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Featured Employee Advocacy Programs Experts

Employee advocacy programs have become a cornerstone of modern business strategy, empowering staff to become brand ambassadors and driving authentic engagement. Featured.com's expert directory connects you with leading employee advocacy specialists who have been quoted in top-tier publications and have implemented successful programs across various industries. These professionals offer invaluable insights on leveraging employee voices to boost brand awareness, attract talent, and increase market reach. For publishers and journalists, our directory provides quick access to authoritative sources for articles on workplace culture, social media marketing, and employee engagement. For employee advocacy experts, it's an opportunity to showcase thought leadership and connect with major media outlets seeking their expertise. Explore our curated list of employee advocacy professionals to find the perfect expert for your next story, consultation, or corporate initiative.

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Juan Kingsbury

Workplace Dynamics Expert at Career Blindspot

360 Feedback
Benchmarking
Business Coaching
+2 more

Juan Kingsbury, Founder and Talent Strategist of Career Blindspot, provides leaders with bold and clear insights on their ever-changing teams. Juan utilizes his expertise of high performers and research of people at work to free up leaders’ time so they can focus hiring and developing the right people. He is excited to connect with any leader who understands this: investing in your team's growth potential starts with investing in your own.

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Manny Loyden

Employee Benefits Consultant at Amalyn Consulting

Scottsdale, AZ, USA
ADP Payroll
Authentic Networking
Benefits Administration
+8 more

I am a 1st generation dual citizen Colombian who moved to the states in 2002. I am passionate about coaching, personal development, and driving change. I help organizations with 50+ employees in Arizona build a robust benefits strategy that tells THEIR story and helps maximize the ROI of caring about their people. With my previous experience as an HCM Consultant I have Extensive knowledge managing and helping organizations save $$, while improving functionality and offering cost savings in all areas of Human Resources including; Benefits, 401k, Workers Compensation, Employee Relations, Team Development, Workforce Management, Employee Retention, Training and Organization Development, Recruiting, and the Human capital side of mergers and acquisitions. This skill set has allowed me to ask the right questions and pinpoint my clients pain points like a true client advocate. As a part of the local SHRM-Greater Tucson and a Co-Director of the Community Outreach committee, I am responsible for assisting the committee chair and marketing committee chair in expanding the local Tucson HR community by building and maintaining relationships with other organizations and professionals. This includes working with other HR chapters, local networking groups, and industry associations to promote the chapter and its mission of enhancing the Southern Arizona HR community as a whole. In my free time I like to stay VERY active, spend time with my family, hang out with my 2 new kittens (cat dad), and expand my extensive Pun knowledge! "Why did the scarecrow get the HR job? Because.... it was Out-Standing in its field

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Bradley Keenan

Founder and CEO at DSMN8

Cambridge, UK
B2B Marketing
B2B SaaS
B2B Sales
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Bradley Keenan is a British technology entrepreneur, CEO, and co-founder of DSMN8, the Employee Advocacy Platform. With a background in sales, Bradley has built three leading B2B marketing technology companies, used by over 1,000 of the world’s leading brands. He is also the author of Employee Advocacy: 101 Cheat Codes.

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Jonathan Page

Founding Partner at PHRBO

Ontario, CA, USA
Employer of Record
Professional Employer of Organization
Staffing & Recruitment
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15 + years of experience in Payroll Business Operations, 4+ years helping EOR, PEO, & Staffing companies for Business Operations w/ purpose-built workforce management & invoicing automation platform.

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Meghan Calhoun

Co-Founder & Director of Partner Success at Give River

Active Listening
Advertising
Advertising Sales
+2 more

I help companies create happy, healthy, and high-performing cultures through a unique blend of employee fulfillment strategies and gamified skills learning. At Give River, we go beyond traditional workplace perks by focusing on what truly drives people to stay motivated and thrive—personal growth, genuine connection, and a sense of purpose. Our platform addresses the core reasons people leave their jobs: lack of recognition, poor management, and strained coworker dynamics. Through peer-to-peer gratitude, professional development, and personal wellness, we empower employees to feel valued, grow personally and professionally, and stay inspired. Give River isn't just about engagement; it's about fulfillment, fostering workplaces where employees feel appreciated, supported, and empowered to reach their fullest potential. By working from the inside out, we help companies build cultures that attract and retain top talent, resulting in long-lasting success and increased profits for all.

