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Employee advocacy has become a powerful force in modern business, amplifying brand messages and driving authentic engagement. Featured.com's curated directory showcases top employee advocacy experts who have successfully implemented programs that transform employees into brand champions. These seasoned professionals, featured in leading publications, offer invaluable insights on leveraging staff as influential brand ambassadors. For publishers and journalists, our directory provides quick access to authoritative sources for articles on workplace culture, internal communications, and social media strategy. For employee advocacy specialists, it's an opportunity to increase visibility and share expertise with a wider audience. Whether you're looking to boost your company's social reach or need expert commentary on the latest advocacy trends, our directory connects you with trusted voices in the field. Explore the profiles below to find the perfect employee advocacy expert for your next story or organizational initiative.
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Showing 20 of 5,137 experts
Founder and CEO at DSMN8
Bradley Keenan is a British technology entrepreneur, CEO, and co-founder of DSMN8, the Employee Advocacy Platform. With a background in sales, Bradley has built three leading B2B marketing technology companies, used by over 1,000 of the world’s leading brands. He is also the author of Employee Advocacy: 101 Cheat Codes.
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Community Advocate at Traffic Think Tank
Experienced Digital Strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), WordPress, and Web Design. Strong marketing professional with a Bachelor's Degree focused in Management Information Systems from Temple University.
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Founder & Educator at Remote Jobs Central
Remote Jobs Expert, Remote Work Advocate, Founder & Educator at Remote Jobs Central
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People & Culture Consultant & Trainer
An experienced change maker, I prioritize the disruption of harmful systems, creating and facilitating brave spaces and opportunities for individuals to explore their intersectional identities, and empowering every individual to bring their whole self to work. Utilizing a holistic approach, I excel at collaborating with key players to craft strategic vision and operationalizing strong action steps to elevate workplace culture to a healthy culture of belonging. With an extensive background in Human Resources, operations, and programming within the non-profit, education, and tech sectors, I keep a focused eye on the long-term mission and ensure I infuse humor in everything I do along the way. I'm also not afraid to openly share my love for Brooklyn and donuts! Experienced in DEI, relationship management, conflict mediation and management, coaching, Human Resources, compliance, financial and budget management, administration, and auditing.
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sr. recruiter advocate at vaco
Taylor is a skilled people connector, dedicated to helping individuals find their perfect career fit. With over 10+ years of expertise in facilitating ideal matches within the IT industry, he has successfully helped over 600+ engineers find their dream jobs. Taylor's knack for creating community shines through his use of social media and content creation. He's a team-scaling expert, with an emphasis on team growth happening the right way. Currently, his focus is helping job seekers find opportunities faster and engineering leaders hire more efficiently. Beyond recruitment, Taylor hosts podcasts, engages with an ever-growing texting/email community, and speaks at conferences-- all to build a thriving tech community nationwide. His mission is simple yet impactful: to show people they’re not alone in the job search while providing valuable support and insights every step of the way. If you’re still reading this bio, check out my links below to give you more information about me and what I have going on. I would love to assist you with your next job search so shoot me a dm! Past Speaking Engagements: Music City Code + Nashville + (2017, 2018, 2019) Raleigh Code Camp + Raleigh + (2014, 2015, 2019) CodeStock + Knoxville + (2018) Scenic City Summit + Chattanooga (2018, 2021) DevSpace + Huntsville - (2018) Code on the Beach - (2019, 2022) Little Rock Tech Fest - (2019, 2022) CodepaLOUsa + Louisville, KY - (2020, 2022) Granite State Code Camp - 2020 (Virtual) Kansas City Developer Conference (KCDC) - 2021 Atlanta Dev Conf - 2021 TDevConf - 2021 (Virtual) RenderATL - 2022, 2023 (Host) MagnoliaJS - 2022, 2023 Momentum Dev Conference - 2022 Connect Tech - 2022, 2023 THAT Conference - 2023 (Keynote/WI) & Austin Calendly Recruiting Week Conference (Virtual) - 2023 Beer City Code - 2023
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Thought Leadership Contributor on Tech, Career Strategy & DEI | Founder & Owner at Academy Olea
I bring teams together and drive organisations to achieve their key objectives. I am an experienced project professional, having worked within the private, public and not-for-profit sectors for Tourism, Events, Media, Recruitment and Tech organisations. I have executed projects in: CRM UX Design Lead Generation Business relocation Digital Transformation Business transformation Website and Intranet upgrades Software and Certificate updates Biosecurity, Biological hazards and Intelligence I am a highly adaptable person, having pivoted my career twice successfully. The extras: I speak Spanish, Portuguese and French I'm a firm advocate for diversity and inclusion I have been published in The Daily Telegraph, Women's Agenda and SmartCompany I have a multidisciplinary background in Research, Sales, Marketing, Coaching, Consulting & Project Management
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Co-Founder at Ayrshare
Geoffrey Bourne is co-founder of Ayrshare, Social Media APIs that allow you to manage all your users’ social accounts right from your product. Geoffrey has been a developer, executive, and startup founder at prominent companies such as J.P. Morgan, Goldman Sachs, Starwood Hotels, and Ladders. After years of running software platforms and building social media integrations, Geoffrey and his co-founder decided to solve their continuous pain point of building integrations with Facebook, Instagram, Twitter, and other social networks’ APIs. Ayrshare was started to help companies and SaaS businesses solve their posting and analytics social needs so they could focus on their core products.
