Employee advocacy has become a powerful force in modern business, amplifying brand messages and driving authentic engagement. Featured.com's curated directory showcases top employee advocacy experts who have successfully implemented programs that transform employees into brand champions. These seasoned professionals, featured in leading publications, offer invaluable insights on leveraging staff as influential brand ambassadors. For publishers and journalists, our directory provides quick access to authoritative sources for articles on workplace culture, internal communications, and social media strategy. For employee advocacy specialists, it's an opportunity to increase visibility and share expertise with a wider audience. Whether you're looking to boost your company's social reach or need expert commentary on the latest advocacy trends, our directory connects you with trusted voices in the field. Explore the profiles below to find the perfect employee advocacy expert for your next story or organizational initiative.
Showing 20 of 4,145 experts
Founder and CEO at DSMN8
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CEO & Co-founder at Empathy Employer
Ritesh Seth, CEO and Co-founder of Empathy Employer, is a business leader and Organizational Culture Strategist. With over 15 years of experience guiding cross-functional teams across Fortune 100 companies, mid-sized businesses, and startups, Ritesh combines his business acumen with a passion for human resources to drive organizational excellence and employee well-being. Holding a Bachelor's in Marketing from Concord University and an MBA from Virginia Tech, Ritesh specializes in business strategy, employer branding, marketing, human resources, and leadership development. He is passionate about developing inclusive workplaces, leveraging data-driven insights to build positive organizational cultures that foster both employee satisfaction and business success. As the driving force behind Empathy Employer, Ritesh works at the intersection of business strategy and HR, developing innovative tools to assess and cultivate organizational empathy. He firmly believes that empathy is the bridge connecting people, purpose, and performance. A sought-after speaker and thought leader, Ritesh continues to champion the idea that in today's rapidly evolving business landscape, empathy isn't just a nice-to-have—it's a crucial driver of innovation, employee satisfaction, and sustainable success.
Chief Advocacy Officer at Vantage Circle
HR Consultant | Career Coach (ICF-PCC) at MK Despe Consulting LLC
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Diversity Advocate | Media Contributor | Founder & Owner at Academy Olea
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Sr. Reverse Recruiter & Career Coach at Find My Profession
My name is Steven Lowell, a Reverse Recruiter and Career Coach with Find My Profession. I am in my 50's, happily married, deal with Epilepsy, and managed to find jobs in 6 industries across 4 continents, as well as traveled the United States by bus to learn more about the people in the United States. I have been on this search to discover why I exist and the true meaning of success. I am a student of life. I know more than meets the eye. I am that guy in New York City, who always gets stopped by tourists to ask for directions, but you can also drop me in any country in the world and I will look like a local. I always help others. I was born and raised a NYC-native. I love people, diversity, honesty, loyalty, and learning. I am in an interracial marriage to my wife, Wendy, since 2007. And know everything about traveling, pizza, all things technology, writing, blogging, talent sourcing, resume writing, job searching, job boards, community management, customer service, hockey, golf, teaching, and talking to people from around the world. I am not your typical, rule-following person. My career has involved thinking outside the box, traveling, getting startups off the ground, and never turning down a really good challenge. Favorite Quote: "Things get better for everybody when they get better for everybody." -Eleanor Roosevelt
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AI Wrangler & EdTech Marketer | eLearning & Training Management at Intellek
Ricci shares insights on the latest trends and best practices in marketing, LegalTech, strategy, and e-learning in various industry publications. His multifaceted experience allows him to discuss a broad range of topics, from both strategic and hands-on perspectives. Ricci is a seasoned marketing communications professional with over 20 years of experience helping people connect effectively with their audiences. He currently applies his expertise to learning technology and digital adoption strategy as part of the intellek.io team. Intellek provides robust and effective learning technology to support a diverse client base. Repeatedly named as the best LMS for law firms and legal professionals; alongside a broad eLearning content library, training and assessment creation tool, and a unique onboarding digital adoption platform.
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Digital Agency Owner at Empathy First Media
Daniel Lynch is a versatile entrepreneur and digital marketing expert based in St. Petersburg, Florida. As the founder and president of Empathy First Media, a full-service digital marketing agency, he combines his engineering background with innovative AI-driven strategies to help businesses achieve exceptional growth. With a Bachelor's degree in Civil Engineering from the University of Florida, Daniel leverages his analytical mindset to solve complex marketing challenges. His entrepreneurial journey includes founding several successful ventures, including Medical Bill Gurus, which helps patients navigate the complexities of medical billing and insurance reimbursement. Daniel specializes in integrating artificial intelligence into marketing strategies, developing custom AI solutions that revolutionize customer acquisition and engagement. His expertise spans SEO, PPC advertising, public relations, and lead generation, with a proven track record of scaling businesses from concept to multi-million dollar enterprises. A passionate advocate for empathy in business, Daniel's approach combines cutting-edge technology with a deep understanding of human behavior. His experience and expertise make him a compelling speaker on topics including AI integration, digital marketing innovation, and entrepreneurial success through perseverance.