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Ms Liz Jacob MSc, Assoc. CIPD

Founder at HR for Hire

Brighton and Hove, UK
Advice and Listening
Advocacy
Coaching
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I support employees to navigate HR processes in the workplace. This could be help to understand something like a disciplinary or performance management issue. I help to explain the legislation that underpins the process and try to unpick whether the employer is acting legally. I also help the employee to consider the best route through (even where the employer is acting within the legislation). I act as an advocate and support and debrief with the employee from the sidelines. Sometimes employees need help to work through an interpersonal problem e.g. with a manager or peer, or just need HR coaching and advice for generally getting through the current corporate landscape.

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Dr Norlan Hernandez PhD, MBA, PMP

CEO and Lead Consultant at Empowerfy Consulting LLC

Fresno, CA, USA
Culture
Diversity, Equity, Inclusion
Identity
+2 more

¡Saludos! I'm an author, speaker, and leadership researcher passionate about helping leaders embody authentic leadership. Trusted by both small and large organizations, including ALPFA, Grant Thornton, Moss Adams, Thrivent, to name a few. I am committed to advancing transformational change and empowering individuals and organizations to embrace authenticity as a catalyst for success. With experience spanning higher education, nonprofit leadership, and leadership consulting, I bring a strategic lens to every context that aligns people, purpose, and performance. Whether advising boards, coaching leaders, or delivering keynotes, I create pathways for leaders and teams to thrive in rapidly evolving environments. Current Leadership Roles Associate Provost for Engagement and Inclusive Teaching and Learning (Chief Diversity Officer), Fresno Pacific University – Guiding institutional strategy for inclusive excellence, faculty development, and organizational culture as part of the executive leadership team. CEO and Lead Consultant, Empowerfy Consulting – Driving leadership development, executive coaching, and organizational transformation to unlock human potential. Founder and President, Faithful Teachings – Leading community transformation initiatives in Latin America through education, service, and strategic partnerships. I am passionate about reimagining leadership for an era where authenticity shapes stronger organizations and healthier communities. Specialties: Leadership Development | Organizational Culture | Inclusive Excellence | Coaching & Advising | Keynotes & Workshops

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Rob Illidge

CEO at Vulse

Manchester, UK
B2B
B2B Marketing
Employee Advocacy
+2 more

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taylor desseyn

sr. recruiter advocate at vaco

Accounting Recruitment
Applicant Tracking Systems
Benefits Negotiation
+2 more

Taylor is a skilled people connector, dedicated to helping individuals find their perfect career fit. With over 10+ years of expertise in facilitating ideal matches within the IT industry, he has successfully helped over 600+ engineers find their dream jobs. Taylor's knack for creating community shines through his use of social media and content creation. He's a team-scaling expert, with an emphasis on team growth happening the right way. Currently, his focus is helping job seekers find opportunities faster and engineering leaders hire more efficiently. Beyond recruitment, Taylor hosts podcasts, engages with an ever-growing texting/email community, and speaks at conferences-- all to build a thriving tech community nationwide. His mission is simple yet impactful: to show people they’re not alone in the job search while providing valuable support and insights every step of the way. If you’re still reading this bio, check out my links below to give you more information about me and what I have going on. I would love to assist you with your next job search so shoot me a dm! Past Speaking Engagements: Music City Code + Nashville + (2017, 2018, 2019) Raleigh Code Camp + Raleigh + (2014, 2015, 2019) CodeStock + Knoxville + (2018) Scenic City Summit + Chattanooga (2018, 2021) DevSpace + Huntsville - (2018) Code on the Beach - (2019, 2022) Little Rock Tech Fest - (2019, 2022) CodepaLOUsa + Louisville, KY - (2020, 2022) Granite State Code Camp - 2020 (Virtual) Kansas City Developer Conference (KCDC) - 2021 Atlanta Dev Conf - 2021 TDevConf - 2021 (Virtual) RenderATL - 2022, 2023 (Host) MagnoliaJS - 2022, 2023 Momentum Dev Conference - 2022 Connect Tech - 2022, 2023 THAT Conference - 2023 (Keynote/WI) & Austin Calendly Recruiting Week Conference (Virtual) - 2023 Beer City Code - 2023