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CEO & Co-founder at Empathy Employer
Ritesh Seth, CEO and Co-founder of Empathy Employer, is a business leader and Organizational Culture Strategist. With over 15 years of experience guiding cross-functional teams across Fortune 100 companies, mid-sized businesses, and startups, Ritesh combines his business acumen with a passion for human resources to drive organizational excellence and employee well-being. Holding a Bachelor's in Marketing from Concord University and an MBA from Virginia Tech, Ritesh specializes in business strategy, employer branding, marketing, human resources, and leadership development. He is passionate about developing inclusive workplaces, leveraging data-driven insights to build positive organizational cultures that foster both employee satisfaction and business success. As the driving force behind Empathy Employer, Ritesh works at the intersection of business strategy and HR, developing innovative tools to assess and cultivate organizational empathy. He firmly believes that empathy is the bridge connecting people, purpose, and performance. A sought-after speaker and thought leader, Ritesh continues to champion the idea that in today's rapidly evolving business landscape, empathy isn't just a nice-to-have—it's a crucial driver of innovation, employee satisfaction, and sustainable success.
Workplace Dynamics Expert at Career Blindspot
Juan Kingsbury, Founder and Talent Strategist of Career Blindspot, provides leaders with bold and clear insights on their ever-changing teams. Juan utilizes his expertise of high performers and research of people at work to free up leaders’ time so they can focus hiring and developing the right people. He is excited to connect with any leader who understands this: investing in your team's growth potential starts with investing in your own.
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HR Consultant | Career Coach (ICF-PCC) at MK Despe Consulting LLC
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Lead, Talent Management & Development at Berry Appleman & Leiden LLP
I'm an innovative, curious, and passionate People Ops leader trying to connect employers and their people. Super powers include focused, engaging and effective communications, grace under pressure, and maintaining attention to detail while scoping big picture results. I focus on clarity, inclusion, accountability, respect, and trust - which means I operate with those values at the core of what I do and how I treat others. I lean into tough conversations with leaders at all levels, and help advocate for employees while prioritizing the interests of the organization.
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Founder & CEO at Local SEO Guide
Founder & CEO of www.localseoguide.com a leading search consultancy with a specialty in SEO for multi-location businesses, enterprise-level search marketing, and corporate training. He is a regular contributor to SearchEngineLand.com, author of the definitive Google News Ranking Factors survey and AppleMapsMarketing.com, a blog focused on helping businesses navigate Apple Maps and SIRI. Andrew has decades of Internet experience. He was a founding member of NBC’s Internet group and a former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.
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IT Analyst
Influencer | Featured on Times of India | 4x World Record Holder | 10x Microsoft & Azure Certified Expert | ITIL® 4 Specialist Certified | 44x IBM & Design Thinking Certified | SNOW | NOC/IMS/CIS Specialist | Digital & Social Media Marketer | Brand Promoter & Lead Generator
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HR/Marketing Specialist at Liberty Financing LLC
A highly motivated and detail-oriented professional with a strong foundation in marketing and management, holding a double major in both disciplines. Experienced in human resources across non-profit and for-profit sectors, as well as in marketing, bringing a versatile skill set to any organization. Known for exceptional organizational skills, a keen eye for detail, and a dedication to continuous growth and learning. Passionate about driving efficiency, fostering positive workplace culture, and contributing to strategic business success through hard work and adaptability.
