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Featured Employee Advocacy Experts

Employee advocacy has become a powerful force in modern business, amplifying brand messages and driving authentic engagement. Featured.com's curated directory showcases top employee advocacy experts who have successfully implemented programs that transform employees into brand champions. These seasoned professionals, featured in leading publications, offer invaluable insights on leveraging staff as influential brand ambassadors. For publishers and journalists, our directory provides quick access to authoritative sources for articles on workplace culture, internal communications, and social media strategy. For employee advocacy specialists, it's an opportunity to increase visibility and share expertise with a wider audience. Whether you're looking to boost your company's social reach or need expert commentary on the latest advocacy trends, our directory connects you with trusted voices in the field. Explore the profiles below to find the perfect employee advocacy expert for your next story or organizational initiative.

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Bradley Keenan

Founder and CEO at DSMN8

Cambridge, UK
B2B Marketing
B2B SaaS
B2B Sales
+2 more

Bradley Keenan is a British technology entrepreneur, CEO, and co-founder of DSMN8, the Employee Advocacy Platform. With a background in sales, Bradley has built three leading B2B marketing technology companies, used by over 1,000 of the world’s leading brands. He is also the author of Employee Advocacy: 101 Cheat Codes.

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Manny Loyden

Employee Benefits Consultant at Amalyn Consulting

Scottsdale, AZ, USA
ADP Payroll
Authentic Networking
Benefits Administration
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I am a 1st generation dual citizen Colombian who moved to the states in 2002. I am passionate about coaching, personal development, and driving change. I help organizations with 50+ employees in Arizona build a robust benefits strategy that tells THEIR story and helps maximize the ROI of caring about their people. With my previous experience as an HCM Consultant I have Extensive knowledge managing and helping organizations save $$, while improving functionality and offering cost savings in all areas of Human Resources including; Benefits, 401k, Workers Compensation, Employee Relations, Team Development, Workforce Management, Employee Retention, Training and Organization Development, Recruiting, and the Human capital side of mergers and acquisitions. This skill set has allowed me to ask the right questions and pinpoint my clients pain points like a true client advocate. As a part of the local SHRM-Greater Tucson and a Co-Director of the Community Outreach committee, I am responsible for assisting the committee chair and marketing committee chair in expanding the local Tucson HR community by building and maintaining relationships with other organizations and professionals. This includes working with other HR chapters, local networking groups, and industry associations to promote the chapter and its mission of enhancing the Southern Arizona HR community as a whole. In my free time I like to stay VERY active, spend time with my family, hang out with my 2 new kittens (cat dad), and expand my extensive Pun knowledge! "Why did the scarecrow get the HR job? Because.... it was Out-Standing in its field

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Jonathan Page

Founding Partner at PHRBO

Ontario, CA, USA
Employer of Record
Professional Employer of Organization
Staffing & Recruitment
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15 + years of experience in Payroll Business Operations, 4+ years helping EOR, PEO, & Staffing companies for Business Operations w/ purpose-built workforce management & invoicing automation platform.

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Denise Gredler

Founder & CEO at BestCompaniesAZ

Gilbert, AZ, USA
Brand Visibility
Corporate Reputation
Employer & Corporate Branding
+2 more

BestCompaniesAZ is Arizona’s premier Employer Branding and Media Platform — the place where PR, Marketing, HR, Talent, and Community intersect. For more than two decades, we’ve been the trusted voice amplifying Arizona’s award-winning employers — helping them attract top talent, inspire loyal customers, and strengthen their community impact. We’re not just telling stories — we’re building Arizona’s reputation as one of the best places to work and live by spotlighting the companies and leaders driving that vision forward. BestCompaniesAZ is the visionary and brand Ambassador for the following Arizona programs brought to Arizona over the last 20+ years: 1. The inaugural “2003 Best Places to Work in the Valley”, published by the Great Place to Work Institute and the Phoenix Business Journal. 2. The prestigious “Arizona’s Most Admired Companies” award, in partnership with AZ Business Magazine (Founding Partner, 2010-2019) 3. “Top Companies to Work for in Arizona” with azcentral.com and Republic Media (consulting partner, 2013-2019) 4. “100 Best Arizona Companies”, BestCompaniesAZ 10th & 15th Anniversary Lists (2012 and 2017) 5. "Top Workplaces in Arizona & Tucson" with Energage. Note: BestCompaniesAZ is NOT the organization that conducts the surveys or selects award winners. We’re a neutral platform promoting all of Arizona’s great companies.