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Denise Mannix

Founder & CEO at Equity in Leadership

360 Assessments
Analytical Skills
Change Management
+2 more

Internationally experienced leadership professional, speaker, commentator and influencer. Recognized for global thought leadership in the leadership and people agenda in the workplace arena, particularly in relation to talent, transformation and post-pandemic human capital agendas. Currently undertaking a PhD by research in leadership for executives, focusing on the disparate experiences and successes in achieving executive leadership and board roles.Frequently requested guest/key-note speaker and talented moderator at energy, human capital and other leading conferences globally, with thought-provoking, well-researched, leading-edge and challenging presentations. A prolific author of presentations and articles published across a wide variety of media, acknowledged for coalescing often disparate but relevant topics in the energy transition, people and talent, transformation and leadership agendas.

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Tony Topoleski

Project Manager at ECA Partners

Communication
Community Development
Foreign Languages
+2 more

Currently a Project Manager at ECA Partners. ECA is a data-driven executive search firm that helps clients with their full-time hiring, interim management, and consulting needs. As a recently minted Ph.D. in Russian studies, I am passionate about literature, film, writing of all kinds, and international education and affairs. In my current role as a project manager for ECA, I am excited to explore management and work culture in a variety of industries through executive search and article writing. As a former Fulbright researcher and educator, I am always interested in learning and discovering new things about the world. Reach me at: ttopoleski@eca-partners.com

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Denise Gredler

Founder & CEO at BestCompaniesAZ

Gilbert, AZ, USA
Brand Visibility
Corporate Reputation
Employer & Corporate Branding
+2 more

BestCompaniesAZ is Arizona’s premier Employer Branding and Media Platform — the place where PR, Marketing, HR, Talent, and Community intersect. For more than two decades, we’ve been the trusted voice amplifying Arizona’s award-winning employers — helping them attract top talent, inspire loyal customers, and strengthen their community impact. We’re not just telling stories — we’re building Arizona’s reputation as one of the best places to work and live by spotlighting the companies and leaders driving that vision forward. BestCompaniesAZ is the visionary and brand Ambassador for the following Arizona programs brought to Arizona over the last 20+ years: 1. The inaugural “2003 Best Places to Work in the Valley”, published by the Great Place to Work Institute and the Phoenix Business Journal. 2. The prestigious “Arizona’s Most Admired Companies” award, in partnership with AZ Business Magazine (Founding Partner, 2010-2019) 3. “Top Companies to Work for in Arizona” with azcentral.com and Republic Media (consulting partner, 2013-2019) 4. “100 Best Arizona Companies”, BestCompaniesAZ 10th & 15th Anniversary Lists (2012 and 2017) 5. "Top Workplaces in Arizona & Tucson" with Energage. Note: BestCompaniesAZ is NOT the organization that conducts the surveys or selects award winners. We’re a neutral platform promoting all of Arizona’s great companies.

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Aarti Sharma

Vice President of Policy & Advocacy at RedefinED Atlanta

Atlanta, GA, USA
Charter school authorization
Charter school policy and accountability
Georgia’s Quality Basic Education (QBE) funding
+3 more

Aarti began her career as a teacher and a juvenile defender before serving as an executive director and a leader on political campaigns and leading key policy and charter school initiatives at both the Georgia Charter Schools Association and the Georgia Department of Education. Topic expertise: • K–12 education policy and legislation; impact on schools/districts • Georgia’s Quality Basic Education (QBE) funding • Impact of federal education policy shifts (especially on Georgia schools) • Charter school policy and accountability • School district flexibility and innovation • Charter school authorization