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HR Manager & Employee Engagement Expert at ProProfs Knowledge Base
As an experienced HR Manager at ProProfs, I am passionate about building high-performing teams, fostering positive workplace culture, and aligning HR strategies with organizational goals. Throughout my career, I have honed expertise in talent acquisition, employee engagement, and performance management, enabling me to drive both individual and organizational success. At ProProfs, I have successfully led initiatives such as: Streamlining hiring processes to attract top-tier talent. Developing training programs to boost employee skill sets and retention. Implementing HR technologies to enhance operational efficiency. I believe that the heart of any thriving business is its people, and I strive to create environments where employees feel motivated, valued, and empowered to excel.
Founder & Lead Consultant at The Courage Collective
I’m Daniel (He/Him), and I’m the Founder of The Courage Collective. My experience includes work in Entrepreneurship, Venture Capital, Tech, Consulting, Education, and the Nonprofit Sector. I care deeply about humanizing the Diversity, Equity & Inclusion conversation, bringing impactful ideas to life, and creating meaningful, memorable, and transformational experiences with & for others.
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Founder, Career Transition Strategist, Career Coach, Outplacement Specialist at Career Management Consulting
An impassioned Career Transition Coach who spent more than 20 years working in the recruitment industry and now dedicates my focus on helping my clients navigate important career decisions. When it comes to a person’s career, everyone has a unique need or challenge, therefore, I design a bespoke solution around my clients need, applying an approach that maybe a blend of advisor, consultant, coach, and or mentor. I have collaborated with clients across all industries and job levels, from youth to graduates to executive level, providing 1:1 Career Coaching, Outplacement Support and Career Skills Development workshops. My focus is to collaborate with my clients across the following key areas: Discover, develop a plan and guide on how to execute one’s plan, imparting knowledge, providing practical advice and the necessary tools to assist in aligning to the market expectations, making the individual aware of what to expect and how to prepare for the necessary career transition. “Helping one person might not change the world, but it can change the world for one person”. This quote resonates firmly within my values, where I strive to make a positive difference everywhere possible. In addition to running Career Management Consultancy, in January 2024 I was appointed as an International Career and Transition Coach for Africa, for IMPACT Group a global coaching firm providing relocation, outplacement and leadership development programmes, where I provide career consulting to relocating spouses as well as cross-cultural and integration/transition coaching for employees and their families.
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HR Consultant at KIS Finance
Susan Andrews is a senior HR consultant with over 30 years of experience, specializing in HR functions, employee relations, and workforce strategy. At KIS Finance, she also helps clients navigate complex financial needs. With a deep understanding of risk management, compliance, and employment law, she has worked at board level, ensuring HR strategies align with business objectives. As a Fellow of the Chartered Institute of Personnel and Development (FCIPD), Susan’s expertise includes designing reward and development strategies, implementing GDPR compliance, and managing complex employee relations issues. Outside of work, Susan enjoys horse riding, pilates, and reading.
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HR/Marketing Specialist at Liberty Financing LLC
A highly motivated and detail-oriented professional with a strong foundation in marketing and management, holding a double major in both disciplines. Experienced in human resources across non-profit and for-profit sectors, as well as in marketing, bringing a versatile skill set to any organization. Known for exceptional organizational skills, a keen eye for detail, and a dedication to continuous growth and learning. Passionate about driving efficiency, fostering positive workplace culture, and contributing to strategic business success through hard work and adaptability.
Founder at Resume Assassin at Resume Assassin
Mary Southern is a Resume Writing & Career Branding Expert with 12+ years of experience helping thousands of professionals break into top-tier companies like Google, Amazon, Tesla, IBM, Oracle, Salesforce, NASA, SpaceX, Apple, Microsoft, Pfizer, and more. As the founder of Resume Assassin, she combines deep recruiting insight with modern resume writing and branding strategies to position clients for high-impact career moves. Mary is also the creator of Resume Sidekick, a cutting-edge AI career tool suite featuring a resume builder, 1-click resume generator, cover letter builder, interview prep coach, elevator pitch tool, job analyzer, and more—designed to simplify and accelerate every stage of the job search. She is a leading voice in LinkedIn thought leadership content, known for actionable, no-fluff advice that empowers career changers, job seekers, and professionals looking to level up. Mary also hosts the podcast Resume Assassin Presents: Recruiting Insider, where she brings behind-the-scenes insights from LinkedIn thought leaders, business owners, and recruiters.
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Co-Founder at Ayrshare
Former founder of StreetReader, product management at Bloomberg and Thomson Reuters, equity research at UBS, and investment banking at JP Morgan.
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Product Manager at Featured
As a Product Manager at Featured, I work with a team of developers and leadership to create and improve a Q&A platform that connects subject matter experts with top publishers. Our goal is to provide exposure for experts and content for publishers, creating a win-win situation for both parties. I have a BSBA in Marketing from the University of Arizona Eller College of Management, where I was involved in various extracurricular and internship activities, such as AdCats Consulting Club, Markitors SEO Agency, and Each Brain Matters Non-Profit Foundation. I have developed skills in customer relationship management, partnership marketing, and product management, which I apply to my current role and projects. I am passionate about creating engaging and informative content that benefits both experts and publishers, and I am always eager to learn from others and explore new opportunities.