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taylor desseyn

sr. recruiter advocate at vaco

Accounting Recruitment
Applicant Tracking Systems
Benefits Negotiation
+2 more

Taylor is a skilled people connector, dedicated to helping individuals find their perfect career fit. With over 10+ years of expertise in facilitating ideal matches within the IT industry, he has successfully helped over 600+ engineers find their dream jobs. Taylor's knack for creating community shines through his use of social media and content creation. He's a team-scaling expert, with an emphasis on team growth happening the right way. Currently, his focus is helping job seekers find opportunities faster and engineering leaders hire more efficiently. Beyond recruitment, Taylor hosts podcasts, engages with an ever-growing texting/email community, and speaks at conferences-- all to build a thriving tech community nationwide. His mission is simple yet impactful: to show people they’re not alone in the job search while providing valuable support and insights every step of the way. If you’re still reading this bio, check out my links below to give you more information about me and what I have going on. I would love to assist you with your next job search so shoot me a dm! Past Speaking Engagements: Music City Code + Nashville + (2017, 2018, 2019) Raleigh Code Camp + Raleigh + (2014, 2015, 2019) CodeStock + Knoxville + (2018) Scenic City Summit + Chattanooga (2018, 2021) DevSpace + Huntsville - (2018) Code on the Beach - (2019, 2022) Little Rock Tech Fest - (2019, 2022) CodepaLOUsa + Louisville, KY - (2020, 2022) Granite State Code Camp - 2020 (Virtual) Kansas City Developer Conference (KCDC) - 2021 Atlanta Dev Conf - 2021 TDevConf - 2021 (Virtual) RenderATL - 2022, 2023 (Host) MagnoliaJS - 2022, 2023 Momentum Dev Conference - 2022 Connect Tech - 2022, 2023 THAT Conference - 2023 (Keynote/WI) & Austin Calendly Recruiting Week Conference (Virtual) - 2023 Beer City Code - 2023

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Ms Liz Jacob MSc, Assoc. CIPD

Founder at HR for Hire

Brighton and Hove, UK
Advice and Listening
Advocacy
Coaching
+2 more

I support employees to navigate HR processes in the workplace. This could be help to understand something like a disciplinary or performance management issue. I help to explain the legislation that underpins the process and try to unpick whether the employer is acting legally. I also help the employee to consider the best route through (even where the employer is acting within the legislation). I act as an advocate and support and debrief with the employee from the sidelines. Sometimes employees need help to work through an interpersonal problem e.g. with a manager or peer, or just need HR coaching and advice for generally getting through the current corporate landscape.

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Juan Kingsbury

Workplace Dynamics Expert at Career Blindspot

360 Feedback
Benchmarking
Business Coaching
+2 more

Juan Kingsbury, Founder and Talent Strategist of Career Blindspot, provides leaders with bold and clear insights on their ever-changing teams. Juan utilizes his expertise of high performers and research of people at work to free up leaders’ time so they can focus hiring and developing the right people. He is excited to connect with any leader who understands this: investing in your team's growth potential starts with investing in your own.

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Dr Norlan Hernandez PhD, MBA, PMP

