerate their growth.

Pablo Villalpando is a seasoned SEO consultant known for his sharp analytical mind, hands-on approach, and an uncanny ability to untangle even the messiest of traffic drops. With over a decade of experience in digital marketing, Pablo specializes in forensic SEO—digging deep into technical issues, content pitfalls, and algorithm shifts to restore and grow organic visibility. He’s worked with businesses of all sizes, from scrappy startups to enterprise brands, helping teams not just recover rankings but build stronger, more sustainable SEO foundations. What sets Pablo apart? He’s not just a strategist—he’s a partner who genuinely enjoys solving problems, simplifying the complex, and helping clients feel confident in their SEO roadmap. Equal parts curious and pragmatic, Pablo thrives where others throw up their hands. When he’s not auditing a site or mapping out a recovery plan, you might find him playing video games, at a music concert, or camping.