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Founder at Remote Jobs Central
Remote Jobs Expert, Remote Work Advocate, Founder & Educator at Remote Jobs Central
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HR Executive & Consultant
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Chief Advocacy Officer (CAO) at Vantage Circle
Entrepreneur at Healthy Office Habits
LinkedIn's Top Voice in Entrepreneurship ► I help (Paralyzed) Entrepreneurs find meaning & clarity ► Business Coach ► Founded 4 startups & 4 successful exits ► Health & Wellness Blogger ► Dad x 3 👇 Growing a portfolio of online businesses → Coaching → E-Book (Cooking up) → Digital Course ( On the way) → Blog: Healthy Work Habits → Newsletter (Taking shape) 💡 I'm on a mission to build a portfolio of digital businesses to make the lives of Overachievers, Mid-Career Professionals & Entrepreneurs more purposeful. 👥Building an audience online to thrive together. 📩 Posts & articles about the process. 🧠 Mental Health Advocate ⚡ Co-founder of Albert Solino Consulting (Exit in 2023) 🏆 Proudly hired, developed, and led an in-house team of 65 consultants. ( Many of them are still colleague-turned friends) ✅ Consulting Portfolio → Management Consultancy → Strategic Planning → OKR → Human Resources → Performance Management → Employee Engagement → Remote Work → Digitalization 👉🏼 Acted as CMO and managed all omnichannel marketing efforts including → Website Development → Google Ads Management → SEO → Blog Management → Youtube Content Marketing → E-mail Marketing → Newsletter Marketing → Referral Partnerships → Business Development ✅ Blue-chip client list including: → Ford (Dearborn, MI) → Cigna Group (Bloomfield, Connecticut) → Concentrix - Webhelp (Fremont -CA & France) → JotForm (SF - CA) → Barsan Global Logistics, Inc. (Chicago - IL) → Novartis / Sandoz (Switzerland) → BEKO Global (Switzerland) → Carrefour (France) → Saint-Gobain (France) → Legrand (France) → Faber-Castell (Germany) → MAHLE (Germany) → Aegon (The Netherlands) → Energy Exchange Istanbul (EXIST) (Turkey) → ENKA Construction (Turkey) → Trendyol.com / Alibaba Group (China - Turkey) → Daiichi Sankyo (Japan) → Elleair International (Japan) → QNB - Qatar National Bank (Qatar) → Metair (South Africa) ⚡ Co-Founder of Corvisio HR Management & OKR Platform (Exit in 2023) ⚡ Co-founded Prosoftly (Exit in 2023) ⚡️ Co-Founder of Mailsoftly (Exit in 2023)
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Showing 20 of 4145 experts
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Employee advocacy is a strategy where employees promote their company's brand, products, or services through their personal networks, especially on social media. It's important because it amplifies a company's reach, enhances credibility, and boosts engagement. When employees share content, it typically generates 8 times more engagement than content shared through corporate channels. Employee advocacy also helps build trust with potential customers, as people tend to trust recommendations from individuals more than direct corporate messaging.
Employee advocacy significantly contributes to thought leadership and personal branding by: 1. Amplifying expertise: Employees share industry insights, showcasing their knowledge. 2. Increasing visibility: Regular sharing expands their professional network and reach. 3. Building credibility: Consistent, valuable content establishes employees as trusted voices in their field. 4. Encouraging content creation: Advocacy programs often inspire employees to produce original content. 5. Fostering engagement: Interactions on shared content lead to meaningful professional connections. 6. Aligning personal and company brands: Employees become known for their expertise within the context of their company's industry position. This symbiotic relationship benefits both the employee's career growth and the company's market presence.
Companies can measure the success of employee advocacy programs through various metrics: 1. Reach: Track the increase in audience size across employees' networks. 2. Engagement: Monitor likes, comments, and shares on employee-shared content. 3. Traffic: Measure website visits generated from employee-shared links. 4. Lead generation: Track leads or conversions attributed to employee advocacy efforts. 5. Employee participation rate: Calculate the percentage of active employees in the program. 6. Content performance: Analyze which types of content resonate most with employees and their networks. By regularly reviewing these metrics, companies can refine their strategies and demonstrate the ROI of their employee advocacy initiatives.
Implementing an employee advocacy program comes with several challenges: 1. Gaining employee buy-in: Convincing employees to participate voluntarily. 2. Maintaining consistency: Ensuring regular, quality content sharing. 3. Balancing personal and professional content: Helping employees maintain authenticity while representing the brand. 4. Training and guidelines: Providing clear instructions on what and how to share. 5. Content creation: Developing a steady stream of shareable, relevant content. 6. Technology adoption: Implementing and training on advocacy platforms. 7. Measuring impact: Accurately tracking and attributing results to the program. Overcoming these challenges requires a well-planned strategy, clear communication, and ongoing support from leadership.
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