Featured Personal Fitness Branding Experts

I'm the founder of Fitness Image and a former competitor on Ninja Warrior Australia. I spent ten years representing Australia as an international athlete in short track speed skating. Now, I combine my experience at the elite level with science-based training methods to help my clients achieve exceptional results.

My name Is Mandi St.Germaine and I am a passionate entrepreneur, military spouse, and mother dedicated to empowering women to prioritize their well-being. As the co-founder of MBS | The Woman Beyond the Cape, we blend faith, fitness, and community to help busy moms and women on the go feel confident in their strength—both inside and out. My journey into health and wellness began after the birth of my second daughter when I rediscovered my strength through fitness and community. This experience led me to a national fitness commercial and sparking my mission to co-found a brand that goes beyond apparel to inspire a movement. With a background in education and a deep understanding of the challenges women face in balancing family, career, and self-care, I helped build MBS to be more than just athleisure—it’s a movement. Through faith-driven affirmations inscribed in every piece, collections focused around inspiring women, and versatile designs that support real-life moments, we are redefining what it means to wear your affirmations. Beyond MBS, I am the co-host of the Finding My Best Self Podcast, where we share real conversations about faith, resilience, and self-discovery. I am also a speaker, mentor, and advocate for women stepping into their God-given strength. My expertise in branding, business leadership, and community-building has made me a go-to resource for media looking to highlight stories of women balancing ambition and motherhood, faith-driven entrepreneurship, and the power of building brands with impact. My story is one of faith and trusting God’s timing. I believe that when women step into their purpose, they don’t just change their own lives, but they create a ripple effect that empowers generations to come.

I’m Cristy Verdeja Zaldívar—a strategic communications and marketing leader with over 15 years of experience transforming how brands connect, grow, and lead. As CEO of Pointe Connect, I consult for companies across industries—from nimble startups to global Fortune 500s—offering high-level strategy rooted in clarity, creativity, and results. I specialize in diagnosing challenges, crafting messaging that resonates, and building marketing and communications frameworks that drive real business impact. Known for my sharp instincts and innovative thinking, I’m the person teams call when they need to elevate their brand, reset their approach, or navigate complexity with confidence. My expertise spans corporate communications, PR, digital strategy, crisis and issues management, and multicultural marketing. I’ve advised industry giants, led global campaigns, and built cross-functional teams that deliver. I’m a bilingual storyteller (English/Spanish + conversational French) with a global mindset and a deep belief in the power of connection. Whether I’m guiding an executive team or rolling up my sleeves with a small business owner, I bring vision, structure, and momentum to every engagement.

Sean Prichard, CFCC, is Certified Canine Fitness Coach (CFCC), certified in Canine CPR and First-Aid and is a member of the Association of Professional Dog Trainers. A leading expert in the area of canine fitness and dog adventuring, Sean has been quoted in Newsweek (Getting Fit with Your Dog), The Washington Post (Running with Dogs), PetMD (Dog Agility 101), Women's Health magazine (Starting a Fitness Program with your Dog), Animal Wellness Magazine (Cross Train Your Dog for Fitness and Fun), Yahoo Finance (How to Avoid Going into Debt for your Pet), and dozens more. Based in Washington, D.C., Sean founded Pant & Wag (PAW) in 2010, when he realized how difficult it was to work full time, exercise and socialize yourself appropriately AND exercise and socialize your dog properly. In today's hectic world, there simply aren't enough hours in the day to take care of everything, and sadly, the dog is often the one who gets squeezed out of the schedule. PAW is dedicated to providing dogs and their humans with memorable experiences through its Fitness Adventure program—exercise based excursions at different dog-friendly nature parks each day.

Australian marketing leader, with 15+ years of experience in marketing, with the last 7 years in Head of Digital Marketing roles. As a marketing leader, I am passionate about driving digital transformation, growing brands and building high-performing teams through a people-first approach. My leadership style focuses on collaborative and strategic thinking, enabling me to navigate complex challenges with ease. Adam’s journey into the world of strength sports began at 16 in a local gym in Melbourne. Over the years, he has cultivated a deep passion for powerlifting, CrossFit, bodybuilding, and strongman competitions. Professionally, Adam brings extensive experience in digital marketing, having held senior roles in both government and tourism sectors. His expertise in these fields has been instrumental in developing Turtle Strength’s online presence and connecting and building our community of lifters.