CEO and Lead Consultant at Empowerfy Consulting LLC

Fresno, CA, USA
Culture
Diversity, Equity, Inclusion
Identity
+2 more

¡Saludos! I'm an author, speaker, and leadership researcher passionate about helping leaders embody authentic leadership. Trusted by both small and large organizations, including ALPFA, Grant Thornton, Moss Adams, Thrivent, to name a few. I am committed to advancing transformational change and empowering individuals and organizations to embrace authenticity as a catalyst for success. With experience spanning higher education, nonprofit leadership, and leadership consulting, I bring a strategic lens to every context that aligns people, purpose, and performance. Whether advising boards, coaching leaders, or delivering keynotes, I create pathways for leaders and teams to thrive in rapidly evolving environments. Current Leadership Roles Associate Provost for Engagement and Inclusive Teaching and Learning (Chief Diversity Officer), Fresno Pacific University – Guiding institutional strategy for inclusive excellence, faculty development, and organizational culture as part of the executive leadership team. CEO and Lead Consultant, Empowerfy Consulting – Driving leadership development, executive coaching, and organizational transformation to unlock human potential. Founder and President, Faithful Teachings – Leading community transformation initiatives in Latin America through education, service, and strategic partnerships. I am passionate about reimagining leadership for an era where authenticity shapes stronger organizations and healthier communities. Specialties: Leadership Development | Organizational Culture | Inclusive Excellence | Coaching & Advising | Keynotes & Workshops

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Rob Illidge

CEO at Vulse

Manchester, UK
B2B
B2B Marketing
Employee Advocacy
+2 more

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Sigita Šaltė

HR Executive & Consultant

Assessment Center
Competency Assessment
Employee Engagement
+2 more

Diverse work experiences enriched me with a holistic and sustainability oriented People & Culture perspective which helps businesses shape and reach strategic goals. I feel the flow when fostering positive workplace cultures. Values (when truly lived by) hold an important role in company's success and I've been happy to lead few value implementation projecs that shook some ground;) I'm striving to create environments where team members feel empowered, valued and driven to succeed. I would also call myself burnout prevention advocate, that is why I'm committed to promoting employee well-being, helping individuals thrive both personally and professionally.

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Richard Brown

DEI Advocate at Trimble

Account Management
Computer Hardware
Corporate Strategy
+2 more

Experienced, motivated, and charismatic information technology professional offering multi-faceted skill set including project management, working with and supporting enterprise software solutions, and managing strategic partnerships.

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Meghan Calhoun

Co-Founder & Director of Partner Success at Give River

Active Listening
Advertising
Advertising Sales
+2 more

I help companies create happy, healthy, and high-performing cultures through a unique blend of employee fulfillment strategies and gamified skills learning. At Give River, we go beyond traditional workplace perks by focusing on what truly drives people to stay motivated and thrive—personal growth, genuine connection, and a sense of purpose. Our platform addresses the core reasons people leave their jobs: lack of recognition, poor management, and strained coworker dynamics. Through peer-to-peer gratitude, professional development, and personal wellness, we empower employees to feel valued, grow personally and professionally, and stay inspired. Give River isn't just about engagement; it's about fulfillment, fostering workplaces where employees feel appreciated, supported, and empowered to reach their fullest potential. By working from the inside out, we help companies build cultures that attract and retain top talent, resulting in long-lasting success and increased profits for all.

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Sholeh Esmaili-Montoya

Founder & Principal Consultant (Fractional & Consulting) at Startup Talent & HR

Applicant Tracking Systems
Benefits Administration
Benefits Negotiation
+2 more

After two decades of building HR, recruiting, and people operations from the ground up, I started Startup Talent & HR to give founders, CEOs, and growing companies access to executive-level People expertise at a fraction of the cost. I’ve built HR and recruiting from the ground up (more than once) across industries, so I know what works (and what doesn’t). I’m just as comfortable setting the strategy as I am rolling up my sleeves to get things done with an operator mindset: move fast, keep it simple, and build for scale. 👉 Learn more: www.StartupTalentHR.com

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Oksana Lukash

Chief People Officer, Founder, Consultant, Speaker, Advisor at People, Culture, You, LLC

Lake Forest, CA, USA
Ethical & Evidence-Based People Practices
Leadership Culture
People-Centered HR Strategy
+2 more

