Top Customer Relationship Management Experts

Automation in Sales & Customer Service for Mid-Sized Businesses I support mid-sized companies in Germany, Austria and Switzerland in their digital transformation - with a clear focus on making sales and customer service processes more efficient, scalable, and customer-friendly. As a managing director and digital expert with over 30 years of IT experience and more than 15 years dedicated to B2B eCommerce and process automation, I understand both the technological and business perspectives. 🔍 What sets me apart: – Deep understanding of the needs of mid-sized companies – Ability to translate complex processes into scalable digital solutions – Balanced approach between innovation and feasibility (“Think big, start small”) – Open to new ideas without discarding what already works 🧰 My toolbox (selection): – OroCommerce (certified partner since 2016) – BigCommerce, Directus, Zendesk, Make.com – ERP and PIM integration, API-first architectures – Low-code approaches for rapid implementation 🎙️ Active as: – Host and guest on podcasts about digital sales (see b2btalks.de) – Speaker at industry events (e.g., Praxisforum Mittelstand, Zenit) – Author of practical articles on eCommerce, self-service, and automation – Trusted partner for clients such as ABUS, Faber Kabel, Knipex, manroland Goss, Schneeberger 📌 What you can expect from me: – Clarity instead of buzzwords – Structured execution with deep technical expertise – Focus on what truly creates value: for customers, sales teams, and the company I believe: Digitalization starts with understanding people - not tools.

Ganesh Ariyur is a global enterprise technology executive and a Top 100 Digital Adoption Leader for 2025. He is known for delivering more than $500M in measurable enterprise value through large-scale digital transformation, enterprise systems modernization, cloud strategy, artificial intelligence adoption, data governance, & enterprise architecture leadership. His work spans more than 90 countries across Fortune 500 organizations, private-equity owned companies, and highly regulated industries. Ganesh serves as the Global Head of Enterprise Technology Strategy and Transformation at Gainwell Technologies, a $3B healthcare technology organization. He directs modernization programs across SAP S/4HANA, Oracle Cloud ERP, PeopleSoft, cloud platforms on AWS and Azure, enterprise applications, reporting and analytics, generative AI, intelligent automation, enterprise architecture, IT governance, and cybersecurity, aligned with operating models. His programs have delivered multi-million-dollar cost savings. He has directed enterprise portfolios valued at more than $1B. He has unified 450-plus legacy systems, led technology programs supporting more than $30B in M&A value, and guided organizations through complex TSA exits and carve-outs. Ganesh brings deep expertise in artificial intelligence-enabled operating models, multi-ERP modernization including SAP S/4 HANA, Oracle Cloud, & Workday, cloud strategy and FinOps, enterprise architecture, data, infrastructure, cybersecurity improvement, data quality & analytics modernization, robotic process automation & intelligent automation, shared services/global business services, organizational design, and long-term value creation. His people-process-technology approach led to his being named a Global Top 100 Digital Adoption Leader. He is a Certified AI Business Transformation Practitioner & a Certified Technology Innovation Practitioner. He is also a member of the Forbes Technology Council. He was publicly recognized for global transformation leadership when he was featured on billboards across Germany during a major enterprise program at Bayer. Ganesh is known for partnering with boards, CEOs, CFOs, & private equity operating teams. He aligns technology strategy with growth objectives, cost discipline, compliance needs, & long-term enterprise value. Based in Atlanta, he is regarded as a CIO leader who turns complexity into clarity and who consistently converts technology investment into measurable business outcomes.

As an experienced Instructional Designer and L&D specialist, I bring a passion for creating engaging and effective learning experiences that drive measurable results. With a strong background in adult learning principles, curriculum development, training, e-learning authoring tools, and LMS administration, I am skilled at scoping, analysis, and building of learning assets, including e-learning content, multimedia, and written program materials. I am a collaborative team player with a proven ability to work effectively with SMEs, business line managers, and stakeholders to create quality and engaging learning experiences. My strong organizational and project management skills, specifically SCRUM, enable me to manage program overviews, project plans, and quality checks for learning programs and assets. I am also experienced in live facilitation and have a strong advocacy for equity in learning design through diversity, accessibility, and inclusivity.E-learning authoring tools I use are: CamtasiaAdobe CaptivateArticulate StorylineVideo ScribeLectora InspireCanvaGoogle SuiteWordpress

I’m dedicated to enhancing golf clubs through innovative analytics and player insights. My commitment to our customers has involved harnessing qualitative and quantitative data to elevate the player experience and ensure that every interaction adds value. The mission is clear: Empower clubs by providing exceptional experiences that resonate with every golfer.