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SVP of HR | Executive Career Coach
An HR Executive with a knack for shaking things up and empowering talent. With a…
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DEI Advocate at Trimble
Experienced, motivated, and charismatic information technology professional offering multi-faceted skill set including project management, working with and supporting enterprise software solutions, and managing strategic partnerships.
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Co-Founder & Director of Partner Success at Give River
I help companies create happy, healthy, and high-performing cultures through a unique blend of employee fulfillment strategies and gamified skills learning. At Give River, we go beyond traditional workplace perks by focusing on what truly drives people to stay motivated and thrive—personal growth, genuine connection, and a sense of purpose. Our platform addresses the core reasons people leave their jobs: lack of recognition, poor management, and strained coworker dynamics. Through peer-to-peer gratitude, professional development, and personal wellness, we empower employees to feel valued, grow personally and professionally, and stay inspired. Give River isn't just about engagement; it's about fulfillment, fostering workplaces where employees feel appreciated, supported, and empowered to reach their fullest potential. By working from the inside out, we help companies build cultures that attract and retain top talent, resulting in long-lasting success and increased profits for all.
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Founder at pdxMindShare
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HRIS, Technology, and Payroll Consultant at Accelerate HCM Consulting
Passionate about transforming complex HR and payroll systems into strategic business drivers. With a background spanning global consulting, public speaking, and project leadership, I bring an analytical mind, creative energy, and relentless drive to every initiative. Whether leading HRIS implementations, launching AI-powered solutions, or planning purpose-driven events, I thrive in fast-paced, high-impact environments. Lifelong do-gooder, committed to using tech and teamwork to build better businesses—and better lives.
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Founder at BEGOOD
Founder and CEO of BEGOOD Agency. Guest lecturer at New York Institute of Technology, Baruch College, Syracuse University, and others. Mentor to women in creative marketing. Central Park Conservancy Women's Committee member.
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Showing 20 of 5137 experts
Employee advocacy is a strategy where employees promote their company's brand, products, or services through their personal networks, especially on social media. It's important because it amplifies a company's reach, enhances credibility, and boosts engagement. When employees share content, it typically generates 8 times more engagement than content shared through corporate channels. Employee advocacy also helps build trust with potential customers, as people tend to trust recommendations from individuals more than direct corporate messaging.
Employee advocacy significantly contributes to thought leadership and personal branding by: 1. Amplifying expertise: Employees share industry insights, showcasing their knowledge. 2. Increasing visibility: Regular sharing expands their professional network and reach. 3. Building credibility: Consistent, valuable content establishes employees as trusted voices in their field. 4. Encouraging content creation: Advocacy programs often inspire employees to produce original content. 5. Fostering engagement: Interactions on shared content lead to meaningful professional connections. 6. Aligning personal and company brands: Employees become known for their expertise within the context of their company's industry position. This symbiotic relationship benefits both the employee's career growth and the company's market presence.
Companies can measure the success of employee advocacy programs through various metrics: 1. Reach: Track the increase in audience size across employees' networks. 2. Engagement: Monitor likes, comments, and shares on employee-shared content. 3. Traffic: Measure website visits generated from employee-shared links. 4. Lead generation: Track leads or conversions attributed to employee advocacy efforts. 5. Employee participation rate: Calculate the percentage of active employees in the program. 6. Content performance: Analyze which types of content resonate most with employees and their networks. By regularly reviewing these metrics, companies can refine their strategies and demonstrate the ROI of their employee advocacy initiatives.
Implementing an employee advocacy program comes with several challenges: 1. Gaining employee buy-in: Convincing employees to participate voluntarily. 2. Maintaining consistency: Ensuring regular, quality content sharing. 3. Balancing personal and professional content: Helping employees maintain authenticity while representing the brand. 4. Training and guidelines: Providing clear instructions on what and how to share. 5. Content creation: Developing a steady stream of shareable, relevant content. 6. Technology adoption: Implementing and training on advocacy platforms. 7. Measuring impact: Accurately tracking and attributing results to the program. Overcoming these challenges requires a well-planned strategy, clear communication, and ongoing support from leadership.