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Neha Kulshreshtha

Corporate Volunteering Strategy at Goodera

A/b Testing
Content Marketing
Content Strategy
+2 more

Performance Marketer with 2 years of experience, seeking opportunities in digital marketing and business strategy. - Increased the blog traffic by more than 500x, and page rankings by 2x. Also, handled a project to increase the revenue of the burning properties by working on the unit level. Trained new interns in SEO and Webmaster. - Carried out backlink analysis and used tools like ahrefs, etc. - Work on content marketing by owning the Treebo Travel Blog. Managed a team of content writers, agencies and freelancers. - Handled social media and alliances to help and support team when we were running short on bandwidth. - Managing SEM and working on increasing the ROAS and optimizing the performance by improving CTR using amplitude, SQL and SEMRush. Highly organized and effective communicator. Managing entire ownership of various tasks and planning activities. Proficient in cross-team collaboration, problem-solving, skills development, and process improvements.

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Traci Chernoff

Director, Employee Engagement at Legion Technologies

Blogging
Business Intelligence
Communication
+2 more

Self-starter and entrepreneur with a passion for people, strategy, and innovation. Experienced in both Fortune 500 and start-up environments.

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Lara Roizen

Project Manager at ECA Partners

Blogging
Copy Editing
Copywriting
+2 more

Musician, writer, and former project manager. I've never been able to choose between music and writing - and eventually gave up deciding. I pursued a PhD in Comparative Literature at Harvard, where I wrote about music and literature, taught French and Russian language and literature, and continued my piano performance studies. Currently, I am a full-time piano teacher, songwriter, and musician performing across LA while also contributing creatively to screenwriter and showrunner Margaret Nagle's projects as a creative writing assistant. My most recent script, "Albertville," for which I have also composed the music, was a Quarterfinalist at Austin Film Festival and a Finalist in several other international festivals. I have a unique background in performing and teaching music, writing across diverse genres, and a strong organizational skillset that I sharpened as a Project Manager. I bring passion, a deep knowledge of music and writing, and an eye for detail to every creative as well as educational endeavor.

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Oksana Lukash

Chief People Officer, Founder, Consultant, Speaker, Advisor at People, Culture, You, LLC

Lake Forest, CA, USA
Ethical & Evidence-Based People Practices
Leadership Culture
People-Centered HR Strategy
+2 more

I am a trailblazing people and culture executive with experience building high-performing organizations in the life sciences, biotech, pharma, manufacturing, tech, telecommunications, logistics, fashion, travel and aviation sectors. I combine strategic vision with deep empathy and cross-functional relationship building to unlock both individual and business potential, specializing in scaling people operations for high-growth companies. My approach centers on authentic leadership and harnessing data-driven decision-making to consistently deliver demonstrated success. Throughout my career, I've driven significant organizational transformations, including growing companies 588% in headcount, reducing new hire turnover by 35%, and delivering $3.5M+ in cost savings through innovative talent management solutions. As a trusted C-suite advisor and board partner, I've led 7+ successful M&A integrations with up to $1.1B in value, built elite P&C functions from the ground up, and championed initiatives that resulted in recognition as an employer of choice. I am a passionate people leader who thrives in fostering cultures where employees thrive and businesses excel. I am an impeccable relationship builder with expansive industry experience & expertise with a relentless dedication to creating transformational people experience teams that drive employee engagement, disrupt the status quo, and position the company for maximum performance, competitive advantage, and bottom-line growth.

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Louis Bernardi

Founder | "The Benefits Whisperer" at BritePath

Account Management
Benefits Administration
Brokers
+2 more

Health Rosetta Associate Advisor | Talent Champions Council Founding Member | National Association of Health Underwriters | HIA | SHRM Louis Bernardi, has over 28 years of employee benefit experience; both as a wholesale and retail advisor. Lou is proud to be among the first 150 advisors accepted into Health Rosetta; an eco-system of forward-thinking advisors and solution partners that share his passion for helping people and businesses customize health plans that enhance benefits, improve outcomes and reduce costs. Lou is the innovator behind BritePath benefit strategies that flattens the curve on health insurance costs