Influencer | Featured on Times of India | 4x World Record Holder | 10x Microsoft & Azure Certified Expert | ITIL® 4 Specialist Certified | 44x IBM & Design Thinking Certified | SNOW | NOC/IMS/CIS Specialist | Digital & Social Media Marketer | Brand Promoter & Lead Generator

Chris Hunter is a seasoned leader at ServiceTitan, where he drives business growth and operational excellence through technology-enabled solutions. With deep experience in the trade industry and a strong commitment to customer success, Chris focuses on creating scalable strategies that deliver measurable value. He is passionate about innovation, empowering teams, and building enduring partnerships that elevate both organizational performance and client outcomes. With deep roots in the HVAC industry and strong expertise in CRM technology, he brings a practical yet innovative approach to helping contractors grow. He is known for making complex solutions simple, strengthening customer relationships, and improving operational efficiency. Driven by integrity and a passion for the trades, he focuses on creating real results for HVAC businesses while supporting a more successful and connected industry.

Rahul Anand is a seasoned digital marketing strategist and Business Manager – Digital Marketing at GMR Web Team, with extensive experience in B2B lead generation, content marketing, and full-cycle digital project management. Over the years, Rahul has led high-performing teams to deliver results across SEO, paid campaigns, social media, and CRM, helping clients—especially in healthcare and service-based industries—achieve meaningful growth. His expertise extends into AI-driven search marketing and content optimization, where he actively integrates tools like generative AI, prompt engineering, and agentic search strategies to drive smarter, faster outcomes. Rahul is certified in "Become an AI-Powered Marketer" by Semrush, has completed BrightLocal’s agency growth program, and holds a recent certification in Prompt Engineering, making him well-equipped to navigate the future of search and AI-first content strategies. Rahul’s strategic vision, combined with hands-on execution, makes him a go-to resource for businesses looking to scale their digital presence with precision and innovation.

Anthony Neal Macri is a growth strategist, creative director, and user-acquisition lead who has spent the past decade and a half helping startups and consumer brands stop “marketing loudly” and start scaling intentionally. He blends performance marketing with narrative craft — part data scientist, part storyteller, part “I can fix that funnel” therapist. Before advising founders, he cut his teeth building acquisition engines inside high-pressure, high-competition verticals where every click had to justify its existence. His campaigns have helped turn early-stage products into seven-figure revenue engines, and he has led teams across paid growth, lifecycle, retention, conversion optimisation, and brand positioning — often at the same time, because startups don’t believe in neat job descriptions. In parallel with his tech and growth work, Macri serves as Creative & Marketing Director for Calabria Food Fest, a global-audience cultural festival in Southern Italy that pairs food, entertainment, and celebrity partnerships with tourism development. He oversees creative identity, international positioning, brand storytelling, and digital promotion — essentially: making sure the world realises Calabria is not just a location on a map, but a lifestyle with good espresso. He’s known for mixing strategy with humour (and occasionally espresso-fuelled honesty). Journalists tap him for commentary on what really drives user behaviour, why “growth hacking” died the day privacy laws woke up, and how brands can build audiences without surrendering their dignity to clickbait. When he isn’t planning acquisition funnels or festival run-of-show campaigns, he mentors early-stage founders and doomscrolls new ad platforms so you don’t have to.

Daryl is Chief Revenue Officer at Intellek - a learning technology company focused on the legal sector. He manages sales, marketing, account management, support, and client success while generating revenue through new business, existing clients, and partnership programs. Daryl has worked across several software companies, rising quickly from Business Development Executive to his current leadership role. Since joining as the company's first sales hire, he has grown new business revenue by 18% year on year and expanded the team by 500% during challenging economic and geopolitical times. During his time at Intellek, Daryl has led international events and built a diverse client base spanning four countries. His work focuses on helping firms gain a competitive advantage through better staff training and development programs. Daryl has helped clients across the UK, USA, Canada, and South Africa transform their training through learning technology. He takes a partnership approach with trainers, helping them show leadership the real value of staff development and overcome the challenges that come with changing technology demands. Beyond his professional role, Daryl volunteers as a mentor at Bournemouth University, supporting graduates to plan their next steps. He was recognized in the university's 30 under 30 list in 2023. When not working, he enjoys golf, supports FORCE cancer charity through local running events, and follows football (soccer) and rugby. Daryl combines his passion for personal development with practical business experience, making him well-placed to comment on training challenges, business growth strategies, and how companies can build stronger teams through learning technology.