I am a trailblazing people and culture executive with experience building high-performing organizations in the life sciences, biotech, pharma, manufacturing, tech, telecommunications, logistics, fashion, travel and aviation sectors. I combine strategic vision with deep empathy and cross-functional relationship building to unlock both individual and business potential, specializing in scaling people operations for high-growth companies. My approach centers on authentic leadership and harnessing data-driven decision-making to consistently deliver demonstrated success. Throughout my career, I've driven significant organizational transformations, including growing companies 588% in headcount, reducing new hire turnover by 35%, and delivering $3.5M+ in cost savings through innovative talent management solutions. As a trusted C-suite advisor and board partner, I've led 7+ successful M&A integrations with up to $1.1B in value, built elite P&C functions from the ground up, and championed initiatives that resulted in recognition as an employer of choice. I am a passionate people leader who thrives in fostering cultures where employees thrive and businesses excel. I am an impeccable relationship builder with expansive industry experience & expertise with a relentless dedication to creating transformational people experience teams that drive employee engagement, disrupt the status quo, and position the company for maximum performance, competitive advantage, and bottom-line growth.

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Mikayla Catoe

Founder at BEGOOD

New York, NY, USA
Agency
B2B
D2C
+2 more

Founder and CEO of BEGOOD Agency. Guest lecturer at New York Institute of Technology, Baruch College, Syracuse University, and others. Mentor to women in creative marketing. Central Park Conservancy Women's Committee member.

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Denise Mannix

Founder & CEO at Equity in Leadership

360 Assessments
Analytical Skills
Change Management
+2 more

Internationally experienced leadership professional, speaker, commentator and influencer. Recognized for global thought leadership in the leadership and people agenda in the workplace arena, particularly in relation to talent, transformation and post-pandemic human capital agendas. Currently undertaking a PhD by research in leadership for executives, focusing on the disparate experiences and successes in achieving executive leadership and board roles.Frequently requested guest/key-note speaker and talented moderator at energy, human capital and other leading conferences globally, with thought-provoking, well-researched, leading-edge and challenging presentations. A prolific author of presentations and articles published across a wide variety of media, acknowledged for coalescing often disparate but relevant topics in the energy transition, people and talent, transformation and leadership agendas.

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Alex Todd

Founder and CEO at ReliablyME Inc.

I’m the founder of ReliablyME, a behavioral analytics platform that helps organizations measure and reinforce commitment-based performance, especially in internship, workforce development, and compliance settings. My work spans trust enablement, ESG accountability, and real-world learning systems, leveraging digital nudges, badges, and AI. I’ve published on corporate governance, trust infrastructure, and the value of behavioral data. Previously, I served as CTO at PRESTO (Metrolinx) and in trust advisory at IBM Global Services.

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Amber Madison

Co-Founder at Peoplism

Adolescents
Blogging
Books
+2 more

Amber Madison is the Co-Founder of Peoplism, a leading HR & DEIB consulting firm…

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Tawny Rodriguez MHR, SHRM-SCP, MRWL

HR Executive at Rowland Hall

Salt Lake City, Utah, USA
Employee Experience & Engagement
Employment Law & HR Compliance
HR Strategy & Leadership
+3 more

I'm an 🏆award-winning HR and People Executive with 13+ years of experience building HR functions, elevating culture, and guiding organizations through complex people challenges. Currently, I'm the Head of HR at Utah's largest and prestigious private school (k-12), Rowland Hall-St. Mark's School, where I lead people strategy and development. I also consult with organizations on HR design and workplace culture. My expertise has been featured in SHRM, U.S. News & World Report, Indeed, HR.com, Workable, Best of HR, HR Spotlight, HR for Humans at Work, People Managing People, DiversityEmployment.com, TechnologyAdvice, Deseret News, BestLife, Dice, Utah Business, HR Vendor News, SweetProcess, and Pumble.

