Expert Recruitment Metrics Consultants

My name is Matthew Redford and I founded DATA HIT in 2024 with the goal of providing an effective data and optimisation resource to small to medium sized businesses. Our primary service areas are consultancy, tracking implementation, conversation rate optimisation, and insights / reporting. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.

With 12+ years of experience scaling startups, I’ve taken businesses from zero to $50M ARR and bootstrapped a side business into a seven-figure exit. I know what it takes to grow fast and efficiently. As CMO at Sendcloud, I built the marketing engine from scratch, leading a team of 45+ that drove 70% of revenue and turned a four-person startup into a 500+ employee scale-up. While doing that, I launched Dealify, a "Groupon for software," scaled it to seven figures, and sold it in 2022. Now, I’m the CMO at Wetracked.io, where I’ve tripled MRR in 12 months, and built a scalable growth engine for the #1 ad tracking solution for Shopify. No hype, just real, efficient growth. Need insights on SaaS, ecommerce, or marketing? Let’s connect.

𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐧𝐠 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐬𝐢𝐦𝐩𝐥𝐞𝐫, 𝐟𝐚𝐬𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞—𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐭𝐨𝐩 𝐭𝐚𝐥𝐞𝐧𝐭 𝐰𝐡𝐢𝐥𝐞 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 With over 20 years of experience spanning Operations, Project & Program Management, and Executive Recruitment, I’ve worked across Financial Services, Hospitality, Education, and Utilities—leading and supporting high-value projects, including the multi-billion-pound Nuclear Power Station project in the UK. Now, as an Executive Career Coach & Recruiter, I specialize in helping undervalued and underpaid executives position themselves for higher-paying, more fulfilling leadership roles. I’ve guided professionals across 34 countries, up to CEO level enabling them to secure roles at companies like Google, Meta, PwC, and Deloitte. I simplify and accelerate the hiring process for both candidates and companies—transforming the candidate experience into a competitive advantage. My approach blends AI, psychology, storytelling, and marketing, ensuring job seekers stand out and employers find the right leaders faster. 🔹 Job seekers – Struggling to market your strengths? Let's craft a strategy to land your next six-figure role. 🔹 FinTech & AI startups – Need strategic leaders to scale your business? I can help you find and attract top talent. 📩 Let’s connect – Check out 100+ LinkedIn recommendations from candidates AFTER landing their dream role.

As an experienced HR Manager at ProProfs, I am passionate about building high-performing teams, fostering positive workplace culture, and aligning HR strategies with organizational goals. Throughout my career, I have honed expertise in talent acquisition, employee engagement, and performance management, enabling me to drive both individual and organizational success. At ProProfs, I have successfully led initiatives such as: Streamlining hiring processes to attract top-tier talent. Developing training programs to boost employee skill sets and retention. Implementing HR technologies to enhance operational efficiency. I believe that the heart of any thriving business is its people, and I strive to create environments where employees feel motivated, valued, and empowered to excel.