Converting complex tech into clear ROI for my clients and my team. As a Sales Executive for an SAP Gold Partner, I architect the future state for enterprises using Signavio and LeanIX. I uncover the "blind spots" that kill growth. But my legacy isn't just the revenue I close; it's the talent I build. I dedicate myself to coaching the next generation of SDRs to become "unflinching" advisors, not just order takers. Tech enthusiast. Transformation expert. Sales mentor.

Sougan, the Digital Marketing Superhero. He guides bakery owners, entrepreneurs, and creators through the challenges of SEO, ads, branding, and social media—turning complex strategies into simple, engaging stories anyone can understand.

A Healthcare Marketing Executive, founder|CEO of JER Marketing, is a dynamic marketing professional specializing in the healthcare and energy industries. In 20 years’ time, Jena has gained extensive experience in the healthcare technology field, including time spent serving as the marketing director of a national healthcare technology organization. Jena’s experience allows her to provide remarkable insight into the challenges of customer engagement, legislative education, and community support. Additionally, this expertise has funneled into a sophisticated understanding of the challenges facing the energy arena. Jena’s capacity to advance initiatives that enhance marketing communications facilitates complex and comprehensive solutions that help you realize your organization’s goals.

I have over 20 years of experience in the software development industry, specializing in software development, product ownership, project management of web/mobile applications, business intelligence & data integration solutions. I have a master's degree in software engineering and certifications from Microsoft, demonstrating my technical proficiency and lifelong learning.I serve as the key liaison between stakeholders and development/product/sales/support teams, translating business requirements into user stories, prioritizing the backlog and facilitating agile ceremonies. I also leverage my technical acumen and experience to provide guidance and feedback to the developers, analysts and testers.

Anirudh Sharma is a senior content strategist at Helo AI, where he blends technical expertise with a storytelling approach to make AI topics accessible and engaging. With a master's degree in Data Science and a passion for ethical AI, he leads the editorial team in curating AI insights, product tutorials, and opinion pieces.

An award-winning Fractional Chief Customer Officer, CX strategist, and communications advisor, Christina has worked with organizations of every size, from Fortune 500 brands to startups. She helps companies design intentional customer journeys, build thriving communities, and craft stories that resonate. At the intersection of customer experience, social strategy, and community building, Christina creates strategies that foster authentic connection and lasting loyalty. She also partners with agencies and in-house teams to develop communications plans that spotlight their impact, from crafting compelling award submissions to amplifying customer success stories and thought leadership. Christina’s insights have been featured in HubSpot Academy and HeyOrca, and she has spoken at INBOUND, Digital Summit, and other leading industry events. Her work has appeared in publications including Adweek, Forbes, Entrepreneur, and Campaign US. Her forthcoming book, Transforming Customer-Brand Relationships (Kogan Page, Sept 2025), is a practical guide to building stronger connections and deeper loyalty through empathy, trust, and emotional intelligence.

Passionate data-enthusiast with analytical thinking and positive mindset. Always interested in exchanging thoughts and getting new insights across disciplines.

I help businesses achieve Customer Excellence through data-driven quality audits, mystery customer programs, and actionable insights that boost satisfaction, loyalty, and revenue. With over 10 years of experience in quality management, I turn customer service into a strategic advantage that drives long-term success.

Joshua Murphy is the CEO of CRM Squirrel, a global Pipedrive Partner and consulting agency helping businesses optimize their sales processes through expert CRM setup, automation, and training. He also leads Agency Squirrel, the parent group of specialized companies including SEO Squirrel (SEO and web development) and Email Squirrel (AI-powered outbound campaigns). With operations across the UK, USA, Australia, and Canada, Joshua works with clients in industries including law, real estate, SaaS, finance, and eCommerce. His focus is building scalable systems that eliminate manual inefficiencies and drive measurable growth. Reporters and business writers often turn to Joshua for commentary on CRM strategy, sales automation, AI-driven marketing, SEO, and scaling service-based businesses. By combining hands-on experience running multiple companies with a global client base, he offers practical insights that bridge technology, marketing, and business strategy.