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Ritesh Seth

CEO & Co-founder at Empathy Employer

Washington D.C., DC, USA
Culture
Empathy
Employer Branding
+2 more

Ritesh Seth, CEO and Co-founder of Empathy Employer, is a business leader and Organizational Culture Strategist. With over 15 years of experience guiding cross-functional teams across Fortune 100 companies, mid-sized businesses, and startups, Ritesh combines his business acumen with a passion for human resources to drive organizational excellence and employee well-being. Holding a Bachelor's in Marketing from Concord University and an MBA from Virginia Tech, Ritesh specializes in business strategy, employer branding, marketing, human resources, and leadership development. He is passionate about developing inclusive workplaces, leveraging data-driven insights to build positive organizational cultures that foster both employee satisfaction and business success. As the driving force behind Empathy Employer, Ritesh works at the intersection of business strategy and HR, developing innovative tools to assess and cultivate organizational empathy. He firmly believes that empathy is the bridge connecting people, purpose, and performance. A sought-after speaker and thought leader, Ritesh continues to champion the idea that in today's rapidly evolving business landscape, empathy isn't just a nice-to-have—it's a crucial driver of innovation, employee satisfaction, and sustainable success.

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Zara Chaudary

People & Culture Consultant & Trainer

Administration
Community Organizing
Community Outreach
+2 more

An experienced change maker, I prioritize the disruption of harmful systems, creating and facilitating brave spaces and opportunities for individuals to explore their intersectional identities, and empowering every individual to bring their whole self to work. Utilizing a holistic approach, I excel at collaborating with key players to craft strategic vision and operationalizing strong action steps to elevate workplace culture to a healthy culture of belonging. With an extensive background in Human Resources, operations, and programming within the non-profit, education, and tech sectors, I keep a focused eye on the long-term mission and ensure I infuse humor in everything I do along the way. I'm also not afraid to openly share my love for Brooklyn and donuts! Experienced in DEI, relationship management, conflict mediation and management, coaching, Human Resources, compliance, financial and budget management, administration, and auditing.

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HR Risk Management
Strategic Human Resources
Succession Planning
Organizational Behavior
Employee Surveys
Recruitment Metrics
Employee Relations
HR Data Management
Employee Development
Career Development

What are the key benefits of implementing an employee advocacy program?

Employee advocacy programs offer multiple benefits for organizations. They increase brand reach and visibility through employees' social networks, boost credibility as messages come from real people, and improve employee engagement. These programs also help attract top talent, as potential candidates see authentic workplace culture shared by employees. Additionally, they can drive lead generation and sales by leveraging employees' professional networks and industry connections.

How can companies measure the success of their employee advocacy initiatives?

Companies can measure employee advocacy success through various metrics. Key performance indicators (KPIs) include increased social media reach and engagement rates, website traffic from employee-shared content, and lead generation attributed to employee advocacy. Other important metrics are employee participation rates, content engagement levels within the advocacy platform, and the impact on employer branding through improved glassdoor ratings or job application rates. Some organizations also track the program's influence on sales cycles and customer acquisition costs.

What are common challenges in launching an employee advocacy program, and how can they be overcome?

Common challenges in launching employee advocacy programs include low employee participation, maintaining consistent content quality, and ensuring compliance with industry regulations. To overcome these, companies should focus on clear communication about the program's benefits, provide comprehensive training, and use user-friendly advocacy platforms. Developing a content strategy that aligns with both company goals and employee interests is crucial. Regular feedback sessions and incentives can boost participation, while creating guidelines and approval processes helps maintain quality and compliance without stifling authenticity.

How does employee advocacy differ from traditional marketing, and why is it gaining popularity?

Employee advocacy differs from traditional marketing by leveraging the authentic voices and networks of employees rather than official brand channels. It's gaining popularity due to its ability to humanize brands, increase trust, and expand reach organically. Unlike traditional marketing, employee advocacy taps into personal connections, making messages more relatable and credible. It also empowers employees, boosting their personal brands alongside the company's. With the rise of social media and digital networking, employee advocacy has become a powerful, cost-effective strategy for amplifying brand messages and driving engagement.

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