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Gregg Podalsky

Founder and CEO at Recruitment Intelligence

Fort Lauderdale, FL, USA
AI Recruiting
ATS Data in Recruiting
Executive Search
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Gregg Podalsky is the President and CEO of one of the nation’s top-ranked recruiting and consulting firms, recognized by Forbes as a leading professional recruiting, executive search, and contract staffing organization. Over the past 25 years, he has guided the firm through the technology boom, transforming it from a regional powerhouse into a nationally recognized leader. Under his leadership, the company has been named the largest executive search firm for over two decades by the South Florida and Jacksonville Business Journals and has placed talent across industries including insurance, healthcare, manufacturing, IT, accounting and finance, executive leadership, HR, sales and marketing, transportation, and supply chain logistics, including staffing drivers for America’s biggest football game. An entrepreneurial leader, Gregg advanced from employee to CEO, building a culture that blends innovation with human-centered expertise. Recognizing the evolving complexity of hiring, he spearheaded the creation of Recruitment Intelligence™, an AI-powered hiring platform that transforms the way organizations find talent. Recruitment Intelligence™ combines cutting-edge AI technology with seasoned recruiter insight, providing access to over one billion candidate profiles, precise candidate matching, bias-free shortlists, and postings on up to 75 major job boards. By merging smart technology with deep industry knowledge, the platform enables faster, more strategic, and cost-effective hiring. Through Recruitment Intelligence™, Gregg and his team have successfully accelerated time-to-hire, improved candidate quality, and expanded access to diverse and hard-to-reach talent pools. The platform’s AI, named RiC, complements human judgment by identifying high-potential candidates who may be overlooked through traditional recruitment methods, allowing recruiters to focus on cultural fit, motivation, and long-term success. Gregg’s leadership and vision have positioned Recruitment Intelligence™ as a forward-thinking solution for organizations seeking smarter, faster, and more reliable talent acquisition. Trusted by industry leaders across insurance, healthcare, travel, and corporate sectors, he continues to drive innovation in hiring while building on decades of proven recruitment expertise.

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Showing 20 of 6152 experts

Talent Acquisition
International HR Management
Employee Engagement
Remote Workforce Management
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Occupational Health and Safety
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Workforce Analytics

What is employee advocacy and why is it important for businesses?

Employee advocacy is a strategy where employees promote their company's brand, products, or services through their personal networks, especially on social media. It's important because it amplifies a company's reach, enhances credibility, and boosts engagement. When employees share content, it typically generates 8 times more engagement than content shared through corporate channels. Employee advocacy also helps build trust with potential customers, as people tend to trust recommendations from individuals more than direct corporate messaging.

How does employee advocacy contribute to thought leadership and personal branding?

Employee advocacy significantly contributes to thought leadership and personal branding by: 1. Amplifying expertise: Employees share industry insights, showcasing their knowledge. 2. Increasing visibility: Regular sharing expands their professional network and reach. 3. Building credibility: Consistent, valuable content establishes employees as trusted voices in their field. 4. Encouraging content creation: Advocacy programs often inspire employees to produce original content. 5. Fostering engagement: Interactions on shared content lead to meaningful professional connections. 6. Aligning personal and company brands: Employees become known for their expertise within the context of their company's industry position. This symbiotic relationship benefits both the employee's career growth and the company's market presence.

How can companies measure the success of their employee advocacy programs?

Companies can measure the success of employee advocacy programs through various metrics: 1. Reach: Track the increase in audience size across employees' networks. 2. Engagement: Monitor likes, comments, and shares on employee-shared content. 3. Traffic: Measure website visits generated from employee-shared links. 4. Lead generation: Track leads or conversions attributed to employee advocacy efforts. 5. Employee participation rate: Calculate the percentage of active employees in the program. 6. Content performance: Analyze which types of content resonate most with employees and their networks. By regularly reviewing these metrics, companies can refine their strategies and demonstrate the ROI of their employee advocacy initiatives.

What are the key challenges in implementing an employee advocacy program?

Implementing an employee advocacy program comes with several challenges: 1. Gaining employee buy-in: Convincing employees to participate voluntarily. 2. Maintaining consistency: Ensuring regular, quality content sharing. 3. Balancing personal and professional content: Helping employees maintain authenticity while representing the brand. 4. Training and guidelines: Providing clear instructions on what and how to share. 5. Content creation: Developing a steady stream of shareable, relevant content. 6. Technology adoption: Implementing and training on advocacy platforms. 7. Measuring impact: Accurately tracking and attributing results to the program. Overcoming these challenges requires a well-planned strategy, clear communication, and ongoing support from